2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

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Author :
Publisher : diplom.de
ISBN 13 : 383242413X
Total Pages : 91 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium by : Roman Keilhacker

Download or read book A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium written by Roman Keilhacker and published by diplom.de. This book was released on 2000-06-09 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing and online direct marketing, and to explore their specific advantages & disadvantages in order to enable their effective utilisation in todays' business world. At the beginning of this thesis direct marketing s evolution and development over time will be analysed. The thesis continues with a description of these three direct marketing media and an evaluation of their respective advantages and disadvantages under the headings of communication, privacy, design and media. These four categories have been chosen, because they are the most important elements for the future of successful direct marketing. After analysing the current situation the future prospects of the three direct marketing media will be demonstrated by examining how their various characteristics fit into the future. Finally a case study was conducted to determine to which degree the analysed arguments were applicable. This is examined in the case of Roba Baumann GmbH, a wholesaler which produces children s [...]

Ultimate Small Business Marketing Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613080433
Total Pages : 586 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Small Business Marketing Guide by : James Stephenson

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Direct Marketing for Nonprofits

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834219595
Total Pages : 262 pages
Book Rating : 4.2/5 (195 download)

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Book Synopsis Direct Marketing for Nonprofits by : Kay Partney Lautman

Download or read book Direct Marketing for Nonprofits written by Kay Partney Lautman and published by Jones & Bartlett Learning. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish

Fairytale Marketing

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Author :
Publisher : Fairytale Marketing
ISBN 13 : 0615249671
Total Pages : 84 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Fairytale Marketing by :

Download or read book Fairytale Marketing written by and published by Fairytale Marketing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Direct Mail Revolution

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 319 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Revolution by : Robert W. Bly

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

American Book Publishing Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 1466 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 1997-09 with total page 1466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Create Your Own Powerful Ads and Promo Pieces

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Author :
Publisher : PromoPower Publishing
ISBN 13 : 9780974228600
Total Pages : 324 pages
Book Rating : 4.2/5 (286 download)

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Book Synopsis How to Create Your Own Powerful Ads and Promo Pieces by : Larry Mersereau

Download or read book How to Create Your Own Powerful Ads and Promo Pieces written by Larry Mersereau and published by PromoPower Publishing. This book was released on 2003-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect bound, laminated cover

Overdeliver

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401956750
Total Pages : 314 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Overdeliver by : Brian Kurtz

Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Method Marketing

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Author :
Publisher : Echo Point Books & Media, LLC
ISBN 13 :
Total Pages : 359 pages
Book Rating : 4./5 ( download)

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Book Synopsis Method Marketing by : Denison Hatch

Download or read book Method Marketing written by Denison Hatch and published by Echo Point Books & Media, LLC. This book was released on 2023-04-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical lessons from Direct Marketing Geniuses Denny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. Method Marketing also guides us with dos and don'ts backed by facts and figures. Here's What Reviewers Have Said About Method Marketing: Method Marketing shows "how to write successful direct response copy by putting yourself in the customer's shoes. Packed with case histories of modern direct response success stories, including Bill Bonner of Agora Publishing, and Martin Edelston of Boardroom, Inc." -Robert W. Bly, author of over 100 books on direct marketing including The Copywriter's Handbook. Bly included Method Marketing on his best marketing books ever list as "One of 10 Marketing Books Actually Worth Reading" "...the examples chosen here [in Method Marketing] are powerful-and more important-[and] their workings are explained in detail. The best letters are dissected and parsed down to individual words, with statistics and research supporting the results. Hatch's colloquial tone attracts even readers otherwise not used to advertising matters; eloquent stories such as the fall and rise of Covenant House, for instance, will not fail to mesmerize." -Booklist (published by the American Library Association) "Written in a fun and conversational tone, this book was hard to put down. As founder of the newsletter Who's Mailing What! Hatch owns the largest private collection of direct mail. At one time, advertisers were sending him 3,000 to 4,000 mailers a month. He's a direct mail expert indeed." -Inside Business

Stand Out!

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Publisher : PromoPower Publishing
ISBN 13 : 9780974228655
Total Pages : 248 pages
Book Rating : 4.2/5 (286 download)

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Book Synopsis Stand Out! by : Ctc Larry Mersereau

Download or read book Stand Out! written by Ctc Larry Mersereau and published by PromoPower Publishing. This book was released on 2006-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers can use the practical how-to tools in this book to stamp their brand indelibly in the minds of target customers.

Duct Tape Marketing Revised and Updated

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1418535702
Total Pages : 287 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Duct Tape Marketing Revised and Updated by : John Jantsch

Download or read book Duct Tape Marketing Revised and Updated written by John Jantsch and published by Thomas Nelson. This book was released on 2011-09-26 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Business

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Author :
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Business by : 布卢姆斯伯里出版公司

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

Internet Marketing for Information Technology Companies

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Author :
Publisher : Maximum Press
ISBN 13 : 9781885068675
Total Pages : 472 pages
Book Rating : 4.0/5 (686 download)

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Book Synopsis Internet Marketing for Information Technology Companies by : Barry Silverstein

Download or read book Internet Marketing for Information Technology Companies written by Barry Silverstein and published by Maximum Press. This book was released on 2001 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Duct Tape Marketing

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Author :
Publisher : Thomas Nelson Inc
ISBN 13 : 159555131X
Total Pages : 305 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2008-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover

Go Mobile

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Publisher : John Wiley & Sons
ISBN 13 : 1118239547
Total Pages : 260 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Go Mobile by : Jeanne Hopkins

Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Being Direct

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Publisher :
ISBN 13 : 9781558508347
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Being Direct by : Lester Wunderman

Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '