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Author :
Publisher :
ISBN 13 :
Total Pages : 944 pages
Book Rating : 4.E/5 ( download)
Download or read book Wine Enthusiast written by and published by . This book was released on 2008-08 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wine Enthusiast Editors
Publisher : Running Press
ISBN 13 : 9780762431373
Total Pages : 1590 pages
Book Rating : 4.4/5 (313 download)
Download or read book The WINE ENTHUSIAST ESSENTIAL BUYING GUIDE 2008 written by Wine Enthusiast Editors and published by Running Press. This book was released on 2007-11-06 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is all a wine lover will ever need-a comprehensive list of ratings for more than 40,000 wines from all over the world, including information, prices and full tasting notes. The Wine Enthusiast Essential Buying Guide 2008 makes it easy to identify a wine for every taste, budget, meal, and geographic preference. Authored by a distinguished panel of Wine Enthusiast's in-house tasters, the Wine Enthusiast Essential Buying Guide 2008 offers authoritative buying advice on more than 40,000 wines. Grouped by region of origin and updated yearly, this book is a must-have for every wine lover.
Author : Fritz Allhoff
Publisher : John Wiley & Sons
ISBN 13 : 0470765771
Total Pages : 328 pages
Book Rating : 4.4/5 (77 download)
Download or read book Wine and Philosophy written by Fritz Allhoff and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wine & Philosophy, philosophers, wine critics, and winemakers share their passion for wine through well-crafted essays that explore wine’s deeper meaning, nature, and significance Joins Food & Philosophy and Beer & Philosophy in in the "Epicurean Trilogy Essays are organized thematically and written by philosophers, wine writers, and winemakers Chapters include, “The Art & Culture of Wine”; “Tasting & Talking about Wine”; “Wine & Its Critics”; “The Beauty of Wine”; “The Metaphysics of Wine”; and “The Politics & Economics of Wine” Accessible to a general audience while at the same time covering some serious philosophical ground Incorporates traditional areas of philosophical study, including philosophy of language, philosophy of perception, aesthetics, metaphysics, ethics and political philosophy A great complimentary text to any guided-tour visit to the Napa Valley or other wineries
Author : Larry Percy
Publisher : Routledge
ISBN 13 : 1136363076
Total Pages : 328 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2008-06-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on- * Effective brands having the right positioning and brand attitude * The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently * That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation
Author : Lei Guo
Publisher : Routledge
ISBN 13 : 1317537246
Total Pages : 236 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Power of Information Networks written by Lei Guo and published by Routledge. This book was released on 2015-12-07 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Author : Ed McCarthy
Publisher : John Wiley & Sons
ISBN 13 : 1118050711
Total Pages : 434 pages
Book Rating : 4.1/5 (18 download)
Download or read book Wine For Dummies written by Ed McCarthy and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine enthusiasts and novices, raise your glasses! The #1 wine book has been extensively updated! If you’re a connoisseur, Wine For Dummies, Fourth Edition will get you up to speed on what’s in and show you how to take your hobby to the next level. If you’re new to the world of wine, it will clue you in on what you’ve been missing and show you how to get started. It begins with the basic types of wine, how wines are made, and more. Then it gets down to specifics: How to handle snooty wine clerks, navigate restaurant wine lists, decipher cryptic wine labels, and dislodge stubborn corks How to sniff and taste wine How to store and pour wine and pair it with food Four white wine styles: fresh, unoaked; earthy; aromatic; rich, oaky Four red wine styles: soft, fruity, and relatively light-bodied; mild-mannered, medium-bodied; spicy; powerful, full-bodied, and tannic What’s happening in the “Old World” of wine, including France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Hungary, and Greece What’s how (and what’s not) in the New World of Wine, including Australia, New Zealand, Chile, Argentina, and South Africa U.S. wines from California, Oregon, Washington, and New York Bubbling beauties and medieval sweets: champagne, sparkling wines, sherry, port, and other exotic dessert wines Authors Ed McCarthy, CWE, who is a regular contributor to Wine Enthusiast and The Wine Journal and Mary Ewing-Mulligan, MW, who owns the International Wine Center in New York, have co-authored six wine books in the For Dummies series. In an easy-to-understand, unpretentious style that’s as refreshing as a glass of Chardonnay on a summer day, they provide practical information to help you enjoy wine, including: Real Deal symbols that alert you to good wines that are low in price compared to other wines of similar type, style, or quality A Vintage Wine Chart with specifics on numerous wines Info on ordering wine from out of state, collecting wine, and more Wine For Dummies, Fourth Edition is not just a great resource and reference, it’s a good read. It’s full-bodied, yet light...rich, yet crisp...robust, yet refreshing....
Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 1440354510
Total Pages : 890 pages
Book Rating : 4.4/5 (43 download)
Download or read book Writer's Market 2019 written by Robert Lee Brewer and published by Penguin. This book was released on 2018-08-22 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to get published and paid for your writing? Let Writer's Market 2019 guide you through the process with thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents--as well as new playwriting and screenwriting sections. These listings feature contact and submission information to help writers get their work published. Beyond the listings, you'll find all-new material devoted to the business and promotion of writing. Discover the secrets to ten-minute marketing, how to make money covering live events, and seven steps to doubling your writing income. Plus, you'll learn how to do video effectively, create a business plan for success, and so much more. This edition includes the ever-popular pay-rate chart and book publisher subject index! You also gain access to: • Lists of professional writing organizations • Sample query letters
Author : Jeffery A. Riley
Publisher : Pearson Education
ISBN 13 : 9780132601115
Total Pages : 320 pages
Book Rating : 4.6/5 (11 download)
Download or read book 2011 Social Media Directory written by Jeffery A. Riley and published by Pearson Education. This book was released on 2010-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quick access to today's top Facebook, Twitter, and LinkedIn resources - on business, entertainment, politics, health, sports, and much more! A single, up-to-the-minute source for all the best new resources on today's top social networks More than 3,000 entries on parenting, shopping, fashion, sports, travel, religion, and many other topics A huge timesaver: helps users instantly uncover hidden "gems" they'd otherwise have to search for, stumble upon, or never find at all!
Download or read book New York Magazine written by and published by . This book was released on 1986-11-24 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author : Jon Thorsen
Publisher : Simon and Schuster
ISBN 13 : 1632209233
Total Pages : 288 pages
Book Rating : 4.6/5 (322 download)
Download or read book Reverse Wine Snob written by Jon Thorsen and published by Simon and Schuster. This book was released on 2015-06-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most rational people don’t pay $40 for $20 items. And yet with wine, it happens all the time. Wine can be an expensive hobby. Founder of the popular site ReverseWineSnob,com, Jon Thorsen is an unapologetic frugal wine consumer. He flips wine snobbery on its head by pushing a $20 or less mantra. Reverse Wine Snob is designed to help wine drinkers stop wasting money and get the most satisfaction out of their drinking dollars. It reveals Thorsen’s Ten Tenets of Reverse Wine Snobbery—ten beliefs that eliminate myths about wine—as well as a unique rating system that includes the cost of the bottle so that there is satisfaction in both taste and price. In Jon’s unique system, the more expensive a wine, the better it must taste. Reverse Wine Snob explains: The number one rule all wine drinkers should follow, no matter what the wine snobs say. How to shop for wine at stores like the nation’s #1 wine retailer Costco and Trader Joe’s. The regions and varieties of wine that give the best value. Why the price of a wine has nothing to do with its taste. Why the distribution system in the US is broken which costs you money and limits your wine choices. Tons of Jon’s very favorite wine picks. Jon dapples in every kind of wine from $10 kitchen sink blends to the $20 “Saturday Night Splurge,” so delicious it’s worth twice the price. Reverse Wine Snob brings plain old common sense to the wine industry and encourages wine lovers to explore the world of inexpensive quality wine. Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. We’ve been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Author : [see front cover instructions]
Publisher : AuthorHouse
ISBN 13 : 1504933044
Total Pages : 232 pages
Book Rating : 4.5/5 (49 download)
Download or read book Taking Your Customer CareTM to the Next Level written by [see front cover instructions] and published by AuthorHouse. This book was released on 2015-08-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies spend big money and significant resources to acquire new customers, but they tend to give little thought on how to keep their business. That’s a big mistake! Nadji Tehrani and Steve Brubaker, both Customer CareTM experts, explore how to go the extra mile in keeping customers happy. Whether you work at a startup or an established organization, you’ll find proven strategies that will help you: • define and deliver extraordinary Customer CareTM; • duplicate the practices of companies that provide great customer service; • avoid practices of companies that have failed to deliver on their promises; • devote more resources to keeping current customers happy. • develop incentives, policies, and training to encourage staff to solve problems. Examples from companies such as Ace Hardware, Amazon, American Express, Apple, Disney, The Ritz-Carlton, Starbucks, Southwest Airlines, Wine Enthusiast, and Zappos make this an essential guide for any professional who wants to forge stronger relationships with customers. Everyone knows that it’s far less expensive to keep existing customers than it is to win and onboard new ones. That’s just one of the many reasons to learn the lessons in Taking Your Customer CareTM to the Next Level.
Author : Robert Lee Brewer
Publisher : Penguin
ISBN 13 : 1599637502
Total Pages : 2090 pages
Book Rating : 4.5/5 (996 download)
Download or read book 2014 Writer's Market written by Robert Lee Brewer and published by Penguin. This book was released on 2013-08-05 with total page 2090 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trusted guide to getting published! The 2014 Writer's Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Look inside and you'll find page after page of all-new editorial material devoted to the business of writing. You'll find advice on pitching agents and editors, setting up a freelance business, and promoting your writing. Plus, you'll learn how to earn a full-time income from blogging, write the six-figure nonfiction book proposal, and re-slant your writing to get more out of your freelancing efforts. This edition also includes the ever popular pay rate chart. You also gain access to: • Lists of professional writing organizations. • Sample query letters.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Author : Chris Baker
Publisher : Austin Macauley Publishers
ISBN 13 : 1398455695
Total Pages : 466 pages
Book Rating : 4.3/5 (984 download)
Download or read book From Ground to Glass written by Chris Baker and published by Austin Macauley Publishers. This book was released on 2023-09-15 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join us on a journey of discovery through the wines and spirits of the Old and New World with From Ground to Glass. This book is not a textbook, but rather a guide for those who already have a love of alcoholic beverages and want to learn more about them. With over 65 years of experience in the industry, the author shares their knowledge and insights, highlighting the best quality wines and spirits at user-friendly prices, made with environmentally sound practices and minimal intervention. Follow along as we explore the world of alcohol, from the UK to the Middle East, Far East, Australia, South America, Europe, and India, and learn from the author’s experiences, including the founding of the Hong Kong Wine School. Join us and Alfie the cat as we delve into the delicious world of wine and spirits.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Author : Mike Veseth
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568210
Total Pages : 265 pages
Book Rating : 4.7/5 (425 download)
Download or read book Wine Wars written by Mike Veseth and published by Rowman & Littlefield Publishers. This book was released on 2011-06-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
Author : Stacy Slinkard
Publisher : Dorling Kindersley Ltd
ISBN 13 : 0241886856
Total Pages : 276 pages
Book Rating : 4.2/5 (418 download)
Download or read book Wine written by Stacy Slinkard and published by Dorling Kindersley Ltd. This book was released on 2013-10-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full-color book opens with an introduction to wine--including what it is, how it's made, and the various types of grapes and wines available--and then clearly shows the reader how to read a wine label and how to taste wine. The author guides the reader through a wine list and how order wine in a restaurant and explains how to buy wine, serve wine at home, and perfectly pair it with different types of food. From there, the reader is taken on a tour of the world's wines, region by region, from Europe, to the southern hemisphere, to North and South America.
