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Author : Ingrid Eleanore Schneider
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (319 download)
Download or read book Visitor Benefits, Crowding and Values written by Ingrid Eleanore Schneider and published by . This book was released on 2006 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephan A. Butscher
Publisher : Routledge
ISBN 13 : 1317155467
Total Pages : 224 pages
Book Rating : 4.3/5 (171 download)
Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Routledge. This book was released on 2017-05-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (555 download)
Download or read book Yosemite National Park (N.P.), General Management Plan (GMP) written by and published by . This book was released on 1980 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030770834
Total Pages : 301 pages
Book Rating : 4.0/5 (37 download)
Download or read book Crowd-Based Business Models written by Rajagopal and published by Springer Nature. This book was released on 2021-07-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Author : United States. Army. Corps of Engineers. Philadelphia District
Publisher :
ISBN 13 :
Total Pages : 1130 pages
Book Rating : 4.3/5 (555 download)
Download or read book Brigantine Inlet to Great Egg Harbor Inlet written by United States. Army. Corps of Engineers. Philadelphia District and published by . This book was released on 1996 with total page 1130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (555 download)
Download or read book Dry Tortugas National Park (N.P.), General Management Plan Amendment written by and published by . This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Palmer
Publisher : McGraw Hill
ISBN 13 : 0077152379
Total Pages : 514 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles of Services Marketing written by Adrian Palmer and published by McGraw Hill. This book was released on 2013-01-16 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features •Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to •Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding •‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers •‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice •‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject •Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice •Reflects the importance of marketing for public services and not-for-profit organizations •Includes new chapters on service systems and the experiential aspects of service consumption.
Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
ISBN 13 : 1785608800
Total Pages : 216 pages
Book Rating : 4.7/5 (856 download)
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Author : David Harmon
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742581063
Total Pages : 359 pages
Book Rating : 4.7/5 (425 download)
Download or read book The Full Value of Parks written by David Harmon and published by Rowman & Littlefield Publishers. This book was released on 2003-07-14 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parks are important economic vehicles, generating billions of dollars worldwide in tourism revenue. However, the reasons for that visitation are found in the non-material, non-economic values that parks offer to people: values that are cultural, therapeutic, scientific, spiritual, recreational, educational, and aesthetic/artistic. The Full Value of Parks is the first comprehensive analysis of these important, but intangible, values.
Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)
Download or read book General Technical Report NE written by and published by . This book was released on 1980 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3031042123
Total Pages : 254 pages
Book Rating : 4.0/5 (31 download)
Download or read book Agile Marketing Strategies written by Rajagopal and published by Springer Nature. This book was released on 2022-07-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
Author : V. Kumar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781004986
Total Pages : 528 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Author : Christopher L. Tucci
Publisher : Oxford University Press
ISBN 13 : 0192548204
Total Pages : 336 pages
Book Rating : 4.1/5 (925 download)
Download or read book Creating and Capturing Value through Crowdsourcing written by Christopher L. Tucci and published by Oxford University Press. This book was released on 2018-03-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others. In these silos, crowdsourcing takes names such as broadcast search, innovation tournaments, crowdfunding, community innovation, distributed innovation, collective intelligence, open source, crowdpower, and even open innovation. This book aims to assemble chapters from many of these silos, since the ultimate potential of crowdsourcing research is likely to be attained only by bridging them. Chapters provide a systematic overview of the research on crowdsourcing from different fields based on a more encompassing definition of the concept, its difference for innovation, and its value for both private and public sector.
Author : Walid Mahroum
Publisher : Walid Mahroum
ISBN 13 :
Total Pages : 149 pages
Book Rating : 4./5 ( download)
Download or read book The Art and Science of Marketing How to Stand Out in a Crowded Market written by Walid Mahroum and published by Walid Mahroum. This book was released on 2023-05-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Art and Science of Marketing," a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape. With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs. From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve. As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach. We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand. Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers. We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty. Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success.
Author : Neva Goodwin
Publisher : M.E. Sharpe
ISBN 13 : 0765638843
Total Pages : 848 pages
Book Rating : 4.7/5 (656 download)
Download or read book Principles of Economics in Context written by Neva Goodwin and published by M.E. Sharpe. This book was released on 2014-03-02 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Economics in Context lays out the principles of micro- and macroeconomics in a manner that is thorough, up to date, and relevant to students, attuned to the economic realities of the world around them. It offers engaging treatment of important current topics such as new thinking in behavioral economics, financial instability and market bubbles, debt and deficits, and policy responses to the problems of unemployment, inequality, and environmental sustainability. This new, affordable edition combines the widely acclaimed Microeconomics in Context and Macroeconomics in Context to provide an integrated full-year text covering all aspects of both micro and macro analysis and application, with many up-to-date examples and extensive supporting web resources for instructors and students.
Author : Stephen Holloway
Publisher : Routledge
ISBN 13 : 1351774212
Total Pages : 595 pages
Book Rating : 4.3/5 (517 download)
Download or read book Straight and Level written by Stephen Holloway and published by Routledge. This book was released on 2017-11-01 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003.Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion.
