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2010 Census Integrated Communications Campaign Synopsis
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Author :United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives Publisher : ISBN 13 : Total Pages :196 pages Book Rating :4.:/5 (327 download)
Book Synopsis The 2010 Census Integrated Communications Campaign; Criteria for Implementation by : United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives
Download or read book The 2010 Census Integrated Communications Campaign; Criteria for Implementation written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 2010 Decennial Census: Background and Issues by :
Download or read book 2010 Decennial Census: Background and Issues written by and published by DIANE Publishing. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives Publisher : ISBN 13 : Total Pages :444 pages Book Rating :4.:/5 (318 download)
Book Synopsis The 2010 Census Communication Contract by : United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives
Download or read book The 2010 Census Communication Contract written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2010 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's hearing, as the title indicates, will examine the 2010 Census Integrated Communications Campaign in hard-to-count areas. The hearing will assess and examine ethnic print and broadcast media's role in preventing an undercount. We will further examine avenues to aid the Census Bureau in its efforts to reach those who are more likely to be undercounted--children, minorities, and renters."--P. 1.
Book Synopsis Handbook of Public Administration by : James L. Perry
Download or read book Handbook of Public Administration written by James L. Perry and published by John Wiley & Sons. This book was released on 2015-02-09 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamentals of public administration, from the world'sleading practitioners Handbook of Public Administration is the classic,comprehensive guide to the field, featuring original writings fromthe world's foremost public administration thought leaders andpractitioners. Intended to help both public administration studentsand practitioners navigate administrative challenges, overcomeobstacles, and improve effectiveness, this guide provides acomplete overview of the entire field. The information is organizedinto seven parts representing key domains of knowledge and practicethat are essential for effective public administration. Thesereflect changes in the state of modern public administration, thefactors that influence policies and programs, the mechanics of howgovernment works, and the tools that help administrators get thingsdone. Readers will find insightful discussions on the challenges ofcontemporary governance and the ethics of public administration, aswell as practical guidance on the everyday operations that bringeffective policies and programs to life. Students and experienced practitioners alike will appreciate thewell-rounded approach to issues public administrators face everyday. The book is complete enough to act as a text, but organizedlogically for quick reference for specific problems or situations.Readers will: Understand the challenges posed by the changing context ofpublic administration Explore how relationships and decisions influence publicpolicies and programs Learn the critical skills and tools public administrators mustmaster to be effective Explore the ethics and liabilities of public administration,and what it means to take part The role of public administration is evolving, and the changingnature of the field will impact the way policies and programs aredesigned and implemented. This book fully explores current andupcoming changes domestically and internationally against thebackdrop of public administration fundamentals. For the student orprofessional seeking a deeper understanding of the publicadministrator's role, Handbook of Public Administration is aclear, comprehensive resource.
Book Synopsis U.S. Census Bureau Citizens' Report by : U.S. Census Bureau
Download or read book U.S. Census Bureau Citizens' Report written by U.S. Census Bureau and published by . This book was released on 2010 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook of Persuasion and Social Marketing by : David W. Stewart
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Book Synopsis Figures of the Future by : Michael Rodríguez-Muñiz
Download or read book Figures of the Future written by Michael Rodríguez-Muñiz and published by Princeton University Press. This book was released on 2024-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at how U.S. Latino advocacy groups are using ethnoracial demographic projections to bring about political change in the present For years, newspaper headlines, partisan speeches, academic research, and even comedy routines have communicated that the United States is undergoing a profound demographic transformation—one that will purportedly change the “face” of the country in a matter of decades. But the so-called browning of America, sociologist Michael Rodríguez-Muñiz contends, has less to do with the complexion of growing populations than with past and present struggles shaping how demographic trends are popularly imagined and experienced. Offering an original and timely window into these struggles, Figures of the Future explores the population politics of national Latino civil rights groups. Based on eight years of ethnographic and qualitative research, spanning both the Obama and Trump administrations, this book investigates how several of the most prominent of these organizations—including UnidosUS (formerly NCLR), the League of United Latin American Citizens, and Voto Latino—have mobilized demographic data about the Latino population in dogged pursuit of political recognition and influence. In census promotions, get-out-the-vote campaigns, and policy advocacy, this knowledge has been infused with meaning, variously serving as future-oriented sources of inspiration, emblems for identification, and weapons for contestation. At the same time, Rodríguez-Muñiz considers why these political actors have struggled to translate this demographic growth into tangible political gain and how concerns about white backlash have affected how they forecast demographic futures. Figures of the Future looks closely at the politics surrounding ethnoracial demographic changes and their rising influence in U.S. public debate and discourse.
Author :United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Subcommittee on Federal Financial Management, Government Information, Federal Services, and International Security Publisher : ISBN 13 : Total Pages :120 pages Book Rating :4.:/5 (318 download)
Book Synopsis Countdown to Census Day by : United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Subcommittee on Federal Financial Management, Government Information, Federal Services, and International Security
Download or read book Countdown to Census Day written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. Subcommittee on Federal Financial Management, Government Information, Federal Services, and International Security and published by . This book was released on 2010 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hard-to-Survey Populations by : Roger Tourangeau
Download or read book Hard-to-Survey Populations written by Roger Tourangeau and published by Cambridge University Press. This book was released on 2014-08-28 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the different populations and settings that can make surveys hard to conduct and discusses methods to meet these challenges.
Book Synopsis Social Marketing Research for Global Public Health by : W. Douglas Evans
Download or read book Social Marketing Research for Global Public Health written by W. Douglas Evans and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies Publisher : ISBN 13 : Total Pages :428 pages Book Rating :4.3/5 ( download)
Book Synopsis Commerce, Justice, Science, and Related Agencies Appropriations for 2018 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies
Download or read book Commerce, Justice, Science, and Related Agencies Appropriations for 2018 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies and published by . This book was released on 2017 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Official Statistics written by and published by . This book was released on 2011 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effectiveness of Online Marketing Campaigns by : Sebastian Klapdor
Download or read book Effectiveness of Online Marketing Campaigns written by Sebastian Klapdor and published by Springer Science & Business Media. This book was released on 2013-02-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.
Book Synopsis A Cognitive Psychology of Mass Communication by : Fred W. Sanborn
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2013-07-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Book Synopsis Campaigning to the New American Electorate by : Marisa Abrajano
Download or read book Campaigning to the New American Electorate written by Marisa Abrajano and published by Stanford University Press. This book was released on 2010-04-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.
Book Synopsis Public Health Communication by : Claudia Parvanta
Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Book Synopsis Tourism and Social Marketing by : C. Michael Hall
Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
