An Introduction to Writing for Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136033130
Total Pages : 359 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by Taylor & Francis. This book was released on 2012-09-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136030417
Total Pages : 320 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media by : Norman J. Medoff

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Copywriting for the Electronic Media

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Author :
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Copywriting for the Electronic Media by : Milan D. Meeske

Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Wadsworth Publishing Company. This book was released on 1992 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

Critical Issues in Electronic Media

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Publisher : State University of New York Press
ISBN 13 : 1438415818
Total Pages : 308 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Critical Issues in Electronic Media by : Simon Penny

Download or read book Critical Issues in Electronic Media written by Simon Penny and published by State University of New York Press. This book was released on 2015-03-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Issues in Electronic Media is an interdisciplinary sourcebook that offers new critical perspectives directly related to, or arising from, the practice of electronic media art. It sketches the changing topology of culture as it enters electronic space and specifically addresses questions of art practice in that space. Some of the contributions focus on the dynamics of specific emerging media such as interactive media, while others look at the cultural conditions formed by, and forming around, new technological complexes. Still others examine contemporary technocultural manifestations against a background of social and technological history. The contributors are professionally and geographically diverse, representing professional fields such as computer graphics, video, sound, drama, and visual arts as well as media, cultural and literary theory, and the social sciences. Together, these essays provide a rich survey of contemporary technological critique and offer a perspective on creative practice in technological media.

Managing Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Writing on the Wall

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620402858
Total Pages : 289 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis Writing on the Wall by : Tom Standage

Download or read book Writing on the Wall written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2014-09-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.

The Basics of Media Writing

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Author :
Publisher : CQ Press
ISBN 13 : 1506308112
Total Pages : 505 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Basics of Media Writing by : Scott A. Kuehn

Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Art and Electronic Media

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Author :
Publisher : Phaidon Press
ISBN 13 : 9780714868585
Total Pages : 304 pages
Book Rating : 4.8/5 (685 download)

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Book Synopsis Art and Electronic Media by : Edward A. Shanken

Download or read book Art and Electronic Media written by Edward A. Shanken and published by Phaidon Press. This book was released on 2014-09-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely survey that addresses the relationship between art and electronic technology, including mechanics, light, graphics, robots, virtual reality and the web.

Writing and Editing for Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1317913817
Total Pages : 488 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Writing and Editing for Digital Media by : Brian Carroll

Download or read book Writing and Editing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2014-07-07 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces—whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.

Paper Electronic Literature

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Author :
Publisher : Page and Screen
ISBN 13 : 9781625346001
Total Pages : 216 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Paper Electronic Literature by : Richard Hughes Gibson

Download or read book Paper Electronic Literature written by Richard Hughes Gibson and published by Page and Screen. This book was released on 2021-10-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of electronic literature has a familiar catchphrase, "You can't do it on paper." But the field has in fact never gone paperless. Reaching back to early experiments with digital writing in the mainframe era and then moving through the personal computer and Internet revolutions, this book traces the changing forms of paper on which e-lit artists have drawn, including continuous paper, documentation, disk sleeves, packaging, and even artists' books. Paper Electronic Literature attests that digital literature's old media elements have much to teach us about the cultural and physical conditions in which we compute; the creativity that new media artists have shown in their dealings with old media; and the distinctively electronic issues that confront digital artists. Moving between avant-garde works and popular ones, fiction writing and poetry generation, Richard Hughes Gibson reveals the diverse ways in which paper has served as a component within electronic literature, particularly in facilitating interactive experiences for users. This important study develops a new critical paradigm for appreciating the multifaceted material innovation that has long marked digital literature.

Newswriting for the Electronic Media

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Author :
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534010690
Total Pages : 276 pages
Book Rating : 4.0/5 (16 download)

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Book Synopsis Newswriting for the Electronic Media by : Daniel E. Garvey

Download or read book Newswriting for the Electronic Media written by Daniel E. Garvey and published by Wadsworth Publishing Company. This book was released on 1982 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317448634
Total Pages : 340 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Electronic Media by : Norman J. Medoff

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2016-12-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

An Introduction to Writing for Electronic Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136033149
Total Pages : 358 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by CRC Press. This book was released on 2012-09-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Children in the Digital Age

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Children in the Digital Age by : Sandra L. Calvert

Download or read book Children in the Digital Age written by Sandra L. Calvert and published by Praeger. This book was released on 2002-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how children use media today, this volume considers the ways in which technologies will impact their development.

Writing Cultures and Literary Media

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Author :
Publisher : Springer Nature
ISBN 13 : 3030750817
Total Pages : 113 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Writing Cultures and Literary Media by : Anna Kiernan

Download or read book Writing Cultures and Literary Media written by Anna Kiernan and published by Springer Nature. This book was released on 2021-07-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.

Writing for Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1135851352
Total Pages : 453 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Writing for Digital Media by : Brian Carroll

Download or read book Writing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2010-06-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

Does Writing Have a Future?

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Author :
Publisher : U of Minnesota Press
ISBN 13 : 0816670226
Total Pages : 213 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Does Writing Have a Future? by : Vilém Flusser

Download or read book Does Writing Have a Future? written by Vilém Flusser and published by U of Minnesota Press. This book was released on 2011 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prescient exploration of the fate of the book in the digital age.