Woke Brand

Download Woke Brand full books in PDF, epub, and Kindle. Read online Woke Brand ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Woke Brand

Author : Dr Abas Mirzaei
Publisher : Archway Publishing
ISBN 13 : 1665735899
Total Pages : 126 pages
Book Rating : 4.6/5 (657 download)

DOWNLOAD NOW!

Book Synopsis Woke Brand by : Dr Abas Mirzaei

Download or read book Woke Brand written by Dr Abas Mirzaei and published by Archway Publishing. This book was released on 2023-02-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you’re likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren’t made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase “animal-friendly” vegan handbags that are not associated with animal cruelty and use ride-sharing services that promise not to exploit drivers. In getting woke, fighting discrimination, and questioning the status quo, there are questions to address, steps to follow and considerations to take note of. This book unpacks the dynamics of woke branding, identifies its ingredients, and offers a roadmap for those wanting to walk into the uncertain world of wokeness. This book is neither a pro-woke nor an anti-woke polemic. Instead, with the appropriate critical distance, it presents a range of different views about wokeness: from woke authenticity, to cute wokeness, to woke sacrifice, and woke execution ingredients. So, if you’re weighing the risks of engaging in “woke” moves and aren’t sure how consumers will respond, then this book is for you.

Brands and Consumers

Author : Jaywant Singh
Publisher : Taylor & Francis
ISBN 13 : 0429831145
Total Pages : 107 pages
Book Rating : 4.4/5 (298 download)

DOWNLOAD NOW!

Book Synopsis Brands and Consumers by : Jaywant Singh

Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

The Plato Prophecy

Author : Bruce Nicholls
Publisher : Austin Macauley Publishers
ISBN 13 : 1035810530
Total Pages : 383 pages
Book Rating : 4.0/5 (358 download)

DOWNLOAD NOW!

Book Synopsis The Plato Prophecy by : Bruce Nicholls

Download or read book The Plato Prophecy written by Bruce Nicholls and published by Austin Macauley Publishers. This book was released on 2023-11-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era fraught with uncertainty and mounting global challenges, The Plato Prophecy unveils a chilling portrait of a world teetering on the precipice. As China’s meteoric rise ushers in a wave of unabashed nationalism, bolstered by its burgeoning military might, and Russia, an audacious autocracy, brazenly invades Ukraine, trampling upon the sovereignty of this fledgling democracy, a haunting question looms: are we unwittingly sleepwalking into a catastrophic disaster? Amidst this perilous landscape, the deafening absence of resolute Western leadership, those strong voices commanding respect and purpose, becomes all too apparent. Democracy, burdened by dysfunction and poisoned by partisan toxicity, falters under its own weight, mirroring the twilight of an empire. The United States grapples with internal social malaise, an affliction that signals the decline of a once-great nation. Britain, embroiled in the quagmire of Brexit, contends with an energy crisis and rampant inflation, while Europe, shackled by Russia’s stranglehold on its energy supply, races against time to recalibrate and salvage its economic stability. The unfiltered deluge of vitriol unleashed across unregulated platforms of social media breeds a perilous new cyber electorate, a breeding ground ripe for malign foreign actors to manipulate civil discourse. The insidious contagion of political correctness and ‘wokeism’ casts a suffocating shadow upon free thought, free speech, and the indomitable right of individuals to dare, to aspire, to hope, unhindered by those seeking to silence them. As the foundations of democracy crumble, opportunistic regimes like China and Russia eagerly seize the opportunity to fill the void, exerting their influence and shaping the world according to their own agendas. For those troubled by the alarming trajectory of these developments, The Plato Prophecy emerges as an urgent call to action, a searing exploration of the perils facing humanity’s most cherished ideals.

Woke Capitalism

Author : Carl Rhodes
Publisher : Policy Press
ISBN 13 : 1529211670
Total Pages : 240 pages
Book Rating : 4.5/5 (292 download)

DOWNLOAD NOW!

Book Synopsis Woke Capitalism by : Carl Rhodes

Download or read book Woke Capitalism written by Carl Rhodes and published by Policy Press. This book was released on 2022-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.

Go Woke, Go Broke

Author : Charles Gasparino
Publisher : Center Street
ISBN 13 : 1546007431
Total Pages : 349 pages
Book Rating : 4.5/5 (46 download)

DOWNLOAD NOW!

Book Synopsis Go Woke, Go Broke by : Charles Gasparino

Download or read book Go Woke, Go Broke written by Charles Gasparino and published by Center Street. This book was released on 2024-08-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling author and veteran Fox Business financial journalist’s explosive deep-dive into the progressive madness that has infected and corrupted the world’s biggest corporations, threatening the stability of the global economy—and life as we know it. How did a bunch of rich dudes who run corporate America become the tools of left-wing radicals? Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. Then the anti-woke counter-offensive movement arrived. As high-profile, disastrous backlashes at companies like Anheuser-Busch, Disney, Target and other companies reveal, companies who cave to the demands of left-wing social justice activists are being punished like never before. Customers are fighting back and taking their money elsewhere. In Go Woke, Go Broke, New York Times bestselling author and veteran financial journalist Charles Gasparino calls out the nonsense and takes readers inside the radicalization of corporate America, based on numerous insider interviews and exclusive reporting. The story is wilder than you can imagine. Gasparino introduces readers to America’s most woke corporate leaders, tracing the origins of ESG and "stakeholder investing.” He takes readers along on for a rollicking ride through corporate America as he shines a light, unlike anyone else, on Fortune 500 companies that have suffered for caving to the silly and irresponsible demands of social justice activists and left-wing interests. A respected financial reporter who has covered finance for more than 30 years, Gasparino is deeply sourced and has dug into countless episodes involving Wall Street greed, corporate hubris, and government overreach in enterprise. This explosive, untold story and in-depth examination of the seminal players, institutions, and forces of the markets shows that, for the sake of global stability, we must immediately pry the clenched fists of radical activists off the levers of the economy.

New Perspectives on Critical Marketing and Consumer Society

Author : Elaine L Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095563
Total Pages : 201 pages
Book Rating : 4.8/5 (39 download)

DOWNLOAD NOW!

Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L Ritch

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

A Research Agenda for Brand Management in a New Era of Consumerism

Author : Ceridwyn King
Publisher : Edward Elgar Publishing
ISBN 13 : 1803925515
Total Pages : 317 pages
Book Rating : 4.8/5 (39 download)

DOWNLOAD NOW!

Book Synopsis A Research Agenda for Brand Management in a New Era of Consumerism by : Ceridwyn King

Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Build Brilliant Brands

Author : Aline Santos
Publisher : Human After All Limited
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Build Brilliant Brands by : Aline Santos

Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Going Silent

Author : Richard Cozicar
Publisher : FriesenPress
ISBN 13 : 1460269012
Total Pages : 140 pages
Book Rating : 4.4/5 (62 download)

DOWNLOAD NOW!

Book Synopsis Going Silent by : Richard Cozicar

Download or read book Going Silent written by Richard Cozicar and published by FriesenPress. This book was released on 2015-08-20 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retired CSIS operative turned fishing guide Brand Coldstream is forced back into action when he narrowly survives an attempt on his life. Not knowing who to trust, Brand is forced underground as he investigates his would-be assassins and their connection to his old unit and their last big operation, which ended under very suspicious circumstances. From North Vancouver to the shipping ports of Montreal, Going Silent is an exciting, modern thriller that follows Coldstream as he works to uncover a conspiracy that goes back longer, and up higher, than he ever imagined. www.richardcozicar.com

Woke Brand

Author : Abas Mirzaei
Publisher : Archway Publishing
ISBN 13 : 9781665735889
Total Pages : 0 pages
Book Rating : 4.7/5 (358 download)

DOWNLOAD NOW!

Book Synopsis Woke Brand by : Abas Mirzaei

Download or read book Woke Brand written by Abas Mirzaei and published by Archway Publishing. This book was released on 2023-02-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you're likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren't made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase "animal-friendly" vegan handbags that are not associated with animal cruelty and use ride-sharing services that promise not to exploit drivers. In getting woke, fighting discrimination, and questioning the status quo, there are questions to address, steps to follow and considerations to take note of. This book unpacks the dynamics of woke branding, identifies its ingredients, and offers a roadmap for those wanting to walk into the uncertain world of wokeness. This book is neither a pro-woke nor an anti-woke polemic. Instead, with the appropriate critical distance, it presents a range of different views about wokeness: from woke authenticity, to cute wokeness, to woke sacrifice, and woke execution ingredients. So, if you're weighing the risks of engaging in "woke" moves and aren't sure how consumers will respond, then this book is for you.

Social Media Storms

Author : Pernille Rydén
Publisher : Routledge
ISBN 13 : 1000432769
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Social Media Storms by : Pernille Rydén

Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Ruin Their Crops on the Ground

Author : Andrea Freeman
Publisher : Metropolitan Books
ISBN 13 : 1250871050
Total Pages : 173 pages
Book Rating : 4.2/5 (58 download)

DOWNLOAD NOW!

Book Synopsis Ruin Their Crops on the Ground by : Andrea Freeman

Download or read book Ruin Their Crops on the Ground written by Andrea Freeman and published by Metropolitan Books. This book was released on 2024-07-16 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and definitive history of the use of food in United States law and politics as a weapon of conquest and control, a Fast Food Nation for the Black Lives Matter era In 1779, to subjugate Indigenous nations, George Washington ordered his troops to “ruin their crops now in the ground and prevent their planting more.” Destroying harvests is just one way that the United States has used food as a political tool. Trying to prevent enslaved people from rising up, enslavers restricted their consumption, providing only enough to fuel labor. Since the Great Depression, school lunches have served as dumping grounds for unwanted agricultural surpluses. From frybread to government cheese, Ruin Their Crops on the Ground draws on over fifteen years of research to argue that U.S. food law and policy have created and maintained racial and social inequality. In an epic, sweeping account, Andrea Freeman, who pioneered the term “food oppression,” moves from colonization to slavery to the Americanization of immigrant food culture, to the commodities supplied to Native reservations, to milk as a symbol of white supremacy. She traces the long-standing alliance between the government and food industries that have produced gaping racial health disparities, and she shows how these practices continue to this day, through the marketing of unhealthy goods that target marginalized communities, causing diabetes, high blood pressure, and premature death. Ruin Their Crops on the Ground is a groundbreaking addition to the history and politics of food. It will permanently upend the notion that we freely and equally choose what we put on our plates.

Sunrise; a Story of These Times

Author : William Black
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.A/5 ( download)

DOWNLOAD NOW!

Book Synopsis Sunrise; a Story of These Times by : William Black

Download or read book Sunrise; a Story of These Times written by William Black and published by . This book was released on 1881 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bernie Bros Gone Woke

Author : Marc James Léger
Publisher : BRILL
ISBN 13 : 9004508422
Total Pages : 307 pages
Book Rating : 4.0/5 (45 download)

DOWNLOAD NOW!

Book Synopsis Bernie Bros Gone Woke by : Marc James Léger

Download or read book Bernie Bros Gone Woke written by Marc James Léger and published by BRILL. This book was released on 2022-03-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the critique of progressive neoliberalism and postmodern post-politics, Bernie Bros Gone Woke reveals how intersectional politics contributed to the failure of the 2020 Sanders campaign.

The Handbook of Magazine Studies

Author : Miglena Sternadori
Publisher : John Wiley & Sons
ISBN 13 : 1119151562
Total Pages : 604 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Magazine Studies by : Miglena Sternadori

Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-02-28 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Foul Deeds & Suspicious Deaths in Hull

Author : David Goodman
Publisher : Casemate Publishers
ISBN 13 : 1783408294
Total Pages : 248 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!

Book Synopsis Foul Deeds & Suspicious Deaths in Hull by : David Goodman

Download or read book Foul Deeds & Suspicious Deaths in Hull written by David Goodman and published by Casemate Publishers. This book was released on 2005-01-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hull is best known for its thriving port. The industrial revolution which profited Hull so well, came a a higher cost than most would expect. In only 100 years the population rose from 22000 to 239000. Houses were built quickly and close together, public health suffered dramatically and disease was rife.The vast population meant a very high level of crime. With almost one murder every other week, assaults, suicides and other acts of violence were so frequent that newspapers only reported the most vile of crimes. Victorian Hull was a very dangerous place to live indeed!David Goodman has put together a number of murders suicides and unsolved murders from 1873 through to 1924. Stories include: 'Murder on the Farm 1903'—Annie Marshall a 15 year old farm worker was shot twice in the face and dumped into the river by a fellow worker. 'Horrific Child Murder 1873'—Sarah Alice, only 4 months old was beheaded by her own mother after she failed to 'bond' with the child, she was found not guilty on the grounds of insanity and detained at her majesty's pleasure.

Research Handbook on Brand Co-Creation

Author : Markovic, Stefan
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.8/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.