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50 Marketing Secrets Of Growth Companies In Down Economic Times
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Book Synopsis 50 Marketing Secrets of Growth Companies in Down Economic Times by : Sherre L. Demao
Download or read book 50 Marketing Secrets of Growth Companies in Down Economic Times written by Sherre L. Demao and published by Greencastle Publishing. This book was released on 2010-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have some companies thrived during the recession while others floundered or closed their doors? They knew these 50 Marketing Secrets and now you can too! 50 Marketing Secrets is a must-read for business owners struggling to grow their businesses or entrepreneurs ready to take their business to the next level. Based on groundbreaking research and success stories of more than 60 businesses that realized double-digit and triple-digit growth during the recession, 50 Marketing Secrets is a practical how-to guide packed with documented tactics and strategies. Order this book today so you can put the secrets to work for your business immediately.
Book Synopsis The Entrepreneur's Information Sourcebook by : Susan C. Awe
Download or read book The Entrepreneur's Information Sourcebook written by Susan C. Awe and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Book Synopsis The Republic of India by : Alan Gledhill
Download or read book The Republic of India written by Alan Gledhill and published by . This book was released on 2013 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 2001-11 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Download or read book Vietnam Economic Times written by and published by . This book was released on 2006 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Moving Upward in a Downturn by : Darrell Rigby
Download or read book Moving Upward in a Downturn written by Darrell Rigby and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Granularity of Growth by : Patrick Viguerie
Download or read book The Granularity of Growth written by Patrick Viguerie and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Download or read book Repeatability written by Chris Zook and published by Harvard Business Press. This book was released on 2012 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a multiyear study of such firms as Apple, IKEA, and Vanguard, the authors warn against complexity as a strategy for business planning, advocating instead for a simple, repeatable model that provides for constant improvement.
Book Synopsis Upside: How to Profit in a Down Economy by : Peter Holtz
Download or read book Upside: How to Profit in a Down Economy written by Peter Holtz and published by Lulu.com. This book was released on 2008-11-11 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Holtz, CPA, is the founder and owner of Dream Inc Great Valley, headquartered in Stockton California. Peter founded the business in 2004 after more than two decades as a CEO, CFO and CPA for a variety of businesses with sales ranging from the millions to the billions. Peter has one of a kind experience as a CPA who has also been a CEO and has successfully managed near impossible turnaround situations, nationwide sales programs selling to large customers, product design teams, and setting successful sales and operating strategies for an astonishing variety of business. Peter started the business to provide local business owners with a package of services that integrated rock solid business advice with perfect fit tax planning, exceptional measurement tools, and no-hassle tax compliance services. This synergistic power of these services has produced exceptional results for his successful clients leading to substantial returns on investment with machinelike regularity and precision.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Financial Crisis Inquiry Report by : Financial Crisis Inquiry Commission
Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
Book Synopsis A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) by : Burton G. Malkiel
Download or read book A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Ninth Edition) written by Burton G. Malkiel and published by W. W. Norton & Company. This book was released on 2007-12-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, the bestselling guide to investing evaluates the full range of financial opportunities.
Book Synopsis The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top by : Charles E. Gaudet II
Download or read book The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market ? And Staying On Top written by Charles E. Gaudet II and published by Charles E Gaudet II. This book was released on 2014-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."
Download or read book Nation's Business written by and published by . This book was released on 1992 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Marketing: The Core by : KERIN
Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core
Book Synopsis The Secrets of Economic Indicators by : Bernard Baumohl
Download or read book The Secrets of Economic Indicators written by Bernard Baumohl and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, stocks, bonds, and currencies bounce wildly in response to new economic indicators. Money managers obsess over those statistics, because they provide crucial clues about the future of the economy and the financial markets. Now "you "can use these indicators to make smarter investment decisions, just like the professionals do.You don't need an economics degree, or a CPA... just this easy-to-use book. Former "TIME "Magazine senior economics reporter Bernard Baumohl has done the impossible: he's made economic indicators "fascinating." Using real-world examples and stories, Baumohl illuminates every U.S. and foreign indicator that matters.Where to find them.What they look like. What the insiders know about their track records. And "exactly "how to interpret them. Whether you're an investor, broker, portfolio manager, researcher, journalist, or student, you'll find this book indispensable.Nobody can predict the future with certainty. But "The Secrets of Economic Indicators "will get you as close as humanly possible. What the numbers "really "mean... ...to stocks, bonds, rates, currencies, and you Ahead of the curve: spotting turning points Calling recessions and recoveries in time to profit from them Leading indicators: where's the economy "really "heading Decoding initial unemployment claims, housing starts, the yield curve, and other predictors Beyond the borders Why foreign indicators are increasingly important-and how to use them Making sense of indicators in conflict What to do when the numbers disagree Finding the data Free web resources for the latest economic dataInvestments ""This is the most up-to-date guide to economic indicators and their importance to financial markets in print. For anyone trying to follow the economic data, this should be next to your "computer so that you can understand and find the data on the Internet." David Wyss, Chief Economist, Standard and Poor's ""I find Baumohl's writing fascinating. Just about anyone who's serious about understanding which way the economy is headed will want to read this book. It could be a classic."" Harry Domash, Columnist for MSN Money and Publisher, Winning Investing Newsletter ""Every business person or investor should keep a copy of Baumohl's book close-at-hand. It is great, at long last, to have someone who has eliminated what may have been so perplexing to so many and to have done so with such remarkable clarity."" Hugh Johnson, Chief Investment Officer, First Albany ""Bernie Baumohl has written a "must read" educational and reference book that every individual investor will find indispensable for watching, monitoring, and interpreting the markets."" Allen Sinai, President and Chief Global Economist, Decision Economics, Inc. ""Baumohl has a gift for taking a complicated subject and allowing it to read like a fast-moving novel. I recommend this book if you care about your future finances."" Morris E. Lasky, CEO, Lodging Unlimited, Inc.-manager and consultant for $6 billion in hotel assets; Chairman, Lodging Conference; Chairman, International Hotel Conference ""I think this is an excellent book. It's well written, accessible to a variety of readers, deals with an interesting and important subject, and covers the topic well. It deserves to get a lot of notice and use."" D. Quinn Mills, Alfred J. Weatherhead Jr., Professor of Business Administration, Harvard Business School "The fascinating, plain-English guide to economic indicators: what they mean, and how to use them." "Unemployment. Inflation. Consumer confidence. Retail sales.".. Every morning brings new economic statistics. Which economic indicators really matter? What do they mean for stocks, bonds, interest rates, currencies..."your portfolio?" How can you use them to make faster, smarter investment decisions? Simple, clear, non-technical, friendly, "usable."..the "only "book of its kind! By former renowned "TIME "Magazine economics journalist Bernard Baumohl. (c) Copyright Pearson Education. All rights reserved.
