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50 Instagram And Facebook Ads
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Book Synopsis 50 Instagram and Facebook Ads by : A V Soutelo
Download or read book 50 Instagram and Facebook Ads written by A V Soutelo and published by Independently Published. This book was released on 2023-12-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to stand out in a saturated market of Wellness and Health. Understand your audience and create effective ads to sell more and increase bookings. The 50 ads of the book not only provides examples of effective ad formats and themes but also guides on the sentiment to evoke, the language to use, and ideas for creative visuals and calls to action (CTAs). The book is a treasure trove of insights for businesses looking to enhance their social media presence and engage with their audience more effectively. Transform Your Social Media Advertising with "50 Instagram and Facebook Ads: A Practical Guide 2024" In the dynamic world of digital marketing, where attention is the most sought-after currency, "50 Instagram and Facebook Ads: A Practical Guide 2024" emerges as your ultimate companion. This book isn't just a collection of ad examples; it's a treasure trove of strategies, insights, and creative sparks designed to elevate your wellness and health business in the social media realm. Why This Book Is a Must-Have: A Goldmine of Ad Inspiration: Dive into 50 meticulously crafted ad examples, each a masterclass in engagement, persuasion, and conversion. These aren't just ads; they're blueprints for success in the competitive world of social media marketing. Tailored for Wellness and Health Businesses: Every example is fine-tuned for the wellness and health sector, addressing the unique challenges and opportunities of this thriving industry. Unlock the Secrets of Successful Ads: Learn the why and how behind each ad. Discover the elements that make them effective, from emotional triggers to visual appeal, and learn how to apply these principles to your own campaigns. Empower Your Creativity: This guide is more than a playbook; it's a catalyst for your creativity. Mix, match, and modify these ideas to suit your brand's unique voice and identity. Drive Real Results: With a focus on practical application, this book is designed to help you create ads that not only look great but also deliver tangible results, driving engagement, leads, and sales. Proven Success in Real-World Applications: This powerhouse guide offers 50 expertly crafted ad examples, honed through real-world application with clients in the wellness and health sector, achieving over 50x return on ad spend and a significant influx of new clients. Perfect for business owners, marketing professionals, and social media enthusiasts, this book is a proven blueprint for digital marketing triumph Who Needs This Book? Business Owners in Wellness and Health: If you're looking to amplify your brand on social media, this guide is your roadmap to success. Marketing Professionals: Enhance your skill set with innovative strategies and creative insights tailored for today's social media landscape. Social Media Enthusiasts: Whether you're a novice or a seasoned pro, this book offers valuable lessons in crafting ads that resonate and convert. Make Your Mark in the Digital World "50 Instagram and Facebook Ads: A Practical Guide 2024" is more than just a book; it's your gateway to mastering the art of social media advertising. Elevate your digital presence, connect with your audience on a deeper level, and watch your business thrive. Get your copy now and start transforming your social media advertising today!
Book Synopsis Do Instagram and Facebook Ads Like a Boss by : Aleksandr Litavsky
Download or read book Do Instagram and Facebook Ads Like a Boss written by Aleksandr Litavsky and published by Independently Published. This book was released on 2019-06-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users. Do you want to get customers from these social media for cheap? Read on! With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics. These options provides you with the possibility toof showing your ads to those people who you really need it. However, you need to know how to do it efficiently. Otherwise, you may lose your money! This book will provide you with the ultimate guide on creating ads within Facebook and Instagram. - What is the key to success in Facebook Advertising? - How to correctly setup an ad account? - What are the 4 key steps to create advertisement in Facebook Ads Manager? - How to setup Instagram Ads? - How to monitor an ads' performance effectively? - How to avoid common mistakes? And all this you get for the price of a cup of coffee. So, scroll to the top of the page and click the "BUY NOW" button! And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
Book Synopsis One Million Followers, Updated Edition by : Brendan Kane
Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Book Synopsis Facebook Instagram Stories Marketing Ads Pictorial Training Guide by : Hillary Scholl
Download or read book Facebook Instagram Stories Marketing Ads Pictorial Training Guide written by Hillary Scholl and published by Estalontech. This book was released on 2018-08-29 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Facebook and Instagram Video Stories exhibit many benefits for your business and one of its biggest advantages is the ability to tap into the massive amount of free traffic that this popular Social Live Video feature can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As Instagram Ads with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have. The ebook " Facebook Instagram Stories Marketing Ads Pictorial Training Guide " is great guide consisting of 130 pages of snapshots pictures specifically designed to show both marketers or beginners on how Instagram Ads with Stories features can be used to promote any business, establish Branding effectively and build a community of followers who are interested on making money online . It focus especially on the tools feature of Instagram and Facebook through a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads on this portal. It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, utilizing Instagram ads storytelling features and FB features to attract subscribers, driving traffic to your websites, and much more. Furthermore, with the power of social live video features of both Instagram and Facebook , you can utilize curated stories as a way to create "interactive virtual scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.
Book Synopsis Facebook Marketing All-in-One For Dummies by : Amy Porterfield
Download or read book Facebook Marketing All-in-One For Dummies written by Amy Porterfield and published by John Wiley & Sons. This book was released on 2012-12-05 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
Book Synopsis Social Media Strategy by : Keith A. Quesenberry
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2024-02-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com
Book Synopsis The Science of Digital Marketing by : Gaurav Kanchan Gupta
Download or read book The Science of Digital Marketing written by Gaurav Kanchan Gupta and published by The Write Order Publication. This book was released on 2024-06-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!
Download or read book Facebook Nation written by Newton Lee and published by Springer Nature. This book was released on 2022-02-02 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country. Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy." This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks. "Highly recommended." - T. D. Richardson, Choice Magazine "A great book for social media experts." - Will M., AdWeek "Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews
Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis From Blood and Ash by : Jennifer L. Armentrout
Download or read book From Blood and Ash written by Jennifer L. Armentrout and published by Blue Box Press. This book was released on 2020-03-30 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captivating and action-packed, From Blood and Ash is a sexy, addictive, and unexpected fantasy perfect for fans of Sarah J. Maas and Laura Thalassa. A Maiden… Chosen from birth to usher in a new era, Poppy’s life has never been her own. The life of the Maiden is solitary. Never to be touched. Never to be looked upon. Never to be spoken to. Never to experience pleasure. Waiting for the day of her Ascension, she would rather be with the guards, fighting back the evil that took her family, than preparing to be found worthy by the gods. But the choice has never been hers. A Duty… The entire kingdom’s future rests on Poppy’s shoulders, something she’s not even quite sure she wants for herself. Because a Maiden has a heart. And a soul. And longing. And when Hawke, a golden-eyed guard honor bound to ensure her Ascension, enters her life, destiny and duty become tangled with desire and need. He incites her anger, makes her question everything she believes in, and tempts her with the forbidden. A Kingdom… Forsaken by the gods and feared by mortals, a fallen kingdom is rising once more, determined to take back what they believe is theirs through violence and vengeance. And as the shadow of those cursed draws closer, the line between what is forbidden and what is right becomes blurred. Poppy is not only on the verge of losing her heart and being found unworthy by the gods, but also her life when every blood-soaked thread that holds her world together begins to unravel. Reviews for From Blood and Ash: "Dreamy, twisty, steamy escapism. Take me back!" -New York Times bestseller Wendy Higgins “Jennifer Armentrout has the power to control my emotions with every word she writes. From swooning to crying to racing through the pages to find out what happens next, I couldn't stop reading about Hawke and Poppy, and you won't be able to either.” - Brigid Kemmerer, New York Times Bestselling Author of A Curse So Dark and Lonely “Action, adventure, sexiness, and angst! From Blood and Ash has it all and double that. So many feels and so many moments it made me cheer for the character. Read. This. Book! You'll be obsessed!” - Tijan NYT bestselling author “From Blood and Ash is a phenomenal fantasy novel that is filled to the brim with danger, mystery and heart melting romance. I loved every single second of it and I couldn’t get enough of this new fantastical world. A heart stopping start to what is clearly going to be a stunning series, perfect for both those who love fantasy and those who are new to the genre. A must read.” Kayleigh, K-Books "If you think you are ready for From Blood and Ash, think again. Jennifer L. Armentrout has woven a new fantasy universe that will leave you reeling. Filled with action, heart wrenching twists and the most delicious romance, this unputdownable novel comes with a warning: keep a fan close by, because the temperatures are about to rise." Elena, The Bibliotheque Blo “In this exciting new novel by Jennifer L. Armentrout, she introduces a fantastical world filled with immense detail, and characters who are poignant and fierce, Jennifer truly has out done herself!” – BookBesties “From Blood and Ash is a fantastic fantasy that will hook you immediately from the very first page! I loved every single moment and all of the characters are ones you will fall in love with! Jennifer L. Armentrout has done it again with her amazing writing skills and lots of detail! Get this book immediately!!!” - Amanda @Stuck In YA Books “Jennifer has stepped into the fantasy genre with this absolutely amazing novel. With characters you will love and more than a few twists and turns, get ready for one amazing adventure.” -Perpetual Fangirl "This magnificent book has so many pieces in it: fantasy, mystery, forbidden romance, supernatural, lies, deceit, betrayal, love, friendship, family. And so, so, so many secrets your head will be spinning. Jennifer L. Armentrout has created another masterpiece that I will be rushing to buy, and will be telling everyone to read it ASAP!" ~Jeraca @My Nose in YA Books “From Blood to Ash is the first high fantasy book from Jennifer L Armentrout, but hopefully not the last. Like all her other works, her ability to create worlds, create swoon worthy men, and feisty strong female characters is amazing. Fantasy, mystery, romance, betrayal, love, and steamy scenes, this book has it all.” - Lisa @ The Blonde Book Lover “From Blood & Ash is everything we love about JLA’s fantasy writing...pumped up on steroids. There’s epic world building and plot twists, a strong female lead, a swoon worthy book hottie, a steamy forbidden love story, and side characters that can’t help but steal your heart. My mind was blown by the end of this book.” - Kris S. (frantic4romantic) “Step into an exciting new fantasy world by Jennifer L. Armentrout, From Blood And Ash takes you on a fantastic ride with twists and turns galore. Characters you will love to laugh and cry with. A phenomenal start to an exciting new series.” - Lori Dunn an avid reader “From Blood and Ash was everything I wanted in a high fantasy novel. The myths, the legends, the epic romance, and an adventure that will keep you on your toes beginning to end. I couldn’t put the book down. Truly a brilliant start to what I believe will be yet another amazing series by Jennifer L. Armentrout." –Sabrina, Books Are My Life “Jennifer L. Armentrout takes her first step into the high fantasy genre with From Blood and Ash. A story of forbidden love, lies, secrets, and betrayal - it will leave you wanting more after the very last page.” - Love Just Is Books “From Blood and Ash is like reading my favorite book for first time.” - Raquel Herrera “With From Blood and Ash, Jennifer Armentrout successfully takes on the genre of high fantasy, proving, once again, that she is a master of her craft. Filled with epic adventure, forbidden romance, deceit, lies, and betrayal, FB&A draws you in from page one and refuses to let go!” - Erica, The Rest Just Falls Away “Jennifer L. Armentrout comes trough once again with From Blood and Ash as it kept me enthralled throughout the full book. You won't be able to put down this epic story once you start.” - Julalicious Book Paradise “From Blood and Ash strikes the perfect balance between fantasy and romance elements leaving the world feeling live in and full while allowing the relationship between the main characters feeling real and authentic.” - Nads Book Nook, Nadine Bergeron “Be prepared to spend your whole day reading From Blood and Ash. Once you start reading this high fantasy novel, you won't want to put it down.” - Love Book Triangle “From Blood and Ash is absolutely breath taking. JLA does what she does best by creating a fantastical world filled with romance, lies, betrayal, adventure and all things we love and expect from JLA characters that melt our hearts and steal our hearts and souls. I cannot wait for the next one!” - Pia Colon “From Blood and Ash, Jennifer L. Armentrout brought to life a high fantasy that is enthralling. Another masterful addition to my collection. Get ready to stay on your toes from start to end.” - Amy Oh, Reader by the Mountains “From Blood and Ash is the first high fantasy novel by Jennifer L Armentrout and she absolutely nails it. This is fantasy for skeptics and unbelievers because it makes you want to be a fantasy fan! This page turner makes you want to devour it in one night and at the same time savor every detail. Heart stopping and inspiring and grips you from page one.” – Tracy Kirby “An intriguing puzzle of a world, a ruthless hero, a determine heroin, and a plot that will keep you up late, this book is one of the best I've read this year.” – Valerie from Stuck In Books “From Blood and Ash, a thrilling high fantasy that packs a punch, each page will leave you wanting more!” - Tracey, Books & Other Pursuits
Book Synopsis The Power to Sell Anything by : Konstantinos Doulgeridis
Download or read book The Power to Sell Anything written by Konstantinos Doulgeridis and published by . This book was released on 2021-03-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been struggling to find answers about Facebook and Instagram ads?You're not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, "How does the Facebook Algorithm work?". When I couldn't find the answers to these questions even after buying expensive courses from Facebook Ad 'gurus', I had to learn on my own through spending over 16 million dollars on Facebook ads.After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the same situation I was in years ago.In this book, I reveal my little known techniques such as The Blender Method, The Crazy Method, The Simple Method, and the MOB Strategy that will help you multiply your money through Facebook and Instagram ads.If you've ever tried using Facebook or Instagram ads and gotten no or minimal results, this book is a must read.If you've spent hours on Google and Youtube attempting to figure out how to make the most of your Facebook pixel, this book is a must read.Get your copy today by clicking on the 'Buy Now' button right now!
Book Synopsis The A.I. Marketer by : Andrew W. Pearson
Download or read book The A.I. Marketer written by Andrew W. Pearson and published by Intelligencia. This book was released on 2019-04-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a “breakthrough.” “A.I.” has eclipsed “Blockchain” and “Crypto” as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick ‘AI’ or ‘ML’ at the front of your prospectus and “.ai” at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Marketer breaks down A.I., machine learning, and deep learning into five unique use cases—sound, time series, text, image, and video—and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, “Personalization”—the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment. The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI.
Book Synopsis Facebook Marketing by : Chris Treadaway
Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Book Synopsis Profit from Facebook Instagram Stories Marketing Ads by : Hillary Scholl
Download or read book Profit from Facebook Instagram Stories Marketing Ads written by Hillary Scholl and published by Estalontech. This book was released on 2018-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories Marketing Ads I know how discouraging it can be to put your heart and efforts into a project or business, only to feel like you’ve been left holding an empty bag. It can really make you want to throw in the towel; but, hang on. Don’t give up on yourself or your business just yet. There are several things you can do to turn this situation around. If you’re not setting and consistently meeting your business goals, something’s got to give. You will need to identify where the breakdown is and fix it. Depending on which and how many goals are falling short of their marks, you may discover that you need to make multiple changes, in a variety of areas. However, this doesn’t mean you’ll have to put in a lot of extra time and effort to achieve your goals. In fact, this is an opportune time to make the needed changes. I say this because now is your chance to implement a very beneficial marketing method, social media stories. Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use in conjunction with social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn ;- Why audiences love social media stories • Visual stories excite, intrigue, and empower the viewer with choices. • Whole stories can be consumed in seconds. • Stories with hashtags are easy to find and access. • Relevant stories make audiences feel more involved and important. • Audiences like seeing the “real” you in “real life” situations. • Stories address their impulse wants, as well as here-and-now needs. • Stories can provide many, highly-visual forms of info within one story. Social media stories are still new, in the big scheme of things. By adding these very visual stories now, you can still get early-adoption benefits, which include being one of the people in your niche, who is on the ball with the latest marketing methods. If creating visual content makes you want to run for the hills, you're not alone. Producing videos can be scary and creating images may seem out of your league, but they're not! .This book will show you how to quickly attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals
Book Synopsis The Conversion Code by : Chris Smith
Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2022-04-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.
Book Synopsis Hustle Harder, Hustle Smarter by : Curtis "50 Cent" Jackson
Download or read book Hustle Harder, Hustle Smarter written by Curtis "50 Cent" Jackson and published by HarperCollins. This book was released on 2020-04-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law. In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback—and to learn to flow with the changes that disrupt their own lives.
Book Synopsis The Antitrust Paradigm by : Jonathan B. Baker
Download or read book The Antitrust Paradigm written by Jonathan B. Baker and published by Harvard University Press. This book was released on 2019-05-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and urgently needed guide to making the American economy more competitive at a time when tech giants have amassed vast market power. The U.S. economy is growing less competitive. Large businesses increasingly profit by taking advantage of their customers and suppliers. These firms can also use sophisticated pricing algorithms and customer data to secure substantial and persistent advantages over smaller players. In our new Gilded Age, the likes of Google and Amazon fill the roles of Standard Oil and U.S. Steel. Jonathan Baker shows how business practices harming competition manage to go unchecked. The law has fallen behind technology, but that is not the only problem. Inspired by Robert Bork, Richard Posner, and the “Chicago school,” the Supreme Court has, since the Reagan years, steadily eroded the protections of antitrust. The Antitrust Paradigm demonstrates that Chicago-style reforms intended to unleash competitive enterprise have instead inflated market power, harming the welfare of workers and consumers, squelching innovation, and reducing overall economic growth. Baker identifies the errors in economic arguments for staying the course and advocates for a middle path between laissez-faire and forced deconcentration: the revival of pro-competitive economic regulation, of which antitrust has long been the backbone. Drawing on the latest in empirical and theoretical economics to defend the benefits of antitrust, Baker shows how enforcement and jurisprudence can be updated for the high-tech economy. His prescription is straightforward. The sooner courts and the antitrust enforcement agencies stop listening to the Chicago school and start paying attention to modern economics, the sooner Americans will reap the benefits of competition.
