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Western Australian Tourism Strategy Technical Document
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Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Tourism and Development by : K K Sharma
Download or read book Tourism and Development written by K K Sharma and published by Sarup & Sons. This book was released on 2005 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Use with Care written by Doug Cocks and published by UNSW Press. This book was released on 1992 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical blueprint for developing, conserving and managing Australia's natural resources, written by a senior scientist with the CSIRO. Includes chapters on the international environment, natural disasters, land ownership and current land use. Also features an extensive bibliography and index.
Book Synopsis Tourism Destination Marketing and Management by : Youcheng Wang
Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Book Synopsis Contemporary Issues in Australian Urban and Regional Planning by : Julie Brunner
Download or read book Contemporary Issues in Australian Urban and Regional Planning written by Julie Brunner and published by Routledge. This book was released on 2015-05-15 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Australian Urban and Regional Planning looks at a wide range of planning issues in Australia from the city to the regional scale, covering key topics in sustainable development and planning including economic, social, environmental and governance perspectives. It also covers issues of climate change, population and urbanization trends, economic competitiveness and the Quadruple Bottom Line (QBL) Sustainability agenda. The book is organized around three key elements: Pressures and Principles of development and planning for sustainability Planning Practice and Processes focused on essential topics including cities, regions, rural areas, and social and environmental issues and Future Processes and Prospects for planning practice and education covering the fundamental issues of assessing sustainability, managing risk, effective participation and evolving approaches to planning education. Contemporary Issues in Australian Urban and Regional Planning is an invaluable resource for students and practitioners of planning and related fields and provides a critical perspective on current issues in evolving natural and socio-economic contexts in Australian planning.
Book Synopsis Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference by : John B. Ford
Download or read book Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference written by John B. Ford and published by Springer. This book was released on 2015-02-05 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Australian National Bibliography: 1992 by : National Library of Australia
Download or read book Australian National Bibliography: 1992 written by National Library of Australia and published by National Library Australia. This book was released on 1988 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Australian National Bibliography by :
Download or read book Australian National Bibliography written by and published by National Library Australia. This book was released on 1978 with total page 1734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World Guide to Library Schools and Training Courses in Documentation by : Helga Lengenfelder
Download or read book World Guide to Library Schools and Training Courses in Documentation written by Helga Lengenfelder and published by UNESCO. This book was released on 1973-01-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis APAIS 1994: Australian public affairs information service by :
Download or read book APAIS 1994: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding and Managing Tourism by : John I. Richardson
Download or read book Understanding and Managing Tourism written by John I. Richardson and published by . This book was released on 2004 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as an introductory text for students who are considering a career in some part of the travel and tourism industry, this book introduces the subject of tourism, describes the main elements of the Australian travel and tourism industry sector by sector, and looks at the impacts of tourism.
Book Synopsis Festival and Special Event Management, Essentials Edition by : Johnny Allen
Download or read book Festival and Special Event Management, Essentials Edition written by Johnny Allen and published by John Wiley & Sons. This book was released on 2022-05-23 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.
Book Synopsis Management Plan for Sustainable Tourism at the Houtman Abrolhos Islands by : Western Australia. Abrolhos Islands Management Advisory Committee
Download or read book Management Plan for Sustainable Tourism at the Houtman Abrolhos Islands written by Western Australia. Abrolhos Islands Management Advisory Committee and published by . This book was released on 1998 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Book Synopsis APAIS 1991: Australian public affairs information service by :
Download or read book APAIS 1991: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Outdoor Recreation by : David Huddart
Download or read book Outdoor Recreation written by David Huddart and published by Springer Nature. This book was released on 2019-10-25 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a comprehensive overview of the environmental impacts of various types of outdoor recreation, and how these can be best managed. As a field of study, recreational ecology is both multidisciplinary and interdisciplinary, and the authors seek to develop a deeper understanding of both the role and function of the factors that influence visitor numbers and their impact. An accessible and comprehensive textbook, it features numerous types of outdoor recreational activities including hill walking, rock climbing, mountain marathons, skiing, scuba diving and more. Drawn from several global case studies, the authors estimate the current and future numbers involved in outdoor recreation, and how best these numbers can be managed. Effective visitor impact management actions arise from collaboration between recreation ecologists, social scientists, experienced recreation managers, recreation stakeholders and the recreationalists themselves: as such, this book will be multi-disciplinary in scope. This practical and engaging textbook will be invaluable to students and scholars of outdoor recreation and adventure tourism as well as practitioners and managers working in the field.
Book Synopsis International Handbook of Research on Indigenous Entrepreneurship by : L. -P. Dana
Download or read book International Handbook of Research on Indigenous Entrepreneurship written by L. -P. Dana and published by Edward Elgar Publishing. This book was released on 2007-06-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an original collection of international studies on indigenous entrepreneurship. Through these specific lenses, entrepreneurship greatly appears as a set of cultural values-based behaviours. Once more culture and human values are placed at the heart of entrepreneurship as an economic and social phenomenon.'. - Alain Fayolle, EM Lyon and CERAG Laboratory, France and Solvay Business School, Belgium. `A must-have for researchers of developmental economics, as well as for entrepreneurship scholars, this collection assembles studies of indigenous entrepreneurship from five continent.
