An Influencer's World

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Publisher : University of Iowa Press
ISBN 13 : 1609388968
Total Pages : 303 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis An Influencer's World by : Caroline Baker

Download or read book An Influencer's World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)

I F*cked Up So You Don't Have To

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Publisher : HarperCollins
ISBN 13 : 0063030314
Total Pages : 0 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis I F*cked Up So You Don't Have To by : Jason Nash

Download or read book I F*cked Up So You Don't Have To written by Jason Nash and published by HarperCollins. This book was released on 2022-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The infamous Vlog Squad member Jason Nash puts the camera down and with his inimitable humor and charm shares all the thing you should NOT do if you want to succeed in life. Let’s be honest—Jason Nash might not seem like the most obvious candidate to write a self-help book. Which is why he’s not writing a self-help book. Lots of people can tell you what to do; how about a book that tells you what not to do? Jason’s life has not gone as planned. Not by a long shot. He is a 45-year-old YouTube “vlogger,” a middle-aged resident of a neighborhood populated almost entirely by people half his age (or younger; a lot younger, in some cases). A neighborhood with its own unique language and architecture and sensibility and moral code. He is, by his own assessment, a failed stand-up comic and television writer, and a divorced father of two, who has found, rather late in the game, profoundly unlikely success by playing (well, not playing, really, since it’s totally real) the old guy in the Vlog Squad; the goofy but lovable uncle to the charmingly likable but impish YouTube sensation David Dobrik and an assorted cast of friends. Having once accrued a degree of notoriety through the doomed video platform Vine, Jason is a guy “discovered’ by Dobrik at a comedy club, and in short order he’s getting buried in his backyard and taped to a wall, and prancing around town in bulbous prosthetic breasts, all for the sake of subscribers and page views and ad revenue—and for the simple creative charge he gets out of the process. There are no second acts in American Life? And particularly in Hollywood? Try telling that to Jason, who is living proof that the American nightmare can become the American Dream—so long as you’re willing to put your dignity on hold, take a few risks, and lose every last fuck you have to give. You might end up becoming a star… and finding true happiness (or a little less self-loathing, anyway) along the way.

The Adventures of being RICH

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Publisher : Lulu.com
ISBN 13 : 0244410313
Total Pages : 28 pages
Book Rating : 4.2/5 (444 download)

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Book Synopsis The Adventures of being RICH by : Angus Whitford

Download or read book The Adventures of being RICH written by Angus Whitford and published by Lulu.com. This book was released on 2018-08-24 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story about Angus who is struggling to control and keep up with other enemies. What will he do, solve the problem or make it worse by acting up like the enemies. Follow the adventures as Angus and his buddies solve the dramas in the video life.

Influenced

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Publisher : Rowman & Littlefield
ISBN 13 : 1538164205
Total Pages : 321 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Influenced by : Brian Boxer Wachler

Download or read book Influenced written by Brian Boxer Wachler and published by Rowman & Littlefield. This book was released on 2022-12-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution? As “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know. Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.

Vlog It! The Yearbook

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Publisher : Scholastic UK
ISBN 13 : 1407178350
Total Pages : 98 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Vlog It! The Yearbook by : Scholastic

Download or read book Vlog It! The Yearbook written by Scholastic and published by Scholastic UK. This book was released on 2016-09-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for anyone who wants to know more about their favourite stars. Tapping into the incredibly successful vlogging trend, VLOG IT! presents all the info on the most popular vloggers, videos, and more: categorized, rated and gathered into one awesome book. Featuring up-to-date news on Zoella, Alfie Deyes, Tanya Burr, Jim Chapman, Tyler Oakley, PewDiePie, Caspar Lee plus many more, this colourful, family friendly book is the ultimate 'who's who' guide to vlogging which fans will just have to have.

YouTube and Video Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470577827
Total Pages : 1013 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Yes, You Need Space

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Author :
Publisher : eBookIt.com
ISBN 13 : 1456630385
Total Pages : 63 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Yes, You Need Space by : Yani Bautista (Tia Manila)

Download or read book Yes, You Need Space written by Yani Bautista (Tia Manila) and published by eBookIt.com. This book was released on 2018-02-20 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been living under a rock? No idea how 'like' and 'follow' work? Overwhelmed with the social media phenomenon? In need of online inspiration? Then, this is your reference manual and survival kit! For this book's purpose, the author, Yani Bautista refers to the female quarter-life demographic of social media users as Tia / Tita (Auntie). Whether they have settled down or stayed single, they are at a point in their lives where they are trying to re-experience and re-discover things in order to thrive in a social media-dominated world. This book tackles a very specific aspect of a Tia's life – her social media life. But Tia or not, Millennial or Generation X, this book has so much to say about our modern day social media usage. If you need help with social media because you've been exposed to it for so long that it gets the best of you sometimes, then let this be a digital detox program that will refresh your system and lead you to do better things online, like make money, learn new skills, find closure or a new love. Prepare to log in.

Extremely Online

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982146869
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Extremely Online by : Taylor Lorenz

Download or read book Extremely Online written by Taylor Lorenz and published by Simon and Schuster. This book was released on 2023-10-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--

Vlog Squad

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Publisher :
ISBN 13 : 9781729199039
Total Pages : 200 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Vlog Squad by : ZenZen Studios

Download or read book Vlog Squad written by ZenZen Studios and published by . This book was released on 2018-10-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Vlogging Planner ◆ This vlog notebook measure approximately 6"x 9" and features 200 pages of quality paper with pages to help you plan for your next big vlog! ◆It features a brainstorming page to easily help you conceptualise and plan your video. It also has a blank page you can write your ideas on. ◆Use this vlog Journal Notebook, Personal Diary to write notes, doodles, video content thoughts or managing to do list. ◆Perfect novelty gift for men or women. Cool present especially for vloggers and influencers birthdays Christmas thanksgiving or any other occasion. ◆Any vlogger will love this as a gift! Your vlog look is complete with your hair, jeans, shirt, bracelet, and jewelry. This vlog Journal Planner Notebook, Personal Diary is perfect to add to your collection of all vlog products. ◆This is a vlog merchandise you should not miss! ◆We have a wide range of vlogger notebooks so check all our designs out!

Vlog Squad Journal: 130 Blank Lined Pages - 6 X 9 Notebook

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Author :
Publisher : Independently Published
ISBN 13 : 9781794235489
Total Pages : 132 pages
Book Rating : 4.2/5 (354 download)

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Book Synopsis Vlog Squad Journal: 130 Blank Lined Pages - 6 X 9 Notebook by : Anush-Art

Download or read book Vlog Squad Journal: 130 Blank Lined Pages - 6 X 9 Notebook written by Anush-Art and published by Independently Published. This book was released on 2019-01-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blank Llined Journal 6x9 inches 130 pages Matte finished cover and white paper. If you are looking for a different book, make sure to click on the author name for other great journal ideas

The Rise of the Algorithms

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Author :
Publisher : Penn State Press
ISBN 13 : 0271098449
Total Pages : 229 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis The Rise of the Algorithms by : John M. Jordan

Download or read book The Rise of the Algorithms written by John M. Jordan and published by Penn State Press. This book was released on 2024-03-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok’s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures. A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan’s timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.

MY JOB Gen Z

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Author :
Publisher : Skees Family Foundation
ISBN 13 : 1662904274
Total Pages : 339 pages
Book Rating : 4.6/5 (629 download)

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Book Synopsis MY JOB Gen Z by : Suzanne Skees

Download or read book MY JOB Gen Z written by Suzanne Skees and published by Skees Family Foundation. This book was released on 2021-04-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonfiction business/career studies, sociology of work, real-life vignettes of young people at work along with how-tos for job hunting and career building. MY JOB Gen Z: --provides hope and help to young adults launching careers during a pandemic and recession, --defines the unique qualities of Generation Z based on field research and our survey, --profiles ""ordinary"" and famous Gen Zers striving toward and succeeding in their dream jobs, and --offers resources on how to identify your skills, apply for internships and jobs, negotiate terms and salary, work remotely, and forge ahead with your dream job in a fast-changing world. MY JOB Gen Z, written by and for Generation Z (born in and after 1995), combines research into the unique experiences and qualities of this rising generation with the results of our own global survey. We compare what the ""data"" say about Gen Z with who YOU say you are, including an array of real-life profiles of ordinary Gen Zers--how they feel about work, what they want most from their careers, and the challenges they encounter along the way. We spotlight famous Gen Zers who've already had impact on society, built companies, and made millions--and reveal what drives them to succeed. Then we guide you through best practices for creating your own resume and professional profile, applying for internships and jobs, conducting online and in-person interviews, discerning your valuable skillset and pursuing your own dream job. The real-life examples and pragmatic advice offered in MY JOB Gen Z will convince you that you are not alone, in an often-challenging and isolating world. It will leave you inspired by your peers doing amazing things and motivated to pursue your own dream job. Book Review 1: "A collection of intimate interviews with people regarding the personal, familial, cultural, and geographic factors in their working lives. Inspired by Studs Terkel’s Working (1974), which profiled ordinary American workers, editor Skees (God Among the Shakers, 1998) takes the concept global. Six of her 16 subjects live in the United States, including a slack-key guitarist in Honolulu, an architect in Cincinnati, and a recruiter/headhunter in Tampa, Florida. The rest are on other continents, including a coffee farmer in Nicaragua, a Masai warrior in Tanzania, a married couple running an eco-friendly factory in India, a rickshaw puller in Bangladesh, and a private equity manager in Hong Kong. Skees organizes the material into five sections (“Entrepreneurship,” “Industry and Transportation,” “Farming, Food, and Animals,” “Finance and Technology,” and “Music & Arts”), but each first-person account stands on its own, and they can be read in any order. A map, photograph, and editor’s note introduce each, and footnotes supplement the text. Skees nimbly maintains a consistent narrative flow, with none of the readability problems that are common in transcriptions. Whereas Terkel packed a great many workers into his book, Skees gives her subjects more space to muse, digress, and occasionally contradict themselves. The results are highly personal, often poignant, sometimes gritty, and routinely granular—perhaps more than some readers may expect, or even desire. The editor sets out to demonstrate that “our job = our self.” But such detailed portraits also reveal that formula’s commutative property—how personal preferences, chance, circumstances, and location shape each person’s job choice and performance. Skees is a nonprofit international development specialist, and doing work that contributes to the greater good emerges as a strong theme. As a result, this is a small, and perhaps skewed, sample of the world’s workforce (although a second volume is forthcoming), but it will inspire readers by showcasing workers across diverse industries, income levels, countries, and cultures expressing how they find meaning in their work beyond earning money. A vocational and sociological travelogue that readers will find to be time well spent." -- Kirkus Book Review 2: "Book 2 of the series, MY JOB: REAL PEOPLE AT WORK AROUND THE WORLD, features fifteen true stories by professionals in the North America, the Caribbean, Central America, Southeast Asia, the U.K., and Africa, in such fields as addiction recovery, agribusiness, college admissions, ecotourism, and diplomacy. Each narrator begins by outlining what it's really like to do their job and ends up revealing their innermost traumas and dreams. More than a virtual travel guide to villages, farms, and cities around the world, MY JOB Book 2 documents the nitty-gritty reality of each occupation, and highlights unique cultures and experiences, yet illustrates how much we have in common through our shared human experience of work. BookLife Prize - 2019 Plot/Idea: 10 out of 10 Originality: 9 out of 10 Prose: 8 out of 10 Character/Execution: 8 out of 10 Overall: 8.75 out of 10 Assessment: Idea/Concept: "The stories of our jobs become the stories of our lives," writes Suzanne Skees in her introduction to this second volume in her "My Job" series. Skees's project surveys the on-the-ground truth of what work is like right now, around the world, as the dynamics of labor are upended by automation and contract work. Skees demonstrates her acumen as a curator and editor -- gathering a diverse roster of workers to tell their stories -- and as a listener. She invites her subjects to discuss their careers, their hopes, their disappointments, and the changes they've seen at length, all with disarming frankness. Her subjects include a nursing student in Honduras; an environmental activist in American coal country; a banana farmer in Uganda; a college admissions counselor in Rwanda; and a "fringe diplomat" in Tel Aviv. Few books dig so deeply into life as it's actually lived, with such unsparing intimacy. Prose: Skees's own prose is sharp, clear, and purposeful, but outside of introductions and some notes, most of the book come straight from the mouths of her subjects through first person monologue. Skees breaks the chapters up into short labeled sections. This is helpful for skimmers, but the shortness of the individual sections gives the chapters a stop-and-start feeling, impeding narrative momentum. Originality: This isn't the first book to survey workers in their own words about work, nor even the first one by Skees to do so, but the author has selected a fresh, fascinating cross section of people to reveal truths about the world and this current moment. Execution: The book offers insights, wisdom, challenges to orthodox thinking, and some arresting first-person storytelling. It's both eye-opening and a pleasure to learn about the day-to-day work of a Zambian "mobile-money agent" and to discover how that work is vital to a population outside of the banking system. That said, the narrators' individual voices sound somewhat similar to each other, and the speakers too rarely offer up surprising or engaging anecdotes. The emphasis here is strongly on the work itself, and the sociopolitical context that created the opportunity for such work. There's great value in capturing that, but the book might prove more enticing for general audiences with a greater emphasis on voice and storytelling." -- Booklife/Publisher's Weekly

I'll Give You a Dollar If You Consider This Art: Stories, Poems, Comics, and Other Ponderables Ripped from the Diaries of Toddy Smith and Darren Nuzzo

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Author :
Publisher :
ISBN 13 : 9781931290661
Total Pages : 0 pages
Book Rating : 4.2/5 (96 download)

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Book Synopsis I'll Give You a Dollar If You Consider This Art: Stories, Poems, Comics, and Other Ponderables Ripped from the Diaries of Toddy Smith and Darren Nuzzo by : Toddy Smith

Download or read book I'll Give You a Dollar If You Consider This Art: Stories, Poems, Comics, and Other Ponderables Ripped from the Diaries of Toddy Smith and Darren Nuzzo written by Toddy Smith and published by . This book was released on 2019-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mechanic milks a cow, a recluse walks outside for the first time in three weeks, two teenagers watch tennis on mute, a grown man drinks a juice box in his underwear -- all of these moments strike the artful balance between intellectual acuity and lighthearted absurdity, establishing Toddy Smith and Darren Nuzzo as the new literary voices to listen to, laugh with and follow. At times it will feel like you're scrolling through Twitter or two drinks in at a comedy club; other times it will feel like you're at the public library or your local art gallery. You'll find characters you want to hug and ones you hope never to meet again. From light and humorous to sad and dark, the book captures the times we're living in now while paying respect to the works that came before. Driven by the diary entries of best friends Toddy Smith and Darren Nuzzo, this book is the result of two old-souled writers creating art in the internet age, heavily rooted in literature, yet shaped by the 21st century.

UNTI ADVICE HB

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Publisher :
ISBN 13 : 9780063030299
Total Pages : pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis UNTI ADVICE HB by : NASH JASON

Download or read book UNTI ADVICE HB written by NASH JASON and published by . This book was released on 2021-09-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Music and Virtuality

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Publisher : Oxford University Press
ISBN 13 : 0199321299
Total Pages : 552 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Oxford Handbook of Music and Virtuality by : Sheila Whiteley

Download or read book The Oxford Handbook of Music and Virtuality written by Sheila Whiteley and published by Oxford University Press. This book was released on 2016-01-14 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the virtual invaded the realm of the real, or has the real expanded its definition to include what once was characterized as virtual? With the continual evolution of digital technology, this distinction grows increasingly hazy. But perhaps the distinction has become obsolete; perhaps it is time to pay attention to the intersections, mutations, and transmigrations of the virtual and the real. Certainly it is time to reinterpret the practice and study of music. The Oxford Handbook of Music and Virtuality, edited by Sheila Whiteley and Shara Rambarran, is the first book to offer a kaleidoscope of interdisciplinary perspectives from scholars around the globe on the way in which virtuality mediates the dissemination, acquisition, performance, creation, and reimagining of music. The Oxford Handbook of Music and Virtuality addresses eight themes that often overlap and interact with one another. Questions of the role of the audience, artistic agency, individual and communal identity, subjectivity, and spatiality repeatedly arise. Authors specifically explore phenomena including holographic musicians and virtual bands, and the benefits and detriments surrounding the free circulation of music on the internet. In addition, the book investigates the way in which fans and musicians negotiate gender identities as well as the dynamics of audience participation and community building in a virtual environment. The handbook rehistoricizes the virtual by tracing its progression from cartoons in the 1950s to current industry innovations and changes in practice. Well-grounded and wide-reaching, this is a book that students of any number of disciplines, from Music to Cultural Studies, have awaited.

Combatting Cult Mind Control

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Publisher :
ISBN 13 : 9781855380257
Total Pages : 226 pages
Book Rating : 4.3/5 (82 download)

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Book Synopsis Combatting Cult Mind Control by : Steven Hassan

Download or read book Combatting Cult Mind Control written by Steven Hassan and published by . This book was released on 1990 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the psychological techniques cults use to indoctrinate their members and discusses deprogramming.

Consumer Behaviour International Edition 1/e

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Publisher : McGraw Hill
ISBN 13 : 1526850036
Total Pages : 2341 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Consumer Behaviour International Edition 1/e by : David Mothersbaugh

Download or read book Consumer Behaviour International Edition 1/e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.