English as a Global Language

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Publisher : Cambridge University Press
ISBN 13 : 1107611806
Total Pages : 227 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis English as a Global Language by : David Crystal

Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

The Rise of English

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Publisher : Oxford University Press
ISBN 13 : 0190625619
Total Pages : 489 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Rise of English by : Rosemary C. Salomone

Download or read book The Rise of English written by Rosemary C. Salomone and published by Oxford University Press. This book was released on 2022 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.

Twentieth-Century English

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Publisher : Cambridge University Press
ISBN 13 : 1139459627
Total Pages : 26 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Twentieth-Century English by : Christian Mair

Download or read book Twentieth-Century English written by Christian Mair and published by Cambridge University Press. This book was released on 2006-10-26 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standard English has evolved and developed in many ways over the past hundred years. From pronunciation to vocabulary to grammar, this concise survey clearly documents the recent history of Standard English. Drawing on large amounts of authentic corpus data, it shows how we can track ongoing changes to the language, and demonstrates each of the major developments that have taken place. As well as taking insights from a vast body of literature, Christian Mair presents the results of his own cutting-edge research, revealing some important changes which have not been previously documented. He concludes by exploring how social and cultural factors, such as the American influence on British English, have affected Standard English in recent times. Authoritative, informative and engaging, this book will be essential reading for anyone interested in language change in progress, particularly those working on English, and will be welcomed by students, researchers and language teachers alike.

Language in the 21st Century

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Publisher : John Benjamins Publishing
ISBN 13 : 9781588113849
Total Pages : 220 pages
Book Rating : 4.1/5 (138 download)

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Book Synopsis Language in the 21st Century by : Humphrey Tonkin

Download or read book Language in the 21st Century written by Humphrey Tonkin and published by John Benjamins Publishing. This book was released on 2003-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the future of languages in an increasingly globalized world? Are we moving toward the use of a single language for global communication, or are there ways of managing language diversity at the international level? Can we, or should we, maintain a balance between the global need to communicate and the maintenance of local and regional identities and cultures? What is the role of education, of language rights, of language equality in this volatile global linguistic mix? A group of leading scholars in sociolinguistics and language policy examines trends in language use across the world to find answers to these questions and to make predictions about likely outcomes. Highlighted in the discussion are, among other issues, the rapidly changing role of English, the equally rapid decline and death of small languages, the future of the major European languages, the international use of constructed languages like Esperanto, and, not least, the question of what role applied scholarship can and should play in mapping and influencing the future.

English Next

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Publisher :
ISBN 13 : 9780863556425
Total Pages : 0 pages
Book Rating : 4.5/5 (564 download)

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Book Synopsis English Next by : David Graddol

Download or read book English Next written by David Graddol and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Colonies Into Commonwealth

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis Colonies Into Commonwealth by : William David McIntyre

Download or read book Colonies Into Commonwealth written by William David McIntyre and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Mother Tongue

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Publisher : HarperCollins
ISBN 13 : 0062417444
Total Pages : 276 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Mother Tongue by : Bill Bryson

Download or read book The Mother Tongue written by Bill Bryson and published by HarperCollins. This book was released on 2015-06-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Vastly informative and vastly entertaining…A scholarly and fascinating book.” —Los Angeles Times With dazzling wit and astonishing insight, Bill Bryson explores the remarkable history, eccentricities, resilience and sheer fun of the English language. From the first descent of the larynx into the throat (why you can talk but your dog can’t), to the fine lost art of swearing, Bryson tells the fascinating, often uproarious story of an inadequate, second-rate tongue of peasants that developed into one of the world’s largest growth industries.

The Last Lingua Franca

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802717713
Total Pages : 353 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis The Last Lingua Franca by : Nicholas Ostler

Download or read book The Last Lingua Franca written by Nicholas Ostler and published by Bloomsbury Publishing USA. This book was released on 2010-11-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the rise and fall of English as the most widely spoken language in human history and discusses what language will overtake its dominance as English-speaking nations are challenged by the rising wealth of Brazil, Russia, India and China.

How English Became the Global Language

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Author :
Publisher : Springer
ISBN 13 : 1137303077
Total Pages : 215 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis How English Became the Global Language by : D. Northrup

Download or read book How English Became the Global Language written by D. Northrup and published by Springer. This book was released on 2013-03-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the first written about the globalization of the English language by a professional historian, the exploration of English's global ascendancy receives its proper historical due. This brief, accessible volume breaks new ground in its organization, emphasis on causation, and conclusions.

The Standard of Usage in English

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Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Standard of Usage in English by : Thomas R. Lounsbury

Download or read book The Standard of Usage in English written by Thomas R. Lounsbury and published by . This book was released on 1908 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Intelligence Demystified

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Publisher : BPB Publications
ISBN 13 : 9391030084
Total Pages : 343 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Intelligence Demystified by : Anoop Kumar V K

Download or read book Business Intelligence Demystified written by Anoop Kumar V K and published by BPB Publications. This book was released on 2021-09-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI

The Language of Global Success

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691196125
Total Pages : 200 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Language of Global Success by : Tsedal Neeley

Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

The Genius of Shakespeare

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Publisher : Oxford University Press, USA
ISBN 13 : 9780195128239
Total Pages : 420 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis The Genius of Shakespeare by : Jonathan Bate

Download or read book The Genius of Shakespeare written by Jonathan Bate and published by Oxford University Press, USA. This book was released on 1998 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Genius of Shakespeare is a new kind of biography: a biography of Shakespeare's talent and reputation, beyond the limits of his actual life. Part One explores the origins and development of his works, Part Two traces their effects on succeeding generations, and demonstrates how Shakespeare came to be regarded as the supreme dramatist.

Politics and the English Language

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Publisher : Renard Press Ltd
ISBN 13 : 1913724271
Total Pages : pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Politics and the English Language by : George Orwell

Download or read book Politics and the English Language written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Politics and the English Language, the second in the Orwell’s Essays series, Orwell takes aim at the language used in politics, which, he says, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind’. In an age where the language used in politics is constantly under the microscope, Orwell’s Politics and the English Language is just as relevant today, and gives the reader a vital understanding of the tactics at play. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Globish: How English Became the World's Language

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Publisher : W. W. Norton & Company
ISBN 13 : 0393339777
Total Pages : 353 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Globish: How English Became the World's Language by : Robert McCrum

Download or read book Globish: How English Became the World's Language written by Robert McCrum and published by W. W. Norton & Company. This book was released on 2011-05-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how Anglo-American has become the language of the world, and describes the changes that English has brought to far-away cultures in distant places.

New Trends in Foreign Language Teaching

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527525473
Total Pages : 320 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis New Trends in Foreign Language Teaching by : Raúl Ruiz Cecilia

Download or read book New Trends in Foreign Language Teaching written by Raúl Ruiz Cecilia and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language teaching approaches, methods and procedures are constantly undergoing reassessment. New ideas keep emerging as the growing complexity of the means of communication and the opportunities created by technology put language skills to new uses. In addition, the political, social and economic impact of globalisation, the new demands of the labour market that result from it, the pursuit of competitiveness, the challenges of intercultural communication and the diversification of culture have opened new perspectives on the central role that foreign languages have come to play in the development of contemporary societies. This book provides an insight into the latest developments in the field and discusses the new trends in foreign language teaching in four major areas, namely methods and approaches, teacher training, innovation in the classroom, and evaluation and assessment.

The Adventure of English

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Publisher : Skyhorse Publishing, Inc.
ISBN 13 : 1611450071
Total Pages : 497 pages
Book Rating : 4.6/5 (114 download)

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Book Synopsis The Adventure of English by : Melvyn Bragg

Download or read book The Adventure of English written by Melvyn Bragg and published by Skyhorse Publishing, Inc.. This book was released on 2011-04-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the English language traces its evolution from a Germanic dialect around 500 A.D. to its modern form, noting the influence of such groups and individuals as early Anglo-Saxon tribes, Alfred the Great, and William Shakespeare.