The Second Self

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Author :
Publisher : Touchstone
ISBN 13 : 9780671606022
Total Pages : 372 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis The Second Self by : Sherry Turkle

Download or read book The Second Self written by Sherry Turkle and published by Touchstone. This book was released on 1984 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Second Self, Sherry Turkle looks at the computer not as a "tool," but as part of our social and psychological lives; she looks beyond how we use computer games and spreadsheets to explore how the computer affects our awareness of ourselves, of one another, and of our relationship with the world. "Technology," she writes, "catalyzes changes not only in what we do but in how we think." First published in 1984, The Second Self is still essential reading as a primer in the psychology of computation. This twentieth anniversary edition allows us to reconsider two decades of computer culture-to (re)experience what was and is most novel in our new media culture and to view our own contemporary relationship with technology with fresh eyes. Turkle frames this classic work with a new introduction, a new epilogue, and extensive notes added to the original text. Turkle talks to children, college students, engineers, AI scientists, hackers, and personal computer owners-people confronting machines that seem to think and at the same time suggest a new way for us to think-about human thought, emotion, memory, and understanding. Her interviews reveal that we experience computers as being on the border between inanimate and animate, as both an extension of the self and part of the external world. Their special place betwixt and between traditional categories is part of what makes them compelling and evocative. In the introduction to this edition, Turkle quotes a PDA user as saying, "When my Palm crashed, it was like a death. I thought I had lost my mind." Why we think of the workings of a machine in psychological terms-how this happens, and what it means for all of us-is the ever more timely subject of The Second Self. Book jacket.

Brand Relevance

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Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Ideas and Insights

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Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Ideas and Insights by : Dorothy Jo Watson

Download or read book Ideas and Insights written by Dorothy Jo Watson and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to provide elementary school language arts teachers with new and interesting teaching activities, this book contains over 100 teacher-tested classroom activities that are based on the whole language approach to learning. Chapters discuss the following: (1) a world of language in use; (2) literature points the way (including themes and organization, literature and experience, and extended literature); (3) making sense by reading (including predictions and expectations, reading awareness and control, invitations to read, and music, drama, and reading); (4) writing for self-expression; (5) learning to write by writing; (6) writing for an audience (including developing a sense of audience, and messages, notes, and letters); (7) reading, writing, listening, and speaking across the curriculum (including language arts across the curriculum, and reading and writing newspapers); (8) kids helping other kids: the collaborative effort (including cooperative learning, and games and holiday activities); (9) home is where the start is; and (10) valuing and evaluating learners and their language. The 15-page bibliography contains sections on read-aloud books, wordless books, extending literature and reading leading to writing, predictable language, predictable life experience books for upper elementary children, sing-along books, children's magazines, and publishers of children's writing. A list of teaching activities in the book is included. (SKC)

Island of the Blue Dolphins

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0395069629
Total Pages : 195 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Island of the Blue Dolphins by : Scott O'Dell

Download or read book Island of the Blue Dolphins written by Scott O'Dell and published by Houghton Mifflin Harcourt. This book was released on 1960 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far off the coast of California looms a harsh rock known as the island of San Nicholas. Dolphins flash in the blue waters around it, sea otter play in the vast kep beds, and sea elephants loll on the stony beaches. Here, in the early 1800s, according to history, an Indian girl spent eighteen years alone, and this beautifully written novel is her story. It is a romantic adventure filled with drama and heartache, for not only was mere subsistence on so desolate a spot a near miracle, but Karana had to contend with the ferocious pack of wild dogs that had killed her younger brother, constantly guard against the Aleutian sea otter hunters, and maintain a precarious food supply. More than this, it is an adventure of the spirit that will haunt the reader long after the book has been put down. Karana's quiet courage, her Indian self-reliance and acceptance of fate, transform what to many would have been a devastating ordeal into an uplifting experience. From loneliness and terror come strength and serenity in this Newbery Medal-winning classic.

Insult to Intelligence

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Author :
Publisher : Heinemann Educational Books
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Insult to Intelligence by : Frank Smith

Download or read book Insult to Intelligence written by Frank Smith and published by Heinemann Educational Books. This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to warn parents and teachers against a traditional--and destructive--teaching method, this will be important to all who are involved with children's literacy and education in general.

Habits of Mind Across the Curriculum

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Author :
Publisher : ASCD
ISBN 13 : 1416616462
Total Pages : 256 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Habits of Mind Across the Curriculum by : Arthur L. Costa

Download or read book Habits of Mind Across the Curriculum written by Arthur L. Costa and published by ASCD. This book was released on 2009-01-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished educators Arthur L. Costa and Bena Kallick present this collection of stories by educators around the world who have successfully implemented the habits in their day-to-day teaching in K-12 classrooms. The collective wisdom and experience of these thoughtful practitioners provide readers with insight into the transdisciplinary nature of the 16 Habits of Mind—intelligent behaviors that lead to success in school and the larger world—as well as model lessons and suggestions for weaving the habits into daily instruction in language arts, music, physical education, social studies, math, foreign language, and other content areas. Readers will come to understand that, far from an "add-on" to the curriculum, the habits are an essential element for helping students at all grade levels successfully deal with the challenges they face in school and beyond. As in all their books on the Habits of Mind, Costa and Kallick have a broad and worthwhile goal in mind. As they say in the concluding chapter of this volume, "If we want a future that is much more thoughtful, vastly more cooperative, greatly more compassionate, and a whole lot more loving, then we have to invent it. That future is in our homes, schools, and classrooms today. The Habits of Mind are the tools we all can use to invent our desired vision of the future."

The Norton Field Guide to Writing

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Author :
Publisher : W. W. Norton
ISBN 13 : 9780393919561
Total Pages : 0 pages
Book Rating : 4.9/5 (195 download)

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Book Synopsis The Norton Field Guide to Writing by : Richard Harvey Bullock

Download or read book The Norton Field Guide to Writing written by Richard Harvey Bullock and published by W. W. Norton. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible, easy to use, just enough detail--and now the number-one best seller.

The Educated Mind

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226190404
Total Pages : 310 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Educated Mind by : Kieran Egan

Download or read book The Educated Mind written by Kieran Egan and published by University of Chicago Press. This book was released on 2007-12-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Educated Mind offers a bold and revitalizing new vision for today's uncertain educational system. Kieran Egan reconceives education, taking into account how we learn. He proposes the use of particular "intellectual tools"—such as language or literacy—that shape how we make sense of the world. These mediating tools generate successive kinds of understanding: somatic, mythic, romantic, philosophical, and ironic. Egan's account concludes with practical proposals for how teaching and curriculum can be changed to reflect the way children learn. "A carefully argued and readable book. . . . Egan proposes a radical change of approach for the whole process of education. . . . There is much in this book to interest and excite those who discuss, research or deliver education."—Ann Fullick, New Scientist "A compelling vision for today's uncertain educational system."—Library Journal "Almost anyone involved at any level or in any part of the education system will find this a fascinating book to read."—Dr. Richard Fox, British Journal of Educational Psychology "A fascinating and provocative study of cultural and linguistic history, and of how various kinds of understanding that can be distinguished in that history are recapitulated in the developing minds of children."—Jonty Driver, New York Times Book Review

Before Lift-off

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Publisher : JHU Press
ISBN 13 : 9780801835247
Total Pages : 296 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Before Lift-off by : Henry S. F. Cooper

Download or read book Before Lift-off written by Henry S. F. Cooper and published by JHU Press. This book was released on 1987-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: First volume in the series (see above). An intimate account of the training of astronauts & their psychological interaction. For all popular & aerospace collections. Chronicles the day-to-day training of Space Shuttle crew 41-G from the selection of the crew members through the completion of their mission.

The Onion Book of Known Knowledge

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Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Common Errors in English Usage

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Author :
Publisher : Franklin, Beedle & Associates, Inc.
ISBN 13 : 1887902899
Total Pages : 261 pages
Book Rating : 4.8/5 (879 download)

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Book Synopsis Common Errors in English Usage by : Paul Brians

Download or read book Common Errors in English Usage written by Paul Brians and published by Franklin, Beedle & Associates, Inc.. This book was released on 2003 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online version of Common Errors in English Usage written by Paul Brians.

Open Skies

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Publisher : Springer Nature
ISBN 13 : 3030323455
Total Pages : 652 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Open Skies by : Kenneth I. Kellermann

Download or read book Open Skies written by Kenneth I. Kellermann and published by Springer Nature. This book was released on 2020-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.

Songs in the Key of Z

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Publisher : Chicago Review Press
ISBN 13 : 156976493X
Total Pages : 306 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Songs in the Key of Z by : Irwin Chusid

Download or read book Songs in the Key of Z written by Irwin Chusid and published by Chicago Review Press. This book was released on 2000-04-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outsider musicians can be the product of damaged DNA, alien abduction, drug fry, demonic possession, or simply sheer obliviousness. This book profiles dozens of outsider musicians, both prominent and obscure—figures such as The Shaggs, Syd Barrett, Tiny Tim, Jandek, Captain Beefheart, Daniel Johnston, Harry Partch, and The Legendary Stardust Cowboy—and presents their strange life stories along with photographs, interviews, cartoons, and discographies. About the only things these self-taught artists have in common are an utter lack of conventional tunefulness and an overabundance of earnestness and passion. But, believe it or not, they're worth listening to, often outmatching all contenders for inventiveness and originality. A CD featuring songs by artists profiled in the book is also available.

First-generation Students

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Publisher : DIANE Publishing
ISBN 13 : 142892728X
Total Pages : 100 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis First-generation Students by : Anne-Marie Nuñez

Download or read book First-generation Students written by Anne-Marie Nuñez and published by DIANE Publishing. This book was released on 1998 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Planning Curriculum in International Education

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Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Planning Curriculum in International Education by : Madeline Uraneck

Download or read book Planning Curriculum in International Education written by Madeline Uraneck and published by . This book was released on 2002 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elementary Statistics

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Publisher : Prentice Hall
ISBN 13 : 9780131483163
Total Pages : 615 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Elementary Statistics by : Ron Larson

Download or read book Elementary Statistics written by Ron Larson and published by Prentice Hall. This book was released on 2006 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: For algebra-based Introductory Statistics courses. Offering an approach with a visual/graphical emphasis, this text offers a number of examples on the premise that students learn best by doing. This book features an emphasis on interpretation of results and critical thinking over calculations.

Habits of Mind

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Author :
Publisher :
ISBN 13 : 9780871203724
Total Pages : pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Habits of Mind by : Arthur L. Costa

Download or read book Habits of Mind written by Arthur L. Costa and published by . This book was released on 1996-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: