Author : Matt Golosinski
Publisher : Northwestern University Press
ISBN 13 : 0810125048
Total Pages : 14 pages
Book Rating : 4.8/5 (11 download)
Book Synopsis Wide Awake in the Windy City by : Matt Golosinski
Download or read book Wide Awake in the Windy City written by Matt Golosinski and published by Northwestern University Press. This book was released on 2008-04 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wide Awake in the Windy City, Matt Golosinski traces the century-long ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. The story contextualizes the school's strategic decisions and brings to life some of its most important catalysts — deans, professors, students, and business practitioners. The school historically turned disadvantage to opportunity, finding innovative ways to remain in the vanguard of management education. At every turn, this journey involved the vision of extraordinary people who, against the odds, created an enduring example of educational excellence.