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Author :
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Wireless Age written by and published by . This book was released on 1919 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Brown
Publisher : Springer Science & Business Media
ISBN 13 : 1447106652
Total Pages : 234 pages
Book Rating : 4.4/5 (471 download)
Download or read book Wireless World written by Barry Brown and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technological aspects and not on the social implications the technology is having on society. This book aims to fill this gap by providing an overview of these issues. It identifies the major trends, discusses the main claims made about the mobile age, and looks at issues which affect design, usability and evaluation. This unique look at the mobile age provides many interesting and important insights and will appeal to anyone designing, testing, or studying mobile devices.
Author : Danny Briere
Publisher : John Wiley & Sons
ISBN 13 : 1118001508
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)
Download or read book Wireless Home Networking For Dummies written by Danny Briere and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perennial bestseller shows you how share your files and Internet connection across a wireless network Fully updated for Windows 7 and Mac OS X Snow Leopard, this new edition of this bestseller returns with all the latest in wireless standards and security. This fun and friendly guide shows you how to integrate your iPhone, iPod touch, smartphone, or gaming system into your home network. Veteran authors escort you through the various financial and logisitical considerations that you need to take into account before building a wireless network at home. Covers the basics of planning, installing, and using wireless LANs Reviews essential information on the latest security issues Delivers valuable tips on how to stay current with fast-moving technology Discusses how to share resources such as printers, scanners, an Internet connection, files, and more with multiple computers on one network Wireless Home Networking For Dummies, 4th Edition skips the technical jargon and gets you connected with need-to-know information on building a wireless home network.
Author : Harry Bailey
Publisher : Editora Bibliomundi
ISBN 13 : 1526046539
Total Pages : 69 pages
Book Rating : 4.5/5 (26 download)
Download or read book Mobile Phone Advertising Profits written by Harry Bailey and published by Editora Bibliomundi. This book was released on 2021 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the wireless revolution! If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But, we understand that you do know business – and advertising. And, you certainly know how important advertising is to your business. Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too. This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities. Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind. Nielsen Mobile, which reports on trends in the wireless industry said that, back in May 2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012 that number has increased to 69% of mobile phone users accessing the Internet daily on their mobile phones!95 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report.Nielsen also reports that these mobile customers most often use their mobile internet connection to visit websites – even more frequently than they use it to access email.Yahoo reports that it expects that by 2017 more users will access the internet via their mobile phones than via their home or business PC’s.eMarketer reports that even older baby boomers (those aged 54-62) access the internet at least once per month, meaning that internet marketing truly appeals to all ages.eMarketer also reports that in the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads on mobile phones grew by 57.2%.This same report in eMarketer reports that the restaurant ads sent to mobile phones reported a 15.5% response rate. These ads utilized SMS messaging technology, rather than web browsing.
Author : Rick MathiesonR
Publisher : AMACOM
ISBN 13 : 0814428908
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)
Download or read book Branding Unbound written by Rick MathiesonR and published by AMACOM. This book was released on 2005-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.
Download or read book PC Mag written by and published by . This book was released on 2000-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4./5 ( download)
Download or read book Smart Phone Advertising written by RD king and published by 大賢者外語. This book was released on with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a wireless device advertising professional overnight! With "Smart Phone Advertising" you will save thousands of dollars by learning how to effectively implement your own advertising campaign instead of having to pay a firm. And you also will not waste valuable time and money by going through an unnecessary period of trial and error that can last several years. That is because you are getting the latest info directly from the pros. Here is just some of the valuable information you will learn in our eBook: A thorough background on the 4G network with an explanation of the type of users and the various kinds of relevant mobile phones The exact means on how to reach business mobile phone users on their wireless devices through the various channels they use How to use the best applications to maximize your advertising dollars and improve your response rate Search engine optimization, gadgets, mobile payments, text messaging, and social media as they are related to mobile advertising The promising future of wireless advertising and how it relates to your business How you can develop your own applications to expand your client base, retain customers and secure a higher degree of profit Proven tips, strategies and techniques already perfected by wireless advertising professionals And much, much more!
Author : Andrew-Carl Wisdom
Publisher : Liturgical Press
ISBN 13 : 9780814629338
Total Pages : 164 pages
Book Rating : 4.6/5 (293 download)
Download or read book Preaching to a Multi-generational Assembly written by Andrew-Carl Wisdom and published by Liturgical Press. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the acceleration of technological change, new and distinct generations are created faster than before. Generational boundaries become more fluid. Multiple age groups have different generational mindsets, distinct worldviews, and varied spiritual needs. How, then, do preachers speak to congregations that comprise four to five separate generations? Preaching to a Multi-generational Assembly addresses how to effectively and credibly preach to all generations at the same time. In Preaching to a Multi-generational Assembly Andrew Cal Wisdom offers a credible, new homiletic model to make Catholic preaching more exciting, accessible, and effective for both the assembly and preacher by making it more generationally relevant. He reflects upon the current state of preaching through Catholic and Protestant voices. He argues from communication theory that generation is a subculture like ethnicity and race and should be seriously considered in homiletic preparation. He applies contemporary marketing segmentation theory to preaching in proposing a qualified generational segmentation" of the Sunday assembly. Finally, he combines both theories to demonstrate both the opportunity and viability of intergenerational preaching in a Catholic context. Chapters are *Why Effective Preaching Is a Priority: The Problem, - *The Genesis of the Catholic Homily, - *Intergenerational Preaching as a Sacred Dance Between Culture, Language, and Meaning, - *What the Preacher Can Learn from the Marketer, - *The Catholic Sacramental Imagination: A Generational Bridge, - *Does It Work? The Mechanics of Intergenerational Preaching, - and *So What. - Includes tales, graphs, and a conclusion with practical suggestions on how to become an effective and credible intergenerational preacher.
Author :
Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.0/5 (986 download)
Download or read book Popular Radio and Television written by and published by . This book was released on 1925 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1240 pages
Book Rating : 4.3/5 (91 download)
Download or read book Informationweek written by and published by . This book was released on 2000 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PC Mag written by and published by . This book was released on 2000-11-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author : Kendall Banning
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.3/5 (91 download)
Download or read book Popular Radio written by Kendall Banning and published by . This book was released on 1925 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kate Murphy
Publisher : Springer
ISBN 13 : 1137491736
Total Pages : 304 pages
Book Rating : 4.1/5 (374 download)
Download or read book Behind the Wireless written by Kate Murphy and published by Springer. This book was released on 2016-04-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind the Wireless tells the story of women at the BBC in the 1920s and 30s. Broadcasting was brand new in Britain and the BBC developed without many of the overt discriminatory practices commonplace at the time. Women were employed at all levels, except the very top, for instance as secretaries, documentary makers, advertising representatives, and librarians. Three women held Director level posts, Hilda Matheson (Director of Talks), Mary Somerville (Director of School Broadcasting), and Isa Benzie (Foreign Director). Women also produced the programmes aimed at female listeners and brought women broadcasters to the microphone. There was an ethos of equality and the chance to rise through the ranks from accounts clerk to accompanist. But lurking behind the façade of modernity were hidden inequalities in recruitment, pay, and promotion and in 1932 a marriage bar was introduced. Kate Murphy examines how and why the interwar BBC created new opportunities for women.
Author :
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.F/5 ( download)
Download or read book Where and how to Sell Manuscripts written by and published by . This book was released on 1924 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.:/5 (327 download)
Download or read book The Wireless World and Radio Review written by and published by . This book was released on 1923 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Electrician written by and published by . This book was released on 1916 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lene Sørensen
Publisher : CRC Press
ISBN 13 : 1000796094
Total Pages : 110 pages
Book Rating : 4.0/5 (7 download)
Download or read book User Requirements for Wireless written by Lene Sørensen and published by CRC Press. This book was released on 2022-09-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most IT system development processes, the identification or elicitation of user requirements is recognized as a key building block. In practice, the identification of user needs and wants is a challenge and inadequate or faulty identifications in this step of an IT system development can cause huge problems with the final product. The elicitation of user requirements as such changes according to age groups;, to gender,; to cultural settings,; and into time; and experience in the use of the system/software. User requirements, therefore, cannot be used between projects, IT systems, and different software. That makes the elicitation of user requirements an inherent part of any software development project and a resourceful activity as well. This book provides insights to the process of identifying user requirements and to different types by describing varying case studies in which technologies or software has been developed. A variety of user requirements are provided illustrating the effect of changing the targeted user group with respect to age,; to the context and the different technologies or software as well as to the difference in viewpoint on ways of involving users in the elicitation process. Cases and user requirement elements discussed in the book include: • User requirements elicitation processes for children, construction workers, and farmers• User requirements for personalized services of a broadcast company• Variations in user involvement• Practical elements of user involvement and requirements elicitation• Usable security requirements for design of privacy.
