The Media Handbook

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Author :
Publisher : Routledge
ISBN 13 : 1135194548
Total Pages : 239 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2010-07-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE

Basketball

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313061971
Total Pages : 614 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Basketball by : David L. Porter

Download or read book Basketball written by David L. Porter and published by Bloomsbury Publishing USA. This book was released on 2005-07-30 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its beginnings at the turn of the 20th century to its pervasive presence in 21st-century America, basketball has grown into an undeniably important sport. The 575 entries in this biographical dictionary present concise narratives on the lives and careers on the most important names in basketball history. Entries include both classic players such as Kareem Abdul-Jabbar and Bob Cousy as well as more recently established and up-and-coming stars such as Carmelo Anthony, Kevin Garnett, and LeBron James. Entries for coaches such as the Boston Celtics' Red Auerbach and Mike Krzyzewski from Duke University present the figures who have shaped the game from courtside, while the inclusion of female players and coaches such as Lisa Leslie, Diana Taurasi, and Pat Summitt show that basketball is not just a sport for men. From its beginnings at the turn of the 20th century to its pervasive presence in 21st-century America, basketball has grown into an undeniably important sport. The 575 entries in this biographical dictionary present concise narratives on the lives and careers on the most important names in basketball history. Entries include both classic players such as Kareem Abdul-Jabbar and Bob Cousy as well as more recently established and up-and-coming stars such as Carmelo Anthony, Kevin Garnett, and LeBron James. Entries for coaches such as the Boston Celtics' Red Auerbach and Mike Krzyzewski from Duke University present the figures who have shaped the game from courtside, while the inclusion of female players and coaches such as Lisa Leslie, Diana Taurasi, and Pat Summitt show that basketball is not just a sport for men. This volume is an ideal reference for students seeking easily accessed information on the greats of the game.

76ers 2003-2004 Media Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4./5 ( download)

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Book Synopsis 76ers 2003-2004 Media Guide by :

Download or read book 76ers 2003-2004 Media Guide written by and published by . This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

USA 2002 : It's Not Every Four Years. It's Every Day

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Author :
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (716 download)

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Book Synopsis USA 2002 : It's Not Every Four Years. It's Every Day by : United States Olympic Committee

Download or read book USA 2002 : It's Not Every Four Years. It's Every Day written by United States Olympic Committee and published by . This book was released on 2002 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encylopedia of Job-winning Resumes

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1564148718
Total Pages : 577 pages
Book Rating : 4.5/5 (641 download)

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Book Synopsis Encylopedia of Job-winning Resumes by : Myra Fournier

Download or read book Encylopedia of Job-winning Resumes written by Myra Fournier and published by Red Wheel/Weiser. This book was released on 2006-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most helpful and comprehensive resume book you can buy. It includes more than 400 success-proven resume expamples that teach you how to personalize your resume according to your own unique career situation. The 17 chapters contain resumes that cover all major industries, span all job levels from entry-level to CEO, and are helpfully arranged by both job field and title to make it easy for you to quickly locate the resumes that address your particular field or situation. The first chapter includes expert advice on what to include on your resume and what to omit, what to emphasize and what to tone down. It is specifically designed to keep reading to a minimum, so you can start sending out your resume as soon as possible. The second chapter, devoted to creating hard-hitting cover letters, includes 40 examples tht cover a wide varitey of typical career situtations, while the third chapter include 30 includres 30 resumes that cover difficult circumstance. There is even a chapter devoted to students to help new graduates joining the workforce.

ESPN Sports Almanac 2002

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Author :
Publisher : Hyperion
ISBN 13 : 9780786885343
Total Pages : 968 pages
Book Rating : 4.8/5 (853 download)

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Book Synopsis ESPN Sports Almanac 2002 by : Information Please

Download or read book ESPN Sports Almanac 2002 written by Information Please and published by Hyperion. This book was released on 2001-12-05 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the smartest, most authoritative and bestselling sports almanac in America. Whether they're looking for new world records, updating their trivia knowledge, or curious about the most intriguing sports stories of the past year, sports enthusiasts of all kinds will welcome the latest edition of this incredibly popular almanac, which netted more than 100,000 in sales last year alone. ESPN fans will find many of the network's features here as well as: --In-depth statistics from ESPN's award-winning "Inside the Numbers" team. --"SportsCenter's" Top Ten highlights of each sport. --Exclusive essays and analysis from your favorite ESPN personalities, including Chris Berman, Dan Patrick, Kenny Mayne, and more. --Rule and uniform changes. --Hundreds of photographs. --Thousands of graphics and tables. --Fast access to all the facts: world records, champions, year by year, sport by sport. --Full recap of the World Series, Women's World Cup, and Ryder Cup. The ultimate resource for sports professionals and fans everywhere, the ESPN Information Please(R) Sports Almanac is clearly the winner in its field.

Sport Public Relations

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492583103
Total Pages : 587 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Public Relations by : G. Clayton Stoldt

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2012-02-14 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.

Hands-On Guide to Streaming Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136033696
Total Pages : 306 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Hands-On Guide to Streaming Media by : Joe Follansbee

Download or read book Hands-On Guide to Streaming Media written by Joe Follansbee and published by Taylor & Francis. This book was released on 2006-05-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the steps for creating an on-demand and live streaming video in an all-in-one refernce guide for new users and companies that need introduced to the technology. After reading this book, you will understand: - How the Internet works in relation to streaming media - Client/server technology, specifically related to streaming media - Strengths and limits of streaming media, including best uses for the technology - Choices of streaming media content creation tools

Twenty Greatest Hockey Goals

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Author :
Publisher : Dundurn
ISBN 13 : 1459721659
Total Pages : 201 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Twenty Greatest Hockey Goals by : Eric Zweig

Download or read book Twenty Greatest Hockey Goals written by Eric Zweig and published by Dundurn. This book was released on 2010-10-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every hockey fan remembers certain goals scored that stand out from all others. But if one had to name just 20 as the greatest ever accomplished, what would they be? There's Paul Henderson's third game-winning goal in 1972, the one that clinched the Summit Series for Canada against the Soviet Union. Also Mike Eruzione's upset "Miracle on Ice" winner for the United States against the Soviets at Lake Placid in 1980. And don't forget the famous Stanley Cup winners by the Toronto Maple Leafs' Bill Barilko in 1951 and the Boston Bruins' Bobby Orr in 1970. From the goal by the Montreal Victorias against the Winnipeg Victorias in the 1896 Stanley Cup rematch that truly made hockey's most famous hardware a national event, to Wayne Gretzky's 77th goal in 1982 that beat Phil Esposito's single-season record for goals, to Sidney Crosby's "golden goal" in the 2010 Vancouver Winter Olympics, Zweig serves up a slice of exceptional hockey moments that's sure to provoke heated discussion.

Iowa Field Hockey Media Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Iowa Field Hockey Media Guide by :

Download or read book Iowa Field Hockey Media Guide written by and published by . This book was released on 2008 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unix and C Programming

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Author :
Publisher : Firewall Media
ISBN 13 : 9788170087618
Total Pages : 644 pages
Book Rating : 4.0/5 (876 download)

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Book Synopsis Unix and C Programming by : Ashok Arora

Download or read book Unix and C Programming written by Ashok Arora and published by Firewall Media. This book was released on 2005 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication and Sport

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110657155
Total Pages : 511 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Communication and Sport by : Michael L. Butterworth

Download or read book Communication and Sport written by Michael L. Butterworth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-07-19 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.

A Basic Guide to Bobsledding

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Author :
Publisher : Gareth Stevens Publishing
ISBN 13 : 9780836831016
Total Pages : 168 pages
Book Rating : 4.8/5 (31 download)

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Book Synopsis A Basic Guide to Bobsledding by : United States Olympic Committee

Download or read book A Basic Guide to Bobsledding written by United States Olympic Committee and published by Gareth Stevens Publishing. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an introduction to bobsledding, providing information on the sport's rules, history, techniques, strategies, and champions.

Omniverse Sports League™ : Official 2024 Media Guide

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Author :
Publisher : Lacche-Media, LLC
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.8/5 (886 download)

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Book Synopsis Omniverse Sports League™ : Official 2024 Media Guide by : Justin Curtis Ermer Lacche

Download or read book Omniverse Sports League™ : Official 2024 Media Guide written by Justin Curtis Ermer Lacche and published by Lacche-Media, LLC. This book was released on 2023-12-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Omniverse Sports League™ completed its third official sports & esports season: Publishing the all-time scores, stats and records of its six teams and affiliates.

Handbook of the London 2012 Olympic and Paralympic Games

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Author :
Publisher : Routledge
ISBN 13 : 113645635X
Total Pages : 332 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of the London 2012 Olympic and Paralympic Games by : Vassil Girginov

Download or read book Handbook of the London 2012 Olympic and Paralympic Games written by Vassil Girginov and published by Routledge. This book was released on 2013-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers critical analysis of the social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates the key aspects of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes: Volume Two - Celebrating the Games, examines the period of competition and immediately afterwards, covering key topics such as: London welcomes the world - hospitality and the look of the games Experiencing the games -spectators, tourists, volunteers, shoppers, viewers Media and communications Running the games Creating Olympic celebrities Protesting the games Commerce, retail and consumption Documenting London 2012 in films and books The legacy of the 2012 Games for London, the UK and the Olympic Movement Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

Sport Development in the United States

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Author :
Publisher : Routledge
ISBN 13 : 1135075689
Total Pages : 266 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Sport Development in the United States by : Peter Smolianov

Download or read book Sport Development in the United States written by Peter Smolianov and published by Routledge. This book was released on 2014-09-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies. This important new study is the first to closely examine the challenges and opportunities for sports development in the United States, a global sporting giant with a unique, market-driven sporting landscape. Presenting an innovative model of integrated sports development, the book explores the inter-relationship between elite and mass sport across history, drawing on comparative international examples from Australia to the former USSR and Eastern bloc countries. At the heart of the book is an in-depth empirical study of three (traditional and emerging) sports in the US – tennis, soccer and rugby – that offer important lessons on the development of elite sport, methods for increasing participation, and the establishment of new sports in new markets. No other book has attempted to model sports development in the United States in such depth before. Therefore this should be essential reading for all students, researchers, administrators or policy-makers with an interest in sports development, sports management, sports policy, or comparative, international sport studies.

ESPN Sports Almanac 2003

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Author :
Publisher : Hyperion
ISBN 13 : 9780786887156
Total Pages : 966 pages
Book Rating : 4.8/5 (871 download)

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Book Synopsis ESPN Sports Almanac 2003 by : Michael Morrison

Download or read book ESPN Sports Almanac 2003 written by Michael Morrison and published by Hyperion. This book was released on 2002-11-29 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 bestselling sports almanac is the ultimate resource for sports professionals and fans everywhere. ESPN, the worldwide leader in sports, once again joins forces with Information Please(R) to bring enthusiasts the most authoritative sports reference book ever published. Whether they're looking for new world records, updating their trivia knowledge, or curious about the most intriguing sports stories of the past year, sports fans will welcome the latest edition of this bestselling almanac, and ESPN fans will find familiar segments from many of ESPN's outlets, including studio shows, radio, online, ESPN The Magazine, as well as: --In-depth statistics from ESPN's award-winning "Inside the Numbers" --Top Ten moments from each sport --Exclusive essays and analysis from your favorite ESPN personalities, including Chris Berman, Dan Patrick, Stuart Scott, Rich Eisen, and more --Hundreds of photographs --Thousands of graphics and tables --Fast access to all the facts: world records, champions, year-by-year, sport-by-sport --Full recap of the World Series, World Cup, and Ryder Cup --The ultimate resource for sports professionals and fans everywhere, the ESPN Information Please(R) Sports Almanac is clearly the champion in its field.