Brand Relevance

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Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Innovation and Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1317802098
Total Pages : 406 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Innovation and Entrepreneurship by : Charles H. Matthews

Download or read book Innovation and Entrepreneurship written by Charles H. Matthews and published by Routledge. This book was released on 2015-03-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. Focused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework for innovation and entrepreneurship competencies empowers individuals to excel at innovation and new venture creation. It provides a practical guide and clear and concise understanding of the knowledge, skills, attitudes, and experiences that are needed to increase imagination, creativity, innovation and new venture creation capability. Innovation and Entrepreneurship will be attractive for students of entrepreneurship, innovation, management and cross-disciplinary classes, such as design thinking. Presented in a modular format, Innovation & Entrepreneurship informs the future direction of people and technology, as well as the educational systems producing the next generation of innovators and entrepreneurs. Based on extensive academic research, this book is organized into two sections: Twelve innovation elements and twelve competency categories. The elements are the foundation and the competency categories are the building blocks that inform our path toward a more precise understanding of how innovation and entrepreneurship plays an important role in economic development and our daily lives.

Tuttle Concise Japanese Dictionary

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Publisher : Tuttle Publishing
ISBN 13 : 1462910416
Total Pages : 1080 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Tuttle Concise Japanese Dictionary by : Samuel E. Martin

Download or read book Tuttle Concise Japanese Dictionary written by Samuel E. Martin and published by Tuttle Publishing. This book was released on 2013-02-05 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every serious student of Japanese needs a reliable and user-friendly dictionary in their collection. Tuttle Concise Japanese Dictionary, now with 30% more content, is a completely updated dictionary designed for students and business people who are living in Japan and using the Japanese language on a daily basis. Its greatest advantage is that it contains recent idiomatic expressions which have become popular in the past several years and which are not found in other competing dictionaries. The dictionary has been fully updated with the addition of recent vocabulary relating to computers, mobile phones, social media and the Internet. Other special features that set this dictionary apart include: Over 25,000 words and expressions including idioms and slang. User-friendly layout with main entries in color. Complete Japanese-English and English-Japanese sections. Romanized forms and the Japanese script are given for all Japanese words. A guide to pronunciation helps the user to pronounce Japanese words correctly. Different senses of each word are distinguished by multiple definitions.

Etoki Jisho de Nihongo O Manabimashō

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Publisher :
ISBN 13 : 9780844284941
Total Pages : 0 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Etoki Jisho de Nihongo O Manabimashō by : Passport Books

Download or read book Etoki Jisho de Nihongo O Manabimashō written by Passport Books and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dictionary with words and drawings on each page which will help you learn Japanese.

Problem-based Learning in Higher Education

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Author :
Publisher : Open University Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Problem-based Learning in Higher Education by : Maggi Savin-Baden

Download or read book Problem-based Learning in Higher Education written by Maggi Savin-Baden and published by Open University Press. This book was released on 2000 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Problem-based learning is becoming increasingly popular in higher education because it is seen to take account of pedagogical and social trends (such as flexibility, adaptability, problem-solving and critique) in ways which many traditional methods of learning do not. There is little known about what actually occurs inside problem-based curricula in terms of staff and student lived experience. This book discloses ways in which learners and teachers manage complex and diverse learning in the context of their lives in a fragile and often incoherent world. These are the untold stories. The central argument of the book is that the potential and influence of problem-based learning is yet to be realized personally, pedagogically and professionally in the context of higher education. It explores both the theory and the practice of problem-based learning and considers the implications of implementing problem-based learning organizationally.

Business Ethics

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Publisher : McGraw-Hill Europe
ISBN 13 : 9781259060588
Total Pages : 589 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Business Ethics by : Laura Pincus Hartman

Download or read book Business Ethics written by Laura Pincus Hartman and published by McGraw-Hill Europe. This book was released on 2013-04-01 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Ethics: Decision-Making for Personal Integrity & Social Responsibility, 3e is designed to prepare the student to apply an ethical decision-making model, not only in the ethics course but throughout her or his business discipline. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business decisions and throughout their business courses. The authors speak in a sophisticated yet accessible manner while teaching the fundamentals of business ethics. Hartman's professional background in law and her teaching experience in the business curriculum, combined with DesJardins' background in philosophy and MacDonald's ability to distill complicated business transactions into understandable terms, results in a broad language, ideal for this approach and market. The authors' goal is to engage the student by focusing on cases and business scenarios that students already find interesting. Students are then asked to look at the issues from an ethical perspective. Additionally, its focus on AACSB requirements makes it a comprehensive business ethics text for business school courses. The goal for the third edition is to provide "a comprehensive yet accessible introduction to the ethical issues arising in business." Hartman and DesJardins have retained the focus on decision-making as well as the emphasis on both personal and policy-level perspectives on ethics. This edition continues to provide pedagogical support throughout the text. The most noticeable changes involve a thorough updating of distinct items such as Reality Checks, Decision Points, and readings to reflect new cases, examples and data.

The Real World

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Publisher : W. W. Norton
ISBN 13 : 9780393639308
Total Pages : 505 pages
Book Rating : 4.6/5 (393 download)

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Book Synopsis The Real World by : Kerry Ferris

Download or read book The Real World written by Kerry Ferris and published by W. W. Norton. This book was released on 2018 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In every chapter, Ferris and Stein use examples from everyday life and pop culture to draw students into thinking sociologically and to show the relevance of sociology to their relationships, jobs, and future goals. Data Workshops in every chapter give students a chance to apply theoretical concepts to their personal lives and actually do sociology.

The Genius in All of Us

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Publisher : Anchor
ISBN 13 : 0307387305
Total Pages : 401 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Genius in All of Us by : David Shenk

Download or read book The Genius in All of Us written by David Shenk and published by Anchor. This book was released on 2011-03-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fresh insights into the nature of exceptional peformance…. A deeply interesting and important book” (New York Times Book Review) that offers a revolutionary and life-changing message on the new science of human potential. Is true greatness obtainable from everyday means and everyday genes? Conventional wisdom says no, that a lucky few are simply born with certain gifts. Now you can forget everything you think you know about genes, talent, and intelligence, and take a look at the amazing new evidence. Here, interweaving cutting-edge research from numerous scientific fields, David Shenk offers a new view of human potential, giving readers more of a sense of ownership over their accomplishments, and freeing parents from the bonds of genetic determinism. As Shenk points out, our genes are not a “blueprint” that dictate individual destinies. Rather we are all the product of interplay between genes and outside stimuli—a dynamic that we can influence. It is a revolutionary and life-changing message.

How Children Succeed

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547564651
Total Pages : 261 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis How Children Succeed by : Paul Tough

Download or read book How Children Succeed written by Paul Tough and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some children succeed while others fail? The story we usually tell about childhood and success is the one about intelligence: success comes to those who score highest on tests, from preschool admissions to SATs. But in How Children Succeed, Paul Tough argues that the qualities that matter most have more to do with character: skills like perseverance, curiosity, conscientiousness, optimism, and self-control. How Children Succeed introduces us to a new generation of researchers and educators who, for the first time, are using the tools of science to peel back the mysteries of character. Through their stories—and the stories of the children they are trying to help—Tough traces the links between childhood stress and life success. He uncovers the surprising ways in which parents do—and do not—prepare their children for adulthood. And he provides us with new insights into how to improve the lives of children growing up in poverty. Early adversity, scientists have come to understand, not only affects the conditions of children’s lives, it can also alter the physical development of their brains. But innovative thinkers around the country are now using this knowledge to help children overcome the constraints of poverty. With the right support, as Tough’s extraordinary reporting makes clear, children who grow up in the most painful circumstances can go on to achieve amazing things. This provocative and profoundly hopeful book has the potential to change how we raise our children, how we run our schools, and how we construct our social safety net. It will not only inspire and engage readers, it will also change our understanding of childhood itself.

Failure

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Publisher :
ISBN 13 : 9781712974384
Total Pages : 150 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Failure by : Robby Slaughter

Download or read book Failure written by Robby Slaughter and published by . This book was released on 2010-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Q: What do Michael Jordan, Coca-Cola, the Panama Canal, Warner Bros. and Ulysses S. Grant have in common? A: They were all miserable failures. We don't tend to remember famous people for their missteps or successful companies by their blunders. However, the colossal errors that have been made throughout history often light the way to amazing victories. Failure is the secret to success.

A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy

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Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy by : Joanna Baillie

Download or read book A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy written by Joanna Baillie and published by . This book was released on 1806 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Learning

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Publisher : Simon and Schuster
ISBN 13 : 0743277465
Total Pages : 291 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Art of Learning by : Josh Waitzkin

Download or read book The Art of Learning written by Josh Waitzkin and published by Simon and Schuster. This book was released on 2008-05-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eight-time national chess champion and world champion martial artist shares the lessons he has learned from two very different competitive arenas, identifying key principles about learning and performance that readers can apply to their life goals. Reprint. 35,000 first printing.

Crossword Solver

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Publisher : Bloomsbury Pub Limited
ISBN 13 : 9780747550754
Total Pages : 423 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Crossword Solver by : Anne Stibbs

Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.

Through the Last Door

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781987465013
Total Pages : 356 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Through the Last Door by : J. A. Jaken

Download or read book Through the Last Door written by J. A. Jaken and published by Createspace Independent Publishing Platform. This book was released on 2014-12-19 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Kaori Sansa's father dies, he is forced to return home to claim the throne as the rightful heir of the country of Kazure. In the aftermath of his father's death, he learns that the country he loves is riddled with corruption, and is hovering on the brink of war. Will he be able to hold the kingdom together despite the odds that are stacked against it, and somehow unlock the buried powers of Shinja, the Sacred Beast of Kazure?

Behold! Shocking True Tales of Terror... ... and Some Other Spooky Stuff!

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Publisher :
ISBN 13 : 9781728829548
Total Pages : 242 pages
Book Rating : 4.8/5 (295 download)

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Book Synopsis Behold! Shocking True Tales of Terror... ... and Some Other Spooky Stuff! by : Rick Hale

Download or read book Behold! Shocking True Tales of Terror... ... and Some Other Spooky Stuff! written by Rick Hale and published by . This book was released on 2018-10-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chicago is known for many things: jazz, Al Capone, being the windy city. But it is also home to one of the world's most haunted cemeteries, Bachelor's Grove, and, fittingly, Rick Hale, a master paranormal investigator and scholar of all things haunted. This is his account of how he became interested in the spookier side of life, which all started with an encounter with an innocuous spirit in his grandmother's home.Read all about his adventures battling dark entities, helping the perplexed at a loss at what to do with their resident ghosts, meeting the ghosts at the Stanley Hotel, aka The Overlook to horror movie buffs, finding out about alien abduction and many more unnerving encounters. To find out what it takes to not only be a ghost hunter, but ultimately, how one man dealt with one of the biggest challenges life threw at him, open this book and be prepared for a bumpy ride!

Dear Black Girls

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Publisher :
ISBN 13 : 9781999058838
Total Pages : 32 pages
Book Rating : 4.0/5 (588 download)

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Book Synopsis Dear Black Girls by : Shanice Nicole

Download or read book Dear Black Girls written by Shanice Nicole and published by . This book was released on 2021-02-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Black Girls is a letter to all Black girls. Every day poet and educator Shanice Nicole is reminded of how special Black girls are and of how lucky she is to be one. Illustrations by Kezna Dalz support the book's message that no two Black girls are the same but they are all special--that to be a Black girl is a true gift. In this celebratory poem, Kezna and Shanice remind young readers that despite differences, they all deserve to be loved just the way they are.

Explorations in Typography

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Publisher :
ISBN 13 : 9780984370702
Total Pages : 216 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Explorations in Typography by : Carolina de Bartolo

Download or read book Explorations in Typography written by Carolina de Bartolo and published by . This book was released on 2019-08-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback edition