13 Low Cost Marketing Strategies To Get More Customers

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Developing Successful Marketing Strategies

Author : Gary W. Randazzo
Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 154 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Marketing Strategies for the New Economy

Author : Lars Tvede
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing Strategies for the New Economy by : Lars Tvede

Download or read book Marketing Strategies for the New Economy written by Lars Tvede and published by John Wiley & Sons. This book was released on 2001-03-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway". The first one answers: "I don't have to outrun the bear. I just have to outrun you." Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy". The question is, "which of the traditional techniques still work, and which techniques need to be revamped?" The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Synopsis The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e-commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co-operation with other companies. While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high-tech businesses. It is therefore of value to any manager in the high-tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high-tech industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high-tech business and how management can develop and execute strategies to position their high-tech companies for lasting success. To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field. This work is designed to provide a comprehensive understanding of the dynamics of the high tech markets. It presents examples of marketing plan structures, a high-tech marketing audit, and a chronology of major marketing breakthroughs.

Free Marketing

Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118120043
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Free Marketing by : Jim Cockrum

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

The 1-Page Marketing Plan

Author : Allan Dib
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Market Like You Mean It

Author : Al Lautenslager
Publisher : Entrepreneur Press
ISBN 13 : 1599185350
Total Pages : 210 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Market Like You Mean It by : Al Lautenslager

Download or read book Market Like You Mean It written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Negotiation (The Brian Tracy Success Library)

Author : Brian Tracy
Publisher : AMACOM
ISBN 13 : 0814433197
Total Pages : 115 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Negotiation (The Brian Tracy Success Library) by : Brian Tracy

Download or read book Negotiation (The Brian Tracy Success Library) written by Brian Tracy and published by AMACOM. This book was released on 2013-06-19 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few things have as broad an effect on your life and career as the ability to negotiate well.? The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don't negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, Tracy will show you how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four, and much more Within the pages of this practical and concise guide, begin mastering the art of negotiation. No other life skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career. Negotiation puts the power of negotiation right in your hands.

13 Low Cost Marketing Strategies to Get More Customers

Author : Rekha Sorout
Publisher : Gullybaba Publishing House Pvt Limited
ISBN 13 : 9789355542854
Total Pages : 0 pages
Book Rating : 4.5/5 (428 download)

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Book Synopsis 13 Low Cost Marketing Strategies to Get More Customers by : Rekha Sorout

Download or read book 13 Low Cost Marketing Strategies to Get More Customers written by Rekha Sorout and published by Gullybaba Publishing House Pvt Limited. This book was released on 2022-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ultimate guide for small businesses and start-ups who want to learn the cost effective marketing ways and get more out of the small budget . This manual enables one to learn about simple marketing strategies to get more customers. This will enable readers of the book to give boost to their brand and establish credibility and trust with their customers. Rekha Sorout is leading Woman Entrepreneur and Marketing Consultant for Small Businesses and Start-ups and is on a mission to help the young women entrepreneur to get start with their new start-ups and create their own identity. She is helping more and more women to grow their potential into performance, growing a profitable business, living a purposeful life, and becoming entrepreneur of influence. She is one of those women who defied gender discrimination and went on to build their own companies.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Strategy for Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 248 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

How to Acquire New Customers in 30 Days

Author : Larry A. Hoover
Publisher : AuthorHouse
ISBN 13 : 1481713450
Total Pages : 202 pages
Book Rating : 4.4/5 (817 download)

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Book Synopsis How to Acquire New Customers in 30 Days by : Larry A. Hoover

Download or read book How to Acquire New Customers in 30 Days written by Larry A. Hoover and published by AuthorHouse. This book was released on 2013-04-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where will your company be in five years? Will it maintain its position in the marketplace as resources diminishor as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven guidelines and tested techniques that you can use to master your marketing strategies and skills to increase your customer base and business bottom line. These strategies are nothing less than a roadmap for your marketing success. As a small business owner, entrepreneur or manager in a large corporation, you are involved in marketing every day, whether it is a chance meeting at a luncheon, waiting for an elevator, or at a social or athletic event, just be aware that marketing is the backbone of every organizations success and future growth. For ease of use, this compelling and powerfully effective how to guide is organized into fourteen chapters with each chapter oriented to a specific marketing strategy. Mr. Hoover provides twenty-two tools you can use to market your business. For example: Eight tips for gathering contact information Eleven tactics to get marketing research on competitors A seventeen point checklist for direct marketing How to write compelling ad copy Eleven steps in overcoming customer complaints Branding your business Salesmanship Five principles of social marketing Fifteen dangerous website mistakes in internet marketing Ten social media marketing tips to acquire new customers Six tips for better blogging And much, much more! How to Acquire New Customers in 30 Days is the guide you need to put and grow your company up front, and keep it there!

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Marketing Strategy

Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Marketing Strategy by : Robert W. Palmatier

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1599183838
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Author :
Publisher : Smocot Ionut Mihai
ISBN 13 :
Total Pages : 77 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing Strategy

Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 : 9780131831773
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)

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Book Synopsis Digital Marketing Strategy by : Glen L. Urban

Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.