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Author : Richard J. George (Ph. D.)
Publisher :
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4.:/5 (547 download)
Download or read book Winning Marketing Strategy written by Richard J. George (Ph. D.) and published by . This book was released on 2009 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)
Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author : Barry Feig
Publisher : Addison Wesley
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.X/5 (4 download)
Download or read book Winning Marketing Strategies written by Barry Feig and published by Addison Wesley. This book was released on 1999 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
Author : Gerald A. Michaelson
Publisher : McGraw Hill Professional
ISBN 13 : 9780071427319
Total Pages : 260 pages
Book Rating : 4.4/5 (273 download)
Download or read book Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Author : Resit Gulec
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (66 download)
Download or read book Winning Marketing Strategy written by Resit Gulec and published by Independently Published. This book was released on 2023-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resit Gulec, a success-proven 10-figure exit entrepreneur, is going through a 7-step framework to skyrocket any business. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, and building high-value brands. Align your marketing and promotion efforts with business strategy to maximize Return on Investment. Fundamentals of Marketing - Explore the influences that affect customer purchases. Identify the bricks of a successful marketing strategy. Step 1 - Develop Marketing Strategy The first step to skyrocketing your business is developing winning marketing strategies. In this section of the book, you will go through the key elements of marketing strategy, marketing mix, and 4P's of marketing. Then you will see the supply-demand balance, 4S web-marketing mix, and market sizing. Generate your unique marketing strategy to secure the desired corner in the marketplace. Step 2 - Segment Your Target Audience: Market Segmentation The second step to rocket your business is segmenting your market. In this section, you will see empathy mapping, market segmentation, and the STP marketing model which helps to categorize the target audience into different groups, so effective marketing strategies can be created for each group. Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively. Step 3 - Launch Product/Service The third step to rocket your business is launching products or services. You will go through the product lifecycle, content marketing, and product diffusion curve in this section. Content is king in today's marketing world. Learn how to develop engaging content for your audience. Step 4 - Manage Customer Engagement & Journey The fourth step to skyrocketing your business is managing customer engagement and journey. In this section, you will learn the sales funnel, customer journey maps, business ethnography, and designing future-state customer journeys. Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process. Step 5 - Build & Grow Reputable Brands The fifth step to rocket your business is building and growing reputable brands. In this section, you will go through perceptual mapping, the brand pyramid, Kapferer's Brand Identity Prism, and how to build a positive corporate brand reputation. Step 6 - Target the Right Audience In the 6th step, you will learn how to target the right audience using focus groups, the marketing research mix, developing personas, and the Ansoff matrix. Step 7 - Grow, Grow, Grow - Skyrocket Your Business In the last step, you will go through customer intimacy, Keller's Brand Equity Model, the buy-sell hierarchy, and the net promoter score. Rome was not built in one day. You will learn the steps to create a strong and reputable brand. Are you an entrepreneur, small business owner, or marketing professional? This book is for you!
Author : Jenna Tiffany
Publisher : Kogan Page Publishers
ISBN 13 : 1789667429
Total Pages : 321 pages
Book Rating : 4.7/5 (896 download)
Download or read book Marketing Strategy written by Jenna Tiffany and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Author : Paul Fifield
Publisher : Routledge
ISBN 13 : 0750686316
Total Pages : 623 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Author : Geraldine A. Larkin
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.0/5 ( download)
Download or read book 12 Simple Steps to a Winning Marketing Plan written by Geraldine A. Larkin and published by Irwin Professional Publishing. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting started : or, nothing occurs in a vacuum - The situational analysis - What is a market? Or, will anyone buy this product? - Defining your market : using specific measurements - Tuning your market definition - Nitty gritty research - Finding your customers for feedback - The competition - Positioning - Public relations - Putting it all together.
Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0132617609
Total Pages : 1468 pages
Book Rating : 4.1/5 (326 download)
Download or read book Marketing Strategy from the Masters (Collection) written by Philip Kotler and published by FT Press. This book was released on 2010-10-19 with total page 1468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Author : William A. Cohen
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (318 download)
Download or read book Developing a Winning Marketing Plan written by William A. Cohen and published by . This book was released on 1987-04-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally—a "nuts-and-bolts" approach to Developing a Winning Marketing Plan This practical, step-by-step guide offers all the procedures, forms, strategies, and techniques you need to know to launch a successful marketing plan. From initial development to the presentation and implementation of a plan, you’ll learn: How to establish goals How to do a situational analysis How to develop a marketing strategy How to develop marketing tactics How to raise money How to forecast If there’s one book that will turn your next marketing plan into a winner, Developing a Winning Marketing Plan is it. What critics have to say about Bill Cohen’s bestseller on the mail-order business… Building a Mail Order Business: A Complete Manual for Success, 2nd Edition "Dr. Cohen’s book thoroughly explores the many facets, and pitfalls, facing the mail order entrepreneur." —Henry R. "Pete" Hoke, Publisher Direct Marketing "Fat as the Bible and very comprehensive." —Booklist "One of the best books I’ve ever read on the subject." —E. Joseph Cossman author of How I Made $1 Million in Mail Order
Author : Laurence Vincent
Publisher : Kaplan
ISBN 13 : 9780793155606
Total Pages : 321 pages
Book Rating : 4.1/5 (556 download)
Download or read book Legendary Brands written by Laurence Vincent and published by Kaplan. This book was released on 2002 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.
Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Gary W. Randazzo
Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 154 pages
Book Rating : 4.6/5 (64 download)
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book Marketing Strategy from the Masters written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharon Dean
Publisher : Washington, DC : Special Libraries Association
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)
Download or read book Winning Marketing Techniques written by Sharon Dean and published by Washington, DC : Special Libraries Association. This book was released on 1990 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317957776
Total Pages : 171 pages
Book Rating : 4.3/5 (179 download)
Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)
Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
