Assortment and Merchandising Strategy

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Author :
Publisher : Springer
ISBN 13 : 3030111636
Total Pages : 230 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Assortment and Merchandising Strategy by : Constant Berkhout

Download or read book Assortment and Merchandising Strategy written by Constant Berkhout and published by Springer. This book was released on 2019-05-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.

MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB

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Author :
Publisher : Shashwat Publication
ISBN 13 : 9393557705
Total Pages : 169 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB by : Dr. Komaldeep Kaur Randhawa

Download or read book MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB written by Dr. Komaldeep Kaur Randhawa and published by Shashwat Publication. This book was released on 2023-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.

Intelligent Techniques for Data Analysis in Diverse Settings

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Publisher : IGI Global
ISBN 13 : 1522500766
Total Pages : 374 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Intelligent Techniques for Data Analysis in Diverse Settings by : Celebi, Numan

Download or read book Intelligent Techniques for Data Analysis in Diverse Settings written by Celebi, Numan and published by IGI Global. This book was released on 2016-04-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis forms the basis of many forms of research ranging from the scientific to the governmental. With the advent of machine intelligence and neural networks, extracting, modeling, and approaching data has been unimpeachably altered. These changes, seemingly small, affect the way societies organize themselves, deliver services, or interact with each other. Intelligent Techniques for Data Analysis in Diverse Settings addresses the specialized requirements of data analysis in a comprehensive way. This title contains a comprehensive overview of the most innovative recent approaches borne from intelligent techniques such as neural networks, rough sets, fuzzy sets, and metaheuristics. Combining new data analysis technologies, applications, emerging trends, and case studies, this publication reviews the intelligent, technological, and organizational aspects of the field. This book is ideally designed for IT professionals and students, data analysis specialists, healthcare providers, and policy makers.

Antitrust Law and Economics of Product Distribution

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590316979
Total Pages : 438 pages
Book Rating : 4.3/5 (169 download)

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Book Synopsis Antitrust Law and Economics of Product Distribution by :

Download or read book Antitrust Law and Economics of Product Distribution written by and published by American Bar Association. This book was released on 2006 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antitrust Law and Economics of Product Distribution explores the economics of product distribution and examines whether the courts have formulated legal standards consistent with those economic principles - focusing on the sale of goods through dealers, distributors, and franchisees.

The Wal-Mart Effect

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Author :
Publisher : Penguin
ISBN 13 : 9781594200762
Total Pages : 316 pages
Book Rating : 4.2/5 (7 download)

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Book Synopsis The Wal-Mart Effect by : Charles Fishman

Download or read book The Wal-Mart Effect written by Charles Fishman and published by Penguin. This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning journalist breaks through the wall of secrecy to reveal how the world's most powerful company really works and how it is transforming the American economy.

The Impact Upon Small Business of Dual Distribution and Related Vertical Integration

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Author :
Publisher :
ISBN 13 :
Total Pages : 2318 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Impact Upon Small Business of Dual Distribution and Related Vertical Integration by : United States. Congress. House. Select Committee on Small Business

Download or read book The Impact Upon Small Business of Dual Distribution and Related Vertical Integration written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1963 with total page 2318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition Laws Outside the United States

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Publisher : American Bar Association
ISBN 13 : 9781570738814
Total Pages : 1706 pages
Book Rating : 4.7/5 (388 download)

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Book Synopsis Competition Laws Outside the United States by : H. Stephen Harris

Download or read book Competition Laws Outside the United States written by H. Stephen Harris and published by American Bar Association. This book was released on 2001 with total page 1706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Microeconomics of Product Innovation

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Publisher : Oxford University Press
ISBN 13 : 0192548638
Total Pages : 242 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis The Microeconomics of Product Innovation by : Paul Stoneman

Download or read book The Microeconomics of Product Innovation written by Paul Stoneman and published by Oxford University Press. This book was released on 2018-02-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.

Managing Information Technology in a Global Economy

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Publisher : IGI Global
ISBN 13 : 9781930708075
Total Pages : 1226 pages
Book Rating : 4.7/5 (8 download)

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Book Synopsis Managing Information Technology in a Global Economy by : Information Resources Management Association. International Conference

Download or read book Managing Information Technology in a Global Economy written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2001 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, opportunities and challenges of available technology can be utilized as strategic and tactical resources for your organization. Conversely, failure to be current on the latest trends and issues of IT can lead to ineffective and inefficient management of IT resources. Managing Information Technology in a Global Economy is a valuable collection of papers that presents IT management perspectives from professionals around the world. The papers introduce new ideas, refine old ones and possess interesting scenarios to help the reader develop company-sensitive management strategies.

Product-Service Integration for Sustainable Solutions

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Publisher : Springer Science & Business Media
ISBN 13 : 3642308201
Total Pages : 660 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Product-Service Integration for Sustainable Solutions by : Horst Meier

Download or read book Product-Service Integration for Sustainable Solutions written by Horst Meier and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An Industrial Product-Service System is characterized by the integrated and mutually determined planning, development, provision and use of product and service shares including its immanent software components in Business-to-Business applications and represents a knowledge-intensive socio-technical system.” – Meier, Roy, Seliger (2010) Since the first conference in 2009, the CIRP International Conference on Industrial Product-Service Systems has become a well-established international forum for the review and discussion of advances, research results and industrial improvements. Researchers from all over the world have met at previous IPS2 conferences in Cranfield (2009), Linköping (2010), Braunschweig (2011) and Tokyo (2012). In 2013, the 5th CIRP International Conference on Industrial Product-Service Systems is held in Bochum. Important topics of IPS2 research presented at the conference are: planning and development, sustainability, business models, operation, service engineering, knowledge management, ICT, modeling and simulation, marketing and economic aspects as well as the role of the human in IPS2.

Domestic Commerce Series ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 1126 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Domestic Commerce Series ... by : United States. Bureau of Foreign and Domestic Commerce. (Dept. of commerce).

Download or read book Domestic Commerce Series ... written by United States. Bureau of Foreign and Domestic Commerce. (Dept. of commerce). and published by . This book was released on 1932 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manufacturing Market Statistics

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Publisher :
ISBN 13 :
Total Pages : 1076 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Manufacturing Market Statistics by : Charles Buckingham Eliot

Download or read book Manufacturing Market Statistics written by Charles Buckingham Eliot and published by . This book was released on 1932 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Strategic Brand Management

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Publisher : Kogan Page Publishers
ISBN 13 : 0749450851
Total Pages : 576 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Fossil Energy Update

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Author :
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Fossil Energy Update by :

Download or read book Fossil Energy Update written by and published by . This book was released on 1977 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Operational Research in Business and Economics

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Author :
Publisher : Springer
ISBN 13 : 3319330039
Total Pages : 292 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Operational Research in Business and Economics by : Evangelos Grigoroudis

Download or read book Operational Research in Business and Economics written by Evangelos Grigoroudis and published by Springer. This book was released on 2016-07-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a selection of refereed papers presented at the 4th International Symposium and 26th National Conference of the Hellenic Operational Research Society. It highlights recent scientific advances in operational research and management science (OR/MS), with a focus on linking OR/MS with other areas of quantitative methods in a multidisciplinary framework. Topics covered include areas such as business process modeling, supply chain management, organization performance and strategy planning, revenue management, financial applications, production planning, metaheuristics, logistics, inventory systems, and energy systems.

Manufacturing and Supply Systems Management

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Publisher : Springer Science & Business Media
ISBN 13 : 1447107535
Total Pages : 542 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Manufacturing and Supply Systems Management by : B. Wu

Download or read book Manufacturing and Supply Systems Management written by B. Wu and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to compete in an increasingly demanding market, many manufacturing companies have to redesign or restructure their manufacturing systems so that a set of coherent manufacturing strategies can be supported. So this book aims to provide a comprehensive treatment of manufacturing strategy analysis (MSA) and manufacturing systems design (MSD). The strategic concerns of manufacturing are linked to subsequent manufacturing systems design activities through the use of an effective MSA/MSD interface. Topics include: A structured approach to formulating manufacturing strategies; A set of linking processes to translate MSA concerns into relevant MSD action plans; Case studies. This book is intended to help graduates and industry-based professionals to make more informed decisions when working on system-design or redesign projects.

Federal Register

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Publisher :
ISBN 13 :
Total Pages : 1628 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 1978-07 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: