Author : Fredrick Mwangi
Publisher : GRIN Verlag
ISBN 13 : 3656923744
Total Pages : 13 pages
Book Rating : 4.6/5 (569 download)
Book Synopsis Use and Ethical Issues of Advertisements as Marketing-Tool by : Fredrick Mwangi
Download or read book Use and Ethical Issues of Advertisements as Marketing-Tool written by Fredrick Mwangi and published by GRIN Verlag. This book was released on 2015-03-19 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Globalization and improved technology have increased competition that has forced many organizations to invest heavily in promotions and advertisements. Inherently, advertising is a powerful tool for reaching the consumers, introducing new products, and increasing sales. It enhances the company reputation and brands in the market. Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing the sales. Therefore, advertising provides the consumers with information so that they can make informed decisions.