Viva Mac

Download Viva Mac full books in PDF, epub, and Kindle. Read online Viva Mac ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

VIVA MAC

Author : Andrea Benoit
Publisher : University of Toronto Press
ISBN 13 : 1487510942
Total Pages : 313 pages
Book Rating : 4.4/5 (875 download)

DOWNLOAD NOW!

Book Synopsis VIVA MAC by : Andrea Benoit

Download or read book VIVA MAC written by Andrea Benoit and published by University of Toronto Press. This book was released on 2019-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.

Brand/Story

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501300032
Total Pages : 225 pages
Book Rating : 4.5/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Brand/Story by : Joseph H. Hancock

Download or read book Brand/Story written by Joseph H. Hancock and published by Bloomsbury Publishing USA. This book was released on 2016-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Fashion Brand Stories

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing
ISBN 13 : 1350135569
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Fashion Brand Stories by : Joseph H. Hancock

Download or read book Fashion Brand Stories written by Joseph H. Hancock and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Compassion, Inc.

Author : Mara Einstein
Publisher : Univ of California Press
ISBN 13 : 0520266528
Total Pages : 240 pages
Book Rating : 4.5/5 (22 download)

DOWNLOAD NOW!

Book Synopsis Compassion, Inc. by : Mara Einstein

Download or read book Compassion, Inc. written by Mara Einstein and published by Univ of California Press. This book was released on 2012-04-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Lady Gaga

Author : Nicole Horning
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534568301
Total Pages : 104 pages
Book Rating : 4.5/5 (345 download)

DOWNLOAD NOW!

Book Synopsis Lady Gaga by : Nicole Horning

Download or read book Lady Gaga written by Nicole Horning and published by Greenhaven Publishing LLC. This book was released on 2019-12-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lady Gaga is an icon to her fans, and many of them look to her for inspiration in their daily lives. How did she become such an important figure in pop culture? Readers will discover the answer to this question as they explore her life from her rise to the top of the pop charts to her leading role in the critically acclaimed film A Star Is Born. Lady Gaga's life, career, and advocacy for mental health awareness are presented to readers with the help of informative sidebars, annotated quotations, and full-color photographs of her most iconic looks.

Out

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Out by :

Download or read book Out written by and published by . This book was released on 2001-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out is a fashion, style, celebrity and opinion magazine for the modern gay man.

RuPedagogies of Realness

Author : Lindsay Bryde
Publisher : McFarland
ISBN 13 : 147668183X
Total Pages : 318 pages
Book Rating : 4.4/5 (766 download)

DOWNLOAD NOW!

Book Synopsis RuPedagogies of Realness by : Lindsay Bryde

Download or read book RuPedagogies of Realness written by Lindsay Bryde and published by McFarland. This book was released on 2022-01-31 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pencils down--graphite and eyebrow--and eyes to front of the room for this one-of-a-kind lesson. Since debuting over a decade ago, the world of RuPaul's Drag Race has steadily collected both popular and academic interests. This collection of original essays presents insightful analyses and a range of critical perspectives on Drag Race from across the globe. Topics covered include language and linguistics, cultural appropriation, racism, health, wealth, the realities of reality television, digital drag and naked bodies. Though varied in topical focus, each essay centers public pedagogy to examine what and how Drag Race teaches its audience. The goal of this book is to frame Drag Race as a classroom, one that is helpful for both teachers and students alike. With an academic-yet-accessible tone and an interdisciplinary approach, essays celebrate and examine the show and its spin-offs from the earliest seasons to the very start of the coronavirus pandemic in 2020.

Lady Gaga

Author : Claire Kreger-Boaz
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1420504266
Total Pages : 106 pages
Book Rating : 4.4/5 (25 download)

DOWNLOAD NOW!

Book Synopsis Lady Gaga by : Claire Kreger-Boaz

Download or read book Lady Gaga written by Claire Kreger-Boaz and published by Greenhaven Publishing LLC. This book was released on 2011-04-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefani Joanne Angelina Germanotta is known to most of her fans as Lady Gaga. This singer, songwriter, actress, and dancer has become a fixture in both pop music and pop culture. Her rise to fame in the late 2000s was accompanied by elaborate outfits, a handful of popular singles, and an unforgettable stage presence. Since then Lady Gaga has become the first woman to have four albums reach number one on the billboards, making her one of the world's best-selling artists. In addition to her passion for music, Lady Gaga is also a fierce advocate for the LGBTQ community and uses her wide outreach to speak out against bullying. This compelling volume tracks Lady Gaga's rise to fame, from her childhood and early career to her provocative and popular innovations in music, fashion, performance, and advocacy.

New York Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis New York Magazine by :

Download or read book New York Magazine written by and published by . This book was released on 1992-09-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Women Icons of Popular Music [2 volumes]

Author : Carrie Havranek
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1573567833
Total Pages : 569 pages
Book Rating : 4.5/5 (735 download)

DOWNLOAD NOW!

Book Synopsis Women Icons of Popular Music [2 volumes] by : Carrie Havranek

Download or read book Women Icons of Popular Music [2 volumes] written by Carrie Havranek and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular music owes greatly to the spirit of rebellion. In all of its diversified, experimental, modern-day micro-genres, music's roots were first watered by good old-fashioned social dissension- its incendiary heights pushed heavenward by radicals and rogue revolutionaries. And perhaps none are more influential and non-conformist than women. Always first in line to give convention a sound thrashing, women in music have penned sonic masterpieces, championed sweeping social movements, and breathed life into sounds yet unimagined. Today's guitar-wielding heroines continue to blaze the trail, tapping reservoirs and soundscapes still unknown to their male counterparts- hell hath no fury like a woman with an amplifier. Women Icons of Popular Music puts the limelight on 24 legendary artists who challenged the status quo and dramatically expanded the possibilities of women in the highly competitive music world. Using critical acclaim and artistic integrity as benchmarks of success, this can't-put-down resource features rich biographical and musical analyses of a diverse array of musicians from country, pop, rock, R&B, soul, indie, and hip-hop. It goes beyond the shorter, less detailed biographical information found in many women in rock compendiums by giving readers a more in-depth understanding of these artists as individuals, as well as providing a larger context-social, musical, political, and personal-for their success and legacy. Highlighted in sidebars throughout are related trends, movements, events, and issues to give readers a broad perspective of the defining moments in music and pop culture history. With discographies, illustrations, and a print and electronic resource guide, Women Icons of Popular Music is a rousing, insightful resource for students and music fans alike.

Cosmetics Marketing

Author : Lindsay Karchin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350299448
Total Pages : 265 pages
Book Rating : 4.3/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Cosmetics Marketing by : Lindsay Karchin

Download or read book Cosmetics Marketing written by Lindsay Karchin and published by Bloomsbury Publishing. This book was released on 2023-06-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Lady Gaga: Looking for Fame

Author : Paul Lester
Publisher : Omnibus Press
ISBN 13 : 0857129961
Total Pages : 205 pages
Book Rating : 4.8/5 (571 download)

DOWNLOAD NOW!

Book Synopsis Lady Gaga: Looking for Fame by : Paul Lester

Download or read book Lady Gaga: Looking for Fame written by Paul Lester and published by Omnibus Press. This book was released on 2010-09-06 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lady Gaga: Looking For Fame - The Life Of A Pop Princess is the electrifying biography by Paul Lester and explores Stefani Germanotta's rapid rise to global stardom in the guise of the outrageous Lady Gaga. Hers has been a triumph achieved with the help of wild image-making, infectious pop hits and a teasing strand of ambiguous sexuality that has turned her into a gay icon. At heart it’s the story of a unique self-made phenomenon – a Madonna for today. As an adoring fan of Freddie Mercury and David Bowie, Lady Gaga took the essence of 80s glam and reinvented it for the digital age. Commercially successful and critically accepted she shot from obscurity on Manhattan’s Lower East Side club scene to worldwide fame in just a couple of years. This is the story of her high-speed rise in the fame game, told with a mix of admiration and sharp journalistic insight.

The Makeup of RuPaul's Drag Race

Author : Jim Daems
Publisher : McFarland
ISBN 13 : 1476618860
Total Pages : 209 pages
Book Rating : 4.4/5 (766 download)

DOWNLOAD NOW!

Book Synopsis The Makeup of RuPaul's Drag Race by : Jim Daems

Download or read book The Makeup of RuPaul's Drag Race written by Jim Daems and published by McFarland. This book was released on 2014-10-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your engines--for the fun, controversy and life lessons of RuPaul's Drag Race and its spinoff, RuPaul's DragU. This international collection of original essays critically examines the shows' representation of drag within the contexts of the reality TV genre and LGBTQ issues. Contributors focus on the structure of the two programs, the subversive nature of drag itself, the treatment of trans contestants, the issues of race, the language and the shows' handling of LGBTQ political issues. A comprehensive discussion is provided of the shows' premise, the host and the contestants through six seasons of Drag Race and the three seasons of DragU.

HIV Plus

Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis HIV Plus by :

Download or read book HIV Plus written by and published by . This book was released on 2009-05 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: HIV Plus offers the latest stories on research, economics, and treatment. The magazine raises awareness of HIV-related cultural and policy developments in the United States and throughout the world.

Lady Gaga

Author : Paula Johanson
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.2/5 (161 download)

DOWNLOAD NOW!

Book Synopsis Lady Gaga by : Paula Johanson

Download or read book Lady Gaga written by Paula Johanson and published by Bloomsbury Publishing USA. This book was released on 2012-02-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography details Lady Gaga's life from all angles, documenting her family background; the events before and during her meteoric rise to success as a songwriter, singer, and performance artist; her deft use of social media; and her political commentary. Lady Gaga: A Biography details Lady Gaga's life from birth to 2011. Readers will learn about her personal background—where she was born, who her parents were, what her early school years as a "weird girl" with "rabbit teeth" were like—as well as her pre-fame years where she gained an education in music and "paid her dues" as a small-time professional in small performance venues. The many milestones of her wildly successful career so far are documented in detail, as are Haus of Gaga, the artistic collective that supports her performances; her ongoing activities as a performer; her presentation in couture and accessories; and her stated intentions for the future. This book will be an engrossing read for fans of Lady Gaga as well as anyone interested in popular culture or the entertainment industry. Its inclusion of chapter endnotes containing quotations and controversial points along with a bibliography of print and electronic resources make it an authoritative research tool for students as well.

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!

Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

RuPaul’s Drag Race and the Cultural Politics of Fame

Author : John Mercer
Publisher : Taylor & Francis
ISBN 13 : 1000965333
Total Pages : 129 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis RuPaul’s Drag Race and the Cultural Politics of Fame by : John Mercer

Download or read book RuPaul’s Drag Race and the Cultural Politics of Fame written by John Mercer and published by Taylor & Francis. This book was released on 2023-10-10 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the connections between drag stardom and contemporary sexual and cultural politics in the RuPaul’s Drag Race franchise. With Drag Race alumni achieving fame in fields such as music, fashion, theatre and beyond, this edited collection interrogates the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the very heart of the show. RuPaul’s Drag Race has recently completed its 15th season after having won 26 Emmys. The show is a popular culture phenomenon, broadcasting drag into the homes of middle America, spawning spin off shows and an ever-expanding international franchise. Its success has made global stars of its host, guest judges and contestants alike. This edited collection explores the connections between drag stardom and contemporary sexual and cultural politics that RuPaul’s Drag Race stages and dramatizes. Alumni of Drag Race have gone on to become globally famous. Adore Delano and Sharon Needles have launched music careers. Violet Chachki is the first drag model to become the face of Bettie Page Lingerie whilst Jinkx Monsoon has achieved success as a Broadway star. In 2017 RuPaul was named as one of Time Magazine’s 100 Most Influential People. Above everything else RuPaul’s Drag Race is a show about celebrating the glamour, artifice and the labour of fame. Whilst Drag Race has already attracted scholarly attention (Brennan & Gudelunas eds. 2017) the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the heart of its dynamic and appeal remain to be explored. RuPaul’s Drag Race and the Cultural Politics of Fame will be a key resource for academics, researchers, and advanced students of Media and Cultural Studies, Gender Studies, Performing Arts, Media and Film Studies, Communication Studies and Sociology. The chapters included in this book were originally published as a special issue of Celebrity Studies.