Your First Year in Sales, 2nd Edition

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Author :
Publisher : National Geographic Books
ISBN 13 : 0307451526
Total Pages : 0 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Your First Year in Sales, 2nd Edition by : Tim Connor

Download or read book Your First Year in Sales, 2nd Edition written by Tim Connor and published by National Geographic Books. This book was released on 2010-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Solutions and Advice from the Sales Trenches Why did you choose sales as a career? In a word, money! Your new profession has the potential to be both financially rewarding and personally satisfying. But let's face it: Your first year in sales will likely be your most challenging. So, is it possible to enjoy your new career and be a successful salesperson from day one? The answer is yes. In this revised and updated edition of Your First Year in Sales, professional speaker and sales veteran Tim Connor offers simple, proven strategies to overcome those first-year obstacles and position yourself for lifelong success. You'll find savvy, step-by-step techniques for learning how your skills and talents—your motivation, strengths, willingness to sacrifice, and expectations—can put you on the fast track to being a sales leader. Be your best from your first sales call by knowing how to: - Adopt an attitude for sales success and present yourself as wise beyond your years. - Achieve financial results—immediately. - Use new technology and social networking to your best possible advantage. NEW! - Set—and reach—important career goals. - Overcome adversity, especially during tight economic times. NEW! - Create and maintain professional sales relationships. - Obtain an early balance between your life and your career. - And so much more! With quizzes, strategies, and resources, and more, this informative, inspirational, and motivational book is your personal mentor, guiding you toward a rewarding sales career. “Tim Connor is a mater salesman—no one is more qualified to share wisdom on selling.” —Charlie “Tremendous” Jones, full-time speaker, trainer, and bestselling author

Your First Year in Sales, 2nd Edition

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Author :
Publisher : Crown
ISBN 13 : 0307589560
Total Pages : 338 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Your First Year in Sales, 2nd Edition by : Tim Connor

Download or read book Your First Year in Sales, 2nd Edition written by Tim Connor and published by Crown. This book was released on 2010-03-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Solutions and Advice from the Sales Trenches Why did you choose sales as a career? In a word, money! Your new profession has the potential to be both financially rewarding and personally satisfying. But let's face it: Your first year in sales will likely be your most challenging. So, is it possible to enjoy your new career and be a successful salesperson from day one? The answer is yes. In this revised and updated edition of Your First Year in Sales, professional speaker and sales veteran Tim Connor offers simple, proven strategies to overcome those first-year obstacles and position yourself for lifelong success. You'll find savvy, step-by-step techniques for learning how your skills and talents—your motivation, strengths, willingness to sacrifice, and expectations—can put you on the fast track to being a sales leader. Be your best from your first sales call by knowing how to: - Adopt an attitude for sales success and present yourself as wise beyond your years. - Achieve financial results—immediately. - Use new technology and social networking to your best possible advantage. NEW! - Set—and reach—important career goals. - Overcome adversity, especially during tight economic times. NEW! - Create and maintain professional sales relationships. - Obtain an early balance between your life and your career. - And so much more! With quizzes, strategies, and resources, and more, this informative, inspirational, and motivational book is your personal mentor, guiding you toward a rewarding sales career. “Tim Connor is a mater salesman—no one is more qualified to share wisdom on selling.” —Charlie “Tremendous” Jones, full-time speaker, trainer, and bestselling author

I Want to Be in Sales When I Grow Up!

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Author :
Publisher : Pen2paper Press, Limited
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (856 download)

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Book Synopsis I Want to Be in Sales When I Grow Up! by : Charlotte S. Barrows

Download or read book I Want to Be in Sales When I Grow Up! written by Charlotte S. Barrows and published by Pen2paper Press, Limited. This book was released on 2023-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow Charlie as she makes a plan to sell cookies around her neighborhood. Sales isnt as easy as it looks, but with some practice, Charlie is on her way to making a difference and learning the true meaning of what sales is all about.

Tech-Powered Sales

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400226538
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Tech-Powered Sales by : Justin Michael

Download or read book Tech-Powered Sales written by Justin Michael and published by HarperCollins Leadership. This book was released on 2021-06-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!

Your First Year in Real Estate, 2nd Ed.

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Author :
Publisher : Crown Currency
ISBN 13 : 0307717658
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Your First Year in Real Estate, 2nd Ed. by : Dirk Zeller

Download or read book Your First Year in Real Estate, 2nd Ed. written by Dirk Zeller and published by Crown Currency. This book was released on 2010-08-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to: • Selecting the right company • Developing valuable mentor and client relationships • Using the Internet and social networking to stay ahead of the competition (NEW!) • Setting—and reaching— essential career goals • Staying on top in today’s challenging real estate climate (NEW!) • And so much more. Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.

Your First Year in Network Marketing

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Author :
Publisher : Crown
ISBN 13 : 0307757862
Total Pages : 305 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Your First Year in Network Marketing by : Mark Yarnell

Download or read book Your First Year in Network Marketing written by Mark Yarnell and published by Crown. This book was released on 2010-12-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration

Your First Year in Sales, 2nd Edition

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Author :
Publisher : Crown
ISBN 13 : 0307451526
Total Pages : 338 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Your First Year in Sales, 2nd Edition by : Tim Connor

Download or read book Your First Year in Sales, 2nd Edition written by Tim Connor and published by Crown. This book was released on 2010-03-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Solutions and Advice from the Sales Trenches Why did you choose sales as a career? In a word, money! Your new profession has the potential to be both financially rewarding and personally satisfying. But let's face it: Your first year in sales will likely be your most challenging. So, is it possible to enjoy your new career and be a successful salesperson from day one? The answer is yes. In this revised and updated edition of Your First Year in Sales, professional speaker and sales veteran Tim Connor offers simple, proven strategies to overcome those first-year obstacles and position yourself for lifelong success. You'll find savvy, step-by-step techniques for learning how your skills and talents—your motivation, strengths, willingness to sacrifice, and expectations—can put you on the fast track to being a sales leader. Be your best from your first sales call by knowing how to: - Adopt an attitude for sales success and present yourself as wise beyond your years. - Achieve financial results—immediately. - Use new technology and social networking to your best possible advantage. NEW! - Set—and reach—important career goals. - Overcome adversity, especially during tight economic times. NEW! - Create and maintain professional sales relationships. - Obtain an early balance between your life and your career. - And so much more! With quizzes, strategies, and resources, and more, this informative, inspirational, and motivational book is your personal mentor, guiding you toward a rewarding sales career. “Tim Connor is a mater salesman—no one is more qualified to share wisdom on selling.” —Charlie “Tremendous” Jones, full-time speaker, trainer, and bestselling author

Sales Hunting

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Author :
Publisher : Apress
ISBN 13 : 1430267690
Total Pages : 255 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Sales Hunting by : David A. Monty

Download or read book Sales Hunting written by David A. Monty and published by Apress. This book was released on 2014-03-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon details, there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. His sales model therefore incorporates metrics based on trust along with traditional sales measures. That is the fuel that helps you not just turn virgin territory into a consistent revenue generator, but helps you win over potential accounts that now use competitive products. Sales Hunting helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. Once you gain access, trust can be used as systematic way to build long-lasting relationships that pay dividends well beyond that first sale you make. Among other things, this book explains: Why most customers don’t want to buy from you . . . yet Why trust-based relationships enable you to open up territories and bag the biggest customers quickly How to qualify and rank customers based on traits How to get in step with the customer’s buying cycle How to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Sales Hunting is an easy-to-read book that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any salesperson or sales manager developing a new territory or trying to penetrate new accounts.

Power Phone Scripts

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119418070
Total Pages : 310 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Power Phone Scripts by : Mike Brooks

Download or read book Power Phone Scripts written by Mike Brooks and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be. Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I’m going to need to think about it” “I need to talk to the boss or committee” and so many others... More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.

Ninja Selling

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626342857
Total Pages : 276 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Ninja Selling by : Larry Kendall

Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

The Psychology of Selling

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Author :
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

SPIN® -Selling

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

If You're Not First, You're Last

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Author :
Publisher : John Wiley and Sons
ISBN 13 : 047064592X
Total Pages : 279 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis If You're Not First, You're Last by : Grant Cardone

Download or read book If You're Not First, You're Last written by Grant Cardone and published by John Wiley and Sons. This book was released on 2010-05-27 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

Your First Year in Real Estate

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Author :
Publisher : Crown
ISBN 13 : 030749893X
Total Pages : 310 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Your First Year in Real Estate by : Dirk Zeller

Download or read book Your First Year in Real Estate written by Dirk Zeller and published by Crown. This book was released on 2009-02-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Insight into Building a Fabulous Career in Real Estate Welcome to the world of real estate sales! Now, you control your destiny. A career in real estate offers endless opportunities, the freedom of flexible hours, and the potential to earn fabulous amounts of money. But to reach your goals you need to be prepared. Before you dive in, you must learn everything you can and discover the edge that will take you to the top. Inside, experienced and top-notch real estate professional Dirk Zeller presents the secrets to success that will allow you to excel from day one. Full of practical answers and step-by-step solutions to the field's most common obstacles and challenges, Your First Year in Real Estate will help you build a solid foundation for a lifetime of real estate success. Be a real estate champion from day one by knowing how to: ·Select the right company and get off to the right start ·Develop valubable mentor and client relationships ·Master your sales skills ·Achieve the financial results you desire ·Set—and reach—important career goals "Dirk Zeller's approach is brilliant! He gives the best basic marketing techniques to his students. I applaud this book." —Bonnie S. Mays, vice president, Reality World America, and executive director, Reality World Academy "Follow the advice in this book and you will join the growing list of real estate professionals who call Dirk Zeller their mentor!" —Rick DeLuca, nationally recognized real estate speaker

Sell Yourself First

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Author :
Publisher : Penguin
ISBN 13 : 1101475196
Total Pages : 253 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Sell Yourself First by : Thomas A. Freese

Download or read book Sell Yourself First written by Thomas A. Freese and published by Penguin. This book was released on 2010-12-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity. The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include: ? managing conversational dynamics ? influencing the customer's buying criteria ? justifying costs ? creating curiosity about your product

Be a Party Plan Superstar

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416519
Total Pages : 225 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Be a Party Plan Superstar by : Mary Christensen

Download or read book Be a Party Plan Superstar written by Mary Christensen and published by AMACOM Div American Mgmt Assn. This book was released on 2010-10-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "party plan" model of direct selling-introducing products through home parties, social gatherings, and fund-raisers-has been the route to financial freedom for millions. This inspiring, hands-on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In Be a Party Plan Superstar, readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who's-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars...simply by being the life of the party.

Designing Data-Intensive Applications

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903104
Total Pages : 658 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Data-Intensive Applications by : Martin Kleppmann

Download or read book Designing Data-Intensive Applications written by Martin Kleppmann and published by "O'Reilly Media, Inc.". This book was released on 2017-03-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords? In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures