A Case Study Of Chipotle Mexican Grill What Are The Key Factors For The Competitive Success Of The Company

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A case study of Chipotle Mexican Grill. What are the key factors for the competitive success of the company?

Author : Joe Wessh
Publisher : GRIN Verlag
ISBN 13 : 3668999228
Total Pages : 25 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis A case study of Chipotle Mexican Grill. What are the key factors for the competitive success of the company? by : Joe Wessh

Download or read book A case study of Chipotle Mexican Grill. What are the key factors for the competitive success of the company? written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-13 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, University of Toronto, language: English, abstract: Despite the industry within which a company operates, there are various key success factors that enable a company to survive and develop. Key success factors are an essential part of the company's competitive success and it is this important that the company pay a considerable attention to them. The elements of a company must correspond with the key success factors required in the industry in order for it to survive and grow. As far as the case is concerned, the fast-casual restaurant industry is heavily competitive, making it hard for most of the restaurants to survive and remain successful. Six major rivals; Burger King Corporation, Jack in the Box, McDonald's, Wendy's Group, Starbucks and Yum! Brands, occupy about 40 percent of the market. The remaining 60 percent consists of smaller competitors such as Panera, Panda Express and Chipotle Mexican Grill. Each competitor offers distinguishable products aligned with their core capabilities. Hence, the intense threat of rivalry in this industry requires restaurants to be distinctive and innovative so that they can achieve a competitive edge. Those restaurants that are unable to maintain a constant competitive advantage end up failing.

Strategic Management

Author : John A. Parnell
Publisher : SAGE
ISBN 13 : 1452234981
Total Pages : 665 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Strategic Management by : John A. Parnell

Download or read book Strategic Management written by John A. Parnell and published by SAGE. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best. Its distinctive features include: Positioned between theory and practice Text concepts are aligned with 25 case analysis steps; no separate section on "how to analyze a case" Very readable; appropriate for undergraduate or graduate courses, although other readings, cases, simulations, etc. are typically required at the graduate level Global orientation Real time cases Numerous current examples, largely drawn from the Wall Street Journal and Financial Times 3e has already been updated considerably Options for changes in an upcoming edition include cases (real time and/or traditional), providing ongoing updates or commentaries to adopters, and current issue debate boxes in the chapters

Contemporary Strategy Analysis

Author : Robert M. Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119120845
Total Pages : 776 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.

Analysis of Strategic Move by Chipotle

Author : Ernesto Paiz
Publisher : GRIN Verlag
ISBN 13 : 3640932072
Total Pages : 101 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Analysis of Strategic Move by Chipotle by : Ernesto Paiz

Download or read book Analysis of Strategic Move by Chipotle written by Ernesto Paiz and published by GRIN Verlag. This book was released on 2011-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as "food with integrity" and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle's growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so s

Strategic Management (color)

Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

1,000 Mexican Recipes

Author : Marge Poore
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544189159
Total Pages : 1784 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis 1,000 Mexican Recipes by : Marge Poore

Download or read book 1,000 Mexican Recipes written by Marge Poore and published by Houghton Mifflin Harcourt. This book was released on 2011-04-12 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to Mexican home cooking, with enough recipes to keep the table full for years! Offering 1,000 recipes for traditional fare from all the regions of Mexico, as well as dishes inspired by the nueva cocina of today's top Mexican chefs, this cookbook covers what home cooks need and want to know about Mexican cooking. Throughout, the author shares the cultural and culinary heritage of the people and food of Mexico from her perspective as a traveler and impassioned enthusiast of the country. Home cooks will delight in such mouthwatering recipes as Corn with Chipotle Butter, Chicken Quesadillas, Pork Chops with Poblano Chile Sauce, and Mexican Coffee Flan. There are two dozen kinds of salsa and more than 45 delicious chicken dishes, plus much more—enough exciting choices to fill weeknight dinner and special occasion menus for years to come.

Green Giants

Author : E. Williams
Publisher : AMACOM
ISBN 13 : 0814436145
Total Pages : 305 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Green Giants by : E. Williams

Download or read book Green Giants written by E. Williams and published by AMACOM. This book was released on 2015-08-12 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

Local Food Systems; Concepts, Impacts, and Issues

Author : Steve Martinez
Publisher : DIANE Publishing
ISBN 13 : 1437933629
Total Pages : 87 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Local Food Systems; Concepts, Impacts, and Issues by : Steve Martinez

Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.

Management

Author : Thomas S. Bateman
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780071108539
Total Pages : 774 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Management by : Thomas S. Bateman

Download or read book Management written by Thomas S. Bateman and published by McGraw-Hill Higher Education. This book was released on 2007 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

Strategic Management in Action

Author : Mary K. Coulter
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Strategic Management in Action by : Mary K. Coulter

Download or read book Strategic Management in Action written by Mary K. Coulter and published by . This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrates the most current strategic management theories and practices in an engaging and exciting format. Features include : comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss and Starbucks ; and a companion web site (www.prenhall.com/coulter) which gives students access to online study guides, Internet resources and related exercises.

Strategic Marketing

Author : Russell Abratt
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 214 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Strategic Marketing by : Russell Abratt

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant

Author : Kimberly Wylie
Publisher : GRIN Verlag
ISBN 13 : 3640337972
Total Pages : 29 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant by : Kimberly Wylie

Download or read book Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2009-06 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.

Media & Ethics

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428967184
Total Pages : 38 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Media & Ethics by :

Download or read book Media & Ethics written by and published by DIANE Publishing. This book was released on 2005 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Form 10-K.

Author : United States. Securities and Exchange Commission
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Form 10-K. by : United States. Securities and Exchange Commission

Download or read book Form 10-K. written by United States. Securities and Exchange Commission and published by . This book was released on 1949 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Segmentation Success

Author : Sally Dibb
Publisher : Routledge
ISBN 13 : 0789029170
Total Pages : 204 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Market Segmentation Success by : Sally Dibb

Download or read book Market Segmentation Success written by Sally Dibb and published by Routledge. This book was released on 2008 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that provides best practice processes, detailed illustrations, and helpful real-world case examples. Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to conducting quantitative, qualitative, Greenfield, or evolution segmentation. The authors discuss in detail how to identify, diagnose, and treat segmentation blockers and provide 30 rules for segmentation success. This how-to guidebook shows students, beginners, and even the more seasoned professionals how to improve their efforts for success. The book includes numerous figures and tables to clearly illustrate concepts and data. Market Segmentation Success: Making It Happen! is an invaluable resource for business practitioners, consultants, educators, and MBA students working on marketing strategy, marketing management, and marketing operations.

Organizational Behavior

Author : Christopher P. Neck
Publisher : SAGE Publications
ISBN 13 : 1506314422
Total Pages : 1165 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Organizational Behavior by : Christopher P. Neck

Download or read book Organizational Behavior written by Christopher P. Neck and published by SAGE Publications. This book was released on 2015-12-08 with total page 1165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior: A Critical-Thinking Perspective, by Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray, provides insight into OB concepts and processes through a first-of-its kind active learning experience. Thinking Critically challenge questions tied to Bloom’s taxonomy appear throughout each chapter, challenging students to apply, analyze, and create. Unique, engaging case narratives that span several chapters along with experiential exercises, self-assessments, and interviews with business professionals foster students’ abilities to think critically and creatively, highlight real-world applications, and bring OB concepts to life.

Managing Organizational Change

Author : Ian Palmer
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780071263733
Total Pages : 0 pages
Book Rating : 4.2/5 (637 download)

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Book Synopsis Managing Organizational Change by : Ian Palmer

Download or read book Managing Organizational Change written by Ian Palmer and published by Irwin/McGraw-Hill. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "provides managers with an awareness of the issues involved in managing change, moving them beyond "one-best way" approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in producing organizational change. These multiple perspectives provide a theme for the text as well as a framework for the way each chapter outlines different options open to managers in helping them to identify, in a reflective way, the actions and choices open to them."--Cover.