Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110006
Total Pages : 241 pages
Book Rating : 4.6/5 (131 download)
Book Synopsis Winning Back Your Market by : Jagdish N. Sheth
Download or read book Winning Back Your Market written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-01-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.