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Author : Khosrow Khosravani
Publisher : Lulu.com
ISBN 13 : 1411662369
Total Pages : 133 pages
Book Rating : 4.4/5 (116 download)
Download or read book Web Design, Online TV and Business Promotion written by Khosrow Khosravani and published by Lulu.com. This book was released on 2006 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author :
Publisher : AFGMarketingMedia Presents..
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4./5 ( download)
Download or read book Business Tools and Internet Marketing Services written by and published by AFGMarketingMedia Presents... This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eli M. Noam
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.3/5 (197 download)
Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921098
Total Pages : 549 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Author : Lisa Lopuck
Publisher : John Wiley & Sons
ISBN 13 : 1118235541
Total Pages : 352 pages
Book Rating : 4.1/5 (182 download)
Download or read book Web Design For Dummies written by Lisa Lopuck and published by John Wiley & Sons. This book was released on 2012-03-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921047
Total Pages : 697 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's InfoTech Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-02 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plunkett's InfoTech Industry Almanac presents a complete analysis of the technology business, including the convergence of hardware, software, entertainment and telecommunications. This market research tool includes our analysis of the major trends affecting the industry, from the rebound of the global PC and server market, to consumer and enterprise software, to super computers, open systems such as Linux, web services and network equipment. In addition, we provide major statistical tables covering the industry, from computer sector revenues to broadband subscribers to semiconductor industry production. No other source provides this book's easy-to-understand comparisons of growth, expenditures, technologies, imports/exports, corporations, research and other vital subjects. The corporate profile section provides in-depth, one-page profiles on each of the top 500 InfoTech companies. We have used our massive databases to provide you with unique, objective analysis of the largest and most exciting companies in: Computer Hardware, Computer Software, Internet Services, E-Commerce, Networking, Semiconductors, Memory, Storage, Information Management and Data Processing. We've been working harder than ever to gather data on all the latest trends in information technology. Our research effort includes an exhaustive study of new technologies and discussions with experts at dozens of innovative tech companies. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Author : Mo Abraham
Publisher : eBookIt.com
ISBN 13 : 1456627244
Total Pages : 845 pages
Book Rating : 4.4/5 (566 download)
Download or read book Personal Development With Success Ingredients written by Mo Abraham and published by eBookIt.com. This book was released on 2016-10-21 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The team of successful people is a network of readers whose feedback have remained frankly remarkable. They have transformed themselves into an epitome of success by studying and practicing the principles outlined in the book. The book titled Personal Development with Success Ingredients written by Mo Abraham is a step-by-step guide for success, wealth, and happiness and the formula are by far tried and proven. The 12-In-1 book covering over fifty topics on Health & Mental Development, Personal & Social Development, and Financial Development was written with the sole aim of illuminating the minds of those who are disappointed at so-called ‘success books’ as many of them are only theoretical and somewhat not applicable in a different localized setting and hence, not workable. But Personal Development with Success Ingredients is a book embracing principles which are very much universal and can be found in virtually everyone. It's also like a whole library of knowledge, wisdom, key secrets and more packed into one book. For those wondering where the real secret of success can be found, it can be surely found in this book. The book was written by Mo Abraham, an experienced entrepreneur who has gained success by applying these same principles in his own life and business. He was a former merchant navy officer who also worked in big telecommunication companies occupying very high positions until he set up his own business in 2003. Like everyone else, Mo Abraham was also faced with the same struggle everyone faced but overcame those using strategic universal laws which he has hidden in the pages of this great book. The principles are affluently assuring and guarantee a life-changing experience. The author has deliberately set an affordable price so that anyone can have the alluring experience this book has to offer. The massive book contains over 900 pages of LIFE-TRANSFORMING information that have been proven to work for thousands and thousands of successful people around the world today.
Author : Dave Chaffey
Publisher : Routledge
ISBN 13 : 041553335X
Total Pages : 642 pages
Book Rating : 4.4/5 (155 download)
Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920660
Total Pages : 585 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment and Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.
Author : Alan Charlesworth
Publisher : Routledge
ISBN 13 : 1136438815
Total Pages : 376 pages
Book Rating : 4.1/5 (364 download)
Download or read book Internet Marketing: a practical approach written by Alan Charlesworth and published by Routledge. This book was released on 2011-01-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920512
Total Pages : 581 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593924097
Total Pages : 689 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's InfoTech Industry Almanac 2007 (E-Book) written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-02 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to the infotech industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of infotech industry firms, which provides data such as addresses, phone numbers, and executive names.
Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 251 pages
Book Rating : 4./5 ( download)
Download or read book BoogarLists | Directory of Marketing Services written by and published by BoogarLists. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921306
Total Pages : 591 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment & Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-01-22 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.
Author : Michael Hanke
Publisher : Routledge
ISBN 13 : 1317336984
Total Pages : 611 pages
Book Rating : 4.3/5 (173 download)
Download or read book Airline e-Commerce written by Michael Hanke and published by Routledge. This book was released on 2016-05-20 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.
