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Author : Edgar Herbert Felix
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.:/5 (31 download)
Download or read book Using Radio in Sales Promotion written by Edgar Herbert Felix and published by . This book was released on 1927 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edgar Herbert FELIX
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 (842 download)
Download or read book Using Radio in Sales Promotion, etc written by Edgar Herbert FELIX and published by . This book was released on 1927 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4.:/5 (21 download)
Download or read book How to Profit from Radio Advertising written by and published by . This book was released on 1975 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.1/5 (36 download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Author : Federation of Australian Radio Broadcasters. Radio Marketing Bureau
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (221 download)
Download or read book The Power of Sales Promotion written by Federation of Australian Radio Broadcasters. Radio Marketing Bureau and published by . This book was released on 1994 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roddy Mullin
Publisher : Kogan Page Publishers
ISBN 13 : 0749450215
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)
Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author : National Retail Dry Goods Association (U.S.). Sales Promotion Division
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.3/5 (243 download)
Download or read book Radio and the Retailer written by National Retail Dry Goods Association (U.S.). Sales Promotion Division and published by . This book was released on 1940 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 ( download)
Download or read book Aspects of Sales Promotion written by United States. Small Business Administration and published by . This book was released on 1966 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lowell Thrane Aistrup
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (378 download)
Download or read book Radio Advertising in Sales Promotion written by Lowell Thrane Aistrup and published by . This book was released on 1929 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.0/5 ( download)
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author : Julia Schopick
Publisher :
ISBN 13 : 9780982969021
Total Pages : pages
Book Rating : 4.9/5 (69 download)
Download or read book Honest Medicine written by Julia Schopick and published by . This book was released on 2011-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: HONEST MEDICINE introduces four lifesaving treatments that have been effectively treating--and in some cases curing--people for 25-90 years. However, for reasons of profitability (or lack thereof), these treatments have not been universally accepted. The treatments are: Low Dose Naltrexone for autoimmune diseases (e.g., multiple sclerosis, lupus, rheumatoid arthritis, Crohn's disease, etc.)
Author :
Publisher :
ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.:/5 (319 download)
Download or read book Sales Management written by and published by . This book was released on 1927 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Peter Springer
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (55 download)
Download or read book Radio and the Retailer written by George Peter Springer and published by . This book was released on 1940 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashley Herweg
Publisher : Taylor & Francis
ISBN 13 : 1136026819
Total Pages : 286 pages
Book Rating : 4.1/5 (36 download)
Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Author :
Publisher :
ISBN 13 :
Total Pages : 1156 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (319 download)
Download or read book Radio Broadcasting Manual written by National Retail Merchants Association. Sales Promotion Division and published by . This book was released on 1935 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Spitzer
Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (97 download)
Download or read book Inside Retail Sales Promotion and Advertising written by Harry Spitzer and published by HarperCollins Publishers. This book was released on 1982 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
