Winning Back Your Market

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Author :
Publisher : Marketing Classics Press
ISBN 13 : 1613110006
Total Pages : 241 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Winning Back Your Market by : Jagdish N. Sheth

Download or read book Winning Back Your Market written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-01-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Customer Winback

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787959448
Total Pages : 336 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Customer Winback by : Jill Griffin

Download or read book Customer Winback written by Jill Griffin and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Defining Your Market

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Author :
Publisher : Routledge
ISBN 13 : 1317957784
Total Pages : 197 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Defining Your Market by : William Winston

Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.

Winning the Trading Game

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470282169
Total Pages : 306 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Winning the Trading Game by : Noble DraKoln

Download or read book Winning the Trading Game written by Noble DraKoln and published by John Wiley & Sons. This book was released on 2008-08-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Zweck dieses Buches ist es, angehenden Kaufleuten die mentale Disziplin und praktischen Fertigkeiten, die von erfahrenen und professionellen Handlern genutzt werden, beizubringen. Es wird erklart, wie man die drei wesentlichen Fertigkeiten des Handels meistert: Money-Management, technische Analyse, Risiko und Kontrolle. Das Ziel dabei ist, die Spielermentalitat des "wahllos Aussuchena" durch eine Reihe richtiger Handelssysteme zu ersetzen, die den Handler sowohl durch Gewinn als auch Verlust fuhren. Sobald der Durchschnittsanleger diese neuen Fahigkeiten erlernt hat, ist er oder sie in der Lage, die Kontrolle uber Futures und Forex zu gewinnen, so wie die Profis es schon immer getan haben.

A Normative Theory of Marketing Practice

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Publisher : Marketing Classics Press
ISBN 13 : 1613110669
Total Pages : 15 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis A Normative Theory of Marketing Practice by : Jagdish Sheth

Download or read book A Normative Theory of Marketing Practice written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Metamorphosis in Strategic Market Planning

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Publisher : Marketing Classics Press
ISBN 13 : 1613110685
Total Pages : 45 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Metamorphosis in Strategic Market Planning by : Vijay Mahajan

Download or read book Metamorphosis in Strategic Market Planning written by Vijay Mahajan and published by Marketing Classics Press. This book was released on 2011-05-15 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071807233
Total Pages : 353 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market by : Mark Minervini

Download or read book Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market written by Mark Minervini and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Minervini has run circles around most PhDs trying to design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards "Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion "[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report "One of Wall Street's most remarkable success stories." -- BEN POWER, Your Trading Edge THE INVESTOR'S GUIDE TO SUPERPERFORMANCE! Dramatically increase your stock market returns with the legendary SEPA system! For the first time ever, U.S. Investing Champion Mark Minervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, averaging 220% per year for a 33,500% compounded total return. In Trade Like a Stock Market Wizard, Minervini unveils his trademarked stock market method SEPA, which provides outsized returns in virtually every market by combining careful risk management, self-analysis, and perseverance. He explains in detail how to select precise entry points and preserve capital—for consistent triple- digit returns. Whether you're just getting started in the stock market or you're a seasoned pro, Minervini will show how you how to achieve SUPERPERFORMANCE! You'll gain valuable knowledge as he shares lessons, trading truths, and specific tactics--all derived from his 30-year career as one of America's most successful stock traders. Trade Like a Stock Market Wizard teaches you: How to find the best stocks before they make big price gains How to avoid costly mistakes made by most investors How to manage losses and protect profits How to avoid high-risk situations Precisely when to buy and when to sell How to buy an IPO Why traditional valuation doesn't work for fast-growing Superperformers Examples of Minervini's personal trades with his comments With more than 160 chart examples and numerous case studies proving the remarkable effectiveness of Minervini's methodology, Trade Like a Stock Market Wizard puts in your hands one of the most effective and--until now--secretive stock investing systems in the world. MARK MINERVINI has a trademarked stock market method that produces outsized returns in virtually every market. It's called Specific Entry Point Analysis--SEPA--and it has been proven effective for selecting precise entry points, preserving capital and profi ts with even more precise exit points--and consistently producing triple-digit returns. Now, in Trade Like a Stock Market Wizard, Minervini shares--for the fi rst time ever--his coveted methodology with investors like you!

Brands, Consumers, Symbols and Research

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452264597
Total Pages : 610 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Brands, Consumers, Symbols and Research by : Sidney J. Levy

Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE Publications. This book was released on 1999-08-11 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Weathering the Storm

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Author :
Publisher : Troubador Publishing Ltd
ISBN 13 : 190474463X
Total Pages : 142 pages
Book Rating : 4.9/5 (47 download)

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Book Synopsis Weathering the Storm by : Mary Lynch

Download or read book Weathering the Storm written by Mary Lynch and published by Troubador Publishing Ltd. This book was released on 2004 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a simple guide to managing a crises in the travel and tourism industry. Mary Lynch, formerly Chief Executive of the English Tourism Council, examines the impacts of such a crisis - whether it be regional or international - from a practical viewpoint. She then goes on to look at what can be done to minimise those impacts in order to speed recovery.

Make Your Small Business A Winner: Teach Yourself

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Author :
Publisher : Teach Yourself
ISBN 13 : 1444129554
Total Pages : 203 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Make Your Small Business A Winner: Teach Yourself by : Anna Hipkiss

Download or read book Make Your Small Business A Winner: Teach Yourself written by Anna Hipkiss and published by Teach Yourself. This book was released on 2010-01-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Market Trading Tactics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118177169
Total Pages : 383 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Market Trading Tactics by : Daryl Guppy

Download or read book Market Trading Tactics written by Daryl Guppy and published by John Wiley & Sons. This book was released on 2011-12-15 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran hockey writer takes on hockey culture and the NHL--addressing the games most controversial issue Whether its on-ice fist fights or head shots into the glass, hockey has become a nightly news spectacle--with players pummeling and bashing each other across the ice like drunken gladiators. And while the NHL may actually condone on-ice violence as a ticket draw, diehard hockey fan and expert Adam Proteau argues against hockeys transformation into a thuggish blood sport. In Fighting the Good Fight, Proteau sheds light on the many perspectives of those in and around the game, with interviews of current and former NHL stars, coaches, general managers, and league executives, as well as medical experts. One of the most well-known media figures on the hockey scene today, famous for his funny, feisty observations as a writer for the Toronto Star and The Hockey News and commentator on CBC radio and TV, Adam Proteau is also one of the few mainstream media voices who is vehemently anti-fighting in hockey. Not only is his book a plea to the games gatekeepers to finally clamp down on the runaway violence that permeates the sport even at its highest level, he offers realistic suggestions on ways to finally clean the game up. • Includes interviews with medical experts on head injuries and concussions, as well as with other members of the media • The author not only wages an attack on the value of fighting in hockey--but also on the establishment hockey culture Covering the most polarizing issue in hockey today, Fighting the Good Fight gives hockey fans and sports lovers everywhere a reason to stamp their feet and whistle--at a rare display of eloquence and common sense. WebCatUpdater-Profile_26@1326742171896

Digital Marketing QuickStart Guide

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Author :
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051469
Total Pages : 343 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney

Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Unfiltered Marketing

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Author :
Publisher :
ISBN 13 : 1632651785
Total Pages : 258 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Unfiltered Marketing by : Stephen Denny

Download or read book Unfiltered Marketing written by Stephen Denny and published by . This book was released on 2020 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

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Author :
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics

Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Back on the Market

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1948677474
Total Pages : 256 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis Back on the Market by : Holly Parker

Download or read book Back on the Market written by Holly Parker and published by Simon and Schuster. This book was released on 2020-12-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious view of life after divorce; you’ll never look at properties again without thinking of your dating life. Back on the Market is a Realtor’s guide to life, love, and dating and the multitude of challenges that come with it all. Holly Parker has sold 8 billion dollars of luxury real estate throughout her career as one of Manhattan’s most successful brokers. Through her humor and quick wit, she connects common real estate terms to everyday life, making Back on the Market a fun and unforgettable read. After seven years of marriage, Holly found herself “falling out of contract,” as a newly divorced woman reluctantly facing the prospect of being “back on the market.” She understands that life is transactional, whether it’s a business decision or those we spend our time with, so she took her skills as a master real estate agent and applied everything she knew to getting her life back. Cleverly told through the eyes of a Realtor, Holly depicts the perils of life, love, and dating—whether it’s dealing with first-time buyers (those who have a romanticized version of what they think they want and what they can actually have), the value of curb appeal, fixing the foundation of a damaged home, not listing before you’re ready to sell, staging, and so much more. Hilarious and emotional, Holly shares her dating experiences with “fixer uppers,” the guys with “good bones,” and the “forever renters.” Back on the Market is a story of hope and the pursuit of happiness. Full of memorable takeaways, lessons, and anecdotes, Holly will help you find your perfect “home” and fall in love with life all over again.

Experience My Brand

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1632991284
Total Pages : 313 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Experience My Brand by : Joe Tawfik

Download or read book Experience My Brand written by Joe Tawfik and published by Greenleaf Book Group. This book was released on 2017-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future ​With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.

The Small Business Computer Guide

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Author :
Publisher : Elsevier
ISBN 13 : 1483296083
Total Pages : 383 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis The Small Business Computer Guide by : Joseph Beckman

Download or read book The Small Business Computer Guide written by Joseph Beckman and published by Elsevier. This book was released on 2014-06-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who needs information about computer systems for small or home businesses will find The Small Business Computer Guide to be an invaluable, thorough review of all aspects of computer systems and technology suited to small businesses. In clear, easy-to-understand language, The Small Business Computer Guide explains hardware components, software, and telecommunications, with an emphasis on productivity, efficiency, and how systems and components can be configured to best serve an individual business' needs. Consideration is given to budgetary restraints, and Joseph S Beckman offers numerous tips and suggestions on how to put together the right system. Joseph S Beckman is a lawyer in private practice and has spent many years using coputers in his legal work. He lives in Plantation, Florida.