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Web 2.0: A Strategy Guide

Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553757
Total Pages : 270 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Web 2.0: A Strategy Guide by : Amy Shuen

Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Web 2.0: A Strategy Guide

Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492049689
Total Pages : 268 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Web 2.0: A Strategy Guide by : Amy Shuen

Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

A Survival Guide to Social Media and Web 2.0 Optimization

Author : Deltina Hay
Publisher : Dalton Publishing
ISBN 13 : 0981744389
Total Pages : 418 pages
Book Rating : 4.9/5 (817 download)

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Book Synopsis A Survival Guide to Social Media and Web 2.0 Optimization by : Deltina Hay

Download or read book A Survival Guide to Social Media and Web 2.0 Optimization written by Deltina Hay and published by Dalton Publishing. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

Author : Pelet, Jean-Éric
Publisher : IGI Global
ISBN 13 : 1799837580
Total Pages : 426 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses by : Pelet, Jean-Éric

Download or read book Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2020-09-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Web 2.0 Architectures

Author : James Governor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596514433
Total Pages : 272 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Web 2.0 Architectures by : James Governor

Download or read book Web 2.0 Architectures written by James Governor and published by "O'Reilly Media, Inc.". This book was released on 2009-05-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computing and information technology.

Web 2.0-Based E-Learning: Applying Social Informatics for Tertiary Teaching

Author : Lee, Mark J.W.
Publisher : IGI Global
ISBN 13 : 160566295X
Total Pages : 518 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Web 2.0-Based E-Learning: Applying Social Informatics for Tertiary Teaching by : Lee, Mark J.W.

Download or read book Web 2.0-Based E-Learning: Applying Social Informatics for Tertiary Teaching written by Lee, Mark J.W. and published by IGI Global. This book was released on 2010-07-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book deals with Web 2.0 and how social informatics are impacting higher education practice, pedagogical theory and innovations"--Provided by publisher.

New Research on Knowledge Management Technology

Author : Huei Tse Hou
Publisher : BoD – Books on Demand
ISBN 13 : 9535100742
Total Pages : 243 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis New Research on Knowledge Management Technology by : Huei Tse Hou

Download or read book New Research on Knowledge Management Technology written by Huei Tse Hou and published by BoD – Books on Demand. This book was released on 2012-02-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the development of mobile and Web 2.0 technology, knowledge transfer, storage and retrieval have become much more rapid. In recent years, there have been more and more new and interesting findings in the research field of knowledge management. This book aims to introduce readers to the recent research topics, it is titled "New Research on Knowledge Management Technology" and includes 13 chapters. In this book, new KM technologies and systems are proposed, the applications and potential of all KM technologies are explored and discussed. It is expected that this book provides relevant information about new research trends in comprehensive and novel knowledge management studies, and that it serves as an important resource for researchers, teachers and students, and for the development of practices in the knowledge management field.

Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications

Author : Murugesan, San
Publisher : IGI Global
ISBN 13 : 1605663859
Total Pages : 1116 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications by : Murugesan, San

Download or read book Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications written by Murugesan, San and published by IGI Global. This book was released on 2009-11-30 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Author : Li, Eldon Y.
Publisher : IGI Global
ISBN 13 : 1466640278
Total Pages : 445 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.

Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2214 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

APIs: A Strategy Guide

Author : Daniel Jacobson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449308929
Total Pages : 149 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis APIs: A Strategy Guide by : Daniel Jacobson

Download or read book APIs: A Strategy Guide written by Daniel Jacobson and published by "O'Reilly Media, Inc.". This book was released on 2012 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating channels with application programming interfaces"--Cover.

Social Media Strategies for Professionals and Their Firms

Author : Michelle Golden
Publisher : John Wiley & Sons
ISBN 13 : 0470933917
Total Pages : 368 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-11-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

The Web Project Guide

Author : Corey Vilhauer
Publisher :
ISBN 13 : 9781955362993
Total Pages : pages
Book Rating : 4.3/5 (629 download)

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Book Synopsis The Web Project Guide by : Corey Vilhauer

Download or read book The Web Project Guide written by Corey Vilhauer and published by . This book was released on 2021-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Cloud Computing

Author : K. Chandrasekaran
Publisher : CRC Press
ISBN 13 : 1482205440
Total Pages : 396 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Essentials of Cloud Computing by : K. Chandrasekaran

Download or read book Essentials of Cloud Computing written by K. Chandrasekaran and published by CRC Press. This book was released on 2014-12-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing-accessing computing resources over the Internet-is rapidly changing the landscape of information technology. Its primary benefits compared to on-premise computing models are reduced costs and increased agility and scalability. Hence, cloud computing is receiving considerable interest among several stakeholders-businesses, the IT ind

Web 2.0 and Beyond

Author : Paul Anderson
Publisher : CRC Press
ISBN 13 : 1439828679
Total Pages : 415 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Web 2.0 and Beyond by : Paul Anderson

Download or read book Web 2.0 and Beyond written by Paul Anderson and published by CRC Press. This book was released on 2012-05-15 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 and Beyond: Principles and Technologies draws on the author’s iceberg model of Web 2.0, which places the social Web at the tip of the iceberg underpinned by a framework of technologies and ideas. The author incorporates research from a range of areas, including business, economics, information science, law, media studies, psychology, social informatics and sociology. This multidisciplinary perspective illustrates not only the wide implications of computing but also how other areas interpret what computer science is doing. After an introductory chapter, the book is divided into three sections. The first one discusses the underlying ideas and principles, including user-generated content, the architecture of participation, data on an epic scale, harnessing the power of the crowd, openness and the network effect and Web topology. The second section chronologically covers the main types of Web 2.0 services—blogs, wikis, social networks, media sharing sites, social bookmarking and microblogging. Each chapter in this section looks at how the service is used, how it was developed and the technology involved, important research themes and findings from the literature. The final section presents the technologies and standards that underpin the operation of Web 2.0 and goes beyond this to explore such topics as the Semantic Web, cloud computing and Web Science. Suitable for nonexperts, students and computer scientists, this book provides an accessible and engaging explanation of Web 2.0 and its wider context yet is still grounded in the rigour of computer science. It takes readers through all aspects of Web 2.0, from the development of technologies to current services.

Get with It! the Hands-On Guide to Using Web 2.0 in Your Business

Author : John I. Todor
Publisher : John Todor
ISBN 13 : 1934198374
Total Pages : 93 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Get with It! the Hands-On Guide to Using Web 2.0 in Your Business by : John I. Todor

Download or read book Get with It! the Hands-On Guide to Using Web 2.0 in Your Business written by John I. Todor and published by John Todor. This book was released on 2008 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.

Business Strategy

Author : David Edgar
Publisher : Bloomsbury Publishing
ISBN 13 : 0230344399
Total Pages : 392 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Business Strategy by : David Edgar

Download or read book Business Strategy written by David Edgar and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.