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Where The Suckers Moon
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Book Synopsis Where the Suckers Moon by : Randall Rothenberg
Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Alfred A. Knopf. This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Download or read book Sign Wars written by Robert Goldman and published by Guilford Press. This book was released on 1996-05-21 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Book Synopsis Watch This, Listen Up, Click Here by : David Verklin
Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
Download or read book Sucker Bet written by James Swain and published by National Geographic Books. This book was released on 2004-06-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise. A blackjack dealer has rigged a game, dealt a player eighty-four winning hands in a row, and then disappeared. But the missing dealer is part of an even bigger, far deadlier scheme. Valentine’s trail leads him to Rico Blanco, a ruthless gangster who once worked for John Gotti; his shady, elusive partner-in-crime, Victor Marks; and a bombshell named Candy Hart, a hooker with dreams of love—a combination tailor-made to double-cross. It appears they have a con going down involving a cocky, filthy-rich Brit and his millions of dollars. Valentine’s challenge: to figure out how all the pieces of the seamy puzzle fit together . . . before his luck runs out and his life goes bust.
Book Synopsis Where the Suckers Moon by : Randall Rothenberg
Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Vintage. This book was released on 2013-02-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Book Synopsis The Honest Rainmaker by : Abbott Joseph Liebling
Download or read book The Honest Rainmaker written by Abbott Joseph Liebling and published by . This book was released on 1991 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Grey Moon Over China by : Thomas A. Day
Download or read book A Grey Moon Over China written by Thomas A. Day and published by Macmillan. This book was released on 2009-05-12 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Army engineer Eduardo Torres is caught up in the world's raging oil wars when he stumbles onto the plans for a quantum-energy battery. This remarkable device could slow civilization's inevitable descent into environmental disaster, but Torres has other plans. Forming a private army, he uses the device to revive an abandoned space colonization effort in an ambitious campaign to lead humanity to a new life in a distant solar system. The massive endeavor faces many challenges before the fleet finally embarks for the Holzstein System many light-years away. But even as the feuding colonists struggle to carve out homes on alien worlds, they discover that they have not left their old conflicts and inner demons behind. Nor are they alone on this new frontier. Awaiting them are inhuman beings who strike without warning or explanation--and who may spell the end of humanity's last hope. Epic in scope, yet filled with searing human drama and emotion, A Grey Moon Over China is a monumental science fiction saga by an amazing new talent. Its original publication by Black Heron Press was named one of the "Best Books of 2006" by Kirkus Reviews. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis A Moon of My Own by : Jennifer Rustgi
Download or read book A Moon of My Own written by Jennifer Rustgi and published by Sourcebooks, Inc.. This book was released on 2016-09-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel the world with the moon in this imaginative picture book, featuring beautiful silhouetted art, STEM/STEAM activities, and moon facts. Perfect for the toddler or young reader in your life, storytime, and preschool and kindergarten classrooms. Read on the International Space Station as part of Story Time from Space! Join an adventurous young girl as she journeys to all seven continents with her friend the moon. The moon is the girl's constant companion as it lights up the Eiffel Tower, Great Wall of China, the Amazon Rainforest, and more. Simple text and striking silhouetted illustrations accompany the story, and encourage young readers to think about geography, science, and the phases of the moon. Each night you seem a little different from the night before But I always know its you No matter how far I go, you're right there with me I'm really lucky to have a Moon of my own Backmatter includes: Explore More for Kids: information on all the places the girl visits in the book including a map of the seven continents, and information on the phases of the moon Explore More for Teachers and Parents: facts about the moon, recommended educational resources, and activities for the classroom and at home such as a Moon Phase Journal, a Moon and Sun demonstration with a ball, and moon art
Download or read book Jazz Moon written by Joe Okonkwo and published by Kensington Books. This book was released on 2016-06-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A passionate, alive, and original novel about love, race, and jazz in 1920s Harlem and Paris—a moving story of traveling far to find oneself” (David Ebershoff, author of The Danish Girl and The 19th Wife). On a sweltering summer night in 1925, beauties in beaded dresses mingle with hepcats in dapper suits on the streets of Harlem. The air is thick with reefer smoke, and jazz pours out of speakeasy doorways. Ben Charles and his devoted wife are among the locals crammed into a basement club to hear music and drink bootleg liquor. For aspiring poet Ben, the heady rhythms are a revelation. So is Baby Back Johnston, an ambitious trumpet player who flashes a devilish grin and blasts dynamite from his horn. Ben finds himself drawn to the trumpeter—and to Paris, where Baby Back says everything is happening. In Paris, black people are welcomed as exotic celebrities, especially those from Harlem. It’s an easy life, but it quickly leaves Ben adrift and alone, craving solace through anonymous dalliances in the city’s decadent underground scene. From chic Parisian cafés to seedy opium dens, his odyssey will bring new love, trials, and heartache, even as echoes from the past urge him to decide where true fulfillment and inspiration lie. Jazz Moon is an evocative story of emotional and artistic awakening set against the backdrop of the Harlem Renaissance and Jazz Age–Paris—a winner of the Edmund White Award and a finalist for the Lambda Literary Award. “Jazz Moon mashes up essences of Hurston and Hughes and Fitzgerald into a heady mixtape of a romance: driving and rhythmic as an Armstrong Hot Five record, sensuous as the small of a Cotton Club chorus girl’s back. I enjoyed it immensely.” —Larry Duplechan, author of Blackbird and Got ’til It’s Gone
Download or read book Lunar Descent written by Allen Steele and published by Penguin. This book was released on 1991-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: More information to be announced soon on this forthcoming title from Penguin USA
Book Synopsis From the Basement to the Dome by : Jean-Jacques Degroof
Download or read book From the Basement to the Dome written by Jean-Jacques Degroof and published by MIT Press. This book was released on 2021-09-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a bottom-up problem-solving ethos, multidisciplinary approach, and experimental mindset has nurtured entrepreneurship at MIT. MIT is world-famous as a launching pad for entrepreneurs. MIT alumni have founded at least 30,000 active companies, employing an estimated 4.6 million people, with revenues of approximately $1.9 trillion. In the 2010s, twenty to thirty ventures were spun off each year to commercialize technologies developed in MIT labs (with intellectual property licensed by MIT to these companies); in the same decade, MIT graduates started an estimated 100 firms per year. How has MIT become such a hotbed of entrepreneurship? In From the Basement to the Dome, Jean-Jacques Degroof describes how MIT's problem-solving ethos, multidisciplinary approach, and experimental mindset nurture entrepreneurship. Degroof explains that, at first, the culture of entrepreneurship sprang from such extracurricular activities as forums, clubs, and competitions. Eventually, the Institute formally supported these activities, offering courses in entrepreneurship. Degroof describes why entrepreneurship is so uniquely aligned with MIT's culture: a history of bottom-up decision-making, a tradition of academic excellence, a keen interest in problem-solving, a belief in experimentation, and a tolerance for failure on the way to success. Entrepreneurship is the logical outcome of MIT's motto, Mens et Manus (mind and hand) ), translating theories and scientific discoveries into products and businesses--many of which have the goal of solving some of the world's most pressing problems. Degroof maps MIT's current entrepreneurial ecosystem of students, faculty, and researchers; considers the effectiveness of teaching entrepreneurship; and outlines ways that the MIT story could inspire conversations in other institutions about promoting entrepreneurship.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis The Copy Workshop Workbook by : Bruce Bendinger
Download or read book The Copy Workshop Workbook written by Bruce Bendinger and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis In the Forests of the Night by : Amelia Atwater-Rhodes
Download or read book In the Forests of the Night written by Amelia Atwater-Rhodes and published by Laurel Leaf. This book was released on 2011-02-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: I was born to the name of Rachel Weatere in the year 1684, more than three hundred years ago. The one who changed me named me Risika, and Risika I became, though I never asked what it meant. I continue to call myself Risika, even though I was transformed into what I am against my will. By day, Risika sleeps in a shaded room in Concord, Massachusetts. By night, she hunts the streets of New York City. She is used to being alone. But now someone is following Risika. Someone has left her a black rose, the same sort of rose that sealed her fate three hundred years ago. Three hundred years ago Risika had a family -- a brother and a sister who loved her. Three hundred years ago she was human. Now she is a vampire, a powerful one. And her past has come back to torment her. This atmospheric, haunting tale marks the stunning debut of a promising fourteen-year-old novelist. From the Hardcover edition.
Download or read book The Keep written by Jennifer Egan and published by Anchor. This book was released on 2007-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • "Part horror tale, part mystery, part romance ... utterly fantastic.”—O, The Oprah Magazine • The bestselling, award-winning author of A Visit from the Goon Squad brilliantly conjures a world from which escape is impossible and where the keep—the tower, the last stand—is both everything worth protecting and the very thing that must be surrendered in order to survive. Two cousins, irreversibly damaged by a childhood prank, reunite twenty years later to renovate a medieval castle in Eastern Europe. In an environment of extreme paranoia, cut off from the outside world, the men reenact the signal event of their youth, with even more catastrophic results. And as the full horror of their predicament unfolds, a prisoner, in jail for an unnamed crime, recounts an unforgettable story that seamlessly brings the crimes of the past and present into piercing relation.
Book Synopsis Bubble in the Sun by : Christopher Knowlton
Download or read book Bubble in the Sun written by Christopher Knowlton and published by Simon & Schuster. This book was released on 2021-01-12 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Knowlton, author of Cattle Kingdom and former Fortune writer, takes an in-depth look at the spectacular Florida land boom of the 1920s and shows how it led directly to the Great Depression. The 1920s in Florida was a time of incredible excess, immense wealth, and precipitous collapse. The decade there produced the largest human migration in American history, far exceeding the settlement of the West, as millions flocked to the grand hotels and the new cities that rose rapidly from the teeming wetlands. The boom spawned a new subdivision civilization—and the most egregious large-scale assault on the environment in the name of “progress.” Nowhere was the glitz and froth of the Roaring Twenties more excessive than in Florida. Here was Vegas before there was a Vegas: gambling was condoned and so was drinking, since prohibition was not enforced. Tycoons, crooks, and celebrities arrived en masse to promote or exploit this new and dazzling American frontier in the sunshine. Yet, the import and deep impact of these historical events have never been explored thoroughly until now. In Bubble in the Sun Christopher Knowlton examines the grand artistic and entrepreneurial visions behind Coral Gables, Boca Raton, Miami Beach, and other storied sites, as well as the darker side of the frenzy. For while giant fortunes were being made and lost and the nightlife raged more raucously than anywhere else, the pure beauty of the Everglades suffered wanton ruination and the workers, mostly black, who built and maintained the boom, endured grievous abuses. Knowlton breathes dynamic life into the forces that made and wrecked Florida during the decade: the real estate moguls Carl Fisher, George Merrick, and Addison Mizner, and the once-in-a-century hurricane whose aftermath triggered the stock market crash. This essential account is a revelatory—and riveting—history of an era that still affects our country today.
Book Synopsis How to Pass Exams by : Dominic O'Brien
Download or read book How to Pass Exams written by Dominic O'Brien and published by Watkins Media Limited. This book was released on 2013-06-06 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ace any test that comes your way with this exam prep guide for students looking to elevate their study skills—including memory improvement, speed reading, and notetaking—from the winningest World Memory Champion Dominic O’Brien, eight-times World Memory Champion, outlines in simple language the steps you can take to increase your memory power and pass your exams with flying colors. Whether you are at school studying a foreign language or at university revising for an examination toward a degree, How to Pass Exams shows you the easy way to accelerated learning and help you achieve top grades in any subject. Full of practical and accessible advice, Dominic gives you the secret of his amazing talents and offers you the key to success in your studies.
