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Author : TOM. WOOD
Publisher :
ISBN 13 : 9781916410602
Total Pages : pages
Book Rating : 4.4/5 (16 download)
Download or read book WOMEN'S MARKET. written by TOM. WOOD and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victoria L. Crittenden
Publisher : Emerald Group Publishing
ISBN 13 : 1789732891
Total Pages : 312 pages
Book Rating : 4.7/5 (897 download)
Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Author : Ellen R. Judd
Publisher : Stanford University Press
ISBN 13 : 9780804744065
Total Pages : 236 pages
Book Rating : 4.7/5 (44 download)
Download or read book The Chinese Women’s Movement Between State and Market written by Ellen R. Judd and published by Stanford University Press. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of the 1980s to achieve a significant and ever-increasing role in China's developing turn toward a market economy, which was not the state's intent.
Author : Michael J. Silverstein
Publisher : Harper Collins
ISBN 13 : 0061905402
Total Pages : 338 pages
Book Rating : 4.0/5 (619 download)
Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Author : Gina A. Ulysse
Publisher : University of Chicago Press
ISBN 13 : 0226841235
Total Pages : 351 pages
Book Rating : 4.2/5 (268 download)
Download or read book Downtown Ladies written by Gina A. Ulysse and published by University of Chicago Press. This book was released on 2008-09-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean “market woman” is ingrained in the popular imagination as the archetype of black womanhood in countries throughout the region. Challenging this stereotype and other outdated images of black women, Downtown Ladies offers a more complex picture by documenting the history of independent international traders—known as informal commercial importers, or ICIs—who travel abroad to import and export a vast array of consumer goods sold in the public markets of Kingston, Jamaica. Both by-products of and participants in globalization, ICIs operate on multiple levels and, since their emergence in the 1970s, have made significant contributions to the regional, national, and global economies. Gina Ulysse carefully explores how ICIs, determined to be self-employed, struggle with government regulation and other social tensions to negotiate their autonomy. Informing this story of self-fashioning with reflections on her own experience as a young Haitian anthropologist, Ulysse combines the study of political economy with the study of individual and collective identity to reveal the uneven consequences of disrupting traditional class, color, and gender codes in individual societies and around the world.
Author : Deborah Kapchan
Publisher : University of Pennsylvania Press
ISBN 13 : 0812202430
Total Pages : 344 pages
Book Rating : 4.8/5 (122 download)
Download or read book Gender on the Market written by Deborah Kapchan and published by University of Pennsylvania Press. This book was released on 2010-11-24 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
Author : Gracia C. Clark
Publisher : Indiana University Press
ISBN 13 : 0253027446
Total Pages : 281 pages
Book Rating : 4.2/5 (53 download)
Download or read book African Market Women written by Gracia C. Clark and published by Indiana University Press. This book was released on 2010-03-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice
Author : Marti Barletta
Publisher : Dearborn Trade Publishing
ISBN 13 : 9780793159635
Total Pages : 290 pages
Book Rating : 4.1/5 (596 download)
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Author : Paco Underhill
Publisher : Simon and Schuster
ISBN 13 : 1416569960
Total Pages : 226 pages
Book Rating : 4.4/5 (165 download)
Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Author : Claudia Goldin
Publisher : University of Chicago Press
ISBN 13 : 022653264X
Total Pages : 326 pages
Book Rating : 4.2/5 (265 download)
Download or read book Women Working Longer written by Claudia Goldin and published by University of Chicago Press. This book was released on 2018-04-19 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more American women than ever before stay in the workforce into their sixties and seventies. This trend emerged in the 1980s, and has persisted during the past three decades, despite substantial changes in macroeconomic conditions. Why is this so? Today’s older American women work full-time jobs at greater rates than women in other developed countries. In Women Working Longer, editors Claudia Goldin and Lawrence F. Katz assemble new research that presents fresh insights on the phenomenon of working longer. Their findings suggest that education and work experience earlier in life are connected to women’s later-in-life work. Other contributors to the volume investigate additional factors that may play a role in late-life labor supply, such as marital disruption, household finances, and access to retirement benefits. A pioneering study of recent trends in older women’s labor force participation, this collection offers insights valuable to a wide array of social scientists, employers, and policy makers.
Author : Lisa Johnson
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814428009
Total Pages : 248 pages
Book Rating : 4.4/5 (28 download)
Download or read book Don't Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author : Professor David Pennington
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472443705
Total Pages : 209 pages
Book Rating : 4.4/5 (724 download)
Download or read book Going to Market written by Professor David Pennington and published by Ashgate Publishing, Ltd.. This book was released on 2015-10-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going to Market rethinks women’s contributions to the early modern commercial economy. A number of previous studies have focused on whether or not the early modern period closed occupational opportunities for women. By attending to women’s everyday business practices, and not merely to their position on the occupational ladder, this book shows that they could take advantage of new commercial opportunities and exercise a surprising degree of economic agency. Through an investigation of a broad range of primary sources - including popular literature, criminal records, and civil litigation depositions - the study reconstructs how women did business and negotiated with male householders, authorities, customers, and competitors.
Author : Carol Nelson
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.4/5 (91 download)
Download or read book Women's Market Handbook written by Carol Nelson and published by Gale Cengage. This book was released on 1994 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook aims to provide concrete advice on how to communicate with and market to women. Advice is given on the following matters: identifying and targeting female audiences; understanding buying patterns; selecting appropriate media; using humour in marketing; and establishing a personal relationship with women customers. The author uses real examples and her own experience, both as a female customer and in her professional roles in advertising and direct marketing, to reveal what sells to women and what doesn't. This guide is aimed at professionals, students, academics and researchers in marketing, advertising, business and management on how to - and how not to - sell to women.
Author : B. Bergmann
Publisher : Springer
ISBN 13 : 1403982589
Total Pages : 262 pages
Book Rating : 4.4/5 (39 download)
Download or read book The Economic Emergence of Women written by B. Bergmann and published by Springer. This book was released on 2005-09-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of a classic feminist book explains how one of the great historical revolutions - the ongoing movement toward equality between the sexes - has come about. Its origins are to be found, not in changing ideas, but in the economic developments that have made women's labour too valuable to be spent exclusively in domestic pursuits. The revolution is unfinished; new arrangements are needed to fight still-prevalent discrimination in the workplace, to achieve a more just sharing of housework and childcare between women and men, and, with the weakening of the institution of marriage, to re-erect a firm economic basis for the raising of children.
Author : Vicky Pryce
Publisher : HURST & Company
ISBN 13 : 1787381749
Total Pages : 364 pages
Book Rating : 4.7/5 (873 download)
Download or read book Women Vs Capitalism written by Vicky Pryce and published by HURST & Company. This book was released on 2019 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The free market as we know it cannot produce gender equality. This is the bold but authoritative argument of Vicky Pryce, the government's former economics chief. Women vs Capitalism is a fresh and timely reminder that, although the #MeToo movement has been hugely important, empowerment of the mind will not achieve full power for women while there remains economic inequality. Pryce urgently calls for feminists to focus attention on this pressing issue: the pay gap, the glass ceiling, and the obstacles to women working at all. Only with government intervention in the labor market will these long-standing problems finally be conquered. From the gendered threat of robot labor to the lack of women in economics itself, this is a sharp look at an uncomfortable truth: we will not achieve equality for women in our society without radical changes to Western capitalism.
Author : Barbara Leist Nelson
Publisher : Dorrance Publishing
ISBN 13 : 163937471X
Total Pages : 92 pages
Book Rating : 4.6/5 (393 download)
Download or read book Women In The Job Market written by Barbara Leist Nelson and published by Dorrance Publishing. This book was released on 2021-12-15 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women In the Job Market: Ten Ways to Balance Work and Home By: Barbara Leist Nelson In today’s world, many women often feel guilty about holding a full-time job while also balancing being a good wife and mother. With Women in the Job Market, the modern woman will find information on everything from resume building to scheduling to work-from-home life as well as a guide on navigating the post-Covid-19 job market. Nelson delivers real stories from real women in their day-to-day juggling of career and family along with detailed facts and figures to provide additional insight on the statistics for today’s working women. This incredibly eye-opening and educational guide is everything a woman needs to make her career and family goals a reality.
Author : Brígida García
Publisher : OUP Oxford
ISBN 13 : 0191555568
Total Pages : 358 pages
Book Rating : 4.1/5 (915 download)
Download or read book Women in the Labour Market in Changing Economies written by Brígida García and published by OUP Oxford. This book was released on 2003-05-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a central issue in understanding recent changes in demographic patterns and the labour market - the increased participation of women in the workforce, and how the nature of this participation has developed. In the context of such economic and labour phenomena as globalization, increasing flexibilty in work patterns, intermittent and part-time employment, and in many countries high underemployment or unemployment, the role of women workers has transformed dramatically. This book explores a number of demographic issues associated with these developments, such as migration in the developed world and transition economies, family formation and dissolution, the autonomy of women migrants, household composition, the evolution of gender systems, and contraceptive behaviour, both as factors that determine the labour market conditions for women and their income levels, and as demographic outcomes. The studies cover a wide-range of situations, from societies with a strong patriarchal ideology and residential female seclusion, to industrialized countries with policies designed to assist women manage both a work and a family role, and makes use of extensive data sets collected at country level. The Editors have sought to maintain an interdisciplinary outlook in the book, and to draw policy implications from the various socio-economic situations examined.
