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Author : Direct Mail Advertising Association
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (522 download)
Download or read book 49 ways direct mail can be put to work in your business written by Direct Mail Advertising Association and published by . This book was released on 1934* with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising and the Public Interest written by and published by . This book was released on 1973 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Newton Mayer
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (243 download)
Download or read book How to Make More Money with Your Direct Mail written by Edward Newton Mayer and published by . This book was released on 1957 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Finklestein
Publisher : Morgan James Publishing
ISBN 13 : 1600372481
Total Pages : 318 pages
Book Rating : 4.6/5 (3 download)
Download or read book 49 Marketing Secrets (That Work) to Grow Sales written by Ronald Finklestein and published by Morgan James Publishing. This book was released on 2007-10-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.
Author : Henry Hoke
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.M/5 ( download)
Download or read book Direct Mail Advertising written by Henry Hoke and published by . This book was released on 1946 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 9780471109464
Total Pages : 598 pages
Book Rating : 4.1/5 (94 download)
Download or read book Building a Mail Order Business written by William A. Cohen and published by John Wiley & Sons. This book was released on 1996-02-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author :
Publisher :
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.0/5 ( download)
Download or read book Business Methods Literature written by and published by . This book was released on 1961 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 250 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author : L. Perry Wilbur
Publisher : Wiley
ISBN 13 : 9780471573302
Total Pages : 0 pages
Book Rating : 4.5/5 (733 download)
Download or read book Money in Your Mailbox written by L. Perry Wilbur and published by Wiley. This book was released on 1992-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.
Author : Mirian Szyszka
Publisher : Independently Published
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.4/5 (642 download)
Download or read book Direct Mail Marketing To Promote Your Business written by Mirian Szyszka and published by Independently Published. This book was released on 2021-08-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items. It is leveraged in a variety of ways by marketers of all types, including inbound and outbound sales teams, marketing departments, demand generation teams, growth teams, recruiters, and more. Direct mail marketing is a valuable way to connect with prospects, leads, and clients in a meaningful way. This book will show you how to: - Create promotional messages so effective they resonate with your market - Identify your most likely buyers so you can ignore everyone else - Use cutting edge technologies to develop your optimal sales message This book also offers a method to - Earn maximum response rates and revenue results - Reach profit and revenues often 8-12X higher than email - Maximize sales results across mail, email, social media, & blogging platforms
Author :
Publisher :
ISBN 13 :
Total Pages : 2336 pages
Book Rating : 4.:/5 (31 download)
Download or read book Printers' Ink written by and published by . This book was released on 1922 with total page 2336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McLain
Publisher : Strategic Book Publishing
ISBN 13 : 1934925977
Total Pages : 126 pages
Book Rating : 4.9/5 (349 download)
Download or read book How to Promote Your Home Business written by John McLain and published by Strategic Book Publishing. This book was released on 2008-06 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: National media consultant McLain shows how easy it is to use the promotional secrets of the pros to achieve success, even on a limited budget.
Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 (512 download)
Download or read book Furniture Record written by and published by . This book was released on 1926 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1218 pages
Book Rating : 4.:/5 (319 download)
Download or read book Industrial Marketing written by and published by . This book was released on 1962 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1098 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Grand Rapids Furniture Record written by and published by . This book was released on 1926 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt:
