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Why Does The Pedlar Sing
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Book Synopsis Why Does The Pedlar Sing? by : Paul Feldwick
Download or read book Why Does The Pedlar Sing? written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2021-02-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Book Synopsis The Anatomy of Humbug by : Paul Feldwick
Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Book Synopsis Eat Your Greens by : Wiemer Snijders
Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Download or read book How not to Plan written by APG Ltd and published by Troubador Publishing Ltd. This book was released on 2018-07-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
Book Synopsis Architecture York by : John Brooke Fieldhouse
Download or read book Architecture York written by John Brooke Fieldhouse and published by Troubador Publishing Ltd. This book was released on 2022-01-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: You live in York UK, you’re thinking of paying a visit, or you just like buildings? Then this new work from John Brooke Fieldhouse is a must have! It’s a guide book. But it’s completely different, it’s not what you’d expect from the city of Vikings, Romans, the medieval, the Civil War, the Georgians, and the Victorians.
Book Synopsis The Case for Creativity by : James Hurman
Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Book Synopsis Safety Fables for Today by : Laura J Cahill
Download or read book Safety Fables for Today written by Laura J Cahill and published by Troubador Publishing Ltd. This book was released on 2022-04-12 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety. Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.
Book Synopsis Strategy and Innovation for a Changing World by : John M Clegg
Download or read book Strategy and Innovation for a Changing World written by John M Clegg and published by Troubador Publishing Ltd. This book was released on 2021-10-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invention and innovation are not the same. When we come up with an exciting and original new idea, by itself that idea is not an innovation
Book Synopsis Clockwork Angels by : Kevin J. Anderson
Download or read book Clockwork Angels written by Kevin J. Anderson and published by ECW Press. This book was released on 2012 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created in collaboration with the legendary rock band, Rush, best-selling author Kevin J. Anderson offers a novelization of group's new album.
Download or read book New York Sings written by and published by SUNY Press. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Task written by William Cowper and published by . This book was released on 1810 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Three Just Men by : Edgar Wallace
Download or read book The Three Just Men written by Edgar Wallace and published by House of Stratus. This book was released on 2010-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are crimes for which no punishment is adequate, offences that the written law cannot efface. When conventional justice fails The Three Just Men employ their great intellect and cunning. They use their own methods, carry out their own verdicts. There can be no compromise.
Book Synopsis Product Management: Understanding Business Context and Focus by : Asomi Ithia
Download or read book Product Management: Understanding Business Context and Focus written by Asomi Ithia and published by Troubador Publishing Ltd. This book was released on 2019-08-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation’s aims, strategies and culture and what they mean for them. Product Management: Understanding Business Context and Focus explores how business context and focus relate to, and impact, product management, from the organisation’s vision statement to objectives, strategy, values and culture. Looking specifically at what each encompasses, the book examines the different approaches taken by organisations and how this flows down to and can be navigated by product people. Product Management: Understanding Business Context and Focus is the second of a four book series. Together, the books are designed to provide a straight-talking and pragmatic approach to the creation, delivery and management of products in such a way that creates value for your customers and business.
Book Synopsis A Book of Golden Deeds of All Times and All Lands by : Charlotte Mary Yonge
Download or read book A Book of Golden Deeds of All Times and All Lands written by Charlotte Mary Yonge and published by . This book was released on 1913 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les Tragiques... by : Agrippa d' Aubigné
Download or read book Les Tragiques... written by Agrippa d' Aubigné and published by . This book was released on 2013-12 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bookjoy, Wordjoy written by Pat Mora and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring collection of Pat Mora's own glorious poems celebrating a love of words and all the ways we use and interact with them: reading, speaking, writing, and singing.
Book Synopsis Reality In Advertising by : Rosser Reeves
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
