Viral Loop

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Viral Loop

Author : Adam L. Penenberg
Publisher : Hachette Books
ISBN 13 : 1401394930
Total Pages : 367 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Viral Loop by : Adam L. Penenberg

Download or read book Viral Loop written by Adam L. Penenberg and published by Hachette Books. This book was released on 2009-10-13 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" -- to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses -- some worth billions of dollars -- that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses -- from the smallest start-ups to nonprofit organizations to the biggest multinational corporations -- can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Viral Loop

Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

The Viral Underclass

Author : Steven W. Thrasher
Publisher : Celadon Books
ISBN 13 : 1250796652
Total Pages : 240 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis The Viral Underclass by : Steven W. Thrasher

Download or read book The Viral Underclass written by Steven W. Thrasher and published by Celadon Books. This book was released on 2022-08-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: **LONGLISTED FOR THE 2023 PEN/JOHN KENNETH GALBRAITH AWARD FOR NONFICTION** **LONGLISTED FOR THE 2023 ANDREW CARNEGIE MEDALS FOR EXCELLENCE** **WINNER OF THE 2022 POZ AWARD FOR BEST IN LITERATURE** "An irresistibly readable and humane exploration of the barbarities of class...readers are gifted that most precious of things in these muddled times: a clear lens through which to see the world." —Naomi Klein, New York Times bestselling author of This Changes Everything and The Shock Doctrine From preeminent LGBTQ scholar, social critic, and journalist Steven W. Thrasher comes a powerful and crucial exploration of one of the most pressing issues of our times: how viruses expose the fault lines of society. Having spent a ground-breaking career studying the racialization, policing, and criminalization of HIV, Dr. Thrasher has come to understand a deeper truth at the heart of our society: that there are vast inequalities in who is able to survive viruses and that the ways in which viruses spread, kill, and take their toll are much more dependent on social structures than they are on biology alone. Told through the heart-rending stories of friends, activists, and teachers navigating the novel coronavirus, HIV, and other viruses, Dr. Thrasher brings the reader with him as he delves into the viral underclass and lays bare its inner workings. In the tradition of Isabel Wilkerson’s Caste and Michelle Alexander’s The New Jim Crow, The Viral Underclass helps us understand the world more deeply by showing the fraught relationship between privilege and survival.

Free

Author : Chris Anderson
Publisher : Hachette UK
ISBN 13 : 1401394515
Total Pages : 288 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Free by : Chris Anderson

Download or read book Free written by Chris Anderson and published by Hachette UK. This book was released on 2009-07-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Human Herpesviruses

Author : Ann Arvin
Publisher : Cambridge University Press
ISBN 13 : 1139461648
Total Pages : 1325 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Human Herpesviruses by : Ann Arvin

Download or read book Human Herpesviruses written by Ann Arvin and published by Cambridge University Press. This book was released on 2007-08-16 with total page 1325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive account of the human herpesviruses provides an encyclopedic overview of their basic virology and clinical manifestations. This group of viruses includes human simplex type 1 and 2, Epstein–Barr virus, Kaposi's Sarcoma-associated herpesvirus, cytomegalovirus, HHV6A, 6B and 7, and varicella-zoster virus. The viral diseases and cancers they cause are significant and often recurrent. Their prevalence in the developed world accounts for a major burden of disease, and as a result there is a great deal of research into the pathophysiology of infection and immunobiology. Another important area covered within this volume concerns antiviral therapy and the development of vaccines. All these aspects are covered in depth, both scientifically and in terms of clinical guidelines for patient care. The text is illustrated generously throughout and is fully referenced to the latest research and developments.

Hello, Startup

Author : Yevgeniy Brikman
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910046
Total Pages : 465 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Hello, Startup by : Yevgeniy Brikman

Download or read book Hello, Startup written by Yevgeniy Brikman and published by "O'Reilly Media, Inc.". This book was released on 2015-10-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Manifesto to Myself

Author : Kristofer Mencák
Publisher : Independently Published
ISBN 13 : 9781091200234
Total Pages : 189 pages
Book Rating : 4.2/5 (2 download)

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Book Synopsis Manifesto to Myself by : Kristofer Mencák

Download or read book Manifesto to Myself written by Kristofer Mencák and published by Independently Published. This book was released on 2019-03-26 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might not be for you. But it is for me. Why? Because I needed it to move forward in life. I feel pretty happy where I am right now and with what I have achieved so far. But I also feel I have so much more to give. So much more I want to do. So many ideas I want to realise and projects I want to both start and finish. I need to get going. Give it to the world. I have spent far too long thinking about starting different projects. Thinking, not doing. Words, but no action. It is also to help me change anything I want to change in life. Whether it would be to stop smoking (I don't), losing weight (maybe a kilo or two), learning more languages (yes, please) or living a more fulfilled life (working on it). It's about how to actually do what you dream of doing and change what you dream of changing. Because the tools and the principles for any change are the same. And they are in this book. This is my Manifesto to Myself. It is meant for me, for people who are procrastinating, for the ones who simply don't get all the stuff whey want done. It's for the people who don't live to their full potential yet. It is for people who need a kick in the ass to get going! Or is that you too? I mean you really you. If you recognize yourself in any of what you just read. If you want to change your life for the better, then this book is for you too.

Cravings

Author : Chrissy Teigen
Publisher : Clarkson Potter
ISBN 13 : 1101903929
Total Pages : 242 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Cravings by : Chrissy Teigen

Download or read book Cravings written by Chrissy Teigen and published by Clarkson Potter. This book was released on 2016-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe she’s on a photo shoot in Zanzibar. Maybe she’s making people laugh on TV. But all Chrissy Teigen really wants to do is talk about dinner. Or breakfast. Lunch gets some love, too. For years, she’s been collecting, cooking, and Instagramming her favorite recipes, and here they are: from breakfast all day to John’s famous fried chicken with spicy honey butter to her mom’s Thai classics. Salty, spicy, saucy, and fun as sin (that’s the food, but that’s Chrissy, too), these dishes are for family, for date night at home, for party time, and for a few life-sucks moments (salads). You’ll learn the importance of chili peppers, the secret to cheesy-cheeseless eggs, and life tips like how to use bacon as a home fragrance, the single best way to wake up in the morning, and how not to overthink men or Brussels sprouts. Because for Chrissy Teigen, cooking, eating, life, and love are one and the same.

Retroviral Proteases

Author : Lawrence C. Kuo
Publisher : Gulf Professional Publishing
ISBN 13 : 9780121821425
Total Pages : 494 pages
Book Rating : 4.8/5 (214 download)

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Book Synopsis Retroviral Proteases by : Lawrence C. Kuo

Download or read book Retroviral Proteases written by Lawrence C. Kuo and published by Gulf Professional Publishing. This book was released on 1994-09-22 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods included in this volume apply to the expression and characterization of retroviral proteases and their inhibitor/substrate design.

Ecology of Freshwater and Estuarine Wetlands

Author : Dr. Darold P. Batzer
Publisher : Univ of California Press
ISBN 13 : 0520959116
Total Pages : 374 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Ecology of Freshwater and Estuarine Wetlands by : Dr. Darold P. Batzer

Download or read book Ecology of Freshwater and Estuarine Wetlands written by Dr. Darold P. Batzer and published by Univ of California Press. This book was released on 2014-12-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of this important and authoritative survey provides students and researchers with up-to-date and accessible information about the ecology of freshwater and estuarine wetlands. Prominent scholars help students understand both general concepts of different wetland types as well as complex topics related to these dynamic physical environments. Careful syntheses review wetland soils, hydrology, and geomorphology; abiotic constraints for wetland plants and animals; microbial ecology and biogeochemistry; development of wetland plant communities; wetland animal ecology; and carbon dynamics and ecosystem processes. In addition, contributors document wetland regulation, policy, and assessment in the US and provide a clear roadmap for adaptive management and restoration of wetlands. New material also includes an expanded review of the consequences for wetlands in a changing global environment. Ideally suited for wetlands ecology courses, Ecology of Freshwater and Estuarine Wetlands, Second Edition, includes updated content, enhanced images (many in color), and innovative pedagogical elements that guide students and interested readers through the current state of our wetlands.

Captive Audience

Author : Lucas Mann
Publisher : Vintage
ISBN 13 : 0525435557
Total Pages : 274 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis Captive Audience by : Lucas Mann

Download or read book Captive Audience written by Lucas Mann and published by Vintage. This book was released on 2018-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate portrait of a marriage intertwined with a meditation on reality TV that reveals surprising connections and the meaning of an authentic life. A VINTAGE ORIGINAL. In Lucas Mann's trademark vein--fiercely intelligent, self-deprecating, brilliantly observed, idiosyncratic, personal, funny, and infuriating--Captive Audience is an appreciation of reality television wrapped inside a love letter to his wife, with whom he shares the guilty pleasure of watching "real" people bare their souls in search of celebrity. Captive Audience resides at the intersection of popular culture with the personal; the exhibitionist impulse, with the schadenfreude of the vicarious, and in confronting some of our most suspect impulses achieves a heightened sense of what it means to live an authentic life and what it means to love a person.

Summary: Traction

Author : BusinessNews Publishing,
Publisher : Must Read Summaries
ISBN 13 : 2511035995
Total Pages : 45 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Traction by : BusinessNews Publishing,

Download or read book Summary: Traction written by BusinessNews Publishing, and published by Must Read Summaries. This book was released on 2015-07-01 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers". This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up. Added-value of this summary: • Save time • Learn the Bullseye Framework to identify to right traction channels • Ensure your start-up is successful To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!

Summary of Gabriel Weinberg & Justin Mares's Traction

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Gabriel Weinberg & Justin Mares's Traction by : Everest Media,

Download or read book Summary of Gabriel Weinberg & Justin Mares's Traction written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-24T22:59:00Z with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The pursuit of traction is what defines a startup. After interviewing more than forty successful founders, we learned that startups get traction through nineteen different channels. Many successful startups experimented with multiple channels until they found one that worked.

Exponential Theory

Author : Aaron D. Bare
Publisher : Morgan James Publishing
ISBN 13 : 163195668X
Total Pages : 212 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Exponential Theory by : Aaron D. Bare

Download or read book Exponential Theory written by Aaron D. Bare and published by Morgan James Publishing. This book was released on 2021-10-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Blueprint for Future Entrepreneurs"-Daymond John, Shark Tank Investor"Innovating Through Extreme Uncertainty"-Ash Maurya, Lean Canvas Creator According to Steve Jobs, “Innovation distinguishes between a leader and a follower.” The rise of digital technology in business has made this statement truer now more than ever. Today, businesses can be created, marketed, and ready to interact with customers in the blink of an eye, with nothing more than an internet connection! This accelerated pace of business is wreaking havoc on companies that are “too big to fail,” sometimes in a matter of months. Any company or leader that doesn't move at an exponential pace will be crushed by new, massively transformative organizations that are invading new industries every day. Thankfully, guides like Bill Gates, Jeff Bezos, and Elon Musk continue to provide us a roadmap for navigating this exponential horizon. Exponential Theory provides ten keys of exponential leadership in order to solve climate change, social imbalances, and other wicked problems. It is time for a new generation of leadership—one that is purposeful, conscious, digital, and above all, exponential.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Explosive Growth

Author : Cliff Lerner
Publisher : Clifford Ventures Corp.
ISBN 13 : 1619617706
Total Pages : 316 pages
Book Rating : 4.6/5 (196 download)

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Book Synopsis Explosive Growth by : Cliff Lerner

Download or read book Explosive Growth written by Cliff Lerner and published by Clifford Ventures Corp.. This book was released on 2017-11-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'BEST STARTUP BOOKS OF ALL TIME' by Benzinga 'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

Return on Engagement

Author : Tim Frick
Publisher : Taylor & Francis
ISBN 13 : 1136030263
Total Pages : 338 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Return on Engagement by : Tim Frick

Download or read book Return on Engagement written by Tim Frick and published by Taylor & Francis. This book was released on 2013-04-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more