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9 Brand Shaastras
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Book Synopsis 9 Brand Shaastras by : Jagdeep Kapoor
Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Book Synopsis Twenty Four Brand Mantras by : Jagdeep Kapoor
Download or read book Twenty Four Brand Mantras written by Jagdeep Kapoor and published by SAGE Publications. This book was released on 2009-02-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Download or read book Brand Shastra written by Mainak Dhar and published by Penguin UK. This book was released on 2016-06-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
Book Synopsis Twenty Four Brand Mantras by : Jagdeep Kapoor
Download or read book Twenty Four Brand Mantras written by Jagdeep Kapoor and published by SAGE Publications Ltd. This book was released on 2009-02-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Download or read book Nine Lives written by William Dalrymple and published by A&C Black. This book was released on 2010-06-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Buddhist monk takes up arms to resist the Chinese invasion of Tibet - then spends the rest of his life trying to atone for the violence by hand printing the best prayer flags in India. A Jain nun tests her powers of detachment as she watches her best friend ritually starve herself to death. Nine people, nine lives; each one taking a different religious path, each one an unforgettable story. William Dalrymple delves deep into the heart of a nation torn between the relentless onslaught of modernity and the ancient traditions that endure to this day. LONGLISTED FOR THE BBC SAMUEL JOHNSON PRIZE
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Water and Wood Shastras by : Gungtang Rinpoche
Download or read book Water and Wood Shastras written by Gungtang Rinpoche and published by Karuna Publications. This book was released on 2012-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Water and Wood Shastras take images from the natural world to illustrate profound insights into the nature of humanity and the path to enlightenment. The author uses his own experience drawn from years of intensive spiritual study and practice in order to articulate his realizations for the benefit of others. These poems embody the central passion of ancient Tibetan culture--the pursuit of knowledge and compassion in order to actualize the highest potential of the human spirit. They are a treasury of instructions completely dispelling the poverty of inner and outer dissatisfaction, a pastoral waterfall peacefully calming the tempest of secular and personal conflict, and a supreme medicine for healing the worldly and spiritual ills of our times. Their message is deep and vast, but deceptively simplified and garbed beautifully in the metaphors of Gungtang Rinpoche's elegant verse.
Book Synopsis Vymaanika Shaastra by : Maharishi Bharadwaaja
Download or read book Vymaanika Shaastra written by Maharishi Bharadwaaja and published by Vamzzz Publishing. This book was released on 2017-11-24 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like the Nazi UFO's, the Vedic flying machines dwell somewhere in the realms between apocryphal technology and the occult. The work 'Vymaanika Shaastra' has been ascribed to the sage Maharshi Bharadwaja. Maharshi Bharadwaja is known to be a scholar both in science, philosophy, cosmology and warfare. The work on ancient Vedic flying machines was channelled by Pundit Anekal Subbaraya Shastry to a Sanskrit scholar, Sri G Venkatachala Sharma and translated into English by G.R. Josyer. The Vedic flying machines were supposed to be capable of the same flight manoeuvres as Hitlers' flying saucers (VRIL Rundflugscheiben). The 102nd Indian Science Congress, held at the Mumbai University in January 2015, organised a session on "ancient sciences through Sanskrit" in which a presentation on Vaimānika Śāstra was included. It was delivered by Anand J. Bodas, a pilot, and Ameya Jadhav, who holds an M.A. in Sanskrit as well as an M.Tech. degree. Bodas, speaking to the news media, has said that the aeroplanes of Vedic times could fly not only from country to country, but also "from planet to planet." "In those days, aeroplanes were huge in size, and could move left, right, as well as backwards, unlike modern planes which only fly forward," he added. NASA was not amused with this Congress... Preview on vamzzz.com
Download or read book 18 Brand Astras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2003-06-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility. Adopting a simple and jargon-free style, the book explains: - What constitutes each brand ability? - The connection between these abilities - How these abilities must be used in conjunction for maximum results -How these abilities are integrated to form the CRISP Branding model. Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
Book Synopsis The Indian National Bibliography by :
Download or read book The Indian National Bibliography written by and published by . This book was released on 2005 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Indian National Bibliography by : B. S. Kesavan
Download or read book Indian National Bibliography written by B. S. Kesavan and published by . This book was released on 2009-12 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Menstruation Across Cultures by : Nithin Sridhar
Download or read book Menstruation Across Cultures written by Nithin Sridhar and published by Global Collective Publishers. This book was released on 2021-08-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Menstruation across Cultures attempts to provide a detailed review of menstruation notions prevalent in India and in cultures from across the world. The world cultures covered in the book include Indic traditions like Hinduism, Buddhism, Jainism and Sikhism; ancient civilisations like Greece, Rome, Mesopotamia and Egypt; and Abrahamic religions of Judaism, Christianity, and Islam. Two themes of special focus in the book are: Impurity and Sacrality. While they are often understood as being opposed to each other, the book examines how they are treated as two sides of the same coin, when it comes to menstruation. This is especially true in Indic traditions and pre-Christian polytheistic traditions like Greco-Roman, Mesopotamian and Egyptian. Impurity and Sacrality complement each other to form a comprehensive worldview in these cultures. The book also examines how the understanding of impurity in Abrahamic religions differs from those of polytheistic cultures. As part of the examination of the sacrality attached to menstruation, a special focus has also been given to the deities of menstruation in polytheistic cultures and to what Ayurveda and Yoga say about this essential function in a woman’s physiology. Finally, a comparative study of menstrual notions prevalent in modernity is presented, along with a Do and Don’t dossier.
Book Synopsis Zongmi on Chan by : Jeffrey L. Broughton
Download or read book Zongmi on Chan written by Jeffrey L. Broughton and published by Columbia University Press. This book was released on 2009 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japanese Zen often implies that textual learning (gakumon) in Buddhism and personal experience (taiken) in Zen are separate, but the career and writings of the Chinese Tang dynasty Chan master Guifeng Zongmi (780-841) undermine this division. For the first time in English, Jeffrey Broughton presents an annotated translation of Zongmi's magnum opus, the Chan Prolegomenon, along with translations of his Chan Letter and Chan Notes. The Chan Prolegomenon persuasively argues that Chan "axiom realizations" are identical to the teachings embedded in canonical word and that one who transmits Chan must use the sutras and treatises as a standard. Japanese Rinzai Zen has, since the Edo period, marginalized the sutra-based Chan of the Chan Prolegomenon and its successor text, the Mind Mirror (Zongjinglu) of Yongming Yanshou (904-976). This book contains the first in-depth treatment in English of the neglected Mind Mirror, positioning it as a restatement of Zongmi's work for a Song dynasty audience. The ideas and models of the Chan Prolegomenon, often disseminated in East Asia through the conduit of the Mind Mirror, were highly influential in the Chan traditions of Song and Ming China, Korea from the late Koryo onward, and Kamakura-Muromachi Japan. In addition, Tangut-language translations of Zongmi's Chan Prolegomenon and Chan Letter constitute the very basis of the Chan tradition of the state of Xixia. As Broughton shows, the sutra-based Chan of Zongmi and Yanshou was much more normative in the East Asian world than previously believed, and readers who seek a deeper, more complete understanding of the Chan tradition will experience a surprising reorientation in this book.
Download or read book Buddha Nature written by Maitreya and published by Shambhala Publications. This book was released on 2018-08-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Buddha's definitive teachings on how we should understand the ground of enlightenment and the nature and qualities of buddhahood. All sentient beings, without exception, have buddha nature—the inherent purity and perfection of the mind, untouched by changing mental states. Thus there is neither any reason for conceit nor self-contempt. This is obscured by veils that are removable and do not touch the inherent purity and perfection of the nature of the mind. The Mahayana Uttaratantra Shastra, one of the “Five Treatises” said to have been dictated to Asanga by the Bodhisattva Maitreya, presents the Buddha’s definitive teachings on how we should understand this ground of enlightenment and clarifies the nature and qualities of buddhahood. This seminal text details with great clarity the view that forms the basis for Vajrayana, and especially Mahamudra, practice.
Download or read book Against Dharma written by Wendy Doniger and published by Yale University Press. This book was released on 2018-03-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: An esteemed scholar of Hinduism presents a groundbreaking interpretation of ancient Indian texts and their historic influence on subversive resistance Ancient Hindu texts speak of the three aims of human life: dharma,artha, and kama. Translated, these might be called religion, politics, and pleasure, and each is held to be an essential requirement of a full life. Balance among the three is a goal not always met, however, and dharma has historically taken precedence over the other two qualities in Hindu life. Here, historian of religions Wendy Doniger offers a spirited and close reading of ancient Indian writings, unpacking a long but unrecognized history of opposition against dharma. Doniger argues that scientific disciplines (shastras) have offered lively and continuous criticism of dharma, or religion, over many centuries. She chronicles the tradition of veiled subversion, uncovers connections to key moments of resistance and voices of dissent throughout Indian history, and offers insights into the Indian theocracy’s subversion of science by religion today.
Book Synopsis A Buddhist Doctrine of Experience by : Thomas A. Kochumuttom
Download or read book A Buddhist Doctrine of Experience written by Thomas A. Kochumuttom and published by Motilal Banarsidass Publishe. This book was released on 1982 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving a new translation and interpretation of the basic works of Vasubandhu the yogacarin, the author shows that Yogacara metaphysics is basically the same as that of the early Buddhism. He contends that the Yogacara writings are open to interpretation in terms of realistic pluralism, and thus challenges their traditional interpretation in terms of idealistic monism. His translation is faithful to the original, arguments convincing and consistent, and presentation clear and readable. The texts translated and interpreted are (i) Madhyanta-vibhago-karika-bhasya, (ii) Trisvabhava-nirdesa, (iii) Trimsatika and (iv) Vimsatika. The doctrine of experience presented by these texts may be summarised in the words of the author as follow: The experience of samsara consists basically in one's being forced to view oneself as the grasper (grahaka), the enjoyer (bhoktr), knower (jnatr) of all beings, which are then viewed as the graspable (grahya), the enjoyable (bhojya), the knowable (jneya). There one cannot help mentally constructing the distinction between the subject and the object, the grasper and the graspable, the enjoyer and the enjoyable...
Book Synopsis The Other Dark Matter by : Lina Zeldovich
Download or read book The Other Dark Matter written by Lina Zeldovich and published by University of Chicago Press. This book was released on 2021-11-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of human waste. How I learned to love the excrement; The early history of human excreta; Treasure nigh soil as if it were gold!; The water closet dilemma and the sewage farm paradigm; Germs, fertilizer, and the poop police -- The present: a sludge revolution in progress. The great sewage time bomb and the redistribution of nutrients on the planet; Loowatt, a loo that turns waste into watts; The crap that cooks your dinner and container-based sanitation; HomeBiogas : your personal digester in a box; Made in New York; Lystek, the home of sewage smoothies; How DC water makes biosolids BLOOM; From biosolids to biofuels -- The future of medicine and other things; Poop : the best (and cheapest medicine; Looking where the sun doesn't shine; From the kindness of one's gut : an insider look into stool banks -- Afterword : breathing poetry into poop.
