Ux Ui Design 2021 For Beginners

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UX/UI Design 2021 For Beginners

Author : David Weathers
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.7/5 (196 download)

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Book Synopsis UX/UI Design 2021 For Beginners by : David Weathers

Download or read book UX/UI Design 2021 For Beginners written by David Weathers and published by . This book was released on 2021-03-10 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: UI/UX design has become very popular in recent years despite the confusion that exists between them. This book settles the decades-long confusion regarding these two professions and also gives a comprehensive guide on how both designs work together to bring ideal designs to life.You will also learn how colors, fonts, images and the Kaizen concept plays a positive role in all UI/UX designs.Some information you will get from this book includeThe Differences between the UX and UI Which comes first in the design process? What are the different effects of UX and UI designs in web pages and applications? Choosing, Practicing and mastering a design tool Researching Creating surveys Steps to create an effective survey Tools for creating surveys online Involving colleagues, stakeholders and partners in the design process How different individuals might use the product or serviceOne on one interviews BrainstormingCompiling your research and putting them togetherDrafting diagrams of proposed user steps Drafting wireframes Creating a Prototype Bringing the UI designer into the picture Implementation and Design Frontend development and its languages Backend DevelopmentTestingQualitative and quantitative user research Usability testing Tips to getting a good usability testing Types of usability testingIterative testing Advantages of Iterative testing Steps to making a good iterative testing Signs of a good UX design Signs of a good UI design Designing the ideal digital product Making users the center of your design using UCD Taking a mobile first strategyFocusing on quality rather than quantity Information architecture (IA)Why you should be a UX and UI designer The user InterfaceHow graphic design knowledge helps in UI designUsing breathtakingimages Effects of colors and font Responsive and adaptive designAnd Lots moreScroll up and hit the BUY NOW WITH 1-CLICK Button to get started

UX for Beginners

Author : Joel Marsh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491912642
Total Pages : 459 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis UX for Beginners by : Joel Marsh

Download or read book UX for Beginners written by Joel Marsh and published by "O'Reilly Media, Inc.". This book was released on 2015-12-21 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical material. This bookÃ¢??based on the wildly popular UX Crash Course from Joel MarshÃ¢??s blog The Hipper ElementÃ¢??is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnÃ¢??t have to be boring. Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more. Start from scratch: the fundamentals of UX Research the weird and wonderful things users do The process and science of making anything user-friendly Use size, color, and layout to help and influence users Plan and create wireframes Make your designs feel engaging and persuasive Measure how your design works in the real world Find out what a UX designer does all day

UX For Dummies

Author : Kevin P. Nichols
Publisher : John Wiley & Sons
ISBN 13 : 1118852796
Total Pages : 321 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis UX For Dummies by : Kevin P. Nichols

Download or read book UX For Dummies written by Kevin P. Nichols and published by John Wiley & Sons. This book was released on 2014-04-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

UX for XR

Author : Cornel Hillmann
Publisher : Apress
ISBN 13 : 9781484270196
Total Pages : 255 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis UX for XR by : Cornel Hillmann

Download or read book UX for XR written by Cornel Hillmann and published by Apress. This book was released on 2021-06-13 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techniques and tools for prototyping and designing XR user interactions. You'll approach the design for experiential state and spatial cognition, using established UX key performance indicators, while taking into account the social dynamics, emotional framework and wider industry context. UX design and strategy for the XR space is a new frontier, so UX for XR focuses on case studies and industry research to illustrate the relationship between UX design and the growth of immersive technologies. Practical examples will demonstrate how you should apply UX design principles using designing interactions in XR by identifying the importance of spaces, senses and storyboarding. What You'll Learn Explore the challenges and opportunities of designing for XR See how spatial interaction is revolutionizing human computer interaction Examine sensory input and interaction beyond the screen Work with 3D Interaction Design and build a strong 3D UX Understand VR and augmented reality essentials for emotion-rich user experiences Apply UX research techniques for the XR space Who This Book Is For This book is primarily for UX designers, consultants, and strategists; XR developers; and media professionals

A Project Guide to UX Design

Author : Russ Unger
Publisher : New Riders
ISBN 13 : 0132931729
Total Pages : 558 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis A Project Guide to UX Design by : Russ Unger

Download or read book A Project Guide to UX Design written by Russ Unger and published by New Riders. This book was released on 2012-03-23 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

Strategic Writing for UX

Author : Torrey Podmajersky
Publisher : O'Reilly Media
ISBN 13 : 1492049360
Total Pages : 195 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Strategic Writing for UX by : Torrey Podmajersky

Download or read book Strategic Writing for UX written by Torrey Podmajersky and published by O'Reilly Media. This book was released on 2019-06-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

The User Experience Team of One

Author : Leah Buley
Publisher : Rosenfeld Media
ISBN 13 : 1933820896
Total Pages : 265 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis The User Experience Team of One by : Leah Buley

Download or read book The User Experience Team of One written by Leah Buley and published by Rosenfeld Media. This book was released on 2013-07-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Simple and Usable Web, Mobile, and Interaction Design

Author : Giles Colborne
Publisher : New Riders
ISBN 13 : 0321714156
Total Pages : 277 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Simple and Usable Web, Mobile, and Interaction Design by : Giles Colborne

Download or read book Simple and Usable Web, Mobile, and Interaction Design written by Giles Colborne and published by New Riders. This book was released on 2010-09-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

Laws of UX

Author : Jon Yablonski
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

UX Design

Author : Steven Miller
Publisher : Steven Miller
ISBN 13 : 9781513684390
Total Pages : 158 pages
Book Rating : 4.6/5 (843 download)

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Book Synopsis UX Design by : Steven Miller

Download or read book UX Design written by Steven Miller and published by Steven Miller. This book was released on 2021-04-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could master UX Design, a skill that is becoming more and more demanded from more and more companies? Imagine how your work and life could change, and how much fun you'll have while enjoying the journey. "UX designer" is quickly becoming one of the most sought-after job titles in tech. Being a UX designer is rewarding, challenging, lucrative and interesting. A UX designer requires an impressive mix of creative, technical, and social skills. You need to be as comfortable with Adobe and Sketch as you are with interacting with a live group of users and analyzing their interactions with your mockups, prototypes, and wireframes. It's certainly not an easy job, but if you love the work you won't care that it's challenging. This book provides you EVERY information to master UX design, the few things you need to start are: - Passion - UX design should feel not just like a hobby or even a career path, but a calling. You should be genuinely fascinated by the subject - Empathy - To design great products you need to be able to feel the users' pain and frustration. You need to be able to put yourself in their shoes to understand why something isn't working for them, even though for you it may seem fine. - Self-Starting - You are going to need to train yourself in various areas and learn to work on your own for a while to figure things out and build your portfolio - Genuine Interest in Technology - This almost goes without saying, but just in case...you do need to have a love of technology and, in particular, the way humans interact with technology But let's get deep into the chapters of this guide: - Understanding you are not the user, involving them helps you to master your products - The 27 UX design fundamentals to follow and check in every single project - The design process (form sketching to design specifications) - Lean UX vs Agile UX - The 5 visual design principles - Behavioral UX data - The 4 UX optimization steps ...and much more! EVERY object you ever purchased was guided by user experience. Companies are now realizing that and looking for professionals that could help them. Change your career forever and become a user experience designer purchasing and studying this practical and complete guide! Scroll up and add it to cart now!

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 149205240X
Total Pages : 302 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2021-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

UX for Lean Startups

Author : Laura Klein
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492049549
Total Pages : 284 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis UX for Lean Startups by : Laura Klein

Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality

Bottlenecks

Author : David C. Evans
Publisher : Apress
ISBN 13 : 1484225805
Total Pages : 269 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Bottlenecks by : David C. Evans

Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Lean UX

Author : Jeff Gothelf
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491953578
Total Pages : 205 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

The UX Book

Author : Rex Hartson
Publisher : Morgan Kaufmann
ISBN 13 : 0128010622
Total Pages : 918 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis The UX Book by : Rex Hartson

Download or read book The UX Book written by Rex Hartson and published by Morgan Kaufmann. This book was released on 2018-11-02 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel. One of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer's creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. This entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to "Agile UX design for a quality user experience. Designed as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects. The approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters. - Winner of a 2020 Textbook Excellence Award (College) (Texty) from the Textbook and Academic Authors Association - A comprehensive textbook for UX/HCI/Interaction Design students readymade for the classroom, complete with instructors' manual, dedicated web site, sample syllabus, examples, exercises, and lecture slides - Features HCI theory, process, practice, and a host of real world stories and contributions from industry luminaries to prepare students for working in the field - The only HCI textbook to cover agile methodology, design approaches, and a full, modern suite of classroom material (stemming from tried and tested classroom use by the authors)

UX Design 2020

Author : Theo Farrington
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.6/5 (577 download)

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Book Synopsis UX Design 2020 by : Theo Farrington

Download or read book UX Design 2020 written by Theo Farrington and published by . This book was released on 2020-06-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could design AND help shape a better future as well?If you are tired of futile graphic design and want to put your skills and creativity at the service of a more meaningful purpose, than keep reading. Look, style, trends. They are all around us, and it's just fine, but when they are devoided of meaning, and they far too often are, they just add to the growing shallowness of the world. Design should be more than just aesthetic, design should be for the people. And, in fact, it is. This is where User Experience comes in. UX Design is a human-centered approach heavily focusing on empathy that is transforming the business industry for the good. Better products, interfaces, contents, spaces, and services designed to make life easier for people. Companies are beginning to understand that useful products and customer person satisfaction are essential elements to the success of any business. And that is why UX design jobs are on the rise (one of the 25 highest paying entry-level jobs of 2019, according to Glassdoor). And that is why you're probably reading this, too. My name is Theo Farrington. I'm a senior UX designer and director helping worldwide businesses create value by combining product, business, and user goals. I've started my career as a graphic designer, then fell in love with the user experience world, and made the move that led me to a fulfilling career in the field. In this book, I will introduce you to the fundamentals of UX design, such as: What is UX, and how bad and good design secretly shape our behavior The key principles to make valuable design for users The Design Process from goal definition to user research and launch How to wireframe, test, develop and iterate to fit people needs An introduction to visual design principles How to get out of your head, and design for real life How to put empathy at the center of your design process How UX designers can use their superpowers to foster social impact What are the user experience job opportunities out there, and how to lend a high salary UX job User experience is everywhere, from the dress you're wearing to the smartphone you're holding. As UX designers we are the architects of everyday human interactions and experiences. That gives us tremendous power. Like saving lives by designing brilliant medical apps, or shaping the future world by designing the internet of things. Intrigued? Then Learn UX Design today and shake your career up! Scroll up and click the BUY NOW button to grab your copy!

UI is Communication

Author : Everett N McKay
Publisher : Newnes
ISBN 13 : 0123972876
Total Pages : 379 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis UI is Communication by : Everett N McKay

Download or read book UI is Communication written by Everett N McKay and published by Newnes. This book was released on 2013-05-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It's the perfect introduction to user interface design. - Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently - Includes design makeovers so you can see the concepts in practice with real examples - Communication-based design process ties everything from interaction to visual design together