Using Neural Networks For Clustering Based Market Segmentation

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Data Analysis and Decision Support

Author : Daniel Baier
Publisher : Springer Science & Business Media
ISBN 13 : 3540283978
Total Pages : 361 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Data Analysis and Decision Support by : Daniel Baier

Download or read book Data Analysis and Decision Support written by Daniel Baier and published by Springer Science & Business Media. This book was released on 2006-05-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.

Clustering and Classification

Author : Phipps Arabie
Publisher : World Scientific
ISBN 13 : 9789810212872
Total Pages : 508 pages
Book Rating : 4.2/5 (128 download)

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Book Synopsis Clustering and Classification by : Phipps Arabie

Download or read book Clustering and Classification written by Phipps Arabie and published by World Scientific. This book was released on 1996 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a moderately advanced level, this book seeks to cover the areas of clustering and related methods of data analysis where major advances are being made. Topics include: hierarchical clustering, variable selection and weighting, additive trees and other network models, relevance of neural network models to clustering, the role of computational complexity in cluster analysis, latent class approaches to cluster analysis, theory and method with applications of a hierarchical classes model in psychology and psychopathology, combinatorial data analysis, clusterwise aggregation of relations, review of the Japanese-language results on clustering, review of the Russian-language results on clustering and multidimensional scaling, practical advances, and significance tests.

Market Segmentation

Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750659815
Total Pages : 493 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Market Segmentation by : Malcolm McDonald

Download or read book Market Segmentation written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2004-10 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique * Usable by students and executives, for whom the practical, step-by-step approach is designed * Leading author team in the field

Market Segmentation Analysis

Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Market Segmentation Analysis by : Sara Dolnicar

Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1629605298
Total Pages : 356 pages
Book Rating : 4.6/5 (296 download)

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Book Synopsis Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition by : Randall S. Collica

Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --

MICAI 2000: Advances in Artificial Intelligence

Author : Osvaldo Cairo
Publisher : Springer
ISBN 13 : 3540455620
Total Pages : 763 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis MICAI 2000: Advances in Artificial Intelligence by : Osvaldo Cairo

Download or read book MICAI 2000: Advances in Artificial Intelligence written by Osvaldo Cairo and published by Springer. This book was released on 2006-12-30 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years ago, A. Turing predicted that by 2000 we would have a machine that could pass the Turing test. Although this may not yet be true, AI has advanced signi?cantly in these 50 years, and at the dawn of the XXI century is still an activeandchallenging?eld.Thisyearisalsosigni?cantforAIinMexico,withthe merging of the two major AI conferences into the biennial Mexican International Conference on Arti?cial Intelligence (MICAI) series. MICAI is the union of the Mexican National AI Conference (RNIA) and the International AI Symposium (ISAI), organized annually by the Mexican Society forAI(SMIA,since1984)andbytheMonterreyInstituteofTechnology(ITESM, since1988),respectively.The?rstMexicanInternationalConferenceonArti?cial Intelligence, MICAI 2000, took place April 11-14, 2000, in the city of Acapulco, Mexico.ThisconferenceseekstopromoteresearchinAI,andcooperationamong Mexican researchers and their peers worldwide. We welcome you all. Over 163 papers from 17 di?erent countries were submitted for consideration to MICAI 2000. After reviewing them thoroughly, MICAI’s program committee, referees, and program chair accepted 60 papers for the international track. This volume contains the written version of the papers and invited talks presented at MICAI. We would like to acknowledge the support of the American Association for Arti?cial Intelligence (AAAI), and the International Joint Conference on Art- cial Intelligence (IJCAI). We are specially grateful for the warm hospitality and generosity o?ered by the Acapulco Institute of Technology.

Proceedings of Fourth International Conference on Soft Computing for Problem Solving

Author : Kedar Nath Das
Publisher : Springer
ISBN 13 : 8132222172
Total Pages : 616 pages
Book Rating : 4.1/5 (322 download)

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Book Synopsis Proceedings of Fourth International Conference on Soft Computing for Problem Solving by : Kedar Nath Das

Download or read book Proceedings of Fourth International Conference on Soft Computing for Problem Solving written by Kedar Nath Das and published by Springer. This book was released on 2014-12-24 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proceedings of SocProS 2014 serves as an academic bonanza for scientists and researchers working in the field of Soft Computing. This book contains theoretical as well as practical aspects using fuzzy logic, neural networks, evolutionary algorithms, swarm intelligence algorithms, etc., with many applications under the umbrella of ‘Soft Computing’. The book is beneficial for young as well as experienced researchers dealing across complex and intricate real world problems for which finding a solution by traditional methods is a difficult task. The different application areas covered in the Proceedings are: Image Processing, Cryptanalysis, Industrial Optimization, Supply Chain Management, Newly Proposed Nature Inspired Algorithms, Signal Processing, Problems related to Medical and Healthcare, Networking Optimization Problems, etc.

Intelligent Techniques for Data Analysis in Diverse Settings

Author : Celebi, Numan
Publisher : IGI Global
ISBN 13 : 1522500766
Total Pages : 374 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Intelligent Techniques for Data Analysis in Diverse Settings by : Celebi, Numan

Download or read book Intelligent Techniques for Data Analysis in Diverse Settings written by Celebi, Numan and published by IGI Global. This book was released on 2016-04-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis forms the basis of many forms of research ranging from the scientific to the governmental. With the advent of machine intelligence and neural networks, extracting, modeling, and approaching data has been unimpeachably altered. These changes, seemingly small, affect the way societies organize themselves, deliver services, or interact with each other. Intelligent Techniques for Data Analysis in Diverse Settings addresses the specialized requirements of data analysis in a comprehensive way. This title contains a comprehensive overview of the most innovative recent approaches borne from intelligent techniques such as neural networks, rough sets, fuzzy sets, and metaheuristics. Combining new data analysis technologies, applications, emerging trends, and case studies, this publication reviews the intelligent, technological, and organizational aspects of the field. This book is ideally designed for IT professionals and students, data analysis specialists, healthcare providers, and policy makers.

Neural Networks in Business Forecasting

Author : G. Peter Zhang
Publisher : IGI Global
ISBN 13 : 1591401763
Total Pages : 311 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Neural Networks in Business Forecasting by : G. Peter Zhang

Download or read book Neural Networks in Business Forecasting written by G. Peter Zhang and published by IGI Global. This book was released on 2004-01-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. There are considerable interests and applications in forecasting using neural networks. Neural Networks in Business Forecasting provides for researchers and practitioners some recent advances in applying neural networks to business forecasting. A number of case studies demonstrating the innovative or successful applications of neural networks to many areas of business as well as methods to improve neural network forecasting performance are presented.

Bio-Mimetic Approaches in Management Science

Author : Jacques-Marie Aurifeille
Publisher : Springer Science & Business Media
ISBN 13 : 1475728212
Total Pages : 212 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Bio-Mimetic Approaches in Management Science by : Jacques-Marie Aurifeille

Download or read book Bio-Mimetic Approaches in Management Science written by Jacques-Marie Aurifeille and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Science is often confronted with optimization problems characterised by weak underlying theoretical models and complex constraints. Among them, one finds data analysis, pattern recognition (classification, multidimensional analysis, discriminant analysis) as well as modelling (forecasting, confirmatory analysis, expert system design). In recent years, biomimetic approaches have received growing attention from Marketing, Finance and Human Resource researchers and executives as effective tools for practically handling such problems. Biomimetic approaches include a variety of heuristic methods - such as neural networks, genetic algorithms, immunitary nets, cellular automata - that simulate nature's way of solving complex problems and, thus, can be considered as numerical transpositions of true life problem solving. Bio-Mimetic Approaches in Management Science presents a selection of recent papers on biomimetic approaches and their application to Management Science. Most of these papers were presented at the last ACSEG/CAEMS International Congresses (Approches Connexionnistes en Sciences Economiques et de Gestion/Connectionnist Approaches in Economics and Management Science). All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. The advantages and limits of the biomimetic approaches are discussed in several of the papers, either by comparing these approaches with more classical methods (logit models, clustering), or by investigating specific issues like overfitting and robustness. Synthesizing overviews are provided, as well as new tools for coping with some of the limitations of biomimetic methods.

GeoComputational Modelling

Author : Manfred M. Fischer
Publisher : Springer Science & Business Media
ISBN 13 : 3662046377
Total Pages : 286 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis GeoComputational Modelling by : Manfred M. Fischer

Download or read book GeoComputational Modelling written by Manfred M. Fischer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geocomputation may be viewed as the application of a computational science paradigm to study a wide range of problems in geographical systems contexts. This volume presents a clear, comprehensive and thoroughly state-of-the-art overview of current research, written by leading figures in the field. It provides important insights into this new and rapidly developing field and attempts to establish the principles, and to develop techniques for solving real world problems in a wide array of application domains with a catalyst to greater understanding of what geocomputation is and what it entails. The broad coverage makes it invaluable reading for resarchers and professionals in geography, environmental and economic sciences as well as for graduate students of spatial science and computer science.

Artificial Intelligence Systems and the Internet of Things in the Digital Era

Author : Abdalmuttaleb M.A Musleh Al-Sartawi
Publisher : Springer Nature
ISBN 13 : 3030772462
Total Pages : 536 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Artificial Intelligence Systems and the Internet of Things in the Digital Era by : Abdalmuttaleb M.A Musleh Al-Sartawi

Download or read book Artificial Intelligence Systems and the Internet of Things in the Digital Era written by Abdalmuttaleb M.A Musleh Al-Sartawi and published by Springer Nature. This book was released on 2021-05-28 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together intelligence systems and the Internet of Things, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations which will help societies (economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, and students) to better understand, use, and control AI and IoT to develop future strategies and to achieve sustainability goals. EAMMIS 2021 was organized by the Bridges Foundation in cooperation with the Istanbul Medeniyet University, Istanbul, Turkey, on March 19–20, 2021. EAMMIS 2021 theme was Artificial Intelligence Systems and the Internet of Things in the digital era. The papers presented at the conference provide a holistic view of AI education, MIS, cybersecurity, blockchain, Internet of Ideas (IoI), and knowledge management.

Database Marketing

Author : Robert C. Blattberg
Publisher : Springer Science & Business Media
ISBN 13 : 0387725792
Total Pages : 875 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Database Marketing by : Robert C. Blattberg

Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Business Applications of Neural Networks

Author : Bill Edisbury
Publisher : World Scientific
ISBN 13 : 9812813314
Total Pages : 222 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Business Applications of Neural Networks by : Bill Edisbury

Download or read book Business Applications of Neural Networks written by Bill Edisbury and published by World Scientific. This book was released on 2000 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neural networks are increasingly being used in real-world business applications and, in some cases, such as fraud detection, they have already become the method of choice. Their use for risk assessment is also growing and they have been employed to visualise complex databases for marketing segmentation. This boom in applications covers a wide range of business interests - from finance management, through forecasting, to production. The combination of statistical, neural and fuzzy methods now enables direct quantitative studies to be carried out without the need for rocket-science expertise. This is a review of the state-of-the-art in applications of neural-network methods in three important areas of business analysis. It includes a tutorial chapter to introduce new users to the potential and pitfalls of this new technology.

Machine Learning and Artificial Intelligence in Marketing and Sales

Author : Niladri Syam
Publisher : Emerald Group Publishing
ISBN 13 : 1800438826
Total Pages : 177 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Machine Learning and Artificial Intelligence in Marketing and Sales by : Niladri Syam

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

The Routledge Handbook of Tourism Marketing

Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936191
Total Pages : 523 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.