Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Visual Merchandising Ethonocentrism Premium Pricing Strategies In Different Industries
Download Visual Merchandising Ethonocentrism Premium Pricing Strategies In Different Industries full books in PDF, epub, and Kindle. Read online Visual Merchandising Ethonocentrism Premium Pricing Strategies In Different Industries ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Marketing Strategies Adopting by Different Industries by : Nadee Nilupuli
Download or read book Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Marketing Strategies Adopting by Different Industries written by Nadee Nilupuli and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to increasing competition marketing strategies have a top level among the marketers. Visual merchandising, premium pricing, and consumer ethnocentrism likewise marketing strategies use to differentiate their offerings from others' as well as to improve the desirability of products. The purpose of this research was to investigate the relationship between visual merchandising, premium pricing and ethnocentrism marketing strategy adopting impact on different industries. The study was doing by considering the previous research findings of visual merchandising, premium pricing and consumer ethnocentrism. I'm successfully done this study by using previous researches finding about above mentioned marketing strategies. According to that visual merchandising is a mostly usable marketing strategy by retailers in different industries as well as premium pricing strategy mostly used by luxury products in the market and consumer ethnocentrism mostly used by global marketers in Sri Lanka.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism in Different Industries by : Sachini Kumarasingha
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism in Different Industries written by Sachini Kumarasingha and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is the tool that support marketers select, prioritize, and plan to influence profitable customer action. In today marketing strategies play a vital role in marketing industry. There are three strategies, namely, visual merchandising, premium pricing and ethnocentrism are gathered from the literature. This paper provides an integrative review of three marketing strategies that use of different industries in global and Sri Lankan context. The purpose of this study is to demonstrate of these trending marketing strategies use in different industries as a marketing tool to attract more customers. This paper contributes to marketing strategies by offering broad avenues for future research.
Book Synopsis The Marketing Strategies Used by Different Industries by : Sachith Shiwanga
Download or read book The Marketing Strategies Used by Different Industries written by Sachith Shiwanga and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is high competition in the business world because of globalization, new technologies etc. therefore, marketers have much focused on marketing strategies for getting customer attraction, increasing market share and sales. Marketing strategies are played a vital role to achieve the organization goals and objectives. This study has focused on the crucial three marketing strategy concepts by using previous scholars explanations. As concepts, have been taken Visual merchandising, premium pricing, and ethnocentrism. Here, these concepts have investigated how to perform in different industries related to the Sri Lankan context. According to findings, visual merchandising is significantly impacted consumers purchase and store choice decisions in different industries. When considering the premium pricing, the consumers are willing to pay more to value-added products for getting high benefits. Sri Lankan consumers have not tended more towards the ethnocentrism concept when they are purchasing products.
Book Synopsis Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries by : Iresha Madushani
Download or read book Impact of Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Towards Consumer Behavior in Different Industries written by Iresha Madushani and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many factors affecting to the purchasing behavior of the customers. I n the modern world most of the consumers paying attention on the strategies of seller. As a result, the purpose of this prospective conceptual study is to identify past scholar's findings on how Visual Merchandising (VM), Price Premium (PP), and Ethnocentrism are used as marketing strategies in various industries. Mainly focusing on the apparel industry on visual merchandising and premium pricing for B2B selling and luxury brands. And ethnocentrism how influencing for marketing. The focus of this research is on the Sri Lankan context. Furthermore, the report will analyze certain global context. There are three sections to this study. The first part about visual merchandising, second part for premium pricing and third part for ethnocentrism.
Book Synopsis Visual Merchandising,ethnocentrism and Premium Pricing Marketing Strategies that Are Espoused in Different Types of Industries of Sri Lankan and Global Context by : Sanduni Hansika
Download or read book Visual Merchandising,ethnocentrism and Premium Pricing Marketing Strategies that Are Espoused in Different Types of Industries of Sri Lankan and Global Context written by Sanduni Hansika and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a days, marketing strategies are become most important factor that influence on consumer purchase intention. This paper provides an integrative review of consequences and antecedents how several kind of industries are implementing marketing strategies such as visual merchandising (VM) premium pricing (PP) and ethnocentrism in their operations and effectiveness of those strategies in Sri Lankan context. Furthermore researcher focuses on global context scenarios as well to this observation. According to past scholars and new implementations, mainly this study is constructed with influence of visual merchandising, consumer ethnocentrism and premium pricing for the industries such as retail, organic production, green production, milk powder production in Sri Lanka. This study will be helped to future observations regarding the marketing strategies such as visual merchandising, premium pricing strategies and ethnocentrism.
Book Synopsis VISUAL MERCHANDISING, ETHONOCENTRISM, PREMIUM PRICING STRATEGIES IN DIFFERENT INDUSTRIES. by : Hansi Erandi
Download or read book VISUAL MERCHANDISING, ETHONOCENTRISM, PREMIUM PRICING STRATEGIES IN DIFFERENT INDUSTRIES. written by Hansi Erandi and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is critical in establishing the firm's organizational success and strategic direction. marketing strategies are strategies for reaching out to customers and converting them into clients of the company's products and services. Data on the company's proposals and target clients areincluded in these initiatives. Through this study hope to investigate the marketing strategies mainly based on Visual Merchandising, Premium Pricing, and Ethnocentrism. The objective of the study was to find out these three strategies in the different industries. This study plays a critical role for business owners and organizations, as it contributes to increased sales by allowing them to better understand the significance of these strategies' practices.
Book Synopsis A Comprehensive Review of the Literature on Visual Merchandising, Premium Pricing, and Ethnocentrism Strategies by : Panchali Paranagama
Download or read book A Comprehensive Review of the Literature on Visual Merchandising, Premium Pricing, and Ethnocentrism Strategies written by Panchali Paranagama and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An appropriate marketing strategy is the deliberate and strategic approach that a firm takes in designing and implementing measures that will ensure and support the business's success. A comprehensive review aims to examine the marketing strategies applied by different firms and industries, as well as the implications of these strategies in local and global contexts. Then, propose novel approaches to help the industry be more successful. Various scholars have determined that visual merchandising, premium pricing, and ethnocentrism play a key role and have become important features in many industries. As a consequence, this study emphasizes visual merchandising (VM), consumer ethnocentrism (CE), and premium pricing (PP).
Book Synopsis A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and Global Contexts by : Nivethikan Vethavanam
Download or read book A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and Global Contexts written by Nivethikan Vethavanam and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper reviews the implementation of Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing as Marketing Strategies, which various industries have adopted in the Sri Lankan Context and Global Context. Further, the paper evaluates the three marketing strategies under three sections. The first section of the paper delivers an overview of three marketing strategies. The second section of the study empirically review Visual Merchandising, Consumer Ethnocentrism, and Premium Pricing.
Book Synopsis Marketing Strategies Adopted by Various Industries (Visual Merchandising, Premium Pricing and Ethnocentrism). by : Yashika Jayathilaka
Download or read book Marketing Strategies Adopted by Various Industries (Visual Merchandising, Premium Pricing and Ethnocentrism). written by Yashika Jayathilaka and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business world, marketing is the key to promoting and selling products and services. Therefore different firms follow different marketing strategies and most of the industries adapted to Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism as their marketing strategies. It is partly dependent on the industry they operate in. The main objective of this paper is to examine the similarities and differences in strategy undertaken by different industry sector and how the VM, PP and Ethnocentrism pursued by firms in different industry sectors are different based on current literature. Also from this paper provide future researchers relevant suggestions regarding those strategies for their researches.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 by : Rajitha Mendis
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 written by Rajitha Mendis and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting the proper marketing approach is crucial if you want to compete in the market. Because of how the organization's path and how they will approach their target market will depend on the chosen strategy, it might decide the company' success or failure. The study will focus on Visual Merchandising Strategies, Premium Pricing Strategies, Ethnocentrism in various industries and concern the COVID-19 period.
Book Synopsis COMPREHENSIVE LITERATURE REVIEW ON MARKETING STRATEGIES ADOPTING BY VARIOUS INDUSTRIES (VISUAL MERCHANDISING, PREMIUM PRICING, ETHNOCENTRISM). by : Nishadi Wickramasinghe
Download or read book COMPREHENSIVE LITERATURE REVIEW ON MARKETING STRATEGIES ADOPTING BY VARIOUS INDUSTRIES (VISUAL MERCHANDISING, PREMIUM PRICING, ETHNOCENTRISM). written by Nishadi Wickramasinghe and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive and compete within the market, companies should use different types of marketing strategies that can be used to provide superior customer experience. According to the currentliterature many researchers concluded that Visual merchandising, Premium pricing, Ethnocentrism play a major role and it has become important elements in many industries. Therefore, the main purpose of this Article is to determine how Visual Merchandising, Price Premium and Ethnocentrism influence on different sectors in Local and Global as a marketing strategy based on the previous literature.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka by : Buddhinee Kawshalya
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka written by Buddhinee Kawshalya and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, competition within market place is in a higher level than previously. Therefore, industries need to find for effective ways to survive within the market. As an effective way, they can come up with suitable marketing strategies by persuading customers to engage with them. The objective of this literature review is to identify previous scholars' investigations on how marketing strategies; Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism, used by various industries in an effective way in Sri Lankan context. This paper has been divided into three sections. First, outline an introduction including definitions of VM, PP and Ethnocentrism. Then, a methodology of literature review has developed based on previous scholars' work for strategies; VM in apparel and supermarket industries, PP in tea, tourism and organic food industries and ethnocentrism in Fast Moving Consumer Goods (FMCG), handloom and milk powder industries. Finally, the conclusion outlines comparison of strategies to the marketing effort and discussion on future directions.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Used by Various Industrial Sectors in Sri Lanka by : Fathima Ikra
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Used by Various Industrial Sectors in Sri Lanka written by Fathima Ikra and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of now, contest inside competition market is in a more elevated level than previously. Subsequently, industries need to find for suitable marketing strategies of getting inside the market. As a successful way, they can concoct reasonable showcasing procedures by convincing customers to draw in with them. The objective of this literature review is to distinguish previous researchers' examinations on how marketing strategies: Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism helped to different types of industries to survive in the market in an effective way in Sri Lankan context. This paper has been separated into three segments. To start with, layout an introduction including meanings of VM, PP and Ethnocentrism. Then, at that point, an approach of literature review has created dependent on past researchers' work for methodologies; VM in clothing retail stores and super market businesses, PP in tea, the travel & tourism industry, organic food industry and ethnocentrism in handloom and milk powder enterprises. At last, the conclusion examination of strategies to the marketing exertion and conversation on future headings.
Book Synopsis The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts by : Amila Bandara
Download or read book The Evolving Phenomenon of Tridimensional Marketing Strategies - A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts written by Amila Bandara and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are always linked to consumer behavior. It also introduces new marketing strategies with changes in consumer behavior and innovates and updates existing marketing strategies to cope up with emerging needs. Consequently, the three major strategies that have been studied during this literature review are the Visual Merchandising Strategy, Premium Pricing Strategy and Consumer Ethnocentrism Strategy. The Visual Merchandising Strategy is a strategy used by businesses or merchants to encourage customers or shoppers to make impulse purchases, the term premium pricing is setting a higher price than the product's typical market price in the attempt to attract customers who desire more value for their money and the Consumer Ethnocentrism Strategy refers a belief held by customers about the appropriateness, indeed morality of purchasing the foreign-made product and the loyalty of consumers to the products manufactured in their home country. Correspondingly, this literature review has been focused on the evolutionary changes in the three strategies, their use and validation in various industries globally as well as domestically including the Retail Fashion industry, Tea Industry and Dairy Industry, evaluates and draws conclusions, and makes suggestions for future studies.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Sri Lankan Context and Global Context by : Buddhima Wanaguru
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Sri Lankan Context and Global Context written by Buddhima Wanaguru and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 21st century consumers attract to marketing strategies used by producers than the availability of product attributes and features. Therefore, this prospective conceptual paper was designed to identify the previous scholar's investigations on how Visual Merchandising(VM), Price Premium (PP) and Ethnocentrism use as a marketing strategy for different industries. This current study has been more consider on Sri Lankan context. Moreover, some global context also considered by the researcher. This paper is divided into three sections. The first part deals with introduction on VM, PP and ethnocentrism. The second part deals with the investigation of previous scholars as follows. Previous scholars work for VM strategy in different industries as supermarkets, fashion apparel, food retailing, gold, furniture and electronic; Previous scholars work for PP strategy in different industries as organic foods, water supply, tourism sector, hotels and tea industry; Previous scholars work for ethnocentrism strategy in different industries as FMCG goods, milk powder, dairy products and handloom products. Moreover, the third part of the study deals with the concluding part with identifying the common factors effecting to each strategy.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopted by Various Industries for Sri Lankan and Global Context by : Kusala Lakshmee
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopted by Various Industries for Sri Lankan and Global Context written by Kusala Lakshmee and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use of marketing strategies has become much gainful among brands for making unique and differentiate products among existing homogeneous products in the market. The marketing tool has gained key importance for the marketing research and global marketing. Therefore, using visual merchandising, premium pricing and ethnocentrism for attracting the higher income customer has become a powerful tool in marketing. This present study has been more consider in Sri Lankan context. Moreover, some global context also considered by the researcher. This article is divided into three parts. The first part deals with the introduction of VM, PP and ethnocentrism. The scholarly inquiry prior to the second part is as follows. Former experts work for VM strategies in a variety of industries, including supermarkets, fashion apparel, food retail, gold, furniture and electronics; Former experts work for PP strategies in a variety of industries, including organic food, water supply, tourism, hotels and the tea industry; Former experts work for ethnic-centric strategies in various industries such as FMCG products, milk powder, dairy products and handicrafts. Moreover, the third part of the study deals with the final part by identifying the common factors affecting each strategy.
Book Synopsis Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Local and International Context by : M.P.D Dahanayaka
Download or read book Visual Merchandising, Price Premium and Ethnocentrism Marketing Strategies Adopting by Various Industries for Local and International Context written by M.P.D Dahanayaka and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose -To identify visual merchandising, price premium and ethnocentrism marketing strategies adopted by various industries for Sri Lankan and international context.Design/methodology/approach - A quantitative survey method was adopted, the proposed model was tested using structural equation modelling.
