Your Museum Needs A Podcast

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Your Museum Needs a Podcast

Author : Hannah Hethmon
Publisher :
ISBN 13 : 9781723931024
Total Pages : 0 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Your Museum Needs a Podcast by : Hannah Hethmon

Download or read book Your Museum Needs a Podcast written by Hannah Hethmon and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start a podcast for your organization, but unsure of where to begin? Looking for new ways to meaningfully engage your audience? Need to convince leadership that a podcast is the right move for your museum, history organization, library, religious institution, or cultural nonprofit? This practical and action-oriented beginner's guide will show you how to create a great podcast on a budget, from choosing a topic to reaching the right audience. Each chapter is tailored to the needs of cultural nonprofits, giving you a detailed roadmap for producing a podcast that supports your institutional mission. Inside, you'll find simple, concise advice and instruction that gives you just what you need to get started, without any treatises on sound engineering or editing. All the unnecessary stuff has been left out so you can just read the book, follow the instructions, and get started without breaking the bank or wasting hours wading through incomplete instructions on the internet. In Your Museum Needs a Podcast, award-winning podcaster Hannah Hethmon will teach you how to unlock the power of podcasting at your institution through: A whole chapter on developing a show concept that will accomplish your organization's goals and pitching it to your stakeholders. A gear guide with just what you need to know to get started and tailored equipment recommendations. Detailed instructions on how to set-up your recording equipment, get great sound quality (without having to learn sound engineering), and edit episodes using free online software. A breakdown of what makes a podcast compelling and how you can use the art of storytelling to create a show that your listeners will love. Strategies for launching your show and building a devoted listener base from day one. Answers to common questions like where to how long episodes should be, where to find free music, which hosting service to use, how to hire outside experts, and more. Free worksheets and templates to help you implement the book's lessons. Read this book, and you'll know everything you need to start a podcast for your organization and turn your audience into devoted fans. What are you waiting for? How long will you wait to start engaging your core audience, reaching new audiences who would love your institution, and increasing your online profile? Scroll to the top now and click the Buy Now" Button!

Positioning Your Museum as a Critical Community Asset

Author : Robert P. Connolly
Publisher : Rowman & Littlefield
ISBN 13 : 1442275715
Total Pages : 245 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Positioning Your Museum as a Critical Community Asset by : Robert P. Connolly

Download or read book Positioning Your Museum as a Critical Community Asset written by Robert P. Connolly and published by Rowman & Littlefield. This book was released on 2016-11-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this how-to guide, practitioners at cultural heritage venues share their experiences in building sustainable relationships with their geographic and demographic communities. The volume includes practical discussions of activity types that museums can employ to build relationships with their communities including education, advocacy, co-creative, while serving as a community asset and resource. Case studies include direct application of successes and lessons learned with an emphasis on small to medium sized institutions with limited staff and budgets. Highlights include: Thematic discussions on topics such as building an advocacy network between the museum and community; developing cultural heritage institutions as critical and essential components of educational systems; museum response to community expressed needs through a co-creative approach; the varied means for developing community members as cultural heritage stakeholders; and positioning the cultural heritage institution as an integral community asset. Twenty case studies directly apply the thematic discussions in small to medium-sized museum contexts. Extensive list of resources including digital links to forms, workbooks, and guides produced in the case studies. A list of national organizations and an extensive bibliography on community museum engagement. Specifically addressed to smaller institutions with limited budgets and limited or no full-time staff, the volume includes cost-effective projects that can be completed for $1,500 or less.

Public History

Author : Thomas Cauvin
Publisher : Routledge
ISBN 13 : 1000576442
Total Pages : 275 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Public History by : Thomas Cauvin

Download or read book Public History written by Thomas Cauvin and published by Routledge. This book was released on 2022-05-18 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Public History: A Textbook of Practice offers an updated guide to the many opportunities and challenges that public history practitioners can encounter in the field. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in historic preservation, in museums and archives, in government agencies, as consultants, as oral historians, or who manage crowdsourcing projects need very specific skills. This book links theory and practice and provides students and practitioners with the tools to do public history in a wide range of settings. This new edition reflects how much the field of public history has changed in the past few years, with public history now being more established and international. New chapters have therefore been added on the definition, history, and international scope of public history, as well as on specific practices and theories such as historical fictions, digital public history, and shared authority. Split into four sections, this textbook provides approaches, methodologies, and tools for historians and other public history practitioners to play a bigger role in public debates and public productions of historical interpretations: Part I focuses on the past, present, and future of public history. Part II explores public history sources, and offers an overview of the creation, collection, management, and preservation of materials (archives, material culture, oral history, or historical sites). Part III deals with the different ways in which public history practitioners can produce historical narratives through different media (including texts, fictions, audio-visual productions, exhibitions, and performances). Part IV discusses the opportunities and challenges that public history practitioners encounter when working with different collaborators. Whether in public history methods courses or as a resource for practicing public historians, this book lays the groundwork for making meaningful connections between historical sources and popular audiences.

You Are an Artist

Author : Sarah Urist Green
Publisher : Penguin
ISBN 13 : 0525505857
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis You Are an Artist by : Sarah Urist Green

Download or read book You Are an Artist written by Sarah Urist Green and published by Penguin. This book was released on 2020-04-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are more than 50 creative prompts for the artist (or artist at heart) to explore. Take the title of this book as affirmation, and get started.” —Fast Company More than 50 assignments, ideas, and prompts to expand your world and help you make outstanding new things to put into it Curator Sarah Urist Green left her office in the basement of an art museum to travel and visit a diverse range of artists, asking them to share prompts that relate to their own ways of working. The result is You Are an Artist, a journey of creation through which you'll invent imaginary friends, sort books, declare a cause, construct a landscape, find your band, and become someone else (or at least try). Your challenge is to filter these assignments through the lens of your own experience and make art that reflects the world as you see it. You don't have to know how to draw well, stretch a canvas, or mix a paint color that perfectly matches that of a mountain stream. This book is for anyone who wants to make art, regardless of experience level. The only materials you'll need are what you already have on hand or can source for free. Full of insights, techniques, and inspiration from art history, this book opens up the processes and practices of artists and proves that you, too, have what it takes to call yourself one. You Are an Artist brings together more than 50 assignments gathered from some of the most innovative creators working today, including Sonya Clark, Michelle Grabner, The Guerrilla Girls, Fritz Haeg, Pablo Helguera, Nina Katchadourian, Toyin Ojih Odutola, J. Morgan Puett, Dread Scott, Alec Soth, Gillian Wearing, and many others.

How the Word Is Passed

Author : Clint Smith
Publisher : Little, Brown
ISBN 13 : 0316492914
Total Pages : 312 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis How the Word Is Passed by : Clint Smith

Download or read book How the Word Is Passed written by Clint Smith and published by Little, Brown. This book was released on 2021-06-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “important and timely” (Drew Faust, Harvard Magazine) #1 New York Times bestseller examines the legacy of slavery in America—and how both history and memory continue to shape our everyday lives. Beginning in his hometown of New Orleans, Clint Smith leads the reader on an unforgettable tour of monuments and landmarks—those that are honest about the past and those that are not—that offer an intergenerational story of how slavery has been central in shaping our nation's collective history, and ourselves. It is the story of the Monticello Plantation in Virginia, the estate where Thomas Jefferson wrote letters espousing the urgent need for liberty while enslaving more than four hundred people. It is the story of the Whitney Plantation, one of the only former plantations devoted to preserving the experience of the enslaved people whose lives and work sustained it. It is the story of Angola, a former plantation-turned-maximum-security prison in Louisiana that is filled with Black men who work across the 18,000-acre land for virtually no pay. And it is the story of Blandford Cemetery, the final resting place of tens of thousands of Confederate soldiers. A deeply researched and transporting exploration of the legacy of slavery and its imprint on centuries of American history, How the Word Is Passed illustrates how some of our country's most essential stories are hidden in plain view—whether in places we might drive by on our way to work, holidays such as Juneteenth, or entire neighborhoods like downtown Manhattan, where the brutal history of the trade in enslaved men, women, and children has been deeply imprinted. Informed by scholarship and brought to life by the story of people living today, Smith's debut work of nonfiction is a landmark of reflection and insight that offers a new understanding of the hopeful role that memory and history can play in making sense of our country and how it has come to be. Winner of the National Book Critics Circle Award for Nonfiction Winner of the Stowe Prize Winner of 2022 Hillman Prize for Book Journalism A New York Times 10 Best Books of 2021

The New Paris

Author : Lindsey Tramuta
Publisher : Abrams
ISBN 13 : 1683350146
Total Pages : 535 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis The New Paris by : Lindsey Tramuta

Download or read book The New Paris written by Lindsey Tramuta and published by Abrams. This book was released on 2017-04-18 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[Tramuta] draws back the curtain on the city’s hipper, more happening side—as obsessed with coffee, creativity, and brunch as Brooklyn or Berlin.” —My Little Paris The city long-adored for its medieval beauty, old-timey brasseries, and corner cafés has even more to offer today. In the last few years, a flood of new ideas and creative locals has infused a once-static, traditional city with a new open-minded sensibility and energy. Journalist Lindsey Tramuta offers detailed insight into the rapidly evolving worlds of food, wine, pastry, coffee, beer, fashion, and design in the delightful city of Paris. Tramuta puts the spotlight on the new trends and people that are making France’s capital a more whimsical, creative, vibrant, and curious place to explore than its classical reputation might suggest. With hundreds of striking photographs that capture this fresh, animated spirit—and a curated directory of Tramuta’s favorite places to eat, drink, stay, and shop—The New Paris shows us the storied City of Light as never before. “The author’s vibrant and precise command of English frames this lively collection of insights about cultural change and stories regarding multiple chefs and merchants.” —Forbes “As the culinary scene in Paris evolves, a new palate of flavors and styles of eating have emerged, redefining what is ‘French cuisine.’ The New Paris documents these changes through the lens of bakers, coffee roasters, ice cream makers, chefs, and even food truck owners. A thoughtful, and delicious, look at how Paris continues to delight and excite the palates of visitors and locals.” —David Lebovitz, author of My Paris Kitchen

Gods in the Time of Democracy

Author : Kajri Jain
Publisher : Duke University Press
ISBN 13 : 1478012889
Total Pages : 267 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Gods in the Time of Democracy by : Kajri Jain

Download or read book Gods in the Time of Democracy written by Kajri Jain and published by Duke University Press. This book was released on 2021-01-08 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2018 India's prime minister, Narendra Modi, inaugurated the world's tallest statue: a 597-foot figure of nationalist leader Sardar Patel. Twice the height of the Statue of Liberty, it is but one of many massive statues built following India's economic reforms of the 1990s. In Gods in the Time of Democracy Kajri Jain examines how monumental icons emerged as a religious and political form in contemporary India, mobilizing the concept of emergence toward a radical treatment of art historical objects as dynamic assemblages. Drawing on a decade of fieldwork at giant statue sites in India and its diaspora and interviews with sculptors, patrons, and visitors, Jain masterfully describes how public icons materialize the intersections between new image technologies, neospiritual religious movements, Hindu nationalist politics, globalization, and Dalit-Bahujan verifications of equality and presence. Centering the ex-colony in rethinking key concepts of the image, Jain demonstrates how these new aesthetic forms entail a simultaneously religious and political retooling of the “infrastructures of the sensible.”

The Art of Gathering

Author : Priya Parker
Publisher : Penguin
ISBN 13 : 1594634939
Total Pages : 322 pages
Book Rating : 4.5/5 (946 download)

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Book Synopsis The Art of Gathering by : Priya Parker

Download or read book The Art of Gathering written by Priya Parker and published by Penguin. This book was released on 2020-04-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Marketing Strategy for Museums

Author : Christina Lister
Publisher : Taylor & Francis
ISBN 13 : 1000999181
Total Pages : 170 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Marketing Strategy for Museums by : Christina Lister

Download or read book Marketing Strategy for Museums written by Christina Lister and published by Taylor & Francis. This book was released on 2023-12-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.

Expert Podcasting Practices For Dummies

Author : Tee Morris
Publisher : John Wiley & Sons
ISBN 13 : 0470259191
Total Pages : 458 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Expert Podcasting Practices For Dummies by : Tee Morris

Download or read book Expert Podcasting Practices For Dummies written by Tee Morris and published by John Wiley & Sons. This book was released on 2008-01-07 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to audio and video podcasting covers such topics as developing a podcast, podcasting equipment and tools, recording a podcast, encoding software, the video and audio editing process, getting listed in podcast directories, the podcast community, and making money with podcasting.

Podcasting for Teachers Revised 2nd Edition

Author : Kathleen P. King
Publisher : IAP
ISBN 13 : 1607529319
Total Pages : 305 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Podcasting for Teachers Revised 2nd Edition by : Kathleen P. King

Download or read book Podcasting for Teachers Revised 2nd Edition written by Kathleen P. King and published by IAP. This book was released on 2008-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces and explains this important new technology from the perspective of educators. It also provides new insights into the ways that technology can provide solutions to instructional needs that have not been sufficiently addressed until now. Not only does it provide concrete explanations, examples, models, and details about methods and resources that are not currently illustrated in other publications, but it also reveals a new rationale for the use of technology in education. This book helps readers apprehend critical issues essential to understanding and taking advantage of podcasting and related technologies as an educational resource: What podcasting is How “to do” podcasting How to plan podcasting-based activities for students How to create podcasts as teaching resources How to use podcasting for professional development Models developed specifically by the authors regarding: Podcast development Educators’ learning curve in podcasting Cost/benefit decision making regarding podcasting projects K – 12 school district directors of curriculum and instruction and directors of professional development, as well as classroom teachers, principals, and instructional supervisors across the core curriculum and in the area of Instructional Technology; and teacher educators and other college faculty will find this book a valuable resource. Readers may use the book as part of their own efforts to expand their teaching or staff development practice. It can also be an important resource for Education courses in content instruction and Instructional Technology and serve as a valuable reference for educators interested in educational applications of technology. What you will find in this revised and updated edition? New for this edition are valuable additional insights and updates related to our additional years of experience in podcasting and new media. Critical updated URLs, screenshots, software comparisons, data, some fresh new curricular examples, and included references to our new series, The Teachers’ Podcast and Transformation Education LIVE! We have also upgraded statistical information, advancements from the podcasting world, references, and biographical information. In short, the book is better than ever, in part because of suggestions form our many readers who are, teachers learners, and podcast listeners of course! The 16 chapters of the book are divided into the following major sections: PART I. A REVOLUTION IN OUR POCKETS PART II. PODCASTING “HOW TO” BASICS PART III. BECOMING A PODCASTING EDUCATOR

The Trojan War Museum: and Other Stories

Author : Ayse Papatya Bucak
Publisher : W. W. Norton & Company
ISBN 13 : 1324002980
Total Pages : 192 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis The Trojan War Museum: and Other Stories by : Ayse Papatya Bucak

Download or read book The Trojan War Museum: and Other Stories written by Ayse Papatya Bucak and published by W. W. Norton & Company. This book was released on 2019-08-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debut story collection of spectacular imaginative range and lyricism from a Pushcart Prize–winning author. In Ayse Papatya Bucak’s dreamlike narratives, dead girls recount the effects of an earthquake and a chess-playing automaton falls in love. A student stops eating and no one knows whether her act is personal or political. A Turkish wrestler, a hero in the East, is seen as a brute in the West. The anguish of an Armenian refugee is “performed” at an American fund-raiser. An Ottoman ambassador in Paris amasses a tantalizing collection of erotic art. And in the masterful title story, the Greek god Apollo confronts his personal history and bewails his Homeric reputation as he tries to memorialize, and make sense of, generations of war. A joy and a provocation, Bucak’s stories confront the nature of historical memory with humor and humanity. Surreal and poignant, they examine the tension between myth and history, cultural categories and personal identity, performance and authenticity.

Museum Resilience

Author : Susan Guyette
Publisher : Rowman & Littlefield
ISBN 13 : 1538189178
Total Pages : 285 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museum Resilience by : Susan Guyette

Download or read book Museum Resilience written by Susan Guyette and published by Rowman & Littlefield. This book was released on 2024-04-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on multiple-scenario planning method, Museum Resilience gets to the “how” for expanding inclusivity and decolonization efforts, as well as adapting in a time of visitation and financial challenges. Unique features of the book include explaining worldview differences, value-based planning techniques (adaptive and multiple-scenario), the specifics of expanding museum income through collaborations, and ways of developing learning programs that support cultural continuance. The author has field-tested these methods for 30 years (over 50 plans completed), blending her graduate degrees in Cultural Anthropology and Urban and Regional Planning to design methods for cross-cultural planning. Integral to the book are planning processes for museums to use with communities in addressing these issues. Each chapter contains an annotated “Further Readings” feature, useful for textbook readers. Another feature of the book is the integration of examples concerning potential roles museums can take in opening environmental awareness. The author is an experienced leader in culturally diverse issues, focusing on value-based planning and designing techniques that work across cultures.

Libertarianism

Author : Jason Brennan
Publisher : Oxford University Press
ISBN 13 : 019993391X
Total Pages : 232 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Libertarianism by : Jason Brennan

Download or read book Libertarianism written by Jason Brennan and published by Oxford University Press. This book was released on 2012 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an introduction to libertarianism, describing how libertarians view such topics as human nature, government, democracy, civil rights, economics, social justice, and contemporary problems, including immigration, health care, and education.

Designing Museum Experiences

Author : Mark Walhimer
Publisher : Rowman & Littlefield
ISBN 13 : 1538150484
Total Pages : 203 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Designing Museum Experiences by : Mark Walhimer

Download or read book Designing Museum Experiences written by Mark Walhimer and published by Rowman & Littlefield. This book was released on 2021-12-19 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Museum Experiences is a “how-to” book for creating visitor-centered museums that emotionally and intellectually connect with museum visitors, stakeholders, and donors. Museums are changing from static, monolithic, and encyclopedic institutions to institutions that are visitor-centric, with shared authority that allows museum and visitors to become co-creators in content creation. Museum content is also changing, from static content to dynamic, evolving content that is multi-cultural and transparent regarding the evolution of facts and histories, allowing multi-person interpretations of events. Designing Museum Experiences leads readers through the methods and tools of the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit), with a goal of motivating visitors to return and revisit the museum in the future. This museum visitation loop creates meaningful intellectual, emotional, and experiential value for the visitor. Using the business-world-proven methodologies of user centered design, Museum Visitor Experience leads the reader through the process of creating value for the visitor. Providing consistent messaging at all touchpoints (website, social media, museum staff visitor services, museum signage, etc.) creates a trusted bond between visitor and museum. The tools used to increase understanding of and encourage empathy for the museum visitor, and understand visitor motivations include: Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition. In the end, the reason for using the tools is to empower visitors and meet their emotional and intellectual needs, with the goal of creating a lifelong bond between museum and visitor. This is especially important as museums face a new post COVID-19 reality; only the most nimble, visitor-centered museums are likely to survive. The companion website to Designing Museum Experiences features: Links to additional visitor-centered museum information Downloadable sample documents and templates Bibliography of sources for further reading Online glossary of museum visitor experience terms Daily checklists of “how-to” provide and receive visitor-centered experiences More than 50 associated Designing Museum Experiences documents

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Museums in the Digital Age

Author : Susana Smith Bautista
Publisher : Rowman & Littlefield
ISBN 13 : 0759124140
Total Pages : 307 pages
Book Rating : 4.7/5 (591 download)

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Book Synopsis Museums in the Digital Age by : Susana Smith Bautista

Download or read book Museums in the Digital Age written by Susana Smith Bautista and published by Rowman & Littlefield. This book was released on 2013-11-26 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums in the Digital Age: Changing Meanings of Place, Community, and Culture showcases how the use of technology in museums should be understood as factors directly related to the museums’ notion of community, local culture, and place, whether these places are in mid-America, urban metropolises, or ethnically diverse and underserved communities. Here, museum expert Susana Smith Bautista brings more than twenty years of experience in cultural institutes in Los Angeles, New York, and Greece to propose a social understanding of why museums should be adopting technology, and how it should be adapted based on their particular missions, communities, and places. This book is timely because we are in the midst of the digital age, which is rapidly changing due to rapidly changing developments in technology and society as well, with social adaptations of technology. Theory is always racing to catch up with practice in the digital age, but theory remains a critical - and often neglected - component to accompany the practical application of technology in museums. In order to illustrate these points, the book presents five case studies of the most technologically advanced art museums in the United States today: The Indianapolis Museum of Art The Walker Art Center The San Francisco Museum of Modern Art The Museum of Modern Art The Brooklyn Museum Each case study ends with a Lessons Learned section to bring these points home. While the case studies focus on museums in the United States, and also on art museums, this book is relevant to all types of museums and to museums all over the world, as they equally face the challenge of incorporating technology into their institutions. Although these case studies are all well-established and well-endowed museums, Bautista reveals valuable insight into the difficulties they face and the questions they are asking which are relevant to even the smallest museum or community cultural center.