Web And New Media Pricing Guide

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Producing New and Digital Media

Author : James Cohen
Publisher : CRC Press
ISBN 13 : 1317570014
Total Pages : 336 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Producing New and Digital Media by : James Cohen

Download or read book Producing New and Digital Media written by James Cohen and published by CRC Press. This book was released on 2015-08-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

Writing for New Media

Author : Andrew Bonime
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Writing for New Media by : Andrew Bonime

Download or read book Writing for New Media written by Andrew Bonime and published by . This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.

Advertising, Promotion, and New Media

Author : Marla R. Stafford
Publisher : Routledge
ISBN 13 : 1317477561
Total Pages : 393 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising, Promotion, and New Media by : Marla R. Stafford

Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Creating Your Career in Communications and Entertainment

Author : Leonard Mogel
Publisher : Psychology Press
ISBN 13 : 9780883622087
Total Pages : 316 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Creating Your Career in Communications and Entertainment by : Leonard Mogel

Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Careers in Communications and Entertainment

Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959602
Total Pages : 388 pages
Book Rating : 4.9/5 (596 download)

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Book Synopsis Careers in Communications and Entertainment by : Leonard Mogel

Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interactive Design for New Media and the Web

Author : Nick Iuppa
Publisher : CRC Press
ISBN 13 : 1136134069
Total Pages : 259 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Interactive Design for New Media and the Web by : Nick Iuppa

Download or read book Interactive Design for New Media and the Web written by Nick Iuppa and published by CRC Press. This book was released on 2001-09-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at designers of multimedia programs and Web sites, this book offers a hands-on guide to interactive design. It examines the expanded capabilities of digital video.

The Johns Hopkins Guide to Digital Media

Author : Marie-Laure Ryan
Publisher : JHU Press
ISBN 13 : 1421412233
Total Pages : 553 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Johns Hopkins Guide to Digital Media by : Marie-Laure Ryan

Download or read book The Johns Hopkins Guide to Digital Media written by Marie-Laure Ryan and published by JHU Press. This book was released on 2014-04-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic, comprehensive reference covering the ideas, genres, and concepts behind digital media. The study of what is collectively labeled “New Media”—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.

The Educator's Guide to Producing New Media and Open Educational Resources

Author : Tim D. Green
Publisher : Taylor & Francis
ISBN 13 : 1317380452
Total Pages : 145 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Educator's Guide to Producing New Media and Open Educational Resources by : Tim D. Green

Download or read book The Educator's Guide to Producing New Media and Open Educational Resources written by Tim D. Green and published by Taylor & Francis. This book was released on 2017-07-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital video, audio, and text have never been more popular, and educators need to know how to make new media work in all types of learning environments. The Educator’s Guide to Producing New Media and Open Educational Resources provides practical advice on how to produce and use open access resources to support student learning. This realistic "how-to" guide is written for education professionals in any discipline seeking to transform their instruction with technology.

Handbook of New Media

Author : Leah A Lievrouw
Publisher : SAGE
ISBN 13 : 9781412918732
Total Pages : 500 pages
Book Rating : 4.9/5 (187 download)

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Book Synopsis Handbook of New Media by : Leah A Lievrouw

Download or read book Handbook of New Media written by Leah A Lievrouw and published by SAGE. This book was released on 2006-01-17 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.

Communication Arts

Author :
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Communication Arts by :

Download or read book Communication Arts written by and published by . This book was released on 2000 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1997-03-03 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

Author : Mentor, Dominic
Publisher : IGI Global
ISBN 13 : 1668439980
Total Pages : 439 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce by : Mentor, Dominic

Download or read book Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce written by Mentor, Dominic and published by IGI Global. This book was released on 2022-05-13 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Author : Eastin, Matthew S.
Publisher : IGI Global
ISBN 13 : 1605667935
Total Pages : 770 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by : Eastin, Matthew S.

Download or read book Handbook of Research on Digital Media and Advertising: User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

Handbook of Research on the Societal Impact of Digital Media

Author : Guzzetti, Barbara
Publisher : IGI Global
ISBN 13 : 1466683112
Total Pages : 823 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on the Societal Impact of Digital Media by : Guzzetti, Barbara

Download or read book Handbook of Research on the Societal Impact of Digital Media written by Guzzetti, Barbara and published by IGI Global. This book was released on 2015-08-27 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.

Journalism and New Media

Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231502672
Total Pages : 265 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Journalism and New Media by : John V. Pavlik

Download or read book Journalism and New Media written by John V. Pavlik and published by Columbia University Press. This book was released on 2001-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike. John Pavlik, executive director of the Center for New Media at Columbia University's Graduate School of Journalism, argues that the new media can revitalize news gathering and reengage an increasingly distrustful and alienated citizenry. The book is a valuable reference on everything from organizing a new age newsroom to job hunting in the new media.

Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges

Author : Tan Wee Hin, Leo
Publisher : IGI Global
ISBN 13 : 160566121X
Total Pages : 1076 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges by : Tan Wee Hin, Leo

Download or read book Handbook of Research on New Media Literacy at the K-12 Level: Issues and Challenges written by Tan Wee Hin, Leo and published by IGI Global. This book was released on 2009-05-31 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive articles on significant issues, methods, and theories currently combining the studies of technology and literacy.