Web Fetcher A Sms Marketing Solution

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Web Fetcher: A SMS Marketing Solution

Author : Maria Khalid
Publisher : GRIN Verlag
ISBN 13 : 3656685657
Total Pages : 83 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Web Fetcher: A SMS Marketing Solution by : Maria Khalid

Download or read book Web Fetcher: A SMS Marketing Solution written by Maria Khalid and published by GRIN Verlag. This book was released on 2014-07-01 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Computer Science - Software, grade: A, , language: English, abstract: Users rely on the Websites to complete many tasks online, e.g., business travel, product research and even planning an entertainment activity. Usually users need to interact with various services and software, such as browsing, search, and social networks, to access different kinds of information, to make comparisons and to have conversations with friends. The most difficult task while visiting a particular website is "to find the data or information of the interest or relevance". For example; if a website visitor wants to search phone numbers from the whole website then it need all the website pages to be well visited and well read. This requires a lot of time, effort and energy and even then there will be 70-80% chances of mistake in writing down a number correctly. Now-a-days in the era of SMS-Advertising and Marketing, all the marketing and advertising companies require a complete and cheap solution to improve their businesses. This project will provide a complete solution for their domain in searching numbers from the whole website and saving them in a text file. The system is developed in.Net Framework and is successfully tested for the test cases generated to check the effectiveness of the system. Testing is done by using the test cases designed for checking the modules of the application for unit testing.

Marketing Through Search Optimization

Author : Alex Michael
Publisher : Routledge
ISBN 13 : 0750683473
Total Pages : 240 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Through Search Optimization by : Alex Michael

Download or read book Marketing Through Search Optimization written by Alex Michael and published by Routledge. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful Marketing Manager's tried and tested guide to maximizing and exploiting search engine opportunities.

Marketing

Author : Paul Baines
Publisher : Oxford University Press
ISBN 13 : 0198748531
Total Pages : 767 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Marketing by : Paul Baines

Download or read book Marketing written by Paul Baines and published by Oxford University Press. This book was released on 2017 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.

Integrating the Web into Everyday Library Services

Author : Elizabeth R. Leggett
Publisher : Rowman & Littlefield
ISBN 13 : 1442256761
Total Pages : 210 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Integrating the Web into Everyday Library Services by : Elizabeth R. Leggett

Download or read book Integrating the Web into Everyday Library Services written by Elizabeth R. Leggett and published by Rowman & Littlefield. This book was released on 2015-09-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world becoming increasingly more dependent upon the Internet, libraries offer an essential service by providing access to this worldwide network. To help their patrons, modern librarians must have a thorough understanding of this technology. Integrating the Web into Everyday Library Services: A Practical Guide for Librarians is a comprehensive guide to a variety of aspects of Internet use and research. The book is basic, assuming only a basic understanding of computer use and Internet research. This guide begins with: a basic explanation of the mechanics of the Internet and World Wide Web, then moves on to explore the variety of ways that a user can discover online information, how information is stored online via the cloud, and how a librarian can enhance his or her library's online presence. Later chapters explain: how to use the Internet to communicate, how to help patrons research and evaluate information, and how to protect patrons and yourself from online dangers. The final chapter is devoted to helping librarians solve basic computer problems that their patrons may encounter, including troubleshooting Internet connections.

Social Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 331 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Social Commerce by : Efraim Turban

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Food Technology Disruptions

Author : Charis M. Galanakis
Publisher : Academic Press
ISBN 13 : 0128214740
Total Pages : 390 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Food Technology Disruptions by : Charis M. Galanakis

Download or read book Food Technology Disruptions written by Charis M. Galanakis and published by Academic Press. This book was released on 2021-01-20 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Technology Disruptions covers the latest disruptions in the food industry, such as the Internet of Things, digital technologies, modern applications like 3D printing, bacterial sensors in food packaging, electronic noses for food authentication, and artificial intelligence. With additional discussions on innovative distribution and delivery of food and consumer acceptance of food disruptions, this book is an essential resource for food scientists, technologists, engineers, agriculturalists, chemists, product developers, researchers, academics and professionals working in the food industry. While innovations play an important role in food production, disruptive technologies are a revolutionary type of innovation that can displace an established technology and shake up the industry...or create a completely new industry. Currently, digital technologies and smart applications lead innovations in the food sector in order to optimize the food supply chain and to develop and deliver tailor-made food products to consumers with new eating habits. - Covers digital technologies in agriculture, food production and food processing, modern eating habits, personalized nutrition, and relevant innovative food products - Brings alternative protein sources, novel functional foods and artificial meat - Discusses the Internet of Things, digital technologies and modern applications like 3D printing, smart packaging and smart food distribution

Digital Marketing

Author : Dr. Mukul A. Burghate
Publisher : mukul burghate
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Digital Marketing by : Dr. Mukul A. Burghate

Download or read book Digital Marketing written by Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this textbook, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines, Websites, Social media, Email, Mobile apps, Text messaging, Web-based advertising etc. In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying. It is in this context, a textbook on introduction to the subject of Digital Marketing is presented to the students of Management & Commerce program. The book contains the syllabus from basics of the subjects going into the complexities of the topics. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website of IGNOU www.egyankosh.ac.in, www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected] shall be glad to help you immediately. Authors: Dr. Kulbushan D. Meghe, Dr. Prashant A. Manusmare, Dr. Sachin Barve & Dr. Mukul Burghate

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2158 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics

Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

e-Infrastructure and e-Services for Developing Countries

Author : Radu Popescu-Zeletin
Publisher : Springer Science & Business Media
ISBN 13 : 3642290922
Total Pages : 272 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis e-Infrastructure and e-Services for Developing Countries by : Radu Popescu-Zeletin

Download or read book e-Infrastructure and e-Services for Developing Countries written by Radu Popescu-Zeletin and published by Springer Science & Business Media. This book was released on 2012-03-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the Third International ICST Conference on e-Infrastructure and e-Services for Developing Countries, AFRICOMM 2011, held in Zanzibar, Tansania, in November 2011. The 24 revised full papers presented together with 2 poster papers were carefully reviewed and selected from numerous submissions. The papers cover a wide range of topics in the field of information and communication infrastructures. They are organized in two tracks: communication infrastructures for developing countries and electronic services, ICT policy, and regulatory issues for developing countries.

Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)

Author : Dr. Aradhana Kumari
Publisher : BFC Publications
ISBN 13 : 9363705587
Total Pages : 382 pages
Book Rating : 4.3/5 (637 download)

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Book Synopsis Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens) by : Dr. Aradhana Kumari

Download or read book Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens) written by Dr. Aradhana Kumari and published by BFC Publications. This book was released on 2024-10-09 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like "retailtainment", "gamification", and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies.

M-Commerce

Author : Punita Duhan
Publisher : CRC Press
ISBN 13 : 0429946813
Total Pages : 282 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis M-Commerce by : Punita Duhan

Download or read book M-Commerce written by Punita Duhan and published by CRC Press. This book was released on 2019-03-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Crossing the Chasm

Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Marketing Management in Turkey

Author : Selcen Ozturkcan
Publisher : Emerald Group Publishing
ISBN 13 : 1787145581
Total Pages : 477 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan

Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Web Crawling

Author : Christopher Olston
Publisher : Now Publishers Inc
ISBN 13 : 1601983220
Total Pages : 84 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Web Crawling by : Christopher Olston

Download or read book Web Crawling written by Christopher Olston and published by Now Publishers Inc. This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of search engines starts with crawling. While at first glance Web crawling may appear to be merely an application of breadth-first-search, the truth is that there are many challenges ranging from systems concerns such as managing very large data structures to theoretical questions such as how often to revisit evolving content sources. Web Crawling outlines the key scientific and practical challenges, describes the state-of-the-art models and solutions, and highlights avenues for future work. Web Crawling is intended for anyone who wishes to understand or develop crawler software, or conduct research related to crawling.

Dataquest

Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.0/5 (921 download)

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Book Synopsis Dataquest by :

Download or read book Dataquest written by and published by . This book was released on 2008 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.