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Women In Advertising Creative Departments In South Africa
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Book Synopsis Women in Advertising Creative Departments in South Africa by : Tashia Davis
Download or read book Women in Advertising Creative Departments in South Africa written by Tashia Davis and published by LAP Lambert Academic Publishing. This book was released on 2015-08-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative department of an advertising agency is where the ideas behind the estimated 5,000 ads we see each day are born. In the US, only 3% of creative directors are women, signifying a severe lack of female leadership and representation. Not only is this an issue from a gender equality standpoint, but also from a business perspective. And for brands, this is a waste of money. Furthermore, having more equality in creative departments will result in a healthier media diet for consumers than they are currently receiving. The issue was explored further over the course of 10 weeks in Cape Town, South Africa. The research questions asked to what extent there is a lack of female creatives there, reasons behind this, and what can be done to empower women to be successful in the industry. 7 male and female creatives and strategists were interviewed and common themes were drawn from their responses. Overall, it was found that there is a lack of female creatives, but the issue may be a bit ahead of its time in South Africa, with priority given to race and recovery after apartheid. Potential mitigation steps, optimism for change, and advice for aspiring female creatives are discussed.
Book Synopsis Gender and Advertising in Southern Africa by : Colleen Lowe Morna
Download or read book Gender and Advertising in Southern Africa written by Colleen Lowe Morna and published by . This book was released on 2007 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pioneering African-American Women in the Advertising Business by : Judy Foster Davis
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Routledge. This book was released on 2016-12-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Book Synopsis Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media by : Tania Maree
Download or read book Content Analysis of Roles Portrayed by Women in Advertisements in Selected South African Media written by Tania Maree and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been portrayed in advertising in stereotypical roles for years. Typical stereotypes include the nurturing mother or the alluring seductress. Since the social climate and the roles of females have evolved through the years, the appropriate portrayal of women in today's media has become debatable. Findings from previous advertising research studies indicate that women are generally not depicted in powerful roles. This may limit the perceptions of women as it does not reflect their abilities and positions of power that they hold in real life. The primary objective of this study was to investigate the roles portrayed by women in magazine advertisements and television commercials in South Africa. Several secondary research objectives were set including inter alia the incidence of female models in advertisements and commercials, the ethnic representation of women in advertisements and commercials, and the types of products and services advertised using female models. Data were collected from full-page and double-page advertisements appearing in nine consumer magazines as well as commercials broadcasted during prime time on the four free-to-air television channels. The research method used was content analysis, which focused on the visual elements in advertisements and commercials - particularly the female model. The sample included 203 magazine advertisements and 245 television commercials. The results indicated that 55 per cent of magazine advertisements and 40 per cent of television commercials featured women. The findings also indicated various roles portrayed by women. The most prevalent role portrayal in magazine advertisements was that of a physically decorative woman (27%), typified as a woman that symbolises the physical ideal. In television commercials, women were most often depicted as product users, with 25 per cent of the portrayals showing a woman actually using or preparing to use the advertised product. The less prevalent portrayals included career woman, homemaker, mother, mannequin, romantic, sex object, social being, background elements as well as various other categories. From the other portrayals, the study has also identified new roles that had not been specifically identified in previous studies. The new roles identified in magazines were leisure woman and sportswoman, and in television commercials, customer and spokesperson. The results further revealed that women are used as visual attention-attracting focus points in advertisements across a range of different product or service categories. The product category that most often featured women in both media was personal care products (41% for magazine and 26% for television advertisements). The implications of the study are that South African advertisers need to consider the suitability of the models that are used to attract attention to their advertisements, as well as the fit between the role portrayal and the brand image. From a practical perspective, the study provides insight to advertisers regarding the relevance of female portrayals in advertising. One of the recommendations is that future research should be conducted to determine women's opinions on female portrayals in advertisements. The study contributes to the available literature on this topic in several ways. Firstly, current female roles in South African magazine and television advertising have been identified. Moreover, a number of new role portrayals were also identified and described. The information gained in the study could be utilised by other researchers as a basis for future studies.
Book Synopsis Women Journalists in South Africa by : Glenda Daniels
Download or read book Women Journalists in South Africa written by Glenda Daniels and published by Springer Nature. This book was released on 2022-10-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines women journalists’ experiences and obstacles in South Africa’s (SA) democracy. They exercise power, and add a vital diversity, but they are routinely harassed in the online social media space of big tech companies such as Twitter and Facebook by populist and corrupt politicians and their supporters. Using SA as the case study, this book examines attempts to curb women journalists’ freedom combining theory and first-hand accounts. The target audience for the book includes scholars of political philosophy, gender, media, communications, NGOs, media freedom activists and journalists.
Book Synopsis From Witblits to Vuvuzelas: Marketing in the New South Africa by : Dale Hefer
Download or read book From Witblits to Vuvuzelas: Marketing in the New South Africa written by Dale Hefer and published by Penguin Random House South Africa. This book was released on 2010-11-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the ‘main market’, provides novel guidelines based on the author’s years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.
Book Synopsis Advertising Creative by : Tom Altstiel
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2022-04-18 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
Book Synopsis Women in Advertising in New York Agencies by : Merle Higley
Download or read book Women in Advertising in New York Agencies written by Merle Higley and published by . This book was released on 1924 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Face of the Firm by : Michele Rene Gregory
Download or read book The Face of the Firm written by Michele Rene Gregory and published by Routledge. This book was released on 2016-02-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite decades of greater gender awareness at work in Western countries, gender inequality in the executive suites is alive and well. "The Face of the Firm" highlights new critical perspectives on the relationship between hegemonic masculine cultures, gender embodiment, and gender disparities in corporate organizations. Using data from over 100 interviews with female and male executives who worked for some of the most prestigious advertising and computer firms in the world, the book makes important connections between the empirical data and contemporary sexism in the United States and United Kingdom. The book refocuses the debate of executive work, organizational spaces, and gender inequality on gendered bodies at work. It also demonstrates that gendered and sexualized relations among executives often construct the production process. The book makes a contribution to masculinity, gender, and work scholarship and is organized along three key concepts: homogeneity, homosociability, and heterosexuality. These address such factors as the organizational locker room, sexual and heterosexual spaces at work, and the construction of women and men as different workers. This conceptual model is crucial for evaluating the mechanisms that support male dominance among highly skilled professionals and executives."
Download or read book Glass Ceilings written by Daniels, Glenda and published by Gender Links. This book was released on 2018-11-05 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third Glass Ceilings survey of South African media launched on 19 October - national press freedom day - 2018 shows there have been dramatic shifts in the race and gender composition of media since the first study twelve years ago. But black women are still not fairly represented in media decision-making; the pay gap is widening, especially in the age of digitisation; and the old boys’ network is alive and well. In the #MeToo and #TotalShutDown era, the conversation is moving beyond numbers, to the underlying patriarchal norms that fuel sexist attitudes, harassment and its newest ugly form – cyber misogyny. With the 25th anniversary of democracy fast approaching, the key message in the report is that #TimesUp for the South African media and #TimeisNow to walk the talk of gender equality!
Book Synopsis Meet The CEOs - Essential Leadership Style in Today's Business World by :
Download or read book Meet The CEOs - Essential Leadership Style in Today's Business World written by and published by Penguin Random House South Africa. This book was released on 2012-10-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-discipline, commitment, determination and personal integrity are only a few of the key ingredients of great leadership. With something for everyone, Meet the CEOs introduces the faces of the businessmen and women behind the brand names we know so well, who strive forward, leading some of South Africa's top companies into the world market through excellence. From a wide spectrum of different people and their different leadership styles, this illustrates how the perfect combination of skills, talent and passion aids in conquering the various challenges and obstacles faced in the day to day running of their businesses.
Download or read book Vuyo's written by Miles Kubheka and published by . This book was released on 2016 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many South Africans became familiar with the phrase, 'Ooh Vuyo - he's such a big big dreamer' from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business. Wondering whether it was a true tale, Miles Kubheka did some research. When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model. Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about. One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business. He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students. But the word spread, people were inspired by his story. Before he knew it, Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences. This book is not a 'recipe for success'. It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success -- page 4 of cover.
Book Synopsis Feminists, Feminisms, and Advertising by : Kim Golombisky
Download or read book Feminists, Feminisms, and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Book Synopsis Handbook of Research on Digital Media and Creative Technologies by : Harrison, Dew
Download or read book Handbook of Research on Digital Media and Creative Technologies written by Harrison, Dew and published by IGI Global. This book was released on 2015-03-31 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies enable a wide variety of creative expression, from music and video to innovations in visual art. These aesthetics, when properly explored, can enable enhanced communication between all kinds of people and cultures. The Handbook of Research on Digital Media and Creative Technologies considers the latest research in education, communication, and creative social expression using digital technologies. By exploring advances in art and culture across national and sociological borders, this handbook serves to provide artists, theorists, information communication specialists, and researchers with the tools they need to effectively disseminate their ideas across the digital plane.
Book Synopsis Reshaping Entrepreneurship Education With Strategy and Innovation by : Ayandibu, Ayansola Olatunji
Download or read book Reshaping Entrepreneurship Education With Strategy and Innovation written by Ayandibu, Ayansola Olatunji and published by IGI Global. This book was released on 2020-10-02 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: New small business owners are constantly pressured to play a major role in the economic growth of their respected nation. However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues. Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
Book Synopsis Women's Activism in South Africa by : Hannah Evelyn Britton
Download or read book Women's Activism in South Africa written by Hannah Evelyn Britton and published by University of Kwazulu Natal Press. This book was released on 2009 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's Activism in South Africa provides the most comprehensive collection of women's experiences within civil society since the 1994 transition. This book captures South African women's stories of collective activism and social change at a crucial point for the future of democracy in the country, if not the continent. Pulling together the voices of activists and scholars, South Africa's path to democracy and the assurance of gender rights emerge as a complex journey of both successes and challenges. The collection elucidates a new form of pragmatic feminism, building upon the elasticity between the state and civil society. What the cases demonstrate is that while the state itself may not be a panacea, it still represents a key source of power and the primary locus of vital resources, including the rights of citizenship, access to basic needs, and the promise of protection from gender-based violence - all central to women's particular needs in South Africa.
Download or read book South African-American Survey written by and published by . This book was released on 1950 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
