50 Shades Of Marketing

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50 Shades of Marketing

Author : Walter Schönthaler
Publisher : BoD – Books on Demand
ISBN 13 : 3751933611
Total Pages : 169 pages
Book Rating : 4.7/5 (519 download)

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Book Synopsis 50 Shades of Marketing by : Walter Schönthaler

Download or read book 50 Shades of Marketing written by Walter Schönthaler and published by BoD – Books on Demand. This book was released on 2020-05-28 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "50 Shades of Marketing" is a satire novel about food discount and speculation with agricultural raw material. Under the surface, it is an analysis of some of the absurdities in the economy, written by an insider who was part of the system since more than three decades. The story is told by a 20 Eurocent coin and a 1 Eurocent coin. They had fallen to the floor of a checkout cashier and are now stuck in an invisible and hidden location, covered with dust, and with no hope to be rescued. The two coins, Koin, Sr. and Koin, Jr. tell the story, and they complain about the declining importance of cash currency, about the dominance of the financial industry and the stagnation of the real economy.

The Ethics of Influence

Author : Cass R. Sunstein
Publisher : Cambridge University Press
ISBN 13 : 1107140706
Total Pages : 237 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis The Ethics of Influence by : Cass R. Sunstein

Download or read book The Ethics of Influence written by Cass R. Sunstein and published by Cambridge University Press. This book was released on 2016-08-24 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.

Be a Network Marketing Superstar

Author : Mary Christensen
Publisher : AMACOM
ISBN 13 : 081440054X
Total Pages : 164 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Be a Network Marketing Superstar by : Mary Christensen

Download or read book Be a Network Marketing Superstar written by Mary Christensen and published by AMACOM. This book was released on 2007-05-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Fifty Shades of Chicken

Author : F.L. Fowler
Publisher : Clarkson Potter
ISBN 13 : 0385345224
Total Pages : 162 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Fifty Shades of Chicken by : F.L. Fowler

Download or read book Fifty Shades of Chicken written by F.L. Fowler and published by Clarkson Potter. This book was released on 2012-11-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dripping Thighs, Sticky Chicken Fingers, Vanilla Chicken, Chicken with a Lardon, Bacon-Bound Wings, Spatchcock Chicken, Learning-to-Truss-You Chicken, Holy Hell Wings, Mustard-Spanked Chicken, and more, more, more! Fifty chicken recipes, each more seductive than the last, in a book that makes every dinner a turn-on. “I want you to see this. Then you’ll know everything. It’s a cookbook,” he says and opens to some recipes, with color photos. “I want to prepare you, very much.” This isn’t just about getting me hot till my juices run clear, and then a little rest. There’s pulling, jerking, stuffing, trussing. Fifty preparations. He promises we’ll start out slow, with wine and a good oiling . . . Holy crap. “I will control everything that happens here,” he says. “You can leave anytime, but as long as you stay, you’re my ingredient.” I’ll be transformed from a raw, organic bird into something—what? Something delicious. So begins the adventures of Miss Chicken, a young free-range, from raw innocence to golden brown ecstasy, in this spoof-in-a-cookbook that simmers in the afterglow of E.L. James’s sensational Fifty Shades of Grey trilogy. Like Anastasia Steele, Miss Chicken finds herself at the mercy of a dominating man, in this case, a wealthy, sexy, and very hungry chef. And before long, from unbearably slow drizzling to trussing, Miss Chicken discovers the sheer thrill of becoming the main course. A parody in three acts—“The Novice Bird” (easy recipes for roasters), “Falling to Pieces” (parts perfect for weeknight meals), and “Advanced Techniques” (the climax of cooking)—Fifty Shades of Chicken is a cookbook of fifty irresistible, repertoire-boosting chicken dishes that will leave you hungry for more. With memorable tips and revealing photographs, Fifty Shades of Chicken will have you dominating dinner.

Fifty Writers on Fifty Shades of Grey

Author : Lori Perkins
Publisher : BenBella Books, Inc.
ISBN 13 : 1937856437
Total Pages : 385 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis Fifty Writers on Fifty Shades of Grey by : Lori Perkins

Download or read book Fifty Writers on Fifty Shades of Grey written by Lori Perkins and published by BenBella Books, Inc.. This book was released on 2012-11-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: E. L. James' Fifty Shades trilogy has fascinated and seduced millions of readers. In bedrooms, in book clubs, and in the media, people can't stop talking about it! In Fifty Writers on Fifty Shades of Grey, 50 writers—from romance and erotica authors, to real-world BDSM practitioners, to adult entertainment industry professionals—continue the conversation. Fifty Shades as Erotic Fiction Erotic romance writer Sylvia Day speaks to the new opportunities the Fifty Shades trilogy has opened up for writers (and readers!) of erotica Fifty Shades as Sexual Empowerment Romance novelist Heather Graham praises the way the books encourage women to celebrate their own sexual shades of grey Fifty Shades as Fanfiction Editor Tish Beaty relates the process behind turning Twilight fanfic Master of the Universe into Fifty Shades of Grey Fifty Shades as Pop Culture Fifty Shames of Earl Grey author Andrew Shaffer compares Fifty Shades to sister-in-literary-scandal Peyton Place Plus • Matrimonial lawyer Sherri Donovan examines the legalities of Christian's contract • Master R of BDSM training chateau La Domaine Esemar evaluates Christian Grey's skill as a Dominant (and offers some professional advice) • And a whole lot more! Whether you loved Fifty Shades of Grey, or just want to know why everyone else does, Fifty Writers on Fifty Shades of Grey is the book for you. Contributors: • Heather Graham • Sylvia Day • Andrew Shaffer • M.J. Rose • Sinnamon Love • Judith Regan • Stacey Agdern • Laura Antoniou • Jennifer Armintrout • Tish Beaty • Mala Bhattacharjee • Rachel Kramer Bussel • M. Christian • Suzan Colón • Joy Daniels • Sherri Donovan • Angela Edwards • Melissa Febos • Lucy Felthouse • Ryan Field • Selina Fire • Megan Frampton • Sarah Frantz • Louise Fury • Lois Gresh • Catherine Hiller • Marci Hirsch • Dr. Hilda Hutcherson • Debra Hyde • Anne Jamison • D.L. King • Dr. Logan Levkoff • Arielle Loren • Sassafras Lowry • Rachel Kenley • Pamela Madsen • Chris Marks and Lia Leto • Midori • Master R • Dr. Katherine Ramsland • Tiffany Reisz • Katharine Sands • Jennifer Sanzo • Rakesh Satyal • Marc Shapiro • Lyss Stern • Cecilia Tan • Hope Tarr • Susan Wright • Editor X

How To Make Maximum Money With Minimum Customers

Author : Craig Garber
Publisher : Craig Garber
ISBN 13 : 0984125515
Total Pages : 366 pages
Book Rating : 4.9/5 (841 download)

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Book Synopsis How To Make Maximum Money With Minimum Customers by : Craig Garber

Download or read book How To Make Maximum Money With Minimum Customers written by Craig Garber and published by Craig Garber. This book was released on 2011-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.

Fifty Shades of Pink

Author : S. R. Cooper
Publisher :
ISBN 13 : 9780989880398
Total Pages : 52 pages
Book Rating : 4.8/5 (83 download)

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Book Synopsis Fifty Shades of Pink by : S. R. Cooper

Download or read book Fifty Shades of Pink written by S. R. Cooper and published by . This book was released on 2014-04 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pink is the new Grey. Irreverent, poignant, true. This book celebrates the joy and humor of parenthood. The bestselling trilogy instigated a boom of "Fifty Shades" babies. And it turns out, True Love doesn't look quite like you expected. 50-page, full-color, illustrated Seussian book for parents. Like Adam Mansbach's "Go the F**k to Sleep," it's a reality check for new parents. A must-read if reading the E L James trilogy made you a mom. Great baby shower gift. Great Mother's Day gift.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Find the Motherlode of Wealth in Your Business

Author : Jay Abraham
Publisher : Executive Learning Systems, Incorporated
ISBN 13 : 9780989597609
Total Pages : 104 pages
Book Rating : 4.5/5 (976 download)

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Book Synopsis Find the Motherlode of Wealth in Your Business by : Jay Abraham

Download or read book Find the Motherlode of Wealth in Your Business written by Jay Abraham and published by Executive Learning Systems, Incorporated. This book was released on 2013-09 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fifty Shades of Mr. Darcy

Author : William Codpiece Thwackery
Publisher : Simon and Schuster
ISBN 13 : 1476727589
Total Pages : 174 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Fifty Shades of Mr. Darcy by : William Codpiece Thwackery

Download or read book Fifty Shades of Mr. Darcy written by William Codpiece Thwackery and published by Simon and Schuster. This book was released on 2012-11-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A titillating mashup of an erotic bestseller and a romantic classic, peppered with puns, this eBook is sure to satisfy those who love Fifty Shades of Grey and Pride and Prejudice! When Mr. Elliot Bingley comes to court Lizzy Bennet’s sister, she meets his mysterious, grey-eyed friend, a Mr. Fitzwilliam Darcy. It takes only one meeting before Lizzy is lured into Darcy’s secret world of lascivious practices and lusty urges. Her heart is racing and her bloomers quivering at the thought of submitting to Mr. Darcy’s every whim…

Marketing Management

Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 698 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing Management by : Luca M. Visconti

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Branded Content

Author : Jonathan Hardy
Publisher : Routledge
ISBN 13 : 1317278887
Total Pages : 238 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Branded Content by : Jonathan Hardy

Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

50 Shades of the Twilight Games

Author : C. W. Cooke
Publisher : Bluewater Productions
ISBN 13 : 0985591196
Total Pages : 46 pages
Book Rating : 4.9/5 (855 download)

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Book Synopsis 50 Shades of the Twilight Games by : C. W. Cooke

Download or read book 50 Shades of the Twilight Games written by C. W. Cooke and published by Bluewater Productions. This book was released on 2013-03-20 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take one part bloodsucker, one part magician, one part ruthless huntress, and throw in a little bondage. What do you get? An all-out battle where arrows fly, teeth gnash, and magic spells clash. Who will survive? Find out in 50 Shades of the Twilight Games, the new graphic novel parody from Bluewater Productions."

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

The Mister

Author : E L James
Publisher : Sourcebooks, Inc.
ISBN 13 : 1984898337
Total Pages : 454 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Mister by : E L James

Download or read book The Mister written by E L James and published by Sourcebooks, Inc.. This book was released on 2019-04-16 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller—a thrilling and seductive Cinderella love story from E L James, author of the phenomenal bestselling Fifty Shades Trilogy. Clasping her plait at the base of her neck, I tug lightly, bringing her lips up to mine. "Alessia," I breathe, and kiss her again, softly, slowly. She stills in my arms, then brings her hands up to clutch my biceps, closing her eyes as she accepts me. I deepen the kiss, my tongue teasing her lips, and she opens her mouth. She tastes of warmth and grace and sweet seduction. London, present day. Life has always been easy for Maxim Trevelyan, the "spare" to the earldom of Trevethick. With his good looks, aristocratic connections, and money, he's never had to work, and he's rarely slept alone. But all that changes when tragedy strikes and Maxim inherits his family's title, wealth, and estates, and the responsibility that entails. It's a role he's not prepared for and one he struggles to face. But his biggest challenge is fighting his desire for an unexpected, enigmatic young woman who's recently joined his staff. Reticent, beautiful, and musically gifted, she's an alluring mystery, possessing little more than a dangerous and troublesome past. As Maxim's longing for her deepens into a passion he's never experienced and dares not name, he's left to wonder just who is Alessia Demachi? And can he protect her from the malevolence that threatens her? From the heart of London through wild, rural Cornwall to the bleak, forbidding beauty of the Albanian Balkans, The Mister combines the sensuality of a modern Regency romance with the danger, desire, and adventure of E L James's captivating storytelling, leaving the reader breathless to the very last page.

Grow the Core

Author : David Taylor
Publisher : John Wiley & Sons
ISBN 13 : 1118484711
Total Pages : 253 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Grow the Core by : David Taylor

Download or read book Grow the Core written by David Taylor and published by John Wiley & Sons. This book was released on 2013-02-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.