World Wide Rave

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World Wide Rave

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470430451
Total Pages : 224 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis World Wide Rave by : David Meerman Scott

Download or read book World Wide Rave written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009-02-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

Rave On

Author : Matthew Collin
Publisher : University of Chicago Press
ISBN 13 : 022659548X
Total Pages : 387 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Rave On by : Matthew Collin

Download or read book Rave On written by Matthew Collin and published by University of Chicago Press. This book was released on 2018-10-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace, Love, Unity, and Respect. Cultural liberation and musical innovation. Pyrotechnics, bottle service, bass drops, and molly. Electronic dance music has been a vital force for more than three decades now, and has undergone transformation upon transformation as it has taken over the world. In this searching, lyrical account of dance music culture worldwide, Matthew Collin takes stock of its highest highs and lowest lows across its global trajectory. Through firsthand reportage and interviews with clubbers and DJs, Collin documents the itinerant musical form from its underground beginnings in New York, Chicago, and Detroit in the 1980s, to its explosions in Ibiza and Berlin, to today’s mainstream music scenes in new frontiers like Las Vegas, Shanghai, and Dubai. Collin shows how its dizzying array of genres—from house, techno, and garage to drum and bass, dubstep, and psytrance—have given voice to locally specific struggles. For so many people in so many different places, electronic dance music has been caught up in the search for free cultural space: forming the soundtrack to liberation for South African youth after Apartheid; inspiring a psychedelic party culture in Israel; offering fleeting escape from—and at times into—corporatization in China; and even undergirding a veritable “independent republic” in a politically contested slice of the former Soviet Union. Full of admiration for the possibilities the music has opened up all over the world, Collin also unflinchingly probes where this utopianism has fallen short, whether the culture maintains its liberating possibilities today, and where it might go in the future.

Trance Formation

Author : Robin Sylvan
Publisher : Routledge
ISBN 13 : 1136732055
Total Pages : 221 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Trance Formation by : Robin Sylvan

Download or read book Trance Formation written by Robin Sylvan and published by Routledge. This book was released on 2013-10-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Sylvan combines colorful firsthand accounts, extensive interviews with ravers, and cutting edge scholarly analysis to paint a compelling portrait of global rave culture as an important new religious and spiritual phenomenon that also serves as a template for mapping the future evolution of new forms of religion and spirituality in the twenty-first century.

Generation Ecstasy

Author : Simon Reynolds
Publisher : Routledge
ISBN 13 : 1136783164
Total Pages : 482 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Generation Ecstasy by : Simon Reynolds

Download or read book Generation Ecstasy written by Simon Reynolds and published by Routledge. This book was released on 2013-06-19 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Generation Ecstasy, Simon Reynolds takes the reader on a guided tour of this end-of-the-millenium phenomenon, telling the story of rave culture and techno music as an insider who has dosed up and blissed out. A celebration of rave's quest for the perfect beat definitive chronicle of rave culture and electronic dance music.

Rave Culture

Author : Jimi Fritz
Publisher : Smallfry Publishing
ISBN 13 : 9780968572108
Total Pages : 288 pages
Book Rating : 4.5/5 (721 download)

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Book Synopsis Rave Culture by : Jimi Fritz

Download or read book Rave Culture written by Jimi Fritz and published by Smallfry Publishing. This book was released on 1999 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 290 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

All the Rave

Author : Joseph Menn
Publisher : Crown Business
ISBN 13 : 1400050065
Total Pages : 340 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis All the Rave by : Joseph Menn

Download or read book All the Rave written by Joseph Menn and published by Crown Business. This book was released on 2003-04-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet. For All the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann. All the Rave is a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen. From the Hardcover edition.

Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture

Author : Simão, Emília
Publisher : IGI Global
ISBN 13 : 1466686669
Total Pages : 400 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture by : Simão, Emília

Download or read book Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture written by Simão, Emília and published by IGI Global. This book was released on 2015-08-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularization and cult-like following of electronic music has provoked new relations between men and machines, art and technology, and modern shamans and disc jockeys. New technologies and multimedia tools have awakened neo-ritual practices through the emergence of Psychedelic Trance parties, evoking tribal experiences inspired by a new shamanism, mediated by high-tech guide elements. Exploring Psychedelic Trance and Electronic Dance Music in Modern Culture investigates the expansive scope of Electronic Music Dance Culture (EMDC), the rise of Psychedelic Trance culture, and their relationship with new digital platforms. Drawing from perspectives in sociology, anthropology, psychology, aesthetics and the arts, religious studies, information technologies, multimedia communication, shamanism, and ritualism, this book analyzes the impact of new technologies on individual and collective behaviors in cyberspace. This innovative reference source is ideal for use by academicians, researchers, upper-level students, practitioners, and theorists. Focusing on a variety of topics relating to sub-cultures, human behavior, and popular culture, this title features timely research on alternative culture, electronic music festivals, ethnography, music and religion, psychedelic drugs, Psytrance, rave culture, and trance parties.

This is Not a Rave

Author : Tara McCall
Publisher : Running PressBook Pub
ISBN 13 : 9781560253952
Total Pages : 195 pages
Book Rating : 4.2/5 (539 download)

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Book Synopsis This is Not a Rave by : Tara McCall

Download or read book This is Not a Rave written by Tara McCall and published by Running PressBook Pub. This book was released on 2001 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of raves; discusses the music, the dancing, and the drugs involved; and presents hundreds of personal accounts from rave participants.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470606630
Total Pages : 324 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470930179
Total Pages : 259 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

The Raver Stories Project

Author : Rosa Costanza
Publisher : 5150 Publishing, Incorporated
ISBN 13 : 9780997107012
Total Pages : 248 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Raver Stories Project by : Rosa Costanza

Download or read book The Raver Stories Project written by Rosa Costanza and published by 5150 Publishing, Incorporated. This book was released on 2017-08-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories of the most amazing days and nights in the rave underground, as told by the ravers themselves! From "Electric Daisy Carnival" to Burning Man, THE RAVER STORIES PROJECT tells how electronic music has changed peoples lives in often memorable and profound ways. It pulls back the curtain on DJ culture, and the most important musical era since hip-hop! THE RAVER STORIES PROJECT is music, secrets and controversy, all rolled into one!

A Visit from the Goon Squad

Author : Jennifer Egan
Publisher : Anchor
ISBN 13 : 0307593622
Total Pages : 289 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis A Visit from the Goon Squad by : Jennifer Egan

Download or read book A Visit from the Goon Squad written by Jennifer Egan and published by Anchor. This book was released on 2010-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • NATIONAL BOOK CRITICS CIRCLE WINNER • With music pulsing on every page, this startling, exhilarating novel of self-destruction and redemption “features characters about whom you come to care deeply as you watch them doing things they shouldn't, acting gloriously, infuriatingly human” (The Chicago Tribune). One of the New York Times’s 100 Best Books of the 21st Century • One of The Atlantic’s Great American Novels of the Past 100 Years Bennie is an aging former punk rocker and record executive. Sasha is the passionate, troubled young woman he employs. Here Jennifer Egan brilliantly reveals their pasts, along with the inner lives of a host of other characters whose paths intersect with theirs. “Pitch perfect.... Darkly, rippingly funny.... Egan possesses a satirist’s eye and a romance novelist’s heart.” —The New York Times Book Review

Liberation Through Hearing

Author : Richard Russell
Publisher : White Rabbit
ISBN 13 : 1474616364
Total Pages : 312 pages
Book Rating : 4.4/5 (746 download)

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Book Synopsis Liberation Through Hearing by : Richard Russell

Download or read book Liberation Through Hearing written by Richard Russell and published by White Rabbit. This book was released on 2020-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost 30 years as label boss, producer, and talent conductor at XL Recordings, Richard Russell has discovered, shaped and nurtured the artists who have rewritten the musical dictionary of the 21st century, artists like The Prodigy, The White Stripes, Adele, M.I.A, Dizzee Rascal and Giggs. LIBERATION THROUGH HEARING tells the remarkable story of XL Recordings' three decades on the frontline of innovation in music, and Russell's own story; his highs and lows steering the fortunes of an independent label in a rapidly changing industry. This is the portrait of a man who believes in the spiritual power of music to change reality, and of a label that refused to be categorised by genre. 'Taking us from the rap 80s to the rave 90s into the grimy 21st century, Richard Russell is a Firestarter in his own right and his story is a riveting adventure' Simon Reynolds 'Russell reveals his forensic love of music and its strategies. A fascinating read' Damon Albarn 'Required reading for anyone who cares about the recent history of British music' Gilles Peterson

Technomad

Author : Graham St. John
Publisher : Equinox Publishing (UK)
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Technomad by : Graham St. John

Download or read book Technomad written by Graham St. John and published by Equinox Publishing (UK). This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cultural history of global electronic dance music countercultures, Technomad explores the pleasurable and activist trajectories of post-rave culture. The book documents an emerging network of techno-tribes, exploring their pleasure principles and cultural politics. Attending to sound system culture, electro-humanitarianism, secret sonic societies, teknivals and other gatherings, intentional parties, revitalisation movements and counter-colonial interventions, Technomad investigates how the dance party has been harnessed for transgressive and progressive ends - for manifold freedoms. Seeking freedom from moral prohibitions and standards, pleasure in rebellion, refuge from sexual and gender prejudice, exile from oppression, rupturing aesthetic boundaries, re-enchanting the world, reclaiming space, fighting for "the right to party," and responding to a host of critical concerns, electronic dance music cultures are multivalent sites of resistance. Drawing on extensive ethnographic, netographic and documentary research, Technomad details the post-rave trajectory through various local sites and global scenes, with each chapter attending to unique developments in the techno counterculture: e.g. Spiral Tribe, teknivals, psytrance, Burning Man, Reclaim the Streets, Earthdream. The book offers an original, nuanced theory of resistance to assist understanding of these developments. This cultural history of hitherto uncharted territory will be of interest to students of cultural, performance, music, media, and new social movement studies, along with enthusiasts of dance culture and popular politics.

Rave

Author : Rainald Goetz
Publisher :
ISBN 13 : 9781913097196
Total Pages : 260 pages
Book Rating : 4.0/5 (971 download)

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Book Synopsis Rave by : Rainald Goetz

Download or read book Rave written by Rainald Goetz and published by . This book was released on 2020-11-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unapologetic embrace of the nightlife, this fragmentary novel attempts to capture the feel of debauchery from within.

Requiem For My Rave

Author : Chris Frolic
Publisher :
ISBN 13 : 9781999208301
Total Pages : 492 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis Requiem For My Rave by : Chris Frolic

Download or read book Requiem For My Rave written by Chris Frolic and published by . This book was released on 2019-08-15 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A secret generation's story is told by the person at the heart of it all. Drugs. Overdoses. Murder. A coroner's inquest. Showdowns with the police, media, and government. Long before EDM, raves were the illicit dance parties of myth and legend. They happened mostly in secret, beneath the surface of society while everyone else was sleeping. Requiem for My Rave tells the story of best-selling DJ and world-class promoter Anabolic Frolic, who found himself at the leading edge of 1990s rave culture. While Anabolic Frolic fought to build a force for good for his many dedicated fans, he found himself at the center of controversies he never could have imagined. Requiem for My Rave is an explosive memoir where Frolic shines a light on this generally misunderstood subculture. His powerful personal story is about the one person that found himself at the heart of everything, the steep price he paid, and the lessons that endured. ABOUT THE AUTHOR: Chris Frolic, better known to fans around the world as Anabolic Frolic, was the DJ behind the ground breaking electronic music series Happy2bHardcore. It was the biggest selling electronic music compilation of the 1990s (Nielsen SoundScan). He was the promoter of one of the most celebrated and revered rave promotions of its time, Hullabaloo! He was also the host of the #1 dance streaming show of 2000, Happy Hour. Chris lives in Toronto, Canada.