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Author : Jeff Davidson
Publisher : Breathing Space Institute
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)
Download or read book 7 Methods to Prepare for a Change Campaign written by Jeff Davidson and published by Breathing Space Institute. This book was released on 2009 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ways to get ready for a change campaign
Author : Jeff Davidson
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (15 download)
Download or read book Get Your Feet Wet written by Jeff Davidson and published by . This book was released on 2009 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining outstanding content with humor, flair, and inspiration, Work Life Balance Expert Jeff Davidson gives you the tools and techniques to meet the constant challenge of change and rise to the top. --
Author : Jeff Davidson
Publisher : Breathing Space Institute
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)
Download or read book 7 Ways to Lead Change written by Jeff Davidson and published by Breathing Space Institute. This book was released on 2009 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative leadership strategies are crucial for leading your business during change
Author : Jeff Davidson
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (15 download)
Download or read book 7 Tips for Jumping Into a Change Campaign written by Jeff Davidson and published by . This book was released on 2009 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining outstanding content with humor, flair, and inspiration, Work Life Balance Expert Jeff Davidson will give you the tools and techniques to meet the constant challenge of change and rise to the top. --
Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136530819
Total Pages : 402 pages
Book Rating : 4.1/5 (365 download)
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Author : Jason MacLeod
Publisher :
ISBN 13 : 9780994393906
Total Pages : pages
Book Rating : 4.3/5 (939 download)
Download or read book People Power Manual written by Jason MacLeod and published by . This book was released on 2015-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.
Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)
Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author : Chris Rose
Publisher : Taylor & Francis
ISBN 13 : 1136530827
Total Pages : 401 pages
Book Rating : 4.1/5 (365 download)
Download or read book How to Win Campaigns written by Chris Rose and published by Taylor & Francis. This book was released on 2012-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449684815
Total Pages : 439 pages
Book Rating : 4.4/5 (496 download)
Download or read book Capital Campaigns: Strategies that Work written by Andrea Kihlstedt and published by Jones & Bartlett Publishers. This book was released on 2009-02-06 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.
Author : Carole A Henderson
Publisher : Illuminate Publishing
ISBN 13 : 1398379360
Total Pages : 268 pages
Book Rating : 4.3/5 (983 download)
Download or read book WJEC Level 3 Applied Certificate & Diploma Criminology: Study and Revision Guide written by Carole A Henderson and published by Illuminate Publishing. This book was released on 2022-09-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect companion to the popular Level 3 Criminology Student Book from Illuminate, this Study and Revision Guide summarises key information in a manageable and highly-visual way. // Written by experienced teachers and examiners it includes a wealth of practice exam questions and model answers to help students refine their exam technique. // Offers invaluable guidance to ensure students are well prepared for the controlled assessments with a summary covering key points for the Assessment Criteria. // Criminological theories are broken down and advice is provided to help students apply and evaluate these theories. // Engaging activities and other stimulating features such as `Take it further', `Test Yourself' and `Explore Online' consolidate learning and encourage students to put their knowledge into action.
Author : Marjorie Randon Hershey
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Making of Campaign Strategy written by Marjorie Randon Hershey and published by . This book was released on 1972 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (3 download)
Download or read book Circular written by and published by . This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Rose
Publisher : Routledge
ISBN 13 : 1136563865
Total Pages : 256 pages
Book Rating : 4.1/5 (365 download)
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Author : Mukulika Banerjee
Publisher : Oxford University Press
ISBN 13 : 0197601863
Total Pages : 257 pages
Book Rating : 4.1/5 (976 download)
Download or read book Cultivating Democracy written by Mukulika Banerjee and published by Oxford University Press. This book was released on 2021 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an anthropological study of the relationship of formal political democracy and the cultivation of active citizenship in one particular rural setting in India, studied from 1998 to 2013. It draws on deep ethnographic engagement with the people and social life in two villages both during elections and in the time in between them, to show how these two temporalities connect. The analysis shows how an agrarian village society produces the social imaginaries required for democratic and republican values. The ethnographic microscope on a single paddy growing setting allows us to examine how the various social institutions of kinship, economy and religion are critical sites for the continual civic cultivation of cooperation, vigilance, redistribution, inviolate commitment and hope - values that are essential for democracy"--
Author : Philip Kotler
Publisher : Taylor & Francis
ISBN 13 : 1000961230
Total Pages : 295 pages
Book Rating : 4.0/5 (9 download)
Download or read book Perspectives in Marketing, Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Author :
Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.E/5 ( download)
Download or read book Niagara County Farm and Home Bureau News written by and published by . This book was released on 1923 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
