Vicarious Consumers

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Vicarious Consumers

Author : Manuel Perez-Garcia
Publisher : Routledge
ISBN 13 : 1317002350
Total Pages : 408 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Vicarious Consumers by : Manuel Perez-Garcia

Download or read book Vicarious Consumers written by Manuel Perez-Garcia and published by Routledge. This book was released on 2016-03-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent years. In order to come to a further understanding of the issue, this book adopts an analytical approach, paying special attention to the socio-cultural and economic transfers which occur when different commodities are introduced to territories with diverse values and identities. In particular, it examines the role of merchants and their important influence on consumer decisions, describing how they created demand for new necessities in local, national and international markets of the western Mediterranean area. Through a systematic analysis of probate inventories from southern Spain, the study reveals shifts in the patterns of consumption of new goods in urban and rural families, underlining a growing interest in new, exotic and foreign goods. By connecting these local desires, aspirations and choices to a global movement in which human and material capital circulated trans-continentally, broader patterns of consumption are revealed. By observing a southern European society, such as Spain, where the industrialization process was slower than that in Anglo-Saxon territories, the book contributes to the on-going debates about 'industrious revolution' and 'trickle-down' theories and whether both occurred simultaneously or separately. The book also helps identify the socio-economic forces and agents that prompted the stimulus for new consumer aspirations, as well as the cultural consequences that the new modern consumerism brought about.

Consumer Behavior in Action

Author : Geoffrey P. Lantos
Publisher : M.E. Sharpe
ISBN 13 : 0765629119
Total Pages : 650 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey P. Lantos

Download or read book Consumer Behavior in Action written by Geoffrey P. Lantos and published by M.E. Sharpe. This book was released on 2010-08-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Down-to-earth, highly engaging, and thorough, Consumer Behavior in Action does more than any other consumer behavior textbook to generate student interest and involvement through extensive in-class and written application exercises. The text's four parts can be covered in any sequence after Part I, which provides an overview of consumer behavior and covers foundational material on market segmentation. Part II covers the consumer decision-making process in general as well as each of the specific stages of that process. Part III investigates societal influences on consumer behavior, from society and culture to interpersonal, and Part IV deals with the micro-psychological influences on consumer decision-making. Each chapter includes several exercises in self-contained units, each with its own applications, as well as learning objectives and an easy-to-understand background textual discussion. Each chapter also includes a key concepts list, review questions, and a solid summary to help initiate further student research. The text includes ten different types of engaging exercises: analysis of advertisements, analysis of scenarios, introspection into students' own consumer behavior, interactive Internet exercises, experimental and survey fieldwork, quantitative exercises, creative exercises, debatable issues, ethical analyses, and marketplace analyses. An Online Instructor's Manual is available to adopters.

Conspicuous Consumption

Author : Thorstein Veblen
Publisher : Penguin UK
ISBN 13 : 0141964316
Total Pages : 83 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Conspicuous Consumption by : Thorstein Veblen

Download or read book Conspicuous Consumption written by Thorstein Veblen and published by Penguin UK. This book was released on 2005-08-25 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its wry portrayal of a shallow, materialistic 'leisure class' obsessed by clothes, cars, consumer goods and climbing the social ladder, this withering satire on modern capitalism is as pertinent today as when it was written over a century ago.

Foundations of Business Thought

Author : Calvin Boardman
Publisher : SAGE Publications
ISBN 13 : 1071945815
Total Pages : 636 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Foundations of Business Thought by : Calvin Boardman

Download or read book Foundations of Business Thought written by Calvin Boardman and published by SAGE Publications. This book was released on 2023-12-04 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now published by Sage Foundations of Business Thought, Ninth Edition presents the writings of great contemporary and historical thinkers in an effort to develop the conceptual foundation for commercial activity in general and the ideals of accounting, finance, management, marketing, and operations/production in particular. This unique approach of using classical works of authorship reinforces the importance of clear, critical, and integrative thinking. Since 1993, many thousands of students across the United States have been introduced to the world of commerce and business through a process that makes business concepts at once understandable and intimately personal. Business is presented as a series of human connections designed to address the personal needs and wants of individuals based on sets of values and codes of ethics that guide our thoughts and actions in a market setting. Business techniques and tools may change over time but the essential goals and concepts of commercial activity remain unchanged across both geography and time. Inspired by a four volume set of books produced by the Harvard Business School in 1962, entitled The World of Business, this course and the book upon which it rests present the writings of great contemporary and historical thinkers in order to develop the conceptual foundation for commercial activity in general and the ideals of accounting, finance, management, marketing and operations/production in particular. This unique approach of using classical works of authorship reinforces the importance of clear, critical and integrative thinking. These works first outline the motivations for the development of commercial activity and, then, present the fundamental elements important to the foundation of a commercial society. These foundational concepts are followed by sections devoted to the various functional areas of business, again introduced by classical works that have both passed the test of time and provide unique insights into each of the areas. Faculty are provided with detailed instructions on methods of relating the material to contemporary business concepts and practice. While this roadmap provides structure for the material, faculty are encouraged to take advantage of their individual specialization and creativity. This could end up being one of the most enjoyable courses a faculty member will teach. Students are encouraged to be critical of the readings, of the concepts and, most particularly, their own notions about business and, at the same time, open to new ideas, the thoughts of others and the opportunities for personal growth. Through careful reading of the text, participating in classroom discussions, expanding knowledge through individual research and by writing position papers on contemporary business topics, this course has the potential to be one of the most impactful undergraduate or graduate courses students will take in their college career.

The Theory of the Leisure Class

Author : Thorstein Veblen
Publisher : DigiCat
ISBN 13 :
Total Pages : 259 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis The Theory of the Leisure Class by : Thorstein Veblen

Download or read book The Theory of the Leisure Class written by Thorstein Veblen and published by DigiCat. This book was released on 2022-11-13 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Theory of the Leisure Class is criticism of capitalism. Conspicuous consumption, along with "conspicuous leisure," is performed to demonstrate wealth or mark social status. The book is a treatise on economics and a detailed, social critique of conspicuous consumption, as a function of social class and of consumerism, derived from the social stratification of people and the division of labour, which are the social institutions of the feudal period (9th - 15th centuries) that have continued to the modern era. The book presents the evolutionary development of human institutions (social and economic) that shape society, such as how the citizens earn their livelihoods, wherein technology and the industrial arts are the creative forces of economic production. The sociology and economics applied by Veblen show the dynamic, intellectual influences of Charles Darwin, Karl Marx, Adam Smith, and Herbert Spencer; thus, his theories of socio-economics emphasize evolution and development as characteristics of human institutions. Thorstein Veblen (1857-1929) was an American economist and sociologist. He is well known as a witty critic of capitalism. Within the history of economic thought, Veblen is considered the leader of the institutional economics movement. Veblen's distinction between "institutions" and "technology" is still called the Veblenian dichotomy by contemporary economists.

Cultural Theory

Author : Imre Szeman
Publisher : John Wiley & Sons
ISBN 13 : 140518082X
Total Pages : 566 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Cultural Theory by : Imre Szeman

Download or read book Cultural Theory written by Imre Szeman and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Theory: An Anthology is a collection of the essential readings that have shaped and defined the field of contemporary cultural theory Features a historically diverse and methodologically concise collection of readings including rare essays such as Pierre Bourdieu’s “Forms of Capital” (1986), Gilles Deleuze “Postscript on Societies of Control” (1992), and Fredric Jameson’s “Reification and Utopia in Mass Culture” (1979) Offers a radical new approach to teaching and studying cultural theory with material arranged around the central areas of inquiry in contemporary cultural study —the status and significance of culture itself, power, ideology, temporality, space and scale, and subjectivity Section introductions, designed to assist the student reader, provide an overview of each piece, explaining the context in which it was written and offering a brief intellectual biography of the author A large annotated bibliography of primary and secondary works for each author and topic promotes further research and discussion Features a useful glossary of critical terms

General Technical Report RM.

Author :
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis General Technical Report RM. by :

Download or read book General Technical Report RM. written by and published by . This book was released on 1987 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Toward the Measurement of Total Economic Value

Author : George L. Peterson
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Toward the Measurement of Total Economic Value by : George L. Peterson

Download or read book Toward the Measurement of Total Economic Value written by George L. Peterson and published by . This book was released on 1987 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Veblen Treasury: From Leisure Class to War, Peace and Capitalism

Author : Rick Tilman
Publisher : Routledge
ISBN 13 : 131747788X
Total Pages : 640 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis A Veblen Treasury: From Leisure Class to War, Peace and Capitalism by : Rick Tilman

Download or read book A Veblen Treasury: From Leisure Class to War, Peace and Capitalism written by Rick Tilman and published by Routledge. This book was released on 2015-04-29 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Thorstein Veblen (1857-1929) was a contemporary of John Dewey and C.S. Peirce and ranks as one of the seminal minds of his generation of American thinkers in economics and sociology. He was a caustic critic of American business culture and his prose being peppered with Latin vocabulary might have made his ideas difficult to comprehend to the layperson. This collection of his writings looks at Veblen's works, main concepts and enables the reader to sample the broad spectrum of his thought and to reach his or her own conclusions regarding its present relevance.

Material culture : critical concepts in the social sciences. Vol. 1 : Pt. 2

Author : Victor Buchli
Publisher : Taylor & Francis
ISBN 13 : 9780415267205
Total Pages : 364 pages
Book Rating : 4.2/5 (672 download)

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Book Synopsis Material culture : critical concepts in the social sciences. Vol. 1 : Pt. 2 by : Victor Buchli

Download or read book Material culture : critical concepts in the social sciences. Vol. 1 : Pt. 2 written by Victor Buchli and published by Taylor & Francis. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Social Stratification, Class, Race, and Gender in Sociological Perspective, Second Edition

Author : David Grusky
Publisher : Routledge
ISBN 13 : 1000311899
Total Pages : 934 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Social Stratification, Class, Race, and Gender in Sociological Perspective, Second Edition by : David Grusky

Download or read book Social Stratification, Class, Race, and Gender in Sociological Perspective, Second Edition written by David Grusky and published by Routledge. This book was released on 2019-09-05 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume offers essential reading for undergraduates who need an introduction to the field, for graduate students who wish to broaden their understanding of stratification research, and for advanced scholars who seek a basic reference guide. Although most of the selections are middle-range theoretical pieces suitable for introductory courses, the anthology also includes advanced contributions on the cutting edge of research. The editor outlines a modified study plan for undergraduate students requiring a basic introduction to the field.

The Theory of the Leisure Class

Author : Thorstein Veblen
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Theory of the Leisure Class by : Thorstein Veblen

Download or read book The Theory of the Leisure Class written by Thorstein Veblen and published by . This book was released on 1912 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.

Consumer Behaviour Analysis: The behavioural basis of consumer choice

Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 9780415196437
Total Pages : 416 pages
Book Rating : 4.1/5 (964 download)

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Book Synopsis Consumer Behaviour Analysis: The behavioural basis of consumer choice by : Gordon R. Foxall

Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Gilded Age and Progressive Era

Author : William A. Link
Publisher : John Wiley & Sons
ISBN 13 : 1444331396
Total Pages : 352 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Gilded Age and Progressive Era by : William A. Link

Download or read book The Gilded Age and Progressive Era written by William A. Link and published by John Wiley & Sons. This book was released on 2012-02-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents documents that illustrate the variety of experiences and themes involved in the transformation of American political, economic, and social systems during the Gilded Age and Progressive Era (1870-1920). Includes nearly 70 documents which cover the period from the end of the Civil War and Reconstruction in the 1870s through World War I Explores the experiences of people during the Gilded Age and Progressive Era from a variety of diverse perspectives, including important political and cultural leaders as well as everyday individuals Charts the nationalization of American life and the establishment of the United States as a global power Introduces students to historical analysis and encourages them to engage critically with primary sources Introductory materials from the editors situate the documents within their historical context A bibliography provides essential suggestions for further reading and research

Inequality

Author : David Grusky
Publisher : Routledge
ISBN 13 : 0429968388
Total Pages : 352 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Inequality by : David Grusky

Download or read book Inequality written by David Grusky and published by Routledge. This book was released on 2018-05-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book redirects the focus of public debate to issues of gender and racial segregation and suggests that they should be fundamental to thinking about the status of black Americans and the origins of the urban underclass. It is a starting point for students and advanced scholars of inequality.

Building Customer-Brand Relationships

Author : Don E. Schultz
Publisher : M.E. Sharpe
ISBN 13 : 0765628945
Total Pages : 480 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Building Customer-Brand Relationships by : Don E. Schultz

Download or read book Building Customer-Brand Relationships written by Don E. Schultz and published by M.E. Sharpe. This book was released on 2009-02-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view--that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell, the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs--audiences, brands, delivery, and content--but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.

The Chicago Tradition in Economics 1892-1945

Author : Ross B. Emmett
Publisher : Taylor & Francis
ISBN 13 : 9780415254236
Total Pages : 480 pages
Book Rating : 4.2/5 (542 download)

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Book Synopsis The Chicago Tradition in Economics 1892-1945 by : Ross B. Emmett

Download or read book The Chicago Tradition in Economics 1892-1945 written by Ross B. Emmett and published by Taylor & Francis. This book was released on 2002 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: