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Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.F/5 ( download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781086361124
Total Pages : 294 pages
Book Rating : 4.3/5 (611 download)
Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-07-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.
Author : Johnny Ch Lok
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781717198143
Total Pages : 44 pages
Book Rating : 4.1/5 (981 download)
Download or read book Methods Predict Consumer Behavior Influence Factors written by Johnny Ch Lok and published by Createspace Independent Publishing Platform. This book was released on 2018-04-19 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter One Psychological factor I. Perception factor First, I shall discuss on perception influence aspect, processing of information and consumer decision making. It begins with consumer exposure and attention to marketing stimuli and ends with interpretation. Adapted from Hawkins & Mothersbaugh (2010) explained the three stages of exposure and attention with make these stages highly selective. Thus, in order for a marketer to communicate their brand or products message effectively to the consumer. In the first stage, it is important for them to understand the nature of perception information processing is a process whereby stimuli is perceived, transformed into meaningful information are then stored. For example, the process begins with exposure which is when stimulus such as an advertisement leads to an immediate response of sensory receptors ( e.g. sight, smell, hearing, touch etc.). The consumer process raw data, however perception focuses on what an individual takes away from these sensations and what meaning.
Author : Olga Sokolowski
Publisher : GRIN Verlag
ISBN 13 : 3640979087
Total Pages : 21 pages
Book Rating : 4.6/5 (49 download)
Download or read book Influences and Attitudes within Consumer Behaviour Process written by Olga Sokolowski and published by GRIN Verlag. This book was released on 2011-08-08 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be “in” yesterday is “out” today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual’s family and friends. The childhood and the human’s development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.
Author : M. Khan
Publisher : New Age International
ISBN 13 : 8122415318
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author : Johnny LOK
Publisher : Independently Published
ISBN 13 : 9781095156780
Total Pages : 49 pages
Book Rating : 4.1/5 (567 download)
Download or read book Can Time Be Main Factor Influence written by Johnny LOK and published by Independently Published. This book was released on 2019-04-18 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter ThreeHow the time consumption pressurefactor influences irrational consumptiondecision makingWhen one consumer has a large number of options, he/she will feel time pressure to cause whose accurate and reasonable evaluation. hen, the personal time limiting pressure factor will bring these questions: How does the time limiting pressure influence the consumer evaluation? Will the consumer personal limiting time pressure bring advantages and / or disadvantages in whom consumption decision making? How to help the consumer to solve short time decision problem when he/she encounters extreme time pressure an dchoice overload?I shall assume every consumer is general one economic man. He/she feels time is important, he /she does not want to spend much time to choose one brand of product to buy among a number of brands of products choices. I also assume that any consumers decision making satisfaction, which is based on search until they found a sufficiently good item, or run not of time. So, it seems that which the consumer needs to buy one kind of product, but the product has a lot number of different brands to let the consumer to choose. The consumer ought need to spend much time to make choice decision making. However, consumer is one economic man, he/she ought not to search all different brands to decide whether which brand of product can bring the much economic value or utility value to choose to buy. So, in general, consumers will only choose sample brands of products to decide to buy the satisfied brand of product. For example, when the consumer needs to buy one television. The television has 20 brands of similar televisions to let he to choose. He will not spend much time to search these similar 20 televisions information. He will only gather sample 10 to 15 or less different brands of televisions to compare what their strengths and weaknesses, unique characteristics. Then, he will make decision to choose to buy the best television from these sample televisions. Hence, in general, consumers will feel time pressure when they feel need to spend much time to choose a lot different brands of similar products. Because they feel time is not enough to let they can do other important matters when they need to spend much time to do search information behavior when they need to buy any products ususally. Hence, it is general consumers psychology that they will feel real choice under time pressure and choice overload, when they have too much a lot of similar brands of products to let them have opportunity to choose to make decision making to buy only one brand of product.
Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author :
Publisher : Idea Publishing
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)
Download or read book Consumer Behavior in Digital Age written by and published by Idea Publishing. This book was released on 2019-07-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Author : Wayne D. Hoyer
Publisher : Cengage AU
ISBN 13 : 0170439976
Total Pages : 51 pages
Book Rating : 4.1/5 (74 download)
Download or read book Consumer Behaviour written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2020-09-24 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author : Elizabeth C. Hirschman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (472 download)
Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608113
Total Pages : 567 pages
Book Rating : 4.1/5 (356 download)
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Author : John Lok
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.8/5 (855 download)
Download or read book EXTERNAL FACTORS HOW INFLUENCES CONSUMER BEHAVIOR written by John Lok and published by . This book was released on 2022-01-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change.In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month. . My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book.
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author : Wanchat Kengthon
Publisher : GRIN Verlag
ISBN 13 : 3640804244
Total Pages : 15 pages
Book Rating : 4.6/5 (48 download)
Download or read book Consumer Buying Behaviour written by Wanchat Kengthon and published by GRIN Verlag. This book was released on 2011-01-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Economics - Micro-economics, , language: English, abstract: A company may think that if it can provide the perfect product to the customers, they will buy it. Many customers are brand loyalty therefore sometimes the good products cannot be competing with the good brand. However factors influencing consumer behaviour is not only the product itself but also advertising, which can be one of the most important factors affected purchasing decision. Typically every company realise an essential of advertising as it is shown in the profit and loss statement. Moreover it is noticeable that budget for advertising always high. It is well-known fact that advertising plays an important role in people's daily lives. The advertising is available anywhere both inside and outside home. Recent research suggests that people spend two and a half hours on average watching television (Livingstone and Bovill, 1999 cited Dickinson, 2000). This essay critically analyses and evaluates the major factors that could affect consumer buying behaviour. Nevertheless, I would like to base my overall main points on advertising as the major factors which would makes it a lot easier and I could focus on this scenario and hopefully answer all my questions. Throughout this essay, the term of advertising covers all media for instance television, radio, newspaper, direct mail, yellow pages, magazine, billboards, leaflets and even on film (Perreault and McCarthy 1999, p.450). This essay is divided into three sections. Firstly it will look at what consumer behaviour is, I will analyse and evaluate the major factors. Secondly it will discuss the importance of the advertising, show my understanding and explain why it is important to successful marketing. I will, thirdly, analyse the consumers' attitude and advertising. Finally this review will mention about advertising influences consumers buying food. Also, identify and evaluate key differences between organisational and consumer purchasing and discuss their implications for marketers.
Author : John Lok
Publisher :
ISBN 13 : 9789358819670
Total Pages : 0 pages
Book Rating : 4.8/5 (196 download)
Download or read book How Environment Influences Consumer Behavior written by John Lok and published by . This book was released on 2023-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change. In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? When the consumer is influenced to change his/her original consumption attitude or consumption choice desire, after the consumer can change his/her consumption desire later. Does how much serious of environment factors influence consumer behavior changes? Does it influence their consumption desire to change in any sudden time or identified time or in any consumption suitation ot identified consumption situation? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month. Then, it seems that one discount shirt purchase time pressure feeling to let shirt buyers make any kinds of shirt purchase decision immediately when he/she stays in this shirt ship within this month. Also, it seems that this month's crowd environment in this shirt shop, this shirt shop's crowd environment can influence that they feel or believe all different kinds of this shop's shirts worth can let them to choose to buy to compare other shirt shops within this month. So, it seems that time pressure and environment factors both can influence consumers to make consumption choice behavior immediately. My readers can have more memory to learn how and why environment factors can influence consumers behaviors after you read this book.
