60 Insights for Mastering Business Development

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Author :
Publisher : Lulu.com
ISBN 13 : 110557508X
Total Pages : 130 pages
Book Rating : 4.1/5 (55 download)

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Book Synopsis 60 Insights for Mastering Business Development by : Nicholas Coppings

Download or read book 60 Insights for Mastering Business Development written by Nicholas Coppings and published by Lulu.com. This book was released on 2012-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: 60 Insights to Mastering Business Development delivers three decades of time-tested advice on how to succeed in today's role of Business Development. Written by experts in the field, each insight is offered in a bite size morsel packed with knowledge and actionable steps you can immediately apply. For some, these insights will be new and life-changing. For others, they will provide important reminders of what may have been forgotten on your road to success.

Winning Conversations: Mastering the Art of Business Development

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Author :
Publisher : Lulu.com
ISBN 13 : 055706421X
Total Pages : 204 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Winning Conversations: Mastering the Art of Business Development by : William Scheessele

Download or read book Winning Conversations: Mastering the Art of Business Development written by William Scheessele and published by Lulu.com. This book was released on 2009-04-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Take Control of your Destiny with a Proactive Business Development Methodology that Guarantees Revenue Results"Proactive Business Development Professional generally have no concerns in a changing environment. In a challenging economy 80% of the business that was available under good circustances still exists. Those who know professional business development continue to feast, while their reactive competition is waiting to reactively bid.Mastering the Art of Business Development is the original training book written by William B. Scheessele, the process and principles discussed are as relevant today as they were when this book was written. This book explains the MBDi proprietory and trademarked process and the twelve core competencies of business development professionals. Including the four cornerstones of business development and how to utilize them to achieve win/win situations for the individual, the company and the client.

60 Days to LinkedIn Mastery

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Publisher :
ISBN 13 : 9781734718461
Total Pages : pages
Book Rating : 4.7/5 (184 download)

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Book Synopsis 60 Days to LinkedIn Mastery by : Josh Steimle

Download or read book 60 Days to LinkedIn Mastery written by Josh Steimle and published by . This book was released on 2021-10-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?

Ink & Insights: Mastering Business Coaching in the Digital Age

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Author :
Publisher : BoD - Books on Demand
ISBN 13 : 9528081274
Total Pages : 406 pages
Book Rating : 4.5/5 (28 download)

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Book Synopsis Ink & Insights: Mastering Business Coaching in the Digital Age by : Irene Määttänen

Download or read book Ink & Insights: Mastering Business Coaching in the Digital Age written by Irene Määttänen and published by BoD - Books on Demand. This book was released on 2024-01-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Business Coaching in the Digital Era with "Ink & Insights" Are you striving to stay ahead in the rapidly evolving world of business coaching? "Ink & Insights: Mastering Business Coaching in the Digital Age" is your guide to navigating this dynamic field. Authored by a renowned academic researcher, this book is a treasure trove of knowledge, blending traditional coaching techniques with cutting-edge AI advancements. Why "Ink & Insights" is a Game-Changer: -In-depth analysis of Business Coaching Benefits: Discover the transformative power of effective business coaching. -AI Integration Strategies: Learn how artificial intelligence can revolutionize coaching, enhancing efficiency and sparking innovation. -Comprehensive AI Technology Overview: Dive into AI-prompting technologies and their application in business coaching. -Exclusive Comparative Analysis: Gain insights from a detailed comparison of AI platforms and language models. -Master the Art of Crafting Prompts: Uncover the secrets to creating perfect, professional prompts that resonate with any company's needs. -Role-Based Prompting Techniques: Tailor your coaching approach with role-specific strategies. -Tools for Personal Growth: Explore methods to facilitate meaningful conversations and personal development. -Continuous Improvement Models: Understand the PDCA model and its importance in strategic success. -Brand Management Insights: Get an overview of effective brand management in the modern era. -Storytelling in Marketing: Learn the art of storytelling as a powerful marketing tool. -Latest Marketing Strategies: Stay ahead with insights into the evolving marketing landscape. -Executive Management for Today's Leaders: Equip yourself with knowledge crucial for modern executive management. -Time Management in Economics: Master the art of time management within an economic context. -Problem-solving skills: Develop an integrative psychological perspective for effective problem-solving. Who Will Benefit from "Ink & Insights"? -Business Coaches seeking to enhance their methods with AI integration. -Executives and Managers aiming to improve their leadership and strategic skills. -Marketing Professionals are looking for innovative strategies in storytelling and brand management. -Anyone interested in the intersection of technology and business coaching. Embrace the Future of Business Coaching: Don't miss out on this opportunity to elevate your inner coach.

Mastering Guerrilla Marketing

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395908754
Total Pages : 276 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Mastering Guerrilla Marketing by : Jay Conrad Levinson

Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

AI-Powered Productivity

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Author :
Publisher : Asma Asfour
ISBN 13 :
Total Pages : 195 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI-Powered Productivity by : Dr. Asma Asfour

Download or read book AI-Powered Productivity written by Dr. Asma Asfour and published by Asma Asfour. This book was released on 2024-07-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.

Mastering Market Analytics

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 178714836X
Total Pages : 443 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Mastering Market Analytics by : Robert Kozielski

Download or read book Mastering Market Analytics written by Robert Kozielski and published by Emerald Group Publishing. This book was released on 2017-11-24 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Software Development Pearls

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Publisher : Addison-Wesley Professional
ISBN 13 : 013748772X
Total Pages : 467 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Software Development Pearls by : Karl Wiegers

Download or read book Software Development Pearls written by Karl Wiegers and published by Addison-Wesley Professional. This book was released on 2021-10-05 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate Your Pursuit of Software Excellence by Learning from Others' Hard-Won Experience "Karl is one of the most thoughtful software people I know. He has reflected deeply on the software development irritants he has encountered over his career, and this book contains 60 of his most valuable responses." -- From the Foreword by Steve McConnell, Construx Software and author of Code Complete "Wouldn't it be great to gain a lifetime's experience without having to pay for the inevitable errors of your own experience? Karl Wiegers is well versed in the best techniques of business analysis, software engineering, and project management. You'll gain concise but important insights into how to recover from setbacks as well as how to avoid them in the first place." --Meilir Page-Jones, Senior Business Analyst, Wayland Systems Inc. Experience is a powerful teacher, but it's also slow and painful. You can't afford to make every mistake yourself! Software Development Pearls helps you improve faster and bypass much of the pain by learning from others who already climbed the learning curves. Drawing on 25+ years helping software teams succeed, Karl Wiegers has crystallized 60 concise, practical lessons for all your projects, regardless of your role, industry, technology, or methodology. Wiegers's insights and specific recommendations cover six crucial elements of success: requirements, design, project management, culture and teamwork, quality, and process improvement. For each, Wiegers offers First Steps for reflecting on your own experiences before you start; detailed Lessons with core insights, real case studies, and actionable solutions; and Next Steps for planning adoption in your project, team, or organization. This is knowledge you weren't taught in college or boot camp. It can boost your performance as a developer, business analyst, quality professional, or manager. Clarify requirements to gain a shared vision and understanding of your real problem Create robust designs that implement the right functionality and quality attributes and can evolve Anticipate and avoid ubiquitous project management pitfalls Grow a culture in which behaviors actually align with what people claim to value Plan realistically for quality and build it in from the outset Use process improvement to achieve desired business results, not as an end in itself Choose your next steps to get full value from all these lessons Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Mastering Search Analytics

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449302653
Total Pages : 401 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Mastering Search Analytics by : Brent Chaters

Download or read book Mastering Search Analytics written by Brent Chaters and published by "O'Reilly Media, Inc.". This book was released on 2011-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.

Big Data and Analytics Applications in Government

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Author :
Publisher : CRC Press
ISBN 13 : 1351649620
Total Pages : 195 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Big Data and Analytics Applications in Government by : Gregory Richards

Download or read book Big Data and Analytics Applications in Government written by Gregory Richards and published by CRC Press. This book was released on 2017-09-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.

Virtual Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119742714
Total Pages : 407 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Virtual Selling by : Jeb Blount

Download or read book Virtual Selling written by Jeb Blount and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.

MASTERING STRATEGY

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071415644
Total Pages : 376 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis MASTERING STRATEGY by : Jeffrey Rigsby

Download or read book MASTERING STRATEGY written by Jeffrey Rigsby and published by McGraw Hill Professional. This book was released on 2003-01-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-the-minute examples of market-leading companies--and strategists--in action Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include: Strategies of corporations such as Nike and Proctor & Gamble Insights of CEOs from Bill Hewlett to Ray Kroc Wisdom of thought leaders from Warren Bennis to Robert Kaplan

Design Your Business

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040010288
Total Pages : 186 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Design Your Business by : Luca Iandoli

Download or read book Design Your Business written by Luca Iandoli and published by Taylor & Francis. This book was released on 2024-04-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits. Unlike other books focusing either downstream on the launch of a new venture or upstream on ideation and the acquisition of an entrepreneurial mindset, Design Your Business helps innovators to cross the chasm between attractive ideas and actual products, a crucial test in any entrepreneurial endeavor and one which most innovative ideas do not pass. Throughout the book, readers will learn about methods, steps, and resources to unleash their creativity, understand users’ needs, build and test prototypes, and design beautiful products. At the end of this design journey, readers will find an essential business toolkit including business model design, intellectual property protection, funding, and development of effective communication skills that will help them to lay the foundation of a successful venture built around a successful product. This book will become an essential and thought-provoking resource for aspiring entrepreneurs, makers, students of entrepreneurship and new venture creation, and professionals seeking to adopt a design mindset and agile project management in their projects and organizations. Slides and teaching materials based on this book are curated from the authors and available for free at this link: https://elegantdesignthinking.com/category/learning-resources/

Learning How to Learn

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Author :
Publisher : Penguin
ISBN 13 : 052550446X
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Learning How to Learn by : Barbara Oakley, PhD

Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: • Why sometimes letting your mind wander is an important part of the learning process • How to avoid "rut think" in order to think outside the box • Why having a poor memory can be a good thing • The value of metaphors in developing understanding • A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.

Handbook of Research on Instructional Systems and Educational Technology

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Author :
Publisher : IGI Global
ISBN 13 : 1522524002
Total Pages : 493 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Instructional Systems and Educational Technology by : Kidd, Terry

Download or read book Handbook of Research on Instructional Systems and Educational Technology written by Kidd, Terry and published by IGI Global. This book was released on 2017-04-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating new methods and approaches in learning environments is imperative to the development of education systems. By enhancing learning processes, education becomes more attainable at all levels. The Handbook of Research on Instructional Systems and Educational Technology is an essential reference source for the latest scholarly research on new models, trends, and data for solving instructional and learning challenges in education. Featuring extensive coverage on a wide range of topics such as distance education, online learning, and blended learning, this publication is ideally designed for academicians, practitioners, researchers, and students seeking current research on the latest improvements in instructional systems.

The Requirements Engineering Handbook

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Author :
Publisher : Artech House
ISBN 13 : 1580532667
Total Pages : 254 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis The Requirements Engineering Handbook by : Ralph Rowland Young

Download or read book The Requirements Engineering Handbook written by Ralph Rowland Young and published by Artech House. This book was released on 2004 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering customer requirements is a key activity for developing software that meets the customer's needs. A concise and practical overview of everything a requirements analyst needs to know about establishing customer requirements, this first-of-its-kind book is the perfect desk guide for systems or software development work.

Analytics and Knowledge Management

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Author :
Publisher : CRC Press
ISBN 13 : 1351807005
Total Pages : 446 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Analytics and Knowledge Management by : Suliman Hawamdeh

Download or read book Analytics and Knowledge Management written by Suliman Hawamdeh and published by CRC Press. This book was released on 2018-08-06 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics technique. Analytics and Knowledge Management examines the role of analytics in knowledge management and the integration of big data theories, methods, and techniques into an organizational knowledge management framework. Its chapters written by researchers and professionals provide insight into theories, models, techniques, and applications with case studies examining the use of analytics in organizations. The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced analytics techniques. Analytics, on the other hand, is the examination, interpretation, and discovery of meaningful patterns, trends, and knowledge from data and textual information. It provides the basis for knowledge discovery and completes the cycle in which knowledge management and knowledge utilization happen. Organizations should develop knowledge focuses on data quality, application domain, selecting analytics techniques, and on how to take actions based on patterns and insights derived from analytics. Case studies in the book explore how to perform analytics on social networking and user-based data to develop knowledge. One case explores analyze data from Twitter feeds. Another examines the analysis of data obtained through user feedback. One chapter introduces the definitions and processes of social media analytics from different perspectives as well as focuses on techniques and tools used for social media analytics. Data visualization has a critical role in the advancement of modern data analytics, particularly in the field of business intelligence and analytics. It can guide managers in understanding market trends and customer purchasing patterns over time. The book illustrates various data visualization tools that can support answering different types of business questions to improve profits and customer relationships. This insightful reference concludes with a chapter on the critical issue of cybersecurity. It examines the process of collecting and organizing data as well as reviewing various tools for text analysis and data analytics and discusses dealing with collections of large datasets and a great deal of diverse data types from legacy system to social networks platforms.