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Author : SaskTel Mobility
Publisher :
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4.:/5 (816 download)
Download or read book Welcome to the Wireless Age written by SaskTel Mobility and published by . This book was released on 2004 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Wireless Age written by and published by . This book was released on 1919 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1052 pages
Book Rating : 4.A/5 ( download)
Download or read book The Wireless Age written by and published by . This book was released on 1912 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rick MathiesonR
Publisher : AMACOM
ISBN 13 : 0814428908
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)
Download or read book Branding Unbound written by Rick MathiesonR and published by AMACOM. This book was released on 2005-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.
Author : Barry Brown
Publisher : Springer Science & Business Media
ISBN 13 : 1447106652
Total Pages : 234 pages
Book Rating : 4.4/5 (471 download)
Download or read book Wireless World written by Barry Brown and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technological aspects and not on the social implications the technology is having on society. This book aims to fill this gap by providing an overview of these issues. It identifies the major trends, discusses the main claims made about the mobile age, and looks at issues which affect design, usability and evaluation. This unique look at the mobile age provides many interesting and important insights and will appeal to anyone designing, testing, or studying mobile devices.
Author : Danny Briere
Publisher : John Wiley & Sons
ISBN 13 : 1118052455
Total Pages : 421 pages
Book Rating : 4.1/5 (18 download)
Download or read book Wireless Home Networking For Dummies written by Danny Briere and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wireless home networks are better than ever! The emergence of new industry standards has made them easier, more convenient, less expensive to own and operate. Still, you need to know what to look for (and look out for), and the expert guidance you’ll find in Wireless Home Networks For Dummies, 3rd Edition helps you ensure that your wire-free life is also a hassle-free life! This user-friendly, plain-English guide delivers all of the tips, tricks, and knowledge you need to plan your wireless home network, evaluate and select the equipment that will work best for you, install and configure your wireless network, and much more. You’ll find out how to share your Internet connection over your network, as well as files, printers, and other peripherals. And, you’ll learn how to avoid the “gotchas” that can creep in when you least expect them. Discover how to: Choose the right networking equipment Install and configure your wireless network Integrate Bluetooth into your network Work with servers, gateways, routers, and switches Connect audiovisual equipment to your wireless network Play wireless, multiuser computer games Establish and maintain your network’s security Troubleshoot networking problems Improve network performance Understand 802.11n Whether you’re working with Windows PCs, Mac OS X machines, or both Wireless Home Networking For Dummies, 3rd Edition, makes it fast and easy to get your wireless network up and running—and keep it that way!
Download or read book PC Mag written by and published by . This book was released on 2000-11-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book PC Mag written by and published by . This book was released on 2000-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author : SaskTel Mobility Centre
Publisher :
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4.:/5 (816 download)
Download or read book The Wireless Age written by SaskTel Mobility Centre and published by . This book was released on 2004* with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Bailey
Publisher : Editora Bibliomundi
ISBN 13 : 1526046539
Total Pages : 69 pages
Book Rating : 4.5/5 (26 download)
Download or read book Mobile Phone Advertising Profits written by Harry Bailey and published by Editora Bibliomundi. This book was released on 2021 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the wireless revolution! If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But, we understand that you do know business – and advertising. And, you certainly know how important advertising is to your business. Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too. This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities. Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind. Nielsen Mobile, which reports on trends in the wireless industry said that, back in May 2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012 that number has increased to 69% of mobile phone users accessing the Internet daily on their mobile phones!95 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report.Nielsen also reports that these mobile customers most often use their mobile internet connection to visit websites – even more frequently than they use it to access email.Yahoo reports that it expects that by 2017 more users will access the internet via their mobile phones than via their home or business PC’s.eMarketer reports that even older baby boomers (those aged 54-62) access the internet at least once per month, meaning that internet marketing truly appeals to all ages.eMarketer also reports that in the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads on mobile phones grew by 57.2%.This same report in eMarketer reports that the restaurant ads sent to mobile phones reported a 15.5% response rate. These ads utilized SMS messaging technology, rather than web browsing.
Author :
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.:/5 (3 download)
Download or read book Popular Radio written by and published by . This book was released on 1925 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.0/5 (986 download)
Download or read book Popular Radio and Television written by and published by . This book was released on 1925 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew-Carl Wisdom
Publisher : Liturgical Press
ISBN 13 : 9780814629338
Total Pages : 164 pages
Book Rating : 4.6/5 (293 download)
Download or read book Preaching to a Multi-generational Assembly written by Andrew-Carl Wisdom and published by Liturgical Press. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the acceleration of technological change, new and distinct generations are created faster than before. Generational boundaries become more fluid. Multiple age groups have different generational mindsets, distinct worldviews, and varied spiritual needs. How, then, do preachers speak to congregations that comprise four to five separate generations? Preaching to a Multi-generational Assembly addresses how to effectively and credibly preach to all generations at the same time. In Preaching to a Multi-generational Assembly Andrew Cal Wisdom offers a credible, new homiletic model to make Catholic preaching more exciting, accessible, and effective for both the assembly and preacher by making it more generationally relevant. He reflects upon the current state of preaching through Catholic and Protestant voices. He argues from communication theory that generation is a subculture like ethnicity and race and should be seriously considered in homiletic preparation. He applies contemporary marketing segmentation theory to preaching in proposing a qualified generational segmentation" of the Sunday assembly. Finally, he combines both theories to demonstrate both the opportunity and viability of intergenerational preaching in a Catholic context. Chapters are *Why Effective Preaching Is a Priority: The Problem, - *The Genesis of the Catholic Homily, - *Intergenerational Preaching as a Sacred Dance Between Culture, Language, and Meaning, - *What the Preacher Can Learn from the Marketer, - *The Catholic Sacramental Imagination: A Generational Bridge, - *Does It Work? The Mechanics of Intergenerational Preaching, - and *So What. - Includes tales, graphs, and a conclusion with practical suggestions on how to become an effective and credible intergenerational preacher.
Author : Paula Kotzé
Publisher : Springer
ISBN 13 : 3642404839
Total Pages : 813 pages
Book Rating : 4.6/5 (424 download)
Download or read book Human-Computer Interaction -- INTERACT 2013 written by Paula Kotzé and published by Springer. This book was released on 2013-07-30 with total page 813 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 8117-8120 constitutes the refereed proceedings of the 14th IFIP TC13 International Conference on Human-Computer Interaction, INTERACT 2013, held in Cape Town, South Africa, in September 2013. The 57 papers included in the first volume are organized in topical sections on 3D navigation, 3D technologies - 3D object manipulation, augmented reality, cognitive workload, cognitive workload and decision support, creating effective 3D displays, cross-cultural, intercultural and social issues, data entry mechanisms and devices, design and evaluation, design and evaluation of prototypes, design to support creativity, designing for inclusiveness, designing with and for people with special needs, display manipulations, and diversity / ICT in social development.
Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4./5 ( download)
Download or read book Smart Phone Advertising written by RD king and published by 大賢者外語. This book was released on with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a wireless device advertising professional overnight! With "Smart Phone Advertising" you will save thousands of dollars by learning how to effectively implement your own advertising campaign instead of having to pay a firm. And you also will not waste valuable time and money by going through an unnecessary period of trial and error that can last several years. That is because you are getting the latest info directly from the pros. Here is just some of the valuable information you will learn in our eBook: A thorough background on the 4G network with an explanation of the type of users and the various kinds of relevant mobile phones The exact means on how to reach business mobile phone users on their wireless devices through the various channels they use How to use the best applications to maximize your advertising dollars and improve your response rate Search engine optimization, gadgets, mobile payments, text messaging, and social media as they are related to mobile advertising The promising future of wireless advertising and how it relates to your business How you can develop your own applications to expand your client base, retain customers and secure a higher degree of profit Proven tips, strategies and techniques already perfected by wireless advertising professionals And much, much more!
Author : Taniar, David
Publisher : IGI Global
ISBN 13 : 9781605660547
Total Pages : 3721 pages
Book Rating : 4.6/5 (65 download)
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Author : Kushchu, Ibrahim
Publisher : IGI Global
ISBN 13 : 1591408865
Total Pages : 429 pages
Book Rating : 4.5/5 (914 download)
Download or read book Mobile Government: An Emerging Direction in e-Government written by Kushchu, Ibrahim and published by IGI Global. This book was released on 2007-04-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides selected examples of current developments from various countries in terms of technology, applications and services, and various real world m-government examples, their evaluations, challenges and opportunities. It contains introductory knowledge on m-Government, and then moves on to a deeper examination of various applications, that are significant in terms of current and future developments in m-Government"--Provided by publisher.
