Uses Gratifications In College Students Media Use

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Uses & Gratifications in College Students' Media Use

Author : Carrie Lynn Scherer
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (65 download)

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Book Synopsis Uses & Gratifications in College Students' Media Use by : Carrie Lynn Scherer

Download or read book Uses & Gratifications in College Students' Media Use written by Carrie Lynn Scherer and published by . This book was released on 2010 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fear in industries such as print and television that the continued expansion of the Internet is the death of traditional media. The present study uses media complementarity theory and uses and gratifications theory to determine if traditional media and the Internet can exist simultaneously for the fulfillment of health information seeking needs. Primary data analysis of college students revealed a relationship between traditional media use and Internet use for health information seeking in general, and when controlling for perceived gratifications. Furthermore, when examining the role of health orientation in this relationship, results showed that complementarity media use for health information seeking can be examined for all college students, regardless of whether they are active or passive in managing their health.

Media Matter

Author : Karl Erik Rosengren
Publisher : Greenwood
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Media Matter by : Karl Erik Rosengren

Download or read book Media Matter written by Karl Erik Rosengren and published by Greenwood. This book was released on 1989 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Integrated Approach to Communication Theory and Research

Author : Don W. Stacks
Publisher : Routledge
ISBN 13 : 1135591660
Total Pages : 592 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks

Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2014-04-08 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Media Perspectives for the 21st Century

Author : Stylianos Papathanassopoulos
Publisher : Routledge
ISBN 13 : 1136847766
Total Pages : 262 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Media Perspectives for the 21st Century by : Stylianos Papathanassopoulos

Download or read book Media Perspectives for the 21st Century written by Stylianos Papathanassopoulos and published by Routledge. This book was released on 2011-03-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Perspectives for the 21st Century brings together key international scholars to explore concepts, topics and issues concerning the communication environment in contemporary democratic societies. It combines qualitative and quantitative approaches to provide an interdisciplinary and truly global perspective that reflects the trends, theories and issues in current media and communication research. The collection raises significant questions about the study of the media by challenging approaches to major media and societal issues, and analyses in more depth the range of concerns that shape both the present and the future media landscape and the issues these can create for communication. It also investigates the main effects of technological developments on the domain of the news media and journalism. Divided into two main sections, Part I provides accounts of the role of the media in society, and deals with agendas that affect the field of communications studies. Part II goes on to examine the world of new media and offers analyses on the developments of the 21st century. Chapters deal with various dimensions of media from a number of different perspectives and socio-political contexts, covering a wide range of topics including Social Networking, Political Communication, Public Journalism, Global Infotainment and Consumer Culture. Media Perspectives for the 21st Century will be highly useful to undergraduate and postgraduate students, as well as researchers and academics, in the fields of media and communication studies, mass communication, journalism and new media.

21st Century Communication: A Reference Handbook

Author : William F. Eadie
Publisher : SAGE
ISBN 13 : 1412950309
Total Pages : 993 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis 21st Century Communication: A Reference Handbook by : William F. Eadie

Download or read book 21st Century Communication: A Reference Handbook written by William F. Eadie and published by SAGE. This book was released on 2009-05-15 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.

Refining Milestone Mass Communications Theories for the 21st Century

Author : Ran Wei
Publisher : Routledge
ISBN 13 : 1317394070
Total Pages : 323 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Refining Milestone Mass Communications Theories for the 21st Century by : Ran Wei

Download or read book Refining Milestone Mass Communications Theories for the 21st Century written by Ran Wei and published by Routledge. This book was released on 2017-12-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.

College Students' Use of Digital and Traditional Media

Author : Kelly M. Bodine
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (15 download)

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Book Synopsis College Students' Use of Digital and Traditional Media by : Kelly M. Bodine

Download or read book College Students' Use of Digital and Traditional Media written by Kelly M. Bodine and published by . This book was released on 2018 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the higher education field marketers need to better understand how to keep abreast with the trends of their current and future audiences. With ever-evolving technologies, students' have multiple methods in which to acquire campus related information. The aims of this study were to discover what communication methodologies students employ when learning about campus information and what methodologies they employ when actively searching. Based on a uses and gratifications framework, this study involved conducting an online survey to compare college students' use and level of influence from traditional or digital media marketing. The findings of this study show that both past and present methods of marketing communications' are utilized to search for information, with different intentions on each. This survey specifically explored the use of media among the student population at the Rochester Institute of Technology."--Abstract.

Media Effects

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1135647380
Total Pages : 645 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Effects by : Jennings Bryant

Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Media Effects

Author : W. James Potter
Publisher : SAGE
ISBN 13 : 1412964695
Total Pages : 401 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Media Effects by : W. James Potter

Download or read book Media Effects written by W. James Potter and published by SAGE. This book was released on 2012-01-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

The Psychology and Dynamics Behind Social Media Interactions

Author : Desjarlais, Malinda
Publisher : IGI Global
ISBN 13 : 1522594140
Total Pages : 477 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Psychology and Dynamics Behind Social Media Interactions by : Desjarlais, Malinda

Download or read book The Psychology and Dynamics Behind Social Media Interactions written by Desjarlais, Malinda and published by IGI Global. This book was released on 2019-07-26 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative development. There exists a need for an edited collection that will provide readers with both breadth and depth on the impacts of social media on normative development and social media as an amplifier of positive and negative behaviors. The Psychology and Dynamics Behind Social Media Interactions is an essential reference book that focuses on current social media research and provides insight into the benefits and detriments of social media through the lens of psychological theories. It enhances the understanding of current research regarding the antecedents to social media use and problematic use, effects of use for identity formation, mental and physical health, and relationships (friendships and romantic and family relationships) in addition to implications for education and support groups. Intended to aid in collaborative research opportunities, this book is ideal for clinicians, educators, researchers, councilors, psychologists, and social workers.

The Psychology of Entrepreneurship

Author : J. Robert Baum
Publisher : Psychology Press
ISBN 13 : 1317613791
Total Pages : 433 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Psychology of Entrepreneurship by : J. Robert Baum

Download or read book The Psychology of Entrepreneurship written by J. Robert Baum and published by Psychology Press. This book was released on 2014-04-16 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures. The Psychology of Entrepreneurship, a volume in the SIOP Organizational Frontiers Series, is the first book written about the psychology of entrepreneurship, and includes over 60 research questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures? Some topics addressed include: methods to help researchers explore the domain of entrepreneurship research; the entire process of starting a new business; characteristics of the individual entrepreneur; the history of entrepreneurship education; the cross-cultural effects of entrepreneurship; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods. This book will appeal to teachers, students, and researchers in the areas of industrial organizational psychology, organizational behavior, entrepreneurship, and management.

The Oxford Handbook of Cyberpsychology

Author : Alison Attrill-Smith
Publisher : Oxford University Press, USA
ISBN 13 : 0198812744
Total Pages : 779 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford Handbook of Cyberpsychology by : Alison Attrill-Smith

Download or read book The Oxford Handbook of Cyberpsychology written by Alison Attrill-Smith and published by Oxford University Press, USA. This book was released on 2019-05-21 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Cyberpsychology explores a wide range of cyberpsychological processes and activities through the research and writings of some of the world's leading cyberpsychology experts. The book is divided into eight sections covering topics as varied as online research methods, self-presentation and impression management, technology across the lifespan, interaction and interactivity, online groups and communities, social media, health and technology,video gaming and cybercrime and cybersecurity.

Television in Politics

Author : Jay G. Blumler
Publisher :
ISBN 13 :
Total Pages : 379 pages
Book Rating : 4.:/5 (77 download)

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Book Synopsis Television in Politics by : Jay G. Blumler

Download or read book Television in Politics written by Jay G. Blumler and published by . This book was released on 1968 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Perspectives in Marketing for the 21st Century

Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai

Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Television and Child Development

Author : Judith Page Van Evra
Publisher : Routledge
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Television and Child Development by : Judith Page Van Evra

Download or read book Television and Child Development written by Judith Page Van Evra and published by Routledge. This book was released on 1998 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The material presented in this second edition provides a current and complete summary and synthesis of what is known about television's role in, and impact on, children's cognitive and social development. Unlike other books on television or child development, this text directly combines communication and psychological perspectives for a more comprehensive and accurate look at children's television experiences. The integration of information from these diverse sources addresses the complexity of the interactions among child, content, technological, and contextual variables, and provides a broader conceptualization of both theoretical and practical issues. In short, this volume carefully considers the complex and significant interplay between other forces in a child's life with the television viewing experience. Providing updated research findings in the major areas and including changing trends in television content and viewing patterns, this new edition offers new sections on technology and its influence and an entirely new chapter on television's impact on exceptional and high risk children. Also included are research findings on the many other media uses now available to children besides television, as well as those that affect children's use of television--VCRs, cable programs, computers, the Internet, video games, and virtual reality--in addition to a chapter on intervention and critical viewing strategies.

Internet and Technology Addiction: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522589015
Total Pages : 758 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Internet and Technology Addiction: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Internet and Technology Addiction: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-06-07 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addiction is a powerful and destructive condition impacting large portions of the population around the world, and because of ubiquitous technology, social networking and internet addiction have become a concern in recent years. With all ages affected by the fear of missing out, which forces them to stay continually connected in order to stay up-to-date on what others are doing, new research is needed to prevent and treat anxieties caused by internet use. Internet and Technology Addiction: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction, in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction, social isolation, and technology servitude, this publication is an ideal reference source for psychologists, cyberpsychologists, cybersociologists, counselors, therapists, public administrators, academicians, and researchers interested in psychology and technology use.

Information Technology and Systems

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030684180
Total Pages : 338 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Information Technology and Systems by : Álvaro Rocha

Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-01-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.