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Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 ( download)
Download or read book Your Future in Public Relations written by Edward L. Bernays and published by . This book was released on 1961 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : Rosen Publishing Group
ISBN 13 : 9780823904433
Total Pages : 143 pages
Book Rating : 4.9/5 (44 download)
Download or read book Your Future in a Public Relations Career written by Edward L. Bernays and published by Rosen Publishing Group. This book was released on 1979-01-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner.
Author : Ken Kerrigan
Publisher : Emerald Group Publishing
ISBN 13 : 1839095989
Total Pages : 80 pages
Book Rating : 4.8/5 (39 download)
Download or read book Our Future in Public Relations written by Ken Kerrigan and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Author : Facts on File, Inc. Staff
Publisher : Infobase Publishing
ISBN 13 : 143811155X
Total Pages : 97 pages
Book Rating : 4.4/5 (381 download)
Download or read book Discovering Careers for Your Future written by Facts on File, Inc. Staff and published by Infobase Publishing. This book was released on 2009 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career profiles include : EditorsEducation directors and museum teachersInterpreters and translatorsLiterary agentsPublic relations specialistsScreenwritersTeachersand more.
Author : Pat Bowman
Publisher : Butterworth-Heinemann
ISBN 13 : 1483105717
Total Pages : 201 pages
Book Rating : 4.4/5 (831 download)
Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author : Brian Solis
Publisher : FT Press
ISBN 13 : 0137011261
Total Pages : 463 pages
Book Rating : 4.1/5 (37 download)
Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Author : Homer L. Hall
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1499460236
Total Pages : 17 pages
Book Rating : 4.4/5 (994 download)
Download or read book Journalism Careers and Your Future in a Digital World written by Homer L. Hall and published by The Rosen Publishing Group, Inc. This book was released on 2014-12-15 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern media outlet needs staffers in many different departments to be successful, giving students a multitude of career options to explore. Beyond reporting and photography, young journalists can also get involved in advertising, business communications, copyediting, graphic design, public relations, research, and more. This volume provides profiles of different media personnel and describes the skills needed to thrive in each area, allowing students to assess which career might best suit their interests and talents.
Author : Mara Hynes Huberlie
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (373 download)
Download or read book Women in Public Relations written by Mara Hynes Huberlie and published by . This book was released on 1997 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study focuses on the lives and career path decisions of twenty-five female practitioners currently working in the public relations profession.
Author : Dick Martin
Publisher : Business Expert Press
ISBN 13 : 1631571478
Total Pages : 224 pages
Book Rating : 4.6/5 (315 download)
Download or read book Public Relations Ethics written by Dick Martin and published by Business Expert Press. This book was released on 2015-11-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
Author : Ferguson
Publisher : Infobase Publishing
ISBN 13 : 1438111614
Total Pages : 97 pages
Book Rating : 4.4/5 (381 download)
Download or read book Discovering Careers for Your Future written by Ferguson and published by Infobase Publishing. This book was released on 2009 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kris Riske
Publisher : Llewellyn Worldwide
ISBN 13 : 9780738705019
Total Pages : 244 pages
Book Rating : 4.7/5 (5 download)
Download or read book Mapping Your Future written by Kris Riske and published by Llewellyn Worldwide. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping Your Future Predictive astrology is a tool for mapping the shortest route to your goals. The "Mapping Your Future guidebook and CD-ROM set starts with a step-by-step exploration of your birth chart. From there, you will learn basic predictive techniques to determine when and in what areas of your life you''re likely to face challenges or receive gifts from the universe. The CD-ROM enables you to quickly and easily generate personalized astrological forecasts, while learning the essentials of predictive astrology at your own pace. You will be able to look at anyone''s chart and identify current themes and trends, and find the optimal times to: Find true love Get a new job Identify periods of financial gain Take a chance on the lottery Start a family Buy a new house The CD-ROM included with this book runs on Windows 95/98/ME/XP and was developed by Cosmic Patterns, a leading developer of astrological software.
Author : Jenny Jones, MS Math, MBA
Publisher : InfoSurf Consulting
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4./5 ( download)
Download or read book Career Flow written by Jenny Jones, MS Math, MBA and published by InfoSurf Consulting. This book was released on 2019-08-01 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stand-alone compendium for exploring moving between different careers. No matter what you do now or where you are in your education, you *always* have many career options. Use this manual to quickly and easily learn career moves other people have made.This printable, searchable PDF lists over 16000 moves to and from particular occupations showing you key information about education and wages. Includes links to profiles. Sources: Bureau of Labor Statistics, US Department of Labor.
Author : Institute For Institute For Career Research
Publisher : CreateSpace
ISBN 13 : 9781511995481
Total Pages : 34 pages
Book Rating : 4.9/5 (954 download)
Download or read book Careers in Public Relations written by Institute For Institute For Career Research and published by CreateSpace. This book was released on 2015-05-02 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS PROFESSIONALS ARE image makers. They painstakingly craft the way the public views businesses, organizations, celebrities - anyone or anything of note. If people know about it, chances are the credit goes to a public relations professional working hard behind the scenes. PR specialists crave the spotlight for someone else. They mark success by seeing their client's name in lights. Publicists never hesitate to sing the praises about anyone or anything they represent. A PR pro cannot wait to get asked the question: So what's new? When you are in the public relations field, if there is one person who does not know about your client, you have work to do. Public relations is a hard-charging, nonstop, take-no-prisoners business, where you get the buzz going about your client and keep it going day after day. Your goal is to set the trends, not follow them. People who work in public relations shy away from nothing. Pushing the envelope is par for the course. You are encouraged to come up with innovative, over-the-top ways of getting the word out. The business thrives on fresh ideas, and cannot get enough of them. Each day presents a new opportunity to get your client's brand out to the public. If those opportunities don't present themselves, you make them happen. Creative excitement is always in the air, because groundbreaking ways of communicating with the public rule the day in this field. In public relations you take the mundane and make it exciting. You turn the ordinary into the exceptional. It's discovering those hidden gems that make the field so rewarding. People often ask, "What will they think of next?" Whatever it is, as a public relations professional, you are the one who will let folks know about it. A whole range of talents and skills are required to practice public relations, from crisp, imaginative writing to precise planning and superior organization. This is a job where you will be tested every day. If you like encountering the unexpected, you will definitely find it in this business, where coming up with inspired solutions to unforeseen events makes you a marquee player. In public relations, you will never be just another employee. Your insights and advice have a major impact on the company or organization you work for, or the clients you represent. You are a pivotal cog in the wheel, right in the middle of the action. When something goes awry, you are the one called in to fix it. When everything is going well, you are the one who gets the nod. When the time comes to take a bold step, you are the one everyone looks to for a new idea. There is no job better suited for this information age than one that has been relied on for decades to get the word out to the masses. Whether it is referred to as public information, media relations, public affairs, corporate communications, or, as it is more commonly known, public relations, this is a career that speaks for itself and many others.
Author : Melanie James
Publisher : Career FAQs
ISBN 13 : 1921106360
Total Pages : 164 pages
Book Rating : 4.9/5 (211 download)
Download or read book Public Relations written by Melanie James and published by Career FAQs. This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will launch you into a career in PR. Get the insider's viewpoint from marketing managers, media advisers, communications consultants and others and find out how to get your foot in the door of the dynamic communications industry.
Author : Ken Kerrigan
Publisher : Emerald Group Publishing
ISBN 13 : 1839095962
Total Pages : 120 pages
Book Rating : 4.8/5 (39 download)
Download or read book Our Future in Public Relations written by Ken Kerrigan and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Author : Jacquie L′Etang
Publisher : SAGE
ISBN 13 : 0857020331
Total Pages : 305 pages
Book Rating : 4.8/5 (57 download)
Download or read book Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2007-11-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
