Responsible Conduct of Research

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199709602
Total Pages : 441 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Responsible Conduct of Research by : Adil E. Shamoo

Download or read book Responsible Conduct of Research written by Adil E. Shamoo and published by Oxford University Press. This book was released on 2009-02-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent scandals and controversies, such as data fabrication in federally funded science, data manipulation and distortion in private industry, and human embryonic stem cell research, illustrate the importance of ethics in science. Responsible Conduct of Research, now in a completely updated second edition, provides an introduction to the social, ethical, and legal issues facing scientists today.

Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Denying AIDS

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 038779476X
Total Pages : 218 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Denying AIDS by : Seth C. Kalichman

Download or read book Denying AIDS written by Seth C. Kalichman and published by Springer Science & Business Media. This book was released on 2009-01-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paralleling the discovery of HIV and the rise of the AIDS pandemic, a flock of naysayers has dedicated itself to replacing genuine knowledge with destructive misinformation—and spreading from the fringe to the mainstream media and the think tank. Now from the editor of the journal AIDS and Behavior comes a bold exposé of the scientific and sociopolitical forces involved in this toxic evasion. Denying AIDS traces the origins of AIDS dissidents disclaimers during the earliest days of the epidemic and delves into the psychology and politics of the current denial movement in its various incarnations. Seth Kalichman focuses not on the “difficult” or doubting patient, but on organized, widespread forms of denial (including the idea that HIV itself is a myth and HIV treatments are poison) and the junk science, faulty logic, conspiracy theories, and larger forces of homophobia and racism that fuel them. The malignant results of AIDS denial can be seen in those individuals who refuse to be tested, ignore their diagnoses, or reject the treatments that could save their lives. Instead of ignoring these currents, asserts Kalichman, science has a duty to counter them. Among the topics covered: Why AIDS denialism endures, and why science must understand it. Pioneer virus HIV researcher Peter Duesberg’s role in AIDS denialism. Flawed immunological, virological, and pharmacological pseudoscience studies that are central to texts of denialism. The social conservative agenda and the politics of AIDS denial, from the courts to the White House. The impact of HIV misinformation on public health in South Africa. Fighting fiction with reality: anti-denialism and the scientific community. For anyone affected by, interested in, or working with researchers in HIV/AIDS, and public health professionals in general, the insight and vision of Denying AIDS will inspire outrage, discussion, and ultimately action. See http://denyingaids.blogspot.com/ for more information.

Media of Mass Communication

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Author :
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

The Gnostic Empire Strikes Back

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Publisher : Presbyterian & Reformed Publishing Company
ISBN 13 : 9780875522852
Total Pages : 112 pages
Book Rating : 4.5/5 (228 download)

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Book Synopsis The Gnostic Empire Strikes Back by : Peter Jones

Download or read book The Gnostic Empire Strikes Back written by Peter Jones and published by Presbyterian & Reformed Publishing Company. This book was released on 1992 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Dictionary of English Etymology

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Author :
Publisher :
ISBN 13 :
Total Pages : 1024 pages
Book Rating : 4.:/5 (127 download)

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Book Synopsis The Oxford Dictionary of English Etymology by : Charles Talbut Onions

Download or read book The Oxford Dictionary of English Etymology written by Charles Talbut Onions and published by . This book was released on 1976 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lucky Years

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Publisher : Simon and Schuster
ISBN 13 : 1476712107
Total Pages : 288 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Lucky Years by : David B. Agus

Download or read book The Lucky Years written by David B. Agus and published by Simon and Schuster. This book was released on 2016-01-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author David Agus unveils the brave new world of medicine, one in which we can take control of our health like never before and doctors can fine-tune strategies and weapons to prevent illness. In his first bestseller, The End of Illness, David Agus revealed how to add vibrant years to your life by knowing the real facts of health. In this book, he builds on that theme by showing why this is the luckiest time yet to be alive, giving you the keys to the new kingdom of wellness. Medicine is undergoing rapid change. In the old world, you followed general principles and doctors treated you based on broad, one-size-fits all solutions. In this new golden age, you’ll be able to take full advantage of the latest scientific findings and leverage the power of technology to customize your care. Only those who know how to access and adapt to these breakthroughs—without being distracted by hyped ideas and bad medicine—will benefit. Imagine being able to get fit and lose weight without dieting, train your immune system to fight cancer, edit your DNA to avoid a certain fate, erase the risk of a heart attack, reverse aging, and know exactly which drugs to take to optimize health with zero side effects. That’s the picture of the future that you can enter starting today. Welcome to The Lucky Years.

Antifascisms

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Author :
Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838636763
Total Pages : 260 pages
Book Rating : 4.6/5 (367 download)

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Book Synopsis Antifascisms by : David Ward

Download or read book Antifascisms written by David Ward and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

The World’s Worst Parents

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Publisher : HarperCollins UK
ISBN 13 : 0008432325
Total Pages : 311 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis The World’s Worst Parents by : David Walliams

Download or read book The World’s Worst Parents written by David Walliams and published by HarperCollins UK. This book was released on 2020-07-02 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of young readers have loved the World’s Worst Children tales and revelled in the World’s Worst Teachers with their delightfully dreadful deeds – now prepare for...THE WORLD’S WORST PARENTS! From the phenomenally bestselling David Walliams and illustrated in glorious colour by the artistic genius, Tony Ross.

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What a Carve Up!

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Author :
Publisher : Penguin UK
ISBN 13 : 0141918330
Total Pages : 570 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis What a Carve Up! by : Jonathan Coe

Download or read book What a Carve Up! written by Jonathan Coe and published by Penguin UK. This book was released on 2008-05-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wickedly funny take on life under the Thatcher government by the prize-winning author of Middle England. It is the 1980s and the Winshaw family are getting richer and crueller by the year: Newspaper-columnist Hilary gets thousands for telling it like it isn't. Henry's turning hospitals into car parks. Roddy's selling art in return for sex. Down on the farm Dorothy's squeezing every last pound from her livestock. Thomas is making a killing on the stock exchange; and Mark is selling arms to dictators. But once their hapless biographer Michael Owen starts investigating the family's trail of greed, corruption and immoral doings, the time growing ripe for the Winshaws to receive their comeuppance . . . __________ 'A sustained feat of humour, suspense and polemic, full of twists and ironies' Hilary Mantel, Sunday Times 'A riveting social satire on the chattering and all-powerful upper classes' Time Out 'Big, hilarious, intricate, furious, moving' Guardian Written with his signature wit, Jonathan Coe's unmissable new novel, The Proof of My Innocence is available to pre-order now!

Fresh from the Farm 6pk

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Author :
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sepher Yetsira, Including the Original Astrology According to the Qabala and Its Zodiac

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780877730934
Total Pages : 173 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis The Sepher Yetsira, Including the Original Astrology According to the Qabala and Its Zodiac by : Carlo Suarès

Download or read book The Sepher Yetsira, Including the Original Astrology According to the Qabala and Its Zodiac written by Carlo Suarès and published by Taylor & Francis. This book was released on 1976 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Oxford American Dictionary

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Author :
Publisher : New York : Oxford University Press
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Oxford American Dictionary by : Eugene Ehrlich

Download or read book Oxford American Dictionary written by Eugene Ehrlich and published by New York : Oxford University Press. This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains all the words an American is likely to hear or read in the home, office, or school and features American spelling, usage notes and a clear pronunciation system.

Betrayers of the Truth

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Author :
Publisher : Touchstone
ISBN 13 : 9780671495497
Total Pages : 256 pages
Book Rating : 4.4/5 (954 download)

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Book Synopsis Betrayers of the Truth by : William J. Broad

Download or read book Betrayers of the Truth written by William J. Broad and published by Touchstone. This book was released on 1983 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines instances of scientific fraud in research areas ranging from astronomy and physics to biology and medicine, and assesses the influence of huge monetary rewards and enormous research organizations on corruption in science