101 Mission Statements From Top Companies

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101 Mission Statements from Top Companies

Author : Jeffrey Abrahams
Publisher : Ten Speed Press
ISBN 13 : 030781470X
Total Pages : 162 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis 101 Mission Statements from Top Companies by : Jeffrey Abrahams

Download or read book 101 Mission Statements from Top Companies written by Jeffrey Abrahams and published by Ten Speed Press. This book was released on 2013-10-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success. Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

101 Great Mission Statements

Author :
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (338 download)

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Book Synopsis 101 Great Mission Statements by :

Download or read book 101 Great Mission Statements written by and published by . This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the process of creating a mission statement, then presents a collection of 101 mission statements from leading organizations around the world.

The Mission Statement Book

Author : Jeffrey Abrahams
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Mission Statement Book by : Jeffrey Abrahams

Download or read book The Mission Statement Book written by Jeffrey Abrahams and published by . This book was released on 1995 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Abrahams shows a selection of over 300 mission statements from America's top companies and provides advice on how to craft your own statement to suit the needs of your organisation.

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Your Simple Guide To Creating Mission, Vision & Value Statements

Author : Stuart Rice
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Your Simple Guide To Creating Mission, Vision & Value Statements by : Stuart Rice

Download or read book Your Simple Guide To Creating Mission, Vision & Value Statements written by Stuart Rice and published by . This book was released on 2020-04-16 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you starting a business, taking over a business, or just need to give your business more direction?This very simple guide will show you how to write a mission statement, how to write a vision statement, how to write a value statement.Additionally, this guide will help you understand what mission, vision, and values statements are and why they are so important.The best part? You will get through this book in about an hour and feel great about what you created!- If you are an entrepreneur, mission statements will help define what you do.- If you are a small business, vision statements will help establish your short or long-term goals.- If you have a company, value statements help direct your employees to make better decisions.If you need to create these statements and do not want to pay exorbitant fees to marketing companies or spend hours and hours of research, let this self-driven, easy-to-follow, and fun-to-use guide get you where you need to be!

The Myth of the Garage

Author : Chip Heath
Publisher : Random House
ISBN 13 : 144813594X
Total Pages : 58 pages
Book Rating : 4.4/5 (481 download)

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Book Synopsis The Myth of the Garage by : Chip Heath

Download or read book The Myth of the Garage written by Chip Heath and published by Random House. This book was released on 2012-01-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Talk Normal

Author : Tim Phillips
Publisher : Kogan Page Publishers
ISBN 13 : 0749463651
Total Pages : 184 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Talk Normal by : Tim Phillips

Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

What You Do Is Who You Are

Author : Ben Horowitz
Publisher : HarperCollins
ISBN 13 : 006287134X
Total Pages : 288 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis What You Do Is Who You Are by : Ben Horowitz

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Effective Immediately

Author : Emily Bennington
Publisher : Ten Speed Press
ISBN 13 : 1580084214
Total Pages : 226 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Effective Immediately by : Emily Bennington

Download or read book Effective Immediately written by Emily Bennington and published by Ten Speed Press. This book was released on 2010-04-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more. If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star during your first year on the job. Accomplished young professional Emily Bennington and her mentor, seasoned manager Skip Lineberg, empower you to: • Establish yourself as a top performer from day one • Use every task—even grunt work—as an opportunity to shine • Earn the respect of your boss, colleagues, and clients • Cope with conflict, mistakes, and toxic coworkers • Land key assignments and gain greater responsibility • Manage projects and lead teams like a pro Packed with practical advice, useful resources, and wisdom from former newbies, this savvy hand-book gives you the tools, knowledge, and confidence you need to reach your highest potential.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Change is Good...You Go First

Author : Tom Feltenstein
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728209196
Total Pages : 57 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Change is Good...You Go First by : Tom Feltenstein

Download or read book Change is Good...You Go First written by Tom Feltenstein and published by Sourcebooks, Inc.. This book was released on 2019-02-01 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Why Business People Speak Like Idiots

Author : Brian Fugere
Publisher : Simon and Schuster
ISBN 13 : 9780743269094
Total Pages : 194 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Why Business People Speak Like Idiots by : Brian Fugere

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Say It and Live It

Author : Patricia Jones
Publisher : Crown Currency
ISBN 13 : 0307766950
Total Pages : 283 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Say It and Live It by : Patricia Jones

Download or read book Say It and Live It written by Patricia Jones and published by Crown Currency. This book was released on 2011-03-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements--the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document--annual report, press release, news article, statement from the board of directors--tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it--so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. Say It And Live It is the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.

The Endurance of Family Businesses

Author : Paloma Fernandez Perez
Publisher : Cambridge University Press
ISBN 13 : 1107292603
Total Pages : 307 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis The Endurance of Family Businesses by : Paloma Fernandez Perez

Download or read book The Endurance of Family Businesses written by Paloma Fernandez Perez and published by Cambridge University Press. This book was released on 2013-09-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Endurance of Family Businesses is a collection of essays offering an overview of the importance and resilience of family-controlled large businesses. Much of economic and business history research neglects family businesses, considering them an inefficient form of business organization. These essays discuss the strengths of family businesses: the ways family firms have managed, financed and governed their corporations, as well as the way in which they structure their relationship with the external environment, from the government to the company's stakeholders. Family businesses have learned new ways of organizing their resources and using their accumulated know-how for new markets and institutional environments. This volume combines the expertise of well-known scholars who specialize in business history, economic history, management and consulting, to provide an interdisciplinary perspective on family businesses. Contributors provide a global view by taking into account Asian, American and European experiences.

The School Mission Statement

Author : Steven Stemler
Publisher : Routledge
ISBN 13 : 1317923545
Total Pages : 251 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The School Mission Statement by : Steven Stemler

Download or read book The School Mission Statement written by Steven Stemler and published by Routledge. This book was released on 2013-08-06 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have resource for busy educators involved in creating, improving, or reevaluating their school mission statements. The authors provide numerous examples of mission statements from a diverse range of preK-12 schools, offering readers an extremely valuable resource for developing an understanding of various themes and ideas in American education today - all to be better prepared to formulate their own schools' mission statements. Whether you are preparing for accreditation reviews, seeking a broader knowledge base, or are engaged in policy discussions, this practical, readable guide is packed with valuable information to help you reach your professional goals.

Patents for Business

Author : M. Henry Heines
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1573567043
Total Pages : 217 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis Patents for Business by : M. Henry Heines

Download or read book Patents for Business written by M. Henry Heines and published by Bloomsbury Publishing USA. This book was released on 2007-01-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where your intellectual property is your most valuable asset, patents are becoming an essential tool for achieving and maintaining a competitive edge. With billions of dollars at stake, companies are defending their patents vigorously; high-profile cases, such as Microsoft's $900 million patent dispute settlement with Sun Microsystems, and Medtronic's acquisition of a competitor's entire patent portfolio for $1.35 billion, are cases in point. While most companies will not operate at this level, the strategic management of patents, and the costs of enforcing and defending them, are becomining critical business functions. In this accessible and practical guide, Henry Heines shows readers how to apply due diligence, a common concept in corporate finance and investing, to analyze the costs and benefits of patent management, and to navigate through the legal and technical maze. With dozens of examples from many industries, he walks readers through the various ways in which technological advances can be presented as patentable inventions and in which the patents of competitors can be confronted and evaluated. He also offers guidance in managing a portfolio of patents and inventions, regardless of whether they make it to market as products. A glossary of terms and listing of resources will make this book a handy reference for anyone involved in product development, corporate strategy, or intellectual property.

Strategic Planning in the Airport Industry

Author : Ricondo & Associates
Publisher : Transportation Research Board
ISBN 13 : 030911814X
Total Pages : 134 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strategic Planning in the Airport Industry by : Ricondo & Associates

Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates and published by Transportation Research Board. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.